Corwhin Tool: Case Study

Corwhin Tool & Manufacturing approached Keywest Video to create an informative and visually appealing video which they could utilize at trade shows. The result is a video that will captivate the attention of passersby, and paint a picture of the company that will entice and draw new customers in.

Corwhin Tool: Case Study

When deciding on what direction this #Video should go in the initial meeting with the #CorwhinTool team, they had expressed the need for a video that would be able to tell a story simply through visuals. The sales team at Corwhin were utilizing a powerpoint presentation with images of their products embedded within it, in order to highlight what their company does for potential clients at #TradeShows. So they were interested in a video that could replace their current offering, in order to attract new clients to their booth.

After that meeting and subsequent site survey, the Keywest producers put together a shot list that captured the essence not only of the company’s products and services, but their additional and very beneficial offerings. Things such as custom engineered solutions, delivery services, rush orders, as well as their diverse staff and specialty equipment were all highlighted.

The completed project is a video which does exactly as it is supposed to. With just enough content to not bore or overwhelm, but just enough to get a good sense of the company and their offerings, it is a wonderful description of their company.

Take a look at Corwhin Tool’s new #PromotionalVideo.

http://youtu.be/AQ42nvYyEoI

Corwhin Tool & Manufacturing is also in the process of revamping their website. Once complete, they have the intention of re-working this video in order to promote their services with this great spot. Some adjustments would be made in order to tailor the video for an online audience, including cutting down the length to a shorter 1.5 – 2 minutes, as well as adding a voice-over to aid with the flow of the video.

Keywest is very glad to have been able to work on this project and we look forward to continuing our relationship with the Corwhin team.

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