Movember Rocks Video

Movember video

If you’ve noticed a certain fall trend in the male population that’s been growing in Canada since 2007, you’re not alone. November may be the worst month to be a single woman, but it’s also one of the best months to embrace men’s health. Movember isn’t a ploy to see how many awkward looks a man can get, it’s a serious fundraiser. And it makes good use of video.

Movember Origin Story

Movember started as the brainchild of Australian brothers. This pair was inspired by what women were doing to bring awareness to breast cancer. They wanted to do the same for men’s health issues. Along with a group of friends, thirty men grew moustaches the first year and the foundation began in 2003. Here’s a video explaining the origin of the movement.

 

Movember has grown to become a leading charity. The group has funded more than 1200 related health projects. By 2030, their work is projected to reduce the number of men dying prematurely by twenty-five percent! This explainer video talks about the charity’s goals.

Testimonials

Testimonials are a powerful tool in the video arsenal. They’re a way to relate to the audience by reflecting the audience. When someone who has worked with your company or used your product can speak about that experience, it enables the viewer to imagine themselves doing the same. Testimonials tap into an emotional connection.

Location-Specific Video

Movember is a globally recognized charity. After starting in Australia, the movement expanded to New Zealand three years later. In 2007, Canada jumped onboard, along with Spain, UK and the USA. Over 49,000 groups and single participants in Canada have registered to raise funds in 2018. These stats are a compelling reason to join the cause:

  • On average, 58 Canadian men are diagnosed with prostate cancer daily
  • Testicular cancer is highly curable, if found early
  • The suicide rate for men in Canada is three times that of women

Promos for Awareness

Movember has grown to become an award-winning NGO that takes its fundraising seriously. They’ve used video campaigns yearly to spread the word and generate interest. This promo is a good example of how video is used to promote awareness.

The Mental Health Angle

Most people know that Movember raises money to fight prostate and testicular cancers. The lesser known third prong of Movember’s men’s health initiative is mental health and suicide prevention. This video addresses that goal.

Fundraising Videos

A simple search for Movember videos on YouTube results in an avalanche of content, including the foundation’s channel. There’s even an app featuring a game with proceeds supporting the cause. Key West Video has created every kind of video in this blog. We’ve worked with charities and we know how to speak to an audience. Call us today for a free quote.

Defining Company Core Values

Think about someone you admire. Now think about why you admire that person. This question may generate a list of traits that can be translated to values. If you find “trustworthy” on your list, that probably means you value honesty and loyalty. It’s also likely that the qualities you admire are ones you try to embody. Defining core values is part of self-awareness, self-confidence, and self-respect. Company core values speak to the character of your business.

What are Core Values?

Core values are a moral elevator pitch for your company. They succinctly express what your company cares about. These values guide actions, define brand, and unite employees. They are a reference point when it comes to making decisions that affect everything from hiring to investments. When company core values remain undefined, you may find your company—and everyone in it—lacks direction. A clearly defined set of core values act as a  reassurance that a company is consistent and reliable, and customers like that.

Why Core Values are Important

Defining Company Core Values
Core values on your website help define your business

Many companies include core value statements on their websites. This speaks to character, focus, and direction. It’s a kind of reassurance for customers to see what it is a company holds important. Just like a friend who stays true to their word, companies that define and stick to their values are respected and gain loyal followers. But that’s just the external perception of your company. Core values are also important for employees, but more on that later.

What are Your Core Values?

Taking the time to identify a list of core values is a worthwhile practice. It’s also good to reassess company values every so often. Are you still adhering to them? Do they need to be updated? Has your business outgrown them? Below are a few questions that can help define company core values.

  • What values supersede making a quick buck?
  • Are these values that can be implemented at every level?
  • What values do your favorite companies espouse?
  • Are there charities your company would like to support?
  • What values are related to company rules?

When you’re whittling down your list, make sure values are short and actionable. If you can recite company values but you can’t define them, they’re probably just rhetoric.

The Employee Connection

Defining Company Core Values
A boss leads by example

Make sure employees are aware of company values and abide by them. If everyone at a company defines the core values differently, there’s a problem. Core values need to be exemplified from the top down. A business leader leads by example. Even if you haven’t defined core values, employees will likely be assessing them based on how you act. Core values should be reflected in your employees and be part of workplace culture.

When you have strong core values, you attract strong candidates that fit into the workplace. Clear values mean an employee can enact goals and ambitions. They understand what the boss expects and they can work to uphold those values and advance their career.

Our Core Values

On our About Us page, you’ll find this: Reliability, flexibility, and excellent customer service form our core values here at Key West Videowe understand the importance of supporting our clients every step of the way throughout all stages of production. Corporate video is our passion and we are proud of what we do. Call us today for a free quote on your next video.

