Case Study: Ascensia Diabetes Care

Did you know that one in two people currently living with diabetes is unaware they have the disease? November is Diabetes Awareness month and today is World Diabetes Day. Key West Video has done several diabetes-related videos, and today we’re taking a closer look at work we’ve done for Ascensia Diabetes Care.

Repeat Client

We initially created an animated video for Ascensia two years ago. The client asked us to update the video this past spring.

Case Study: Ascensia Diabetes Care

 

Branding

The first thing you’ll notice about this video is the colour scheme. Other than some visuals for an app, there are only three colours used in the project: purple, blue and white. These are the branding colours of Ascensia. Designating only these colours for the video means the visuals keep referring back to the logo and the overall branding of the company. It also means the video fits with the rest of Ascensia’s marketing materials.

Visual Thread

This video starts with the word TECHNOLOGY and the idea of how it keeps us all connected. The visual is a set of lines that grow from the text and appear throughout the video. This works well because the theme of the video is interconnected diabetes management (IDM). When working with animation, it’s not always necessary to come up with a visual metaphor or concept. However, a unifying idea that can be represented visually is often effective.

Case Study: Ascensia Diabetes Care
This is an icon-driven animation, as opposed to character-driven

The animation used for this video is icon-based. That means we used icons and symbols for the visuals, as opposed to using a character-based narrative with animated people. Even when we talk about a population, we use symbols like a silhouette of heads rather than an actualized character.

Scripting

Once the idea of IDM is covered, the script talks about issues and needs familiar to the target market. Now that we have the attention of the viewer, we introduce Ascensia. This is followed by some company history and then an explanation of the Contour Next One system. It may feel like waiting until the video is almost a quarter of the way through is a long time before hearing about Ascensia. However, making sure you have the audience’s interest before trying to sell them something is a valid approach. Having said that, every video is different and we always work with clients to decide the best way to deliver their message.

Case Study: Ascensia Diabetes Care
The app is a promotable feature

The back half of the video is all about the advantages of using the Contour Next One. We cover the app, new partnerships, and health care connectivity. All of these points are illustrations of how the client’s product will make living with diabetes easier. It’s important for the viewer to feel connected to what’s being said so they can imagine using the product.

Explainers Work

This video runs two minutes and seventeen seconds, which is a great length. It’s short enough to keep the viewer watching and long enough to explain the product and its advantages. If you’re thinking about an explainer video for your business, two minutes is a good target. We can help you use that time to say everything you need to say and connect with your audience. Call us today for a free quote.

Case Study: City of Vaughn Rec Jobs

Case Study Vaughan

Working with the City of Vaughan to promote part-time seasonal jobs in recreation wasn’t child’s play, but it sure was fun! The client wanted us to create a two-minute live action video, as well as a shorter version, to attract new workers. This recruitment video had to be full of energy and promote the reasons why Vaughan employees love their rec jobs.

Case Study: City of Vaughn Rec Jobs

Fast Out of the Gates With The City of Vaughan

We had a full-day shoot at the North Thornhill Community Centre, a beautiful and expansive facility. That gave us lots of b-roll for the montage that starts the video. This quick succession of shots gives the viewer a good sense of the many programs offered. The light, snappy music and quick edits keep the piece moving.

Case Study: City of Vaughn Rec Jobs
Highlighting rec spaces with split screens

After grabbing the viewer’s attention, it’s time to introduce the video with a title and voice-over. As visuals continue to run, we hear about the many advantages of a part-time City of Vaughan rec job. The first part of this video ends when we hear the tagline love your rec job.

Worker Testimonials

One of the best ways to sell a product or service is through testimonials. Hearing from someone directly creates an emotional connection and boosts trust and believability. It was important to show a wide range of jobs and workers in our testimonials. This cross-section helps the audience relate to the jobs and their benefits.

