Case Study: Complete Concussion Management

case study complete concussion management

Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the business—literally! In this case study, we look at an animation created last year.

Case Study: Complete Concussion Management

Get Your Head in the Game

This video kicks off with the Complete Concussion Management logo and branding. It’s an important way to establish familiarity so that when a viewer goes to the website, they know they’re in the right place. Sticking with established branding also means our video fit seamlessly into the existing marketing materials.

The opening statement voices the problem faced by the target market. Concussion sufferers can relate to how a head injury can negatively affect everyday life. The simple, character-driven animation makes the serious subject relatable without being too scary.

Case Study: Complete Concussion Management
Elements like a rain cloud depict symptoms

Animation is a great choice for a topic that’s abstract or difficult to shoot with live action. Throughout this video, we depict a concussion by using symbols that stand in for confusion or illustrate symptoms: rain clouds, blurry images, and unsteady footing. Showing a live actor getting hit in the head or falling down would be difficult and potentially upsetting for the audience. Animated characters make the situation easier to discuss.

Keep Your Eye on the Puck

The problem has been stated, so it’s time to segue into the role played by Complete Concussion Management. This part of the video covers the anatomy of a concussion. The injury is explained using easy to understand terms and related timelines.

With concussions defined, we can talk about related symptoms stemming from the trauma. This is where the client shows their expertise in the field. Once again, the intended audience should recognize themselves in the examples given. After describing the problems, Complete Concussion Management offers the solution: they have the tools to help you move past your concussion.

Head for the Finish Line

Case Study: Complete Concussion Management
Maps illustrate clinic accessibility

It’s time to bring this video home! Here’s where the viewer learns the specifics of how Complete Concussion Management works.  We hear about the practitioners specially-trained to recognize and individually address ongoing issues related to concussion. A map is used to highlight clinic locations. The script talks about ease of accessibility and health benefit plans with animated logo examples. The video ends with a call to action telling the viewer how to take the next steps.

Video Homerun

In less than two minutes, we were able to connect with the target market by relating to their concussion experience. Then we offered the solution for ongoing problems. The viewer has learned all about the Complete Concussion Management process and how to take advantage of the service.

An animated explainer is a great way to communicate with potential customers. If you’re interested in spreading the word about your business, give Key West Video a call today.

Case Study: Event Videos Part II

Last week we published a blog about event videos. This week we continue our look at event videos with a second case study. Our client was the CHEST Foundation, a nonprofit organization that champions lung health through education and free testing. We shot their annual general meeting in the fall of 2017.

Case Study: Event Videos Part II

Setting the Scene

Case Study: Event Videos Part II
Establishing shots give context

The video begins with the CHEST logo and wide shots of the event location to set the stage. This gathering took place in Toronto’s Nathan Phillips Square, a well-known communal area. The video title lets the viewer know what they’re about to watch. In under fifteen seconds, we’ve established location and subject.

Narration

Case Study: Event Videos Part II
Interviews provide the video’s narration

The narration in this video is provided by interviews done on-site at the event. Before we see a CHEST representative, we hear him telling us about the day and the organization. There is no voice-over in this video because our interviews act as a guide for the piece.

Compilation B-roll

Case Study: Event Videos Part II
An event participant tests lung function

Throughout this event video, the viewer sees lots of b-roll. As the interviews provide the story behind the gathering, footage of the activities taking place support what we’re hearing. Timelapse helps to give the viewer a sense of how busy it was that day. During the video, we see a variety of interactive displays. CHEST representatives are shown giving out information and working with the public at different stations. Even without hearing what’s being said inside the tent, these visuals give a clear indication of the event’s focus.

Music

The music used in this video is light, bright and hopeful. This event is meant to draw public interest and encourage participation. It’s a welcoming atmosphere and people look like they’re enjoying themselves. The music fits with the overall feel of the day and the message CHEST representatives share on-camera.

Event Videos

Key West Video is a regular event attender! We shoot all kinds of gatherings to produce videos for our clients. We can easily use a meeting, conference, seminar or any other function as the basis for a video. Give us a call today for a free quote.

Case Study: Event Videos Part I

Case Study: Event Videos

Event videos are something we’re often asked to shoot for clients. Typically, the purpose is to create a highlight reel or a promotional piece. Earlier this month, we shot the CanFitPro World Fitness Expo in Toronto. This event is North America’s largest fitness conference and trade show and was celebrating its 25year anniversary. Our job was to create something to show off the five-day event at the closing ceremony.

Case Study: Event Videos Part I

Warm-up

Before the convention began in earnest, there were two days of set up. Our shooter was on hand to capture all the work that went into getting ready for the crowds. He also shot exteriors of the Metro Toronto Convention Centre, where the event was held. Timelapse footage helped to illustrate the scope of the meeting, which included more than 180 exhibitors.

