What does theatre and corporate video have in common?
Well, for one, theatre and corporate video are both mediums and platforms that utilize visuals. Theatre, also referred to as the performing arts, uses actors on a main stage to act out plays. In the form of dialogue (monologue, soliloquies, and action), plays convey story, plot points, musicals, and themes. They appeal to an audience’s emotions and engage its audiences directly with the major plot of the story. Our auditory and visual senses are stimulated as we are captured into the experience. We’re invited into a world onstage.
With corporate video, like any other video-recorded platform, the engagement is a bit different. Unlike theatre, we are not engulfed into an all-immersive world around us. We are viewing a recorded piece of visual work. The effect of that work is measured by how compelling the visuals are, how compelling the sound is, and how strong the message is.
Both mediums use what they do to reach audiences. But apart from some similarities, the two are also wildly different.
For one, theatre is restricted to its reliance on effect. It must leave some sort of visceral response on its audiences. It must use the technical direction of the stage. It’s almost limited to a particular location (though changed based on the set design).
Corporate video, however, has a much more wide range. It can use story (or not) to convey multiple messages in a fraction of the time a play runs. Though it may require my hands on deck production-wise, it generally has a stronger production value than a live performance. It can also be used for a myriad of purposes such as training, PSAs, and much more.
Though corporate video can technically incorporate theatrical elements, corporate video more than likely cannot be used in theatre.
Here at Key West Video, we accommodate our client’s needs, no matter how theatrical the arts. For more information on the services we provide, visit our website today!
Got more to add? Comment or Share Below!