Using Bloopers in Corporate Video

Bloopers

Have you ever been one of the last people left in a movie theatre and you’re surprised by some outtakes the director has left for the end of the credits? (See the classic example below.) It’s a bonus bit of fun we all love. You get to see your favourite characters flub lines or maybe you’re privy to a scene or line that didn’t make the final cut. These little extras make us feel like we’re part of an inside joke. Even in corporate video, you can make the most of your outtakes.

https://www.youtube.com/watch?v=QRJ38y4Jn6k

The Origin of the Blooper

Whether you call these extra bits of footage bloopers, outtakes, or gag reels, it’s all about mistakes and unused footage caught on-camera. The original “blooper” reference comes from wartime censorship—short for a “blue pencil” used by the “blue-person” to cross out parts of documents and letters deemed unacceptable. Radio used the term to denote the “bloop” sound a radio receiver made when interfering with nearby sets. Blooper was also used in baseball as a slang term for an error.

Using Bloopers in Corporate Video
Baseball was an early adopter of “blooper”

In the 1950s, television producer Kermit Schaefer used the term blooper for mistakes made while recording. Schaefer went on to produce a series of record albums filled with bloopers and even a book series of transcribed bloopers. Did we mention the feature-length movie Pardon My Blooper!? Television shows were dedicated to the blooper and some movies added reels to the end of their production. Bloopers made audiences laugh and it made even polished professionals seem a little more relatable and human.

Use Outtakes for…

Bloopers can be used to great effect in corporate video. They can make a CEO or authority figure more relatable or a serious subject a little lighter. Seeing outtakes gives the viewer a better idea of all the hard work that goes into creating a finished video—some people don’t realize how much footage has to be cut around to extract that one perfect take. This look behind-the-scenes may also show more of the set or the crew. An internal-facing video is an especially good place for a gag reel. When you know the person on-camera and understand inside jokes, the reel becomes even funnier.

If you have some clips worth showing, there are a lot of places to use bloopers. Take a cue from Hollywood and place a series of outtakes at the end of a video as a kind of bonus feature that doesn’t interrupt the flow of the project. Use bloopers as transitions or bumpers between sections of a video. This is a good way to break up a longer video and gives the audience a little treat to anticipate. You can post a blooper reel on your website as a way of making your client-facing image more fun and personable. If you do a lot of video work, you could make a blooper compilation to show at an AGM or holiday party.

Bloopers to Avoid

Using Bloopers in Corporate Video
Only use bloopers that are funny to all involved

When it comes to outtakes, use your judgment. A bunch of retakes in a row isn’t funny—it’s the reaction to all those retakes that can be funny. If the person making the mistakes is growing more and more frustrated, don’t exploit their difficulty by compiling the takes. However, if the person is laughing at their mistakes and celebrates finally getting through a difficult line, it could be a good blooper. If anyone’s feelings could potentially get hurt, it’s best to err on the side of caution.

Outtakes are meant to be funny. They aren’t about making fun of someone having trouble on set, they’re about everyone on set getting a laugh out of what happened. Bloopers that could potentially reveal company secrets, embarrass employees or clients, or are rude or distasteful should all be left on the cutting room floor.

Examples of What Works

You may want to take a few minutes now and enjoy the following gems. I know we had fun researching this section filled with some very entertaining outtakes.

Using Bloopers in Corporate Video
Birds seem to cause a lot of live news problems

The Laughs are Free

Bloopers are always a part of video production and sometimes those mistakes are included as part of a project. Whether you decide to stick to the best takes or include a few fun outtakes, Key West Video is ready to deliver your message. Call us today for a free quote.

Video Works Best for Internal Communications

internal communication video

Video is a tool we all use to relate to our world. We watch a clip of our niece’s birthday party in Alberta. A funny dog video is something we share online. At work, we talk about memes. We use video all the time in our personal lives, so why wouldn’t we use it as part of our professional lives? Internal video is the future of business communications.

Internal Branding

Branding is typically talked about in reference to the public-facing image of a company, but there’s also internal branding. Internal branding is an extension of external branding. The way a company represents itself through employees in the workplace should mirror the values and mission statement the company presents to the public. Ideally, a business wants employees to live the company brand at work. A great way to define and reinforce internal branding is through video.

Effective Use of Internal Video

Video Works Best for Internal Communications
A message from the boss can make employees feel like more than a number

Long gone are the days when the big boss sat in an office on the top floor and was talked about in whispers but never seen. Video is a effective way for a busy CEO to relate to their workforce. Use video to send out company-wide announcements about the new pay structure, but also use it to send out a holiday greeting or an atta boy so employees know you care.

Even if you don’t want to be on-camera, there are plenty of ways to use video internally. In fact, it’s a good idea to tailor the video type to your message. A software walk-through for a new employee needs shots of the program being used. A training video for customer interaction could show employees at work in simulated situations. Safety videos make sense when they feature equipment used in case of emergency.

Internal Video is a Time-Saver

There are so many advantages to using internal video, starting with its ability to save time. Let’s use a welcome video that gives some general and specific information necessary for all new employees as an example. Rather than giving the same speech over and over, just update your welcome video occasionally and you’re all set. Now, nobody is taking time out of their busy day to walk a new person through an established process. As for the newbie, they won’t feel rushed or anxious about their first day on the job. They can take the time to pause a video and review anything that’s unclear. If they still have questions after watching the video, it’s likely those queries will be focused and limited.

