Mobile Phone Animation Case Study

mobile phone animation

There are 30.6 million mobile phone users in Canada. With 37.1 million people in the country, that means about 82% of our population has a cell phone. It also means that it’s not unusual for us to get a request to make a video that either includes or is based on cell phone use. Today’s blog looks at five Key West Video projects that feature mobile phone animation.

Tami Edu

In late 2015, client Tami Smart City Tech asked us to make a video to promote Tami Edu. This “mobile first app platform” was designed to appeal to teachers, parents, and principals. This app targets busy professionals and characters are shown throughout the video using their phones in a variety of situations. With scripting that says “quick, painless, on-the-go”, we reinforce the idea that this app is providing convenience through mobile phone animation.

By animating this promo, we could literally show app features and figuratively show the advantages of using Tami Edu. The first time the app is mentioned, we see a cell phone that shows only the logo. Later in the video, we see things like a heart icon and a checklist. None of these things would actually appear on-screen for a user, but we’re able to represent use features this way. The viewer doesn’t take the on-screen references as literal representations but instead understands that app capabilities are being explored.

Mobile Phone Animation Case Study

Crosslinx aCross Town App

If you live in the Toronto area, you know all about the Eglinton Crosstown transit project. Due to open in 2021, construction started in 2011 and anyone traveling in the area knows it can be a hassle. Client Crosslinx wanted to address the related traffic issues by introducing a free app. In late 2016, we worked on a mobile phone animation for an app meant to placate GTA travelers by helping them navigate the construction.

This video is a combination of animation and graphics. Although the hand holding the phone and the phone itself are both animated, the information appearing on the screen is graphics-based. Because the bulk of this video is an explainer on how to use the aCrosstown app, it’s useful to most closely represent the images and icons a user would see. The video walks the audience through using the two mobile phone modes: drive and transit.

Mobile Phone Animation Case Study

Mosino

Our first two examples are about apps, but our next client offers something a little different. As an all-in-one hospitality platform, Mosino can be accessed and used via mobile, tablet, and tv. This video, which includes mobile phone animation, was created in late 2017. The target market is hotels and resorts, but Mosino’s applications are demonstrated by using a guest’s point-of-view. Using her phone and tablet, guest “Karen” navigates her stay through the Mosino app.

Once again, this is a video that uses an animated character and phone combined with in-phone graphics. We see example after example of how Karen can communicate her needs and wants to hotel staff through Mosino. From booking dinner and a massage to ordering more towels, the viewer learns how Karen’s requests trigger alerts that keep hotel staff informed and working efficiently. For most examples, we see the character engaging with her phone to demonstrate app use.

Mobile Phone Animation Case Study

PetFast

This fall, the makers of PetFast asked us to help promote their new app. They wanted Key West Video to create two short animated pieces, aimed at different target markets. To showcase this app, the client wanted us to portray the characters using mobile phones. The world the characters inhabit is animated and what the viewer sees on the phone screen is a mix of animation and graphics. Maps, messages, and menus all helped us communicate on-screen with the audience and show what PetFast is all about. Here’s the user version:

Mobile Phone Animation Case Study

Virtual Brokers

Virtual Brokers is an online brokerage that can certainly be accessed on your phone, but that convenience had nothing to do with using animation for this commercial. We’d worked with the client before, promoting their service with a live-action ad. This time, they wanted to use texting as a way to reach their target market of young, affluent men. They felt it was a good vehicle to speak directly to their audience in a familiar language.

Using animation enabled us to create a thirty-second commercial that would have taken much longer to play out in live action. We could speed up the text conversation, which touted the attributes of Virtual Brokers, by overlapping messages in a way that was still easy to read. The idea was to mimic a typical text exchange between two friends, complete with emojis.

Mobile Phone Animation Case Study

Mobile Phone Animation for Your Business

Mobile phones are a big part of our everyday life, so it makes sense that we’re being asked more often to include them in our videos. If a client wants to show the specifics of an app, website, or text conversation, animation is the perfect vehicle. We can illustrate how an app will look or its functions even before it goes live. Animation also allows us to add, emphasize, or manipulate an image in whatever way works best for the client. If you have a product or service that could benefit from this kind of video, give us a call today for a free quote.

Small Business Funding Case Study

small business funding

Copper Marketing is a client we’ve collaborated with many times, acting as their video partner. In this case study on small business funding, we’ll take a look at a group of videos that form a series. Copper Marketing worked with Toronto Finance International (tfi), a public-private partnership between Canada’s largest financial services institutions and the government, the driver behind these promotional videos.

Funding for Small Businesses

This series highlights Ontario is Open for Small Business , a tfi program. But it’s done with a sublte approach. In fact, neither tfi nor the program is ever mentioned verbally. Logos and a url do the talking because the true story in each video is about the business owner and how they benefitted from various funding programs. The videos themselves are part of small business owner case studies.

