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Are ‘Making of’ Videos as Important as the Video Itself?

We’ve all watched them, ‘behind the scenes’ or ‘making of’ videos as they are often referred as. As a society we have always been fascinated with the production of films. That is why producers have realized the importance of these type of videos which showcase the elaborate processes that go on in the background. The make-up, props, costumes, custom sets, animation, choreography and all around visual allure. But what really do these videos do other than provide additional content for the viewer to take in? Do they have an importance beyond playing second fiddle to the developed project itself?

Going through Viral Blog and its top choices for viral videos in its Viral Friday posting, I stumbled upon Air France’s new corporate video, ‘France is in the air’. An obvious play on the well-known line ‘Love is in the air’, the video is a playful piece showcasing beautiful people, a beautiful set and a beautiful concept.

https://www.youtube.com/watch?v=v-ahlbWNZPk

As I watched the video I thought about how simple yet cute of a concept it was, but nothing about it truly blew me away. Going to YouTube next to get my dose of other popular videos, there on the front page under the recommended section, was the video seen below, ‘Air France – Making of film France is in the air’.

Here is the behind the scenes ‘making of’ the Air France video.

https://www.youtube.com/watch?v=5WJ_-bmvUtc

It made me start to think. Was the making of video more interesting than the promotional video itself? And for me, it really was. Seeing how all of the different elements of the production came together was fascinating. Specifically in regards to the beautiful sets and the elaborate choreography.

Making of videos give the production team the ability to showcase not only all of the hard work that went into the production, but also the creativity behind the concept. It is also a way to shine a light on the individuals doing the work behind the scenes. And some may think it provides viewers with too much information, and maybe makes the original video loose it’s magic or luster. But to that I say we live in a world where everything is accessible at our fingertips. Understanding how big budget film making works isn’t a mystery. Being able to see it up close and personal as with the above video, I think only enhances the cool factor of the original video.

So from my perspective making of videos are important in their own right. They can sometimes even be cooler than the video the making of video is showcasing.

What do you think? Have you seen any other spectacular making of videos? Connect with us on any of our many social media channels. We’d love to chat!

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