Try Video for a Trustworthy Reputation

Try video for a trustworthy reputation

Building trust with customers is an essential part of any successful business. A trustworthy reputation will attract new customers, retain existing customers and spread the good word about your service or product. One of the best trust-building tools is video. Pick the approach that works for you and watch your business flourish.

Testimonials

Testimonials work. Real people talking about real experiences with your business or product create trust in a company. This type of endorsement is often more believable than having the president of tell you that they represent something great. Testimonials are also a chance for a potential customer to see your team, service or product in action.

The Soft Sell

Go easy on the hard sell. Try a more relaxed approach by providing useful and interesting information. Then let the customer draw their own conclusion. This way, the buyer has the power and feels they’ve made the decision rather than having a decision forced on them.

Here’s a novel idea: don’t sell anything! Instead, show your business doing good. Are you participating in a charity event? Make a video that shows the team in action. This creates good feelings that viewers relate to your brand. The next time someone is looking for a business like yours, they may remember how you raised all that money at the charity bowling event.

Emotional Connection

Try Video for a Trustworthy Reputation
Videos that elicit emotion are remembered

A video with an emotional connection builds trust. When a viewer relates to your video on an emotional level, they create a bond. A positive association is made with your business and they remember you.

Emotional connections can be made on many levels. Any video that makes you feel something works. So use humour, tug at the heart strings or give everyone the warm fuzzies. However you do it, make a video that feels personal. With that personal connection, you’re building trust.

Shares & Likes

Try Video for a Trustworthy Reputation
Sharing your video is an endorsement

A video is a shareable commodity. When someone passes along your video, they’re endorsing you. That’s a vote of confidence and a show of trust. Plus, it’s really quick and easy to share a link making people more inclined to do it.

Transparency

Video provides an opportunity for a business to be transparent. Another word for transparency? Honesty–a very trustworthy trait. Try a company branding video that shows some behind-the-scenes action. Introduce employees engaged in their work. Share a personal story of customer success. All of this makes your company more personable and trustworthy. And if you’re making an internal video, transparency can build employee trust.

The Problem Solver

Try Video for a Trustworthy Reputation
Provide the solution for your customer

If you’ve been having trouble finding babysitters in your area and you see a video for an app that sources reliable, vetted services that are location-specific? This company just solved your problem! Think about your target market and clearly address their pain points. A potential customer will be glad to hear that you have the solution. Go the extra mile with your video by providing some proof your product works in the form of statistics, testimonials or demonstrations.

Trust Us with Your Video

At Key West Video, we’ll work with you to reach your customer. From testimonials to explainers, we have the experience to gain the trust of your customers. Call us today for a free quote.

Is Smart TV Outsmarting Us?

Is Smart TV outsmarting us

Do you ever get the feeling your Smart TV is watching you as much as you’re watching it? If so, you’re not paranoid. In fact, you’re probably right. Smart TVs are using internet connectivity to gather all sorts of data–from the shows you watch to how you use the apps on your phone. There’s a spy in our living rooms.

Courts Say No to Vizio

In 2015, it was revealed that Vizio Smart TVs had been tracking viewers around the clock without their consent. The company collected data on the viewing habits of 11 million unsuspecting viewers, transmitted it  to company-controlled servers, and sold the information to third parties. How did this happen? Vizio used a smart interactivity feature that was promoted as a helpful way to guide viewing. This feature used automated content recognition software to track not just tv viewing, but also personal information such as age, sex, income, marital status, household size, education level, home ownership, and home values.

The US government decided this was not okay and Vizio was charged with privacy invasion. Last year, the company was ordered to delete customer data and pay out $2.2 million in a class-action lawsuit. Last week, the consumer electronics giant said they plan to alert customers that they will be receiving funds by sending a message to display on their Smart TVs. Does this maneuver remind anyone else of The Simpsons when Homer used an auto dialer to apologize for using an auto dialer as part of his Happy Dude scam?

