One of the risks corporate companies run when creating new video content is making something that is, well, corny.
We see corny ads all the time. Usually, they’re an attempt to grab an audience’s attention. They’re usually endearing, heartfelt, and tug on our emotions.
Sometimes they work. Other times, they don’t.
A lot of corporate corniness stems from not understanding a demographic. Like we often say, it’s best to know who it is you’re speaking directly to. It’s also worth knowing if being corny can or will work in your favour.
Take for example the Maxwell House coffee commercial. The video features a little girl standing in front of a mirror yelling affirmations. She lists of things she likes about herself and in her life.
Aptly named “Affirmation girl”, she drew in thousands of views for the company. Why? Because, though some would call this commercial incredibly cheesy, Maxwell House did two brilliant things: they capitalized on a trending video and catered directly to their core consumer base.
Most Maxwell House drinkers are your average Joes. They are family-oriented adults (most likely with young kids), or grandparents (also surrounded by young kids). Maxwell House might’ve known that this ad was a little on the corny side, but it didn’t matter. It worked.
Now, for any other brand, things might have gone a little differently. Brands can sometimes get away with ads like these if they understand just how much cheesiness their audience can endure. And it’s relative. Sometimes kids in commercials work, and sometimes they are simply mismatched for a brand.
Another thing to keep in mind when deciphering how corny your video ad is the amount of cheesiness you want to include. Try to stick to an adequate number of feel-good moments for a long (or short) enough time. Otherwise, you run the risk of overkill.
At Key West Video, we specialize in creating all sorts of corporate video content. For more information about the services we provide, visit our website today!
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