High-Intensity Workout

Case Study: Event Videos Part I
Testimonials from presenters provided expo insight

We used a transition to move from the set up stage to the floor full of attendees. After a quick look at some of the booths, we hear our first testimonial. Derek Hough was shot in an informal stand-up, talking about why he was at the expo and the overall atmosphere. We also heard from Billy Blanks, Vikram Vij and a variety of other trainers and fitness experts in both formal and informal settings. These interviews were scattered throughout the video as the only audio other than upbeat, energetic music.

Our shooter gathered a lot of b-roll in such a busy space. There were classes, demonstrations, competitions and presentations. We shot people roaming around booths, shopping for products and interacting. There was plenty of equipment and fitness-related branding to take in, too.

Cool Down

Case Study: Event Videos Part I
Feats of strength were a common sight

The video wrapped up with more shots from across the five days of the expo. In a highlight reel, you want to show a little bit of everything. It’s fun for the audience to recognize a class or session they attended or see themselves in action. Montages work well when you’re trying to cover a lot of material in a brief amount of time. The video ends with a closing card containing event information.

Onto the Next Event

Key West Video has created event videos that range from fundraisers to fitness expos. These compilations are a great way to commemorate an event and let the public know about your organization. If you have an affair coming up that you’d like to turn into a video, give us a call today for a free quote.

Case Study: The Road to Ramblin’ Road

Case Study: The Road to Ramblin' Road

In the late summer of 2016, Key West Video worked with Blade Creative Branding to make a video for Ramblin’ Road Brewery Farm. This branding piece was shot in La Salette, Ontario on a beautiful August day. The client wanted the video to have an emotional appeal, allowing the audience to connect with the story and the storyteller.

Tone

Case Study: The Road to Ramblin' Road

The laid-back tone is established from the start with a beauty shot of a country road and folksy music. We hear brewery founder John Picard, telling the origin story of his business. The Ramblin’ Road logo also appears early, which helps with branding.

The interview with Picard takes place in a car with the founder driving while telling the viewer about the brewery. We’re taken on a personal tour of the area, learning about Ramblin’ Road on an intimate level. Picard talks about his personal connection to the surroundings and why he wanted to start a business in Norfolk County.

Setting

Case Study: The Road to Ramblin' Road
Norfolk County was showcased with drone shots

Throughout the video, we see shot after shot of beautiful Norfolk County. It’s another character in the piece. The narration supports the idea that the location is integral to the idea of a brewery farm, which is how Ramblin’ Road identifies itself.

The beauty shots of the County emphasize the natural bent of the product. Picard talks about craft beer in Ontario and we even see a Canadian flag painted on the side of the Ramblin’ Road building. The farm setting reinforces the down-home, local feel of the video and the brewery. Drone shots were used to make the landscape look as big and wide-open as possible.

Close to Nature

Case Study: The Road to Ramblin' Road
Founder John Picard on his brewery farm

Picard walks the viewer down a row of trellises draped with hop vines. Smelling the plants, he talks about how they’re used to make Ramblin’ Road beer. Picard calls his brewery farm “an adventure in agriculture”. Even though we also see an industrial area where workers are packaging beer, the nature theme is front-and-centre in the video.

Product

Farming is a vital part of Ramblin’ Road, but the end product is what we buy as consumers so it’s important to get a look at what we’d see in a store. Is there anything more enticing than a slow-motion shot of beer being pulled from a tap? We don’t think so!

Case Study: The Road to Ramblin' Road
The all-important product shot

We hear briefly from an office manager and a retail service representative who support the Ramblin’ Road brewery farm ethos by talking about the locally grown and sourced raw materials that go into their products. The audience learns that beer isn’t the only thing on offer when we see a retail shop and restaurant. Burgers, nuts and branded glassware fill the shelves and potato chips made from local potatoes float in a fryer. There’s even a shot of a government award for Agri-Food Innovation Excellence.

Branded!

The Road to Ramblin’ Road leaves the viewer with a strong impression of the farm brewery. After watching the piece, the audience feels like they know the founder, they know his business and they understand the connection to Norfolk County. This piece now lives on the Ramblin’ Road website. If you have a company that could benefit from a public introduction, call Key West Video today for a free quote.

Case Study: Commission for Complaints for Telecom-Television Services

Case Study CCTS

Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These  animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.

Who We Are

Case Study: Commission for Complaints for Telecom-Television Services

This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.

We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.

The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.

How it Works

Case Study: Commission for Complaints for Telecom-Television Services

The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers.  Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.

The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.

Animated Explainers

These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.