Video Open & Close

Each video starts with an opening slate that has tfi branding. This includes company colours, branded font, the tfi initials, and the “Ontario is open for small business” logo. The opening page also has the name of the featured business. The bank name and project name are in a smaller font to the sides of the page with the business name and “case study” as the central focus. A similarly styled end page appears at the conclusion of each video. This time the page is dominated by “Toronto Finance International” spelled out with the program logo and url. The viewer is left with the bank name as your last impression and information on where to go to learn more.

Small Business Funding Case Study

Hope for Small Business Funding

This series embraces the power of video to connect with an audience through a relatable story. Five Toronto-area small business owners talk about their unique experiences. Each video runs 1:15-2:40, managing to deliver a message and engage the audience in a short amount of time. These testimonials are used to sell a product—or in this case a program—by drawing a parallel between services provided by tfi and success stories that used the kind of small business funding sponsored by the program.

Each video begins with the business owner introducing himself or herself and their business. We hear that person’s voice as a narrator throughout the video, keeping the entire piece personal. As each person talks about their experience, the viewer sees b-roll of them at work. Each owner details how small business funding helped them succeed. They also talk about the future of their business and give advice to other small business owners.

Small Business Funding Case Study

Although financing is the focus of each story, the format makes that point without making the video come off like a sales pitch. Each subject talks about the issues they faced securing loans. Each narrator emphasizes what worked for them: ease of application, a ready funding source, relatability, and fit. The idea is not to get into specifics, but to speak in a more general way about the kinds of funding used by these small businesses.

The overall feel of the videos is upbeat. We’re celebrating the success and sound financial decisions made by the businesses and the editing, narration and music reflect that. The target market small business owner or future small business owner should feel hopeful when watching this series. The idea is that this positive feeling is linked to tfi.

Same Format, Different Stories

By using a wide range of business types and stories, this series is built to appeal to a variety of potential tfi program users. Anybody who sees their situation reflected in one or more of the videos can better relate to the message. Although the series is formulaic, it’s not banal. The uniqueness of each story makes them different. The repeated elements, such as the opening and end pages and the general format, serve to make the individual videos a cohesive series about small business funding.

Small Business Funding Case Study

Focus on the Customer

A video promoting a business or service doesn’t have to focus on that business or service to be successful. Sometimes a customer is the most effective promotional tool. Seeing a real person builds trust and testimonials are a way to foster positive feelings toward your business. Key West Video can help you build your case through testimonials. Call us today for a free quote.

Case Study: Ascensia Diabetes Care

Did you know that one in two people currently living with diabetes is unaware they have the disease? November is Diabetes Awareness month and today is World Diabetes Day. Key West Video has done several diabetes-related videos, and today we’re taking a closer look at work we’ve done for Ascensia Diabetes Care.

Repeat Client

We initially created an animated video for Ascensia two years ago. The client asked us to update the video this past spring.

Case Study: Ascensia Diabetes Care

 

Branding

The first thing you’ll notice about this video is the colour scheme. Other than some visuals for an app, there are only three colours used in the project: purple, blue and white. These are the branding colours of Ascensia. Designating only these colours for the video means the visuals keep referring back to the logo and the overall branding of the company. It also means the video fits with the rest of Ascensia’s marketing materials.

Visual Thread

This video starts with the word TECHNOLOGY and the idea of how it keeps us all connected. The visual is a set of lines that grow from the text and appear throughout the video. This works well because the theme of the video is interconnected diabetes management (IDM). When working with animation, it’s not always necessary to come up with a visual metaphor or concept. However, a unifying idea that can be represented visually is often effective.

Case Study: Ascensia Diabetes Care
This is an icon-driven animation, as opposed to character-driven

The animation used for this video is icon-based. That means we used icons and symbols for the visuals, as opposed to using a character-based narrative with animated people. Even when we talk about a population, we use symbols like a silhouette of heads rather than an actualized character.

Scripting

Once the idea of IDM is covered, the script talks about issues and needs familiar to the target market. Now that we have the attention of the viewer, we introduce Ascensia. This is followed by some company history and then an explanation of the Contour Next One system. It may feel like waiting until the video is almost a quarter of the way through is a long time before hearing about Ascensia. However, making sure you have the audience’s interest before trying to sell them something is a valid approach. Having said that, every video is different and we always work with clients to decide the best way to deliver their message.

Case Study: Ascensia Diabetes Care
The app is a promotable feature

The back half of the video is all about the advantages of using the Contour Next One. We cover the app, new partnerships, and health care connectivity. All of these points are illustrations of how the client’s product will make living with diabetes easier. It’s important for the viewer to feel connected to what’s being said so they can imagine using the product.

Explainers Work

This video runs two minutes and seventeen seconds, which is a great length. It’s short enough to keep the viewer watching and long enough to explain the product and its advantages. If you’re thinking about an explainer video for your business, two minutes is a good target. We can help you use that time to say everything you need to say and connect with your audience. Call us today for a free quote.

Case Study: City of Vaughn Rec Jobs

Case Study Vaughan

Working with the City of Vaughan to promote part-time seasonal jobs in recreation wasn’t child’s play, but it sure was fun! The client wanted us to create a two-minute live action video, as well as a shorter version, to attract new workers. This recruitment video had to be full of energy and promote the reasons why Vaughan employees love their rec jobs.

