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Does A Futuristic Corporate Video Work For Your Brand?

Futuristic videos push our culture with film, television, and even video advertisements.

But are futuristic videos right for your brand?

Futurism is a concept that has permeated almost all streams of the art world. It originally started in Italy and put a huge emphasis on speed, tech, youth culture, and violence. It was a social and artistic movement that quickly caught momentum. It also featured vehicles of transportation, like cars, planes, and industrial complexes.

Does A Futuristic Corporate Video Work For Your Brand?
Photo credit: Stuck in Customs via Foter.com / CC BY-NC-SA

It eventually bled into other art forms, such as paintings, theater, film, television, interior design/architecture, fashion, and even literature. It even blended with speculative fiction. It created futuristic, utopic (or dystopic) worlds that inspired some of our favourite films.

When it came to advertising, it wasn’t difficult to translate the movement over. “Futurism” became a buzzword for marketers who catered to consumers wanting to stay ahead of the game. Marketers quickly found that people wanted what was “new” and “shiny”, feeding into those desires. After all, who wouldn’t want the next best thing?

As the years went on, this idea of futurism became more and more apparent. With automobile companies, futurism quickly became a popular theme. Companies catered to the narrative that their cars were “the car of the future”, and dictated where the state of automobiles was headed. They showcased the newest technologies and pointed out how different they were from their competition.

This formula works for most brands. A lot of companies benefit from highlighting how they differ, yes, but also how they advance their field or industry. They understand that our culture constantly wants to become better and more efficient. It also wants to move faster, be more productive, and use products that bring them more ease.

When you think about it, this old formula is tried-and-true, and constantly reinvents itself.

Here at Key West Video, we understand the need for constant rebranding and forward-thinking. We also know the need to constantly think outside of the box for new and exciting ways to help your clients. For brands looking to elevate their overall aesthetic or cater to new and expanding audiences, visit our website for more information. Your future is just around the corner!

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