The video begins with b-roll showcasing Branch Yoga’s services before a quick snippet/intro from co-owners Marlene Sammy and Karey Emmett. This helps to quickly establish what Branch Yoga offers their clients and helps to build a personal connection right from the beginning. The co-owners then go on to discuss the various services they offer, complementing the narration with b-roll footage of their clients and services in action.
Next, the video transitions to Branch Yoga’s instructors and teachers, illustrating the variety of services being offered, the various levels, and the teaching types available. Once again, the narration and testimonials are juxtaposed with related b-roll of the classes and (pretty cool) equipment being used, such as aerial yoga.
The video includes testimonials from Branch Yoga’s very own clients. This is proven to be an incredibly useful technique to incorporate into company profile videos. If you are able to let your clients speak for your business, choose this option. Other clients are more likely to listen to the opinions of your current clients rather than you as a business owner – think of how online reviews work. These client testimonials help to discuss not only the products and services you offer, but also your business’ atmosphere. And for this particular business, it is important to showcase the environment within Branch Yoga & Wellness.
Throughout the video, Key West incorporated a great deal of varying b-roll to illustrate the various classes and made use of dynamic editing techniques to improve the aesthetics of the company profile.
Finally, the video ends with the all important call to action – attend a Branch yoga class, visit the website, or find them on Facebook.
NABS and Keywest have joined forces on a variety of projects over the past several years. This year, we have provided NABS with a powerful testimonial video aimed at fundraising for their Kilimanjaro climb.
NABS (The National Advertising Benevolent Society) is a charitable organization set up exclusively to provide assistance to people in the marketing and communications industries who may need help due to illness, injury, unemployment or financial difficulties.
This year, NABS plans to raise $ 250,000 in support of our colleagues in need, while giving 30 industry members a life-changing opportunity to challenge themselves physically and mentally. The industry charity is calling for its members to foster mental toughness and community-building, through an adventuresome trek up a legendary mountain. Tanzania’s 19,300 foot-high Mount Kilimanjaro is the highest free-standing peak in the world. The NABS Climb will be via the Lemosho route, a slow and steady trek that has a 98% summit rate.
NABS continues to support over 1100 families/year from every region in Canada, 50% of whom are challenged due to financial difficulty, illness and the fallout of dramatic industry job losses and shifts. For hundreds of people, the end of the month is their biggest mountain to climb. The 2015 Kilimanjaro project will not only raise money to help fund 130 cases now, it will set clinical programs in motion to assist professionals with career and lifelong stress management, the fastest-growing hurdle in the industry. — NABS
Keywest lent a helping hand this year by producing a powerful video for Asaph Benun, one of this year’s climbers, and also an industry member whose baby boy Gabriel has been battling cancer. This video is aimed at creating awareness, explaining what NABS does, and also acts a fundraiser for the climb.
PrepSkills published “Wings of Hope”, a collection of inspiring words and images to distribute to the Princess Margaret Hospital, the Hospital for Sick Children and select Clinics, Charities, Hospices and Doctors Offices.
The Wings of Hope book launch for Childhood Cancer Canada Educational Scholarships took place at Crestwood Preparatory College in Toronto on Saturday, May 31st, 2014. The event was intended to help raise funds to support scholarships for childhood cancer survivors through sales of Wings of Hope 2014 Journals. The book launch included a variety of entertainment and activities for the whole family, and Keywest was there to capture it all.
Notable speakers/performers included:
Joanna Severino, President, PREPSKILLS & Founder, Wings of Hope
Megan Davidson, President, Childhood Cancer Canada
Assia Messaoudi – Childhood cancer survivor hero who is a recipient of CCC educational scholarship
Michael Martchenko – Illustrator of Robert Munsch books
Suzie McNeil – Canadian pop rock artist, Juno Award Nominee
Keywest created a highlight video of the Wings of Hope book launch to capture the essence of the event and showcase its participants and attendees. The video combined footage of the event’s participants, snippets of the speakers/performers, a symbolic butterfly release, dynamic photographs, and inspiring audio by Suzie McNeil to create a warm and intriguing video for the event.
#WriteForLife: Inspire others with your words of wisdom, consciousness to new ideas, blessings of hope, revelations of an illuminating journey, recollections that replenish the spirit, or rejoicing stories of courage and triumph. An inspiring artistic submission will also be chosen for the book cover. #WingsOfHope is designed to help each of us connect to a deeper and greater understanding and appreciation of life and the potential that it offers. Life is a gift, and the best way to honour that gift is to, like a butterfly, simply take wing and fly.
Keywest created a video that showcased the festival’s events, participants, volunteers, and organizers. Our videographers captured footage of every major event and testimonials from the key players within the aluCine community. The festival featured #ShortFilms, media-arts exhibitions, performances, artist talks, industry panel discussions, and much more. This year’s focus shone a spotlight on Mexico’s vibrant culture showcasing Mexican best of #ContemporaryCinema and media. The Keywest team combined dynamic footage with interesting interviews and testimonials to create an intriguing #HighlightVideo that is sure you make you attend next year’s festival!
Keywest was proud to be one of the major sponsors for this year’s #aluCine festival – the event displayed excellence and innovation in contemporary Latin American film and new media works. The annual festival functions as a vital Canadian outlet for emerging and established Latin filmmakers living in Canada, Latin America and the diaspora, while the year-round screenings, symposiums and workshops promote the development of #LatinFilm and culture in #Toronto.
For the last twenty years, aluCine has presented a panorama of challenging and unique #LatinAmericanFilms by #LatinoArtists living in Canada and abroad. As a Latin American media festival in Canada, aluCine facilitates a convergence of Northern and Southern aesthetic and cultural sensibilities, broadening common understandings of what it means to be Latino, both in Canada and internationally. aluCine seeks to keep the culture surrounding Latin short film alive and well, be it fiction, documentary, animation or experimental. aluCine is committed to functioning as an outlet for the Latino community as a whole while embracing our community’s extraordinary diversity.
Did you attend #aluCine2014? Let us know your thoughts!
Keywest Video has partnered with Free-Them to produce a PSA for the walk event. Free-Them founder, Shae Invidiata collaborated with our camera team to design a haunting visual that echoed one of Free-Them’s previous viral graphic campaigns.
This shoot involved a single camera setup and rotating actors. This presented a unique challenge when it came to editing the piece. Similar shots, or shots from the same angle, are often jarring when cut together. This challenge was addressed at every step of the production, to ensure that the transitions were smooth. A panning key light over the actors face, helped “bookend” each shot, preparing it for a transition. That, combined with practical fog on set, and some additional fog effects added in the editing process really helped free the shot from any visual “anchors” in the background, easing the progression from one shot to the next.
Another important aspect of this PSA is its unique colour correction. In corporate video production, colour correction is often used to help “normalize” a shot’s hues, white balance and saturation. In this case, it was used to accentuate the mood of the piece.