Case Study: City of Vaughn Rec Jobs
A board was used to identify the person and their job

With each worker, we wanted to highlight different job-related perks. Working with the City of Vaughan representatives, we talked about the positions they wanted to promote and how each might be paired with certain advantages. In the end, we had eight diverse workers performing eight different jobs and talking about the related benefits.

Case Study: City of Vaughn Rec Jobs
The flip side shows job benefits

Visually, we wanted to try something other than a traditional testimonial to the camera with b-roll. Instead, we decided to give the workers a prop. First, we see the subject at work and hear their voice talking about why they love their rec job. Then, we see the City of Vaughan worker holding a white card. They smile while the viewer reads the first side of the card with their name and position. The card is then flipped to reveal the benefits of their job.

Drop and Give me 10

This video ends with a CTA. We see a group of City of Vaughan workers holding a card that has the love your rec job tagline and the URL for more information on rec jobs with the City of Vaughan. Because all our featured jobs were indoors, we shot this outside as a way to showcase another space used by employees.

Case Study: City of Vaughn Rec Jobs
Vaughan branding is used in the video

The final image of this video is a back page with the City of Vaughan logo, rec jobs tagline, and the City of Vaughan URL. If you look at the logo, you’ll see that we used Vaughan’s branding colours throughout the video. We also incorporated the same font used in the love your rec job print and online campaign. That way, our video fit seamlessly with the rest of the marketing materials.

A Video is an Important Part of Marketing

Want to hear a crazy statistic? It’s been reported by recruitment agencies that job ads with embedded video have 800% more engagement. When you’re looking for applicants, that’s a huge number! Give Key West Video a call today and we can discuss the best way to promote your business and attract top job candidates. If you don’t believe us, just ask the City of Vaughan for a recommendation!

Case Study: Complete Concussion Management

case study complete concussion management

Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the business—literally! In this case study, we look at an animation created last year.

Case Study: Complete Concussion Management

Get Your Head in the Game

This video kicks off with the Complete Concussion Management logo and branding. It’s an important way to establish familiarity so that when a viewer goes to the website, they know they’re in the right place. Sticking with established branding also means our video fit seamlessly into the existing marketing materials.

The opening statement voices the problem faced by the target market. Concussion sufferers can relate to how a head injury can negatively affect everyday life. The simple, character-driven animation makes the serious subject relatable without being too scary.

Case Study: Complete Concussion Management
Elements like a rain cloud depict symptoms

Animation is a great choice for a topic that’s abstract or difficult to shoot with live action. Throughout this video, we depict a concussion by using symbols that stand in for confusion or illustrate symptoms: rain clouds, blurry images, and unsteady footing. Showing a live actor getting hit in the head or falling down would be difficult and potentially upsetting for the audience. Animated characters make the situation easier to discuss.

Keep Your Eye on the Puck

The problem has been stated, so it’s time to segue into the role played by Complete Concussion Management. This part of the video covers the anatomy of a concussion. The injury is explained using easy to understand terms and related timelines.

With concussions defined, we can talk about related symptoms stemming from the trauma. This is where the client shows their expertise in the field. Once again, the intended audience should recognize themselves in the examples given. After describing the problems, Complete Concussion Management offers the solution: they have the tools to help you move past your concussion.

Head for the Finish Line

Case Study: Complete Concussion Management
Maps illustrate clinic accessibility

It’s time to bring this video home! Here’s where the viewer learns the specifics of how Complete Concussion Management works.  We hear about the practitioners specially-trained to recognize and individually address ongoing issues related to concussion. A map is used to highlight clinic locations. The script talks about ease of accessibility and health benefit plans with animated logo examples. The video ends with a call to action telling the viewer how to take the next steps.

Video Homerun

In less than two minutes, we were able to connect with the target market by relating to their concussion experience. Then we offered the solution for ongoing problems. The viewer has learned all about the Complete Concussion Management process and how to take advantage of the service.

An animated explainer is a great way to communicate with potential customers. If you’re interested in spreading the word about your business, give Key West Video a call today.