Case Study: City of Vaughn Rec Jobs

Fast Out of the Gates With The City of Vaughan

We had a full-day shoot at the North Thornhill Community Centre, a beautiful and expansive facility. That gave us lots of b-roll for the montage that starts the video. This quick succession of shots gives the viewer a good sense of the many programs offered. The light, snappy music and quick edits keep the piece moving.

Case Study: City of Vaughn Rec Jobs
Highlighting rec spaces with split screens

After grabbing the viewer’s attention, it’s time to introduce the video with a title and voice-over. As visuals continue to run, we hear about the many advantages of a part-time City of Vaughan rec job. The first part of this video ends when we hear the tagline love your rec job.

Worker Testimonials

One of the best ways to sell a product or service is through testimonials. Hearing from someone directly creates an emotional connection and boosts trust and believability. It was important to show a wide range of jobs and workers in our testimonials. This cross-section helps the audience relate to the jobs and their benefits.

Case Study: City of Vaughn Rec Jobs
A board was used to identify the person and their job

With each worker, we wanted to highlight different job-related perks. Working with the City of Vaughan representatives, we talked about the positions they wanted to promote and how each might be paired with certain advantages. In the end, we had eight diverse workers performing eight different jobs and talking about the related benefits.

Case Study: City of Vaughn Rec Jobs
The flip side shows job benefits

Visually, we wanted to try something other than a traditional testimonial to the camera with b-roll. Instead, we decided to give the workers a prop. First, we see the subject at work and hear their voice talking about why they love their rec job. Then, we see the City of Vaughan worker holding a white card. They smile while the viewer reads the first side of the card with their name and position. The card is then flipped to reveal the benefits of their job.

Drop and Give me 10

This video ends with a CTA. We see a group of City of Vaughan workers holding a card that has the love your rec job tagline and the URL for more information on rec jobs with the City of Vaughan. Because all our featured jobs were indoors, we shot this outside as a way to showcase another space used by employees.

Case Study: City of Vaughn Rec Jobs
Vaughan branding is used in the video

The final image of this video is a back page with the City of Vaughan logo, rec jobs tagline, and the City of Vaughan URL. If you look at the logo, you’ll see that we used Vaughan’s branding colours throughout the video. We also incorporated the same font used in the love your rec job print and online campaign. That way, our video fit seamlessly with the rest of the marketing materials.

A Video is an Important Part of Marketing

Want to hear a crazy statistic? It’s been reported by recruitment agencies that job ads with embedded video have 800% more engagement. When you’re looking for applicants, that’s a huge number! Give Key West Video a call today and we can discuss the best way to promote your business and attract top job candidates. If you don’t believe us, just ask the City of Vaughan for a recommendation!

Case Study: Complete Concussion Management

case study complete concussion management

Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the business—literally! In this case study, we look at an animation created last year.

Case Study: Complete Concussion Management

Get Your Head in the Game

This video kicks off with the Complete Concussion Management logo and branding. It’s an important way to establish familiarity so that when a viewer goes to the website, they know they’re in the right place. Sticking with established branding also means our video fit seamlessly into the existing marketing materials.

The opening statement voices the problem faced by the target market. Concussion sufferers can relate to how a head injury can negatively affect everyday life. The simple, character-driven animation makes the serious subject relatable without being too scary.

Case Study: Complete Concussion Management
Elements like a rain cloud depict symptoms

Animation is a great choice for a topic that’s abstract or difficult to shoot with live action. Throughout this video, we depict a concussion by using symbols that stand in for confusion or illustrate symptoms: rain clouds, blurry images, and unsteady footing. Showing a live actor getting hit in the head or falling down would be difficult and potentially upsetting for the audience. Animated characters make the situation easier to discuss.

Keep Your Eye on the Puck

The problem has been stated, so it’s time to segue into the role played by Complete Concussion Management. This part of the video covers the anatomy of a concussion. The injury is explained using easy to understand terms and related timelines.

With concussions defined, we can talk about related symptoms stemming from the trauma. This is where the client shows their expertise in the field. Once again, the intended audience should recognize themselves in the examples given. After describing the problems, Complete Concussion Management offers the solution: they have the tools to help you move past your concussion.

Head for the Finish Line

Case Study: Complete Concussion Management
Maps illustrate clinic accessibility

It’s time to bring this video home! Here’s where the viewer learns the specifics of how Complete Concussion Management works.  We hear about the practitioners specially-trained to recognize and individually address ongoing issues related to concussion. A map is used to highlight clinic locations. The script talks about ease of accessibility and health benefit plans with animated logo examples. The video ends with a call to action telling the viewer how to take the next steps.

Video Homerun

In less than two minutes, we were able to connect with the target market by relating to their concussion experience. Then we offered the solution for ongoing problems. The viewer has learned all about the Complete Concussion Management process and how to take advantage of the service.

An animated explainer is a great way to communicate with potential customers. If you’re interested in spreading the word about your business, give Key West Video a call today.