Video Works Best for Internal Communications
A video address can across time zones

Video is a great way to reach everyone, no matter where they work.  Employees in different locations, different time zones, and on different schedules can be hard to reach as a group. Try sending a pre-recorded video message or hold a town hall meeting using live streaming. In both instances, every worker has the opportunity to draw from the same presentation.

Knowledge Sharing

Video facilitates knowledge sharing and gets everyone on the same page. From policy updates to meetings to the new fridge in the common room, a video means all employees are getting the same information. Is everyone filling out an expense report differently? Fix that problem with a video that clearly shows the correct steps and saves your finance team hours of frustration and overtime.

Video can help you avoid knowledge attrition. If you make one video that contains all the necessary information about a process in your business, you’re potentially heading off future issues. As humans, we’re error-prone and forgetful. An employee might forget to share a couple of things when training a new hire, then that person forgets a couple things when they train the next new hire, and so on. A few employees down the road, you have a new hire that only knows a fraction of the job. Cover your bases with a comprehensive training video and follow-up with worker support.

Show Your Personality

Video Works Best for Internal Communications
Internal videos can be more informal

Inject your video with some personality. With internal video, you can really have fun! Celebrate a company milestone or a holiday with a skit or a music video spoof—we’ve been asked to produce our fair share of both over the years. Nothing boosts morale like seeing the boss don a silly wig and get down with the work crew. Because this video is for employees only, you can include inside jokes and capitalize on what makes your workplace unique.

Case Study–Deloitte TV Network

Deloitte is a huge company with over 244,400 professionals working in 150 countries. How do you promote engagement across such a large and diverse workforce? Enter Deloitte TV Network, a space dedicated to connecting employees and executives on a more personal level.

Deloitte TV Network has been a massive success at every level of the organization. The page consists of tabs representing company-related topics, such as Global, Brand, and Community. There’s also a separate channel that features CEOs offering advice and sharing personal anecdotes. All of this is serving to put a human touch on a structure that could otherwise be overly-corporate and cold.

You’re the Boss

Internal video can be whatever you need it to be. From training videos to anniversary celebrations, Key West Video can help you deliver your message in an engaging format. Call us today for a free quote.

Using Social Proof in Video Marketing

social proof

On today’s blog, we delve into psychology. More specifically, social psychology as it pertains to marketing. We’re talking about social proof or the idea that we trust others who have gone before us. Humans value the opinions of people who have tested the waters (or products) and reported their findings. These opinions can come from anyone including experts and celebrities or crowds and friends. Let’s take a closer look at social proof and its influence on video marketing.

What’s the Idea Behind Social Proof?

Using Social Proof in Video Marketing
Social proof acts as a stamp of approval

The idea Social Proof Theory, also known as Informational Social Influence Theory, was popularized by psychologist Robert Cialdini. He postulated that when humans are in a situation and unsure of how to behave, we look at how other people are behaving and follow suit. Social proof takes aim at the root of our insecurities, confirming our feelings or decisions. This confirmation can help form, reinforce, or change opinions.

But Don’t Take Our Word for It

Examples illustrating the use of social proof are everywhere.

  • Canned laughter. The best way to make an audience laugh? Encourage them with canned laughter.
  •  Nine out of ten doctors recommend all kinds of things, and we think you’ll take their advice.
  • Phobia treatments. Watching others do things that cause anxiety is a proven therapy to help people overcome fears.
  •  Looting. This is an example of negative social proof. If everyone else is doing something, it seems like acceptable behaviour.
  •  Endorsements. When a famous chef recommends a food product, it’s perceived as a worthy investment.
  • Online reviews. Have you read reviews on sites like Homestars and Amazon? Us, too.

Practical Applications for Video Marketing

So how can you use social proof as reinforcement for your marketing strategy when it comes to video? Again, there are many examples, starting with case studies. We have an entire section of our blog dedicated to case studies.  It’s a great way to illustrate how our video services have helped businesses succeed.

Testimonials are another powerful and effective form of social proof. We love testimonials and many of our customers use them in website-based videos. When a customer talks about their personal experience, they create an emotional connection with the viewer. It’s often easier for a potential customer to relate to and trust the opinion of a real person over a company representative. Reviews are closely related to testimonials but can be more product and service specific.

Using Social Proof in Video Marketing
Social media reviews are a form of social proof

You can use Social Media for social proof. Positive comments from Facebook, Twitter, Instagram, and other platforms can be woven into a video. The logos for popular social media outlets are easily recognizable and carry clout.

Data and hard numbers are an indisputable form of social proof. If you have sales numbers, customer service statistics, or growth charts, use those to illustrate the success of your company. It’s impressive and convincing to see a business has been around for thirty-five years or has a 95% customer satisfaction rating.

Affiliations are another way to show the customer your worth. If your company has provided services for a recognizable brand, talk about those clients. We can include relevant logos in a video to visually reinforce the relationship. The same goes for certifications, platform integrations, and badges.

The Proof is in the Video

Social proof is a powerful marketing tool. As discussed in this blog, there are many ways to use social proof in a video. If you’re looking to boost business using this approach, we can help. Call us today for a free quote.