Case Study: Event Videos Part II

Last week we published a blog about event videos. This week we continue our look at event videos with a second case study. Our client was the CHEST Foundation, a nonprofit organization that champions lung health through education and free testing. We shot their annual general meeting in the fall of 2017.

Case Study: Event Videos Part II

Setting the Scene

Case Study: Event Videos Part II
Establishing shots give context

The video begins with the CHEST logo and wide shots of the event location to set the stage. This gathering took place in Toronto’s Nathan Phillips Square, a well-known communal area. The video title lets the viewer know what they’re about to watch. In under fifteen seconds, we’ve established location and subject.

Narration

Case Study: Event Videos Part II
Interviews provide the video’s narration

The narration in this video is provided by interviews done on-site at the event. Before we see a CHEST representative, we hear him telling us about the day and the organization. There is no voice-over in this video because our interviews act as a guide for the piece.

Compilation B-roll

Case Study: Event Videos Part II
An event participant tests lung function

Throughout this event video, the viewer sees lots of b-roll. As the interviews provide the story behind the gathering, footage of the activities taking place support what we’re hearing. Timelapse helps to give the viewer a sense of how busy it was that day. During the video, we see a variety of interactive displays. CHEST representatives are shown giving out information and working with the public at different stations. Even without hearing what’s being said inside the tent, these visuals give a clear indication of the event’s focus.

Music

The music used in this video is light, bright and hopeful. This event is meant to draw public interest and encourage participation. It’s a welcoming atmosphere and people look like they’re enjoying themselves. The music fits with the overall feel of the day and the message CHEST representatives share on-camera.

Event Videos

Key West Video is a regular event attender! We shoot all kinds of gatherings to produce videos for our clients. We can easily use a meeting, conference, seminar or any other function as the basis for a video. Give us a call today for a free quote.

Case Study: Event Videos Part I

Case Study: Event Videos

Event videos are something we’re often asked to shoot for clients. Typically, the purpose is to create a highlight reel or a promotional piece. Earlier this month, we shot the CanFitPro World Fitness Expo in Toronto. This event is North America’s largest fitness conference and trade show and was celebrating its 25year anniversary. Our job was to create something to show off the five-day event at the closing ceremony.

Case Study: Event Videos Part I

Warm-up

Before the convention began in earnest, there were two days of set up. Our shooter was on hand to capture all the work that went into getting ready for the crowds. He also shot exteriors of the Metro Toronto Convention Centre, where the event was held. Timelapse footage helped to illustrate the scope of the meeting, which included more than 180 exhibitors.

High-Intensity Workout

Case Study: Event Videos Part I
Testimonials from presenters provided expo insight

We used a transition to move from the set up stage to the floor full of attendees. After a quick look at some of the booths, we hear our first testimonial. Derek Hough was shot in an informal stand-up, talking about why he was at the expo and the overall atmosphere. We also heard from Billy Blanks, Vikram Vij and a variety of other trainers and fitness experts in both formal and informal settings. These interviews were scattered throughout the video as the only audio other than upbeat, energetic music.

Our shooter gathered a lot of b-roll in such a busy space. There were classes, demonstrations, competitions and presentations. We shot people roaming around booths, shopping for products and interacting. There was plenty of equipment and fitness-related branding to take in, too.

Cool Down

Case Study: Event Videos Part I
Feats of strength were a common sight

The video wrapped up with more shots from across the five days of the expo. In a highlight reel, you want to show a little bit of everything. It’s fun for the audience to recognize a class or session they attended or see themselves in action. Montages work well when you’re trying to cover a lot of material in a brief amount of time. The video ends with a closing card containing event information.

Onto the Next Event

Key West Video has created event videos that range from fundraisers to fitness expos. These compilations are a great way to commemorate an event and let the public know about your organization. If you have an affair coming up that you’d like to turn into a video, give us a call today for a free quote.