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Stats on Online Video

digitalbuzzblog.com is a great site to stay updated with the happenings in the media industry, and is where I found the following intriguing information. The following list of statistics on the state of videos on the internet and mobile devices allows us to understand the growth of video online and how this will affect the production industry going forward. Traditional is out and innovation of all sorts is in. We need to now focus on how content will be watched (ie. on small portable phones often), and what kind of content people are tuning in for (deals, entertainment). Hope this helps you in your own business.

  • only 20% of individuals in the developing world are online (this means that as things progress the internet is only becoming a larger market for organizations to access customers and clients through)
  • 35 hours of video uploaded to youtube every minute
  • 186 videos watched per month per average internet user
  • Most amount of videos are watched by people between then ages of 18-33
  • Amount of $ spent on internet advertising online is quickly converging with the amount spent on television advertisement
  • 600 new videos are uploaded to youtube every minute online
  • By 2014 mobile internet should take over desktop internet usage
  • 1/2 of all local searches are performed on mobile devices
  • People use their mobile phones 21% of the time for watching content
  • Several studies have discovered, the majority of customers who engage with a brand in a digital space – whether by participating in a contest or liking a brand on facebook – tend to not only purchase the products, but also make recommendations to their friends and family
  • On facebook people follow brands because: 37% special offers of deals, 33% current customer, 18% interesting or entertaining content, 6% friends are fans of the brand, 5% service support or product news, 0.7% other
  • When asked if an online experience has ever influenced whether or not they bought a product or service from a brand – 97% said yes

To get a high quality professional corporate video, along with social media marketing advice contact Keywest Video today!

Keywest Video Inc. -Corporate Video Blog -Stats on Online Video
Keywest Video Inc. -Corporate Video Blog -Stats on Online Video

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