How Online Ads Help Companies On Their Websites

How Online Ads Help Companies On Their Websites

Online ads are almost a no-brainer in corporate video.

Online ads are able to attract hard-to-reach audiences.

They make your brand visible to a larger audience; much larger than a televised or magazine ad could. Whether your ads are through a social media campaign, pay-per-click online advertising, online news sources, or brand promotions, you’re taking a step towards increased visibility for your product or service.

Online ads aren’t just about reach. They’re also about conversions. How many passing customers can you convert into purchases? You’ve built an online audience who’s interested in your content; now it’s time to call them to action. When it comes to online advertising, it doesn’t matter if your audience is local, regional, national, or international; you’re able to reach them all.

How Online Ads Help Companies On Their Websites

It also gives you better insight into future product launches. You’re able to better gauge who interacts with your brand, and shape your products accordingly. If a certain demographic is known to ‘like’, ‘share’ or ‘comment’ on your content, then guess what? It might be in your best interest to market to them!

Online ads are also instrumental in testing the waters for new customers. You’re able to see what works and what doesn’t for a fraction of what it’d cost you for a television or magazine ad. It may require more ads over a longer period of time. For most companies, this allows a longer digital life and a wider digital footprint. You’re leaving your brand’s breadcrumbs all over the internet. This makes you not only easy to find but also establishes you as an authority in your market or field.

Take time to outline the motivation behind online advertising. Do you want profit? Or just awareness? Tweet us at @keywest_video and let us know!

Here at Key West Video, we go the extra mile to make sure our clients are satisfied. For more information about the services we provide, visit our website today!

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Fall Corporate Video – Time for a Seasonal Change

Fall corporate video new season

For many people, September is more of a start to the new year than January. Kids are back at school, the weather is changing and it always seems to feel a little like starting over. It’s a good time to assess your business needs and try something fresh – like a fall corporate video.

New Season, New Corporate Video

Whether a new beginning is merely perceived, or a new fiscal quarter is actually approaching, fall is a natural time to take stock. Ask yourself the following questions: Are you achieving your business goals? Do you have a product or program you’d like to promote? Is your aim to drum up new business? Based on your answers, you may want to try corporate video for the first time or update a video that’s no longer relevant.

Fall Corporate Video - Time for a Seasonal Change
Key West Video on-set

What Kind of Fall Corporate Video Suits Your Needs?

Once you’ve decided on the message you’d like to convey to your audience, you can spend some time thinking about what video format will work best. Do you want your market to relate to your business or product via an authority? If so, you may want to choose an employee or employees who can be representative on camera. If it’s a product you’re selling, it may make sense to have an explainer video on your website. Animation can illustrate how the product works and why a consumer needs it in their lives. Maybe you have a facility you’d like to show off as part of a recruitment blitz? When it comes to corporate video, there are so many options to showcase your unique place in the market.

How We Can Help

Although you may have a general idea of what you want to cover in your video and how you’d like it to look, we’re here to help with the details and bring everything together. After initial discussions, the experienced staffers at Key West Video can work on your concept to provide scripting and visuals. This is a process, and we want your feedback. By the time we’re ready to shoot, you should know exactly what to expect and have a very good idea of how the end product will appear. You can move ahead with the confidence that you’ll soon have a shiny new video to show off your business.

A Video for Every Season

No matter what your goal, corporate video is a great way to reach your audience. Keep customers, potential customers and employees informed about your business and achieve a great return on your investment. Contact Key West Video today, and let us help you reach your full potential.

Why A Change In Your Corporate Video Strategy Is Necessary

Why A Change In Your Corporate Video Strategy Is Necessary

Change is always good.

And sometimes, change is necessary.

Maybe you’ve been using the same newsletters for a decade now. Or perhaps your company hasn’t changed its jingle for 40 years. Whatever the case may be, your company could probably use one thing: change.

Yep, that’s right. A good ol’ fashioned shake-up.

Chances are your customers, though as loyal as they seem, are bored with you. They might enjoy the consistency of your product or service, but they might loathe the way