Case Study: Commission for Complaints for Telecom-Television Services

Case Study CCTS

Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These  animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.

Who We Are

Case Study: Commission for Complaints for Telecom-Television Services

This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.

We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.

The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.

How it Works

Case Study: Commission for Complaints for Telecom-Television Services

The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers.  Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.

The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.

Animated Explainers

These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.

Case Study: Tree Canada

Case Study Tree Canada

Today is Love a Tree Day! Of all the obscure days in May, this may be our favourite. Plus, it’s a great excuse to do a case study on a client we’ve worked with on a couple of occasions. In 2016, Key West Video created an animated piece to tell the public all about Tree Canada.

Animation Grows Understanding

Animation is often used for explainer videos. They’re a great way to visually engage the audience while explaining what a company is all about. It’s easier to convey abstract concepts with animation and no shooting is necessary. And aside from the voice-over, all sorts of things can be implied or stated with imagery and text.

Colour Conveys Mood

Case Study: Tree Canada
A space without trees is drab and colourless

The video starts in black-and-white. As the voice-over talks about how trees clean the air we breathe, the video changes to colour. The featured car also stops spewing black exhaust in exchange for a smaller volume of lighter-coloured exhaust. The darkness represents a compromised environment while the colourful world represents a healthy environment.

Background

As the car continues to travel along the road, the background of the video changes. As the video becomes colour, the scenery goes from urban to natural. Foliage and wildlife appear as the voice-over talks about the positive impact of trees. Using animation makes it easy to change the background to align with the script and we see rain, a for sale sign and a school.

Characters

Case Study: Tree Canada
This character represents school programs

There are three characters in the car at the beginning of the video. As the piece progresses, we learn that each person helps represent a Tree Canada program. When Tree Canada is introduced, the music changes and we soon hear about the first highlighted program: Greening Canada’s School Grounds. The first character, a young student, exits the car at the school. We continue to hear more about sponsored programs as the car pulls up to a hospital and the next character, a nurse, gets out. This time, the graphics Community Greening Initiative appear on-screen. The driver continues on while a third graphic appears: Operation ReLeaf. By the time the driver exits the car, the viewer has a clear idea of what Tree Canada is all about.

Graphics

Case Study: Tree Canada
Graphics and text support the voice-over

The video takes a short interlude to speak about further programs and initiatives without the use of characters. We see more graphics, highlighting Tree Canada’s community involvement. The ever-changing visuals keep the viewer interested while supporting the important information provided by the voice-over.

End Page

The last page of a video is commonly referred to as an end page. This is where you most often find a Call to Action INTERNAL LINK and are provided with ways to act or get more information. We have one more look at our characters in a mixed urban-suburban environment before we ask the viewer to get involved and providing Tree Canada’s website.

Recap

In less than ninety seconds, we were able to explain Tree Canada, showcase their vision and talk about some of the non-profit’s initiatives. The viewer is informed and also knows where to get further details. If you think an animated explainer could be good for your business, call Key West Video today for a free quote.

Case Study: Vaughan Business Expo

In January this year, Key West Video attended the 2018 Vaughan Business Expo. Held at the Terrace Banquet Hall, this B2B event was an opportunity for us to network with other area businesses and enforce our presence in the community.  Here’s a video wrap-up of our day.

 

 

This kind of gathering is a great opportunity for participants, including Key West Video, to spread the word about business. Every time we go to an expo like this, we try to shoot and edit a video to use for marketing. To that end, we had our producer Cela record an intro and outro.

B-roll was shot to show the space and give viewers an idea of the atmosphere that day. Plus, we wanted to illustrate the wide variety of businesses on hand. Our camera operator was all over the space, shooting booths, the eating area and featured speakers. And, of course, the people!

Talking to the People

We took time to talk to a couple of the vendors, including Woof-a-Palooza. The founder of this non-profit, Carina, told us she was there to engage the Vaughan pet community, network and look for initiative supporters. We shot b-roll of the Woof-a-Palooza booth and their materials, curated to raise awareness of dog-related charities and services. Since 2016, this group has held a yearly gathering at the Woodbridge Fairgrounds. It’s a meeting of like-minded dog lovers complete with vendors, food, fun and games.

Before moving on to our next vendor interview, a rapid-fire series of b-roll shots shows the assortment of businesses at the expo. Time-lapse illustrates how busy the space was that day. Did you see how fast Stuart was moving at the Key West Video booth?