Look & Listen

Is Smart TV Outsmarting Us?
Smart TV is looking, listening and tracking

Vizio isn’t the only company with a reputation for using its Smart TVs to track customers. There are others listening, watching and tracking us. In 2013, a UK blogger said LG’s Smart TVs were tracking viewing habits. LG has also been caught collecting potentially sensitive data, including the names of files shared on connected home or office networks. Samsung TVs listen to us with their voice recognition feature. Even more disturbing, these data collectors often have spotty security. That means your raw, unencrypted data could be widely available.

Caveat Emptor

The Samba TV app (standard on tvs made by Sony and other major manufacturers) presents itself as the innocuous gadget available to help  viewers curate a list of things to watch. When you click “accept” or “I agree”, you’re agreeing to share your data. Samba not only collects your tv viewing habits, it also spies on devices connected to the same Wi-Fi network. So what you’re doing on other apps becomes part of the information Samba can gather for marketing purposes.

Many companies say the consumer is responsible for reading extended privacy policies. But in lieu of the long and boring legalese, a summary that puts a positive spin on the invasion of privacy is often provided: Spoken words, viewing habits and the like are captured to evaluate and provide the customer with improved features. Dig a little deeper and the language may reveal that data, including personal info, may be captured and transmitted to a third party.

Stop the Spying

Is Smart TV Outsmarting Us?
Keep your data to yourself

Whether it’s the company that made your tv, a third party that bought the data or the government, nobody wants to surrender their information without consent. In an effort to keep your private business to yourself, try reigning in your Smart TV.

  • don’t connect to Wi-Fi or Ethernet
  • disable spying features or turn off smart interactivity
  • use a streaming tv player like Apple TV or Google Chormecast as alternatives

TV That’s Good for You

Key West Video is all about the good side of tv. More specifically, we create the kind of content that entertains and informs. If you’re looking for a direct line to your customers, give video a try. Call us today for a free quote.

Virtual Reality Concerts

Virtual Reality Concerts

Remember when Tupac Shakur made a posthumous appearance at Coachella in 2012? What about the Michael Jackson’s hologram at the Billboard Music Awards in 2014? Those were pretty revolutionary performances at the time, but it’s becoming more and more common to see a performer from another time or place. In fact, Roy Orbison’s image will be playing Toronto’s Sony Centre on November 4. Orbison is backed by a live orchestra on the In Dreams: Roy Orbison in Concert The Hologram Tour. Producers BASE Hologram liken this spectacle to producing a theatrical show, not just a concert. What else is going on in the Virtual Reality (VR) concert realm?

What Happens at a VR Concert?

Virtual Reality Concerts
VR can put you right on stage

Imagine the best concert you’ve ever attended. Your seats were close to the action, the sound was crystal clear and nobody stood in line for the bathroom. Now elevate that moment by putting yourself on stage. Stand behind the lead singer or check out what the drummer in the back is doing. This is the VR experience. You never leave the comfort of your living room, but you’re still immersed in the concert.

A study conducted by the Consumer Technology Association  found that the most popular suggestions for VR content include lifestyle activities such as concerts, sports and exercise. The sensation of actually being there and participating in an event is what makes VR such a thrill. When it comes to concerts, you can enjoy perks beyond the usual. Don’t worry about the tallest guy in the room blocking your view because even though there is a band and there is an audience, you’re all tuning in from elsewhere so you can stay out of each other’s way.

Who’s Playing?

Acts such as Imagine Dragons, Imogen Heap, Cold Play and Vance Joy have all done VR concerts. This format gives fans a chance to truly get up close and personal with their favorite bands and artists. Check out some of these options for VR concerts.

How do I get a Ticket?

Virtual Reality Concerts
VR gear is your ticket in

For once, you won’t have to go through Ticketmaster! Don a VR headset, like the Oculus Rift or the Samsung Gear VR, and you’ll have a live, 360-degree experience. You’ll need a headset and a smartphone for untethered models or a powerful PC or PlayStation 4 for tethered models, plus the related app. A standalone VR headset is a mobile VR headset with Android smartphones and displays built in. If you want the full-on VR package, you can go for something like the HTC Vive. Now you’re ready to find that perfect concert and power up.

But is it Really Like Being There?

The social element of a live show is important. That shared experience helps amplify the mood, so the goal is to make VR concerts more interactive. TheWaveVR thinks it’s cracked the code. Instead of replaying concert footage in VR headsets, it collaborates with artists to create custom, psychedelic VR worlds where users can interact with each other while at the same show. Artists like Imogen Heap are signing on.

