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360-degree Videos

As humans, we’re always striving to duplicate reality through technology. Take Artificial Intelligence for example, wherein science is trying to create ersatz humans. We long to go places and experience things that would otherwise be unattainable. That’s why the 360-degree video has made huge advances in a just a few years.

What is 360-degree Video?

When I think of a 360-degree application, my first thought is Google’s street view. This mapping device is an example of a monoscopic 360-degree image. You can move around the space, but the images lack real depth perception. With 360-degree video, you can look around a pride of lions in Africa or sit in the driver’s seat of a racecar. The idea of a 360 video is to be immersive. The viewer is meant to feel like they’re part of the action and they’re having the experience of being there. This look and feel is achieved by recording a view in every direction (360 degrees) using an omnidirectional camera or a collection of cameras.

Using 360-degree Video

You can upload a 360-degree video to YouTube or Facebook. There are other hosting services for 360 videos, but these social media platforms are the most popular. You’ll need to modify your video file with an app or script before uploading to YouTube, while uploading to Facebook is a little easier.

When it comes to watching 360 videos, all you need is your computer or smartphone. Just click and drag your mouse or use the arrows on your computer to navigate the video. On your smartphone, tilt the device to look left, right, up and down. You can also drag your finger across the screen to move horizontally through a video. If you’re looking for the ultimate immersive experience, go the extra step and don a virtual reality headset.

Shooting 360

A 360-degree video camera produces the live action version of a panoramic photograph. The technology is meant to capture the world as we actually see it. Multiple lenses record a scene and then stitch it together into one spherical image. This joining point is called a stitch line. Depending on the camera you use, the stitch line will need to be joined manually, through the use of software or the camera will take care of it for you.

What’s the difference between 360 video and VR video?

Don’t confuse VR video with 360 video. Think of a VR headset and the experience of walking through an environment versus controlling what you see via your laptop or phone. Both are immersive, but one is more so. One is a digital environment and one is live action.

Corporate Video 360

As with all new technologies, 360-degree video continues to improve rapidly. The format has been simplified since YouTube first started supporting it in March 2015. Key West Video loves new technology and we’ve used this format. If you’d like to discuss whether it’s a good way to promote your business, give us a call today.

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