Our next interview is with a representative from  Shared Workspace.  This group offers flexible workspace solutions for SME. Like the rest of the participants, they were there to network, meet other businesses and share ideas.  As an outfit dealing with rentals that range from 100 square feet of industrial space to a small office in a corporate centre, Shared Workspace was in the right place to meet potential customers.

We wrap the video with a farewell from Cela and it’s another trade show under our belts. If you need to spread the word about your business, give Key West Video a call today.

Case Study: Meltdown Book Promotion

Meltdown

Last fall, Key West Video was contacted to create a promotional video for the book Meltdown. Here’s a look at how we helped András Tilcsik market his exploration of systems failures.

Strong Start

We begin the video with a pair of positive review quotes. This way, we’re already creating a good association with the material. The background colour used for the intro mimics the bright colour of the book’s jacket. This colour was also used for the lower-thirds in the video, providing overall continuity.

The viewer sees the book for the first time a mere fifteen seconds into the piece. This reinforces the subject matter and provides a visual of the product that’s being promoted. We’re also introduced to the author’s collaborator early on in the form of provided b-roll. Although the collaborator wasn’t interviewed, the video is still able to include a nod to him with live footage.

You’ve got the Look

The author is dressed in smart casual clothing. This gives him the air of a relatable authority. Shooting him at home made the setting comfortable and the author believable. Choosing to shoot him behind a podium or another more formal setting would have given the entire video a different feel. The living room setting helps warm the entire piece. We also used two cameras for visual variance and ease of editing.

Case Study: Meltdown Book Promotion
Stock footage gives context to the author’s examples

Sock footage is used throughout to support the case studies the author discusses. Given the breadth of material covered, it made financial sense to use stock. The time and effort it would have taken to shoot original material was unrealistic. Also, by using video rather than stills, the video has a better flow. Even though we used stock footage, it relates to what the author is saying and is a natural fit within the piece.

The Narrative

Key West Video devised interview questions that allowed the author to narrate the video. Tilcsik gives an overall summary of the book’s premise, then provides relatable examples. A story arc is created when the author talks about the issues that inspired the book and then goes on to cover some of the solutions found through research.

The End

Case Study: Meltdown Book Promotion
The video starts and ends on quotes

At the end of the piece, we wrap up with a screen similar to the one shown off the top. There is a series of short superlative quotes that are reactions to the book, plus an award mention. This page reminds viewers that this is a book worth buying. All of this text appears on the same yellow background used at the beginning. Finally, the last shot is a background with the book cover, a web address for more information and the publisher’s logo.

If you’d like to promote a book, give us a call at Key West Video and we’ll talk about marketing your work through video.

Case Study: GL Events

During the 2015 Pan Am Games in Toronto, Key West Video shot footage for a promotional video. GL Events was the main tent supplier for the international gathering of athletes and the company was intimately involved in the erection of many temporary structures. In this case study, we analyze the techniques Key West Video used to showcase the success of GL Events.

Audio

The first thing you notice about the GL Events video is the reliance on music. The visuals were so strong, we didn’t need voice-over or narration to tell the story. Instead, we chose a music track with gravitas that created the feel of a big, important event. The music also builds tension and expectation with its low tones.

Throughout the video, music drives the edit. By cutting to the beats, the editor created flow. Some of the slower parts of the music are used to let a longer shot develop, which allows time to soak up the visuals. In the faster music sections, emphasis is given to certain shots with rapid-fire editing.

Video

The visuals in this video encompass both planning and construction. Together they illustrate the amount of work that went into this massive project. The shots also show that GL Events is a full-service company that both plans and executes event services.

Case Study: GL Events
Drone shots add visual interest

For visual interest, timelapse and drone shots were included. Timelapse is a handy way to condense a long process. This compression allowed us to show the lengthy constructions from start to finish. Incorporating drone shots gave the viewer a unique perspective with a bird’s eye view.

Text

Case Study: GL Events
Text is used to highlight key stats

The visuals of this video are augmented by text. The creative implementation of key stats highlights the large scope of the project. In several shots, Pan Am signage is used to identify the location and remind the viewer of the event supported.

Team Building and Branding

Case Study: GL Events
The GL Events team celebrate their success

The video ends with a collection of shots featuring the GL Events team. This reinforces the idea of how many people it took to produce this event. It’s also a way to say thanks and celebrate the people involved. The branded shirts they wear remind us of the company being promoted.

Promotional Videos

If you have an event that shows off the abilities of your company, why not use the footage to promote your business? Call Key West Video today to discuss how we can showcase what you do best.