Virtual Reality Concerts
Being part of the crowd is part of the fun

The growing popularity of VR concerts is due to the obvious benefits of unobstructed views, home convenience and unprecedented access. But it goes beyond viewer comfort. Artists who are restricted from traveling outside their home country or banned from parts of the world now have access to fans. Same goes for those who are unable to travel to shows due to physical or geographical limitations.

VR or not, Videos get Noticed

If you’re truly ready to go next level virtual, you can pay for a VR concert with a cryptocurrency. If you think maybe you’d like to start with the kind of video that draws attention but doesn’t require a headset, give Key West Video a call today. After all, music videos are one of the many kinds of videos we produce.

Fighting Fake News

fighting fake news

The internet and social media have given rise to an unprecedented level of communication. Our world has become smaller and our reach has become wider. In many ways, this is good news. In other ways, it’s simply fake news. Along with the ability to talk to your friends half a world away, there was the appearance of a kind of digital flim-flam newscaster. More than just an annoyance, the advent of fake news poses a real threat that tries to sway action and opinion through false information. But we can fight back. Here’s how.

History

Fighting Fake News
“Fake news” began appearing in dictionaries last year

Fake news officially became part of the lexicon in 2017. Both Collins Dictionary (published in Glasgow) and dictionary.com added it to their editions last year. The term first became popular during the 2016 US Presidential election with now President Trump using the term to chastise the media. However, it’s generally used to mean false stories generated online.

Like a Virus

Fake news is spread by you and everyone else. The best way to stop it is to avoid reposting it because viral rumors can have a devastating impact. Consequences of fake news include influencing elections, causing doubts in healthcare, and polarizing a population. If you repost fake news, you’re extending its life and spreading the damage.  This is the case whether you’re supporting a rumor by reposting it and declaring its contents to be true, or reposting it and disputing its truth. The best course of action is inaction—leave fake news alone and let it die.

Be Proactive

Where you can and should take action is in the effort to verify the authenticity of the news you read. Scrutinize that article, especially if you have doubts. Dig a little deeper and seek out the source. It’s easy to react emotionally to something and make a snap judgment, but try to avoid doing this and only repost if you’re sure the information is legitimate.

Fighting Fake News
Stop the spread of fake news

There are some red flags when it comes to fake news. Take the following into account if what you’re reading doesn’t ring true.

  • Suspect urls
  • Sites run on blogging platforms
  • If you’re on an aggregate news site, go to the original. Is it legitimate? Is the same story being repeated elsewhere?
  • Read the “about” section of a website. Is it straightforward, transparent? Does it say “satire”?
  • How old is the story? What is the original posting date?
  • Is there an obvious bias? News should be neutral and unbiased—a statement of fact.

Fact Check

The purpose of headlines is to get your attention. Try to hold your emotional reaction in check and read more than just the headline. You may discover that the statement that had you so worked up is obviously fake news. Don’t you feel better already? And aren’t you glad you didn’t repost based on a few words in bold print?

If you read an article and it’s setting off alarms, you can try fact-checking it. Sites like Snopes, PolitiFact and FactCheck can help you navigate the truth.  SurfSafe is an app that verifies online images. When you hover over a picture in your browser, SurfSafe checks that photo against dozens of trusted news sites and fact-checking sites to see whether that picture has appeared elsewhere. Remember the rumor that Emma Gonzalez had ripped up a photo of the constitution? The truth is that was a doctored, false image that some used for their own agendas after the Parkland, Florida mass shooting.

Open Your Mind

Take a look at Washington Post’s project, Blue Feed Red Feed, which displays simulated Republican and Democrat newsfeeds next to each other. The two newsfeeds are like different realities. If you read only the feed from one side or the other, you would be presented with incongruous views of the world. This is an examination of what self-declared “Right” or “Left” leaning Facebook users were posting in relation to news appearing in their feeds. It’s a stark representation of bias and how surrounding ourselves with only like-minded people can lead to a skewed worldview.

