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Key West Video Announced as a 2022 National and Local Excellence Award Winner by UpCity!

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Key West Video used a customer success story to illustrate the practical application of the Anton Paar Alcolyzer Spirits Alcohol Analysis System.

When Anton Paar wanted to promote a product used in alcohol production, they came to Key West Video. Our challenge was making a piece of lab equipment relatable and understandable. Enter Dillon’s Small Batch Distillers. Showcasing a company that benefitted from Anton Paar’s system enabled us to promote a complex piece of equipment through real-world application.

The video begins with beautiful drone footage shot in 4k UHD. The overhead perspective and clear imagery immediately capture viewer attention. Throughout the video, use of the drone and 4k UHD show off the distillery campus, Dillon’s spirits, and Anton Paar’s system.

Founder Geoff Dillon and head distiller David Dickson narrate the video, providing first-hand knowledge of the business. After introducing us to the distillery and giving some production specifics, the pair talk about the issues encountered during testing. Once we understand the process and the problem, it’s time to hear about a solution.

By the time we get our first look at the alcohol analysis system, we’re nearly halfway through the video. This delay is done by design. Instead of presenting a complex piece of equipment without any context, we’ve set up the reveal in a way that makes sense. The viewer already knows what this unit is designed to do and how it’s addressing the lag in production at the distillery. Showing the device at work in a system that’s been explained in layman’s terms demystifies the machine.

In Summary

A customer success story can be a powerful way to promote your business. In this instance, Key West Video worked with Anton Paar to highlight a client that illustrated the direct benefit of a product. In turn, the audience related to that success and to the contribution made by the Anton Paar system.

If you’re looking to promote a product or service that’s difficult to explain or hard to understand, consider using testimonials. Whether through a customer success story or a series of interviews, those who are using a product may be the best people to promote it. Everyone loves a good story with a happy ending. Call Key West Video today and let us help you tell your story through corporate video.

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