Fighting Fake News
Don’t turn your back on people outside your comfort zone

Even though it may be difficult to listen to an opinion unlike your own, doing so will make it easier to recognize fake news. Try NOT to isolate yourself. Everyone has a right to their opinion within the realm of the law and basic human decency. So listen to the opposition and be aware of what’s going on in your world. Try to have an open mind. When you surround yourself with like-minded people, they confirm your world view and keep you in a bubble.

Power to Truth

Fake news is a lie by definition. Make it a priority to verify your news sources. With accurate information, you can form opinions and make informed decisions. And if you need help spreading the truth with a video, call us today for a free estimate.

Streaming Entertainment Services are Driving Entertainment

streaming entertainment services

It’s hard to believe that Netflix was launched twenty years ago! Although they didn’t implement their current Streaming Video-on-Demand (SVOD) format until almost ten years later, that approach has changed the way we consume entertainment. In fact, TIFF 2018 will open with Netflix film Outlaw King, a period drama about Scottish hero Robert the Bruce, starring Star Trek’s Chris Pine. Streaming entertainment services have come a long way in a short time, changing and shaping the way we watch tv.

Grandaddy Netflix

April 14, 1998 was the beginning of the end for video rental stores. At the time, it was common practice to spend an hour of your Friday or Saturday night combing through racks at the video store. Then came Netflix.  Originally, this was an online catalogue of movies you would order and have sent to your house. The arrival of a crimson package was cause for excitement! You had a week to watch, and then you returned the DVD in the same red envelope. In Canada, Zip.ca was the most popular DVD-by-mail service.

Streaming Entertainment Services are Driving Entertainment
Zip.ca was Canada’s DVD-by-mail favourite

In 2007 (2011 in Canada), Netflix.com became an SVOD and home entertainment changed forever. The service now has more than 117 million subscribers across nearly every country in the world, and employs more than 5,500 people. It generated more then $11 billion in revenue last year. But, hey, if you miss that DVD mail surprise, you can always order yourself a Friday night movie from Netflix’s still-functioning mail service.

Cable vs SVOD

Since 2013, increasing numbers of Canadians have cut the cord and said goodbye to cable. It’s projected that Canadian households with streaming service subscriptions will outnumber those with cable TV by the end of 2020. Many have found an online streaming service is a cheaper, more accessible option. The consumer is no longer beholden to a network that determines their tv watching schedule. The freedom to choose what to watch, when to watch it and how it’s delivered has wide appeal.

Content is king. Agile streaming platforms are responding to their audiences and providing more and more viewing options. Netflix now says that 80% of shows watched on the platform are driven by its recommendations, too. By keeping track of your viewing habits, Netflix can create a profile for you and others with similar viewing habits. These on-point suggestions keep you happy and keep you watching, which is the goal.

Streaming Entertainment Services are Driving Entertainment
You’ll need an HBO portal to watch GOT

There are drawbacks to SVOD. Some streaming services require a cable subscription for access (see below). It’s also been noted that there are programming gaps. If you’re looking for the classics, you may want to stick with a specialty cable channel. And current cable programming can take some time to filter down to a streaming platform–spoiler alert!–or may only be available on the distributor’s associated streaming service.

Canada Chooses

If you’re looking for a streaming service in Canada, you have options. The whole point of SVOD is to cater to individual tastes, so there are a lot of niche services. And cable has responded to streaming services by offering home-grown options. If it all seems a little overwhelming, look here for a chart that nicely lays out cost, availability and content.

Bingeing

Streaming Entertainment Services are Driving Entertainment
Streaming has given rise to binge-watching

We’ve all been there. You sit down to watch ONE episode and five hours later you’re still on the couch. Whether is was a show that’s no longer in production (Friends) or you’re watching a newly-released season (Stranger Things 2), streaming content created a monster called bingeing.  The practice has resulted in fan cults and the format of releasing and entire season at once has helped shows that otherwise may not have succeeded. Before the advent of SVOD, can you recall a time your planned your weekend around watching ten straight hours of television?

Everyone’s Watching

The bottom line is that people are hungry for video content. Facebook alone generates eight billion views on an average day. Whether it’s a Netflix movie or an explainer video, audiences are ready to engage through this medium. If you’re ready to connect with your target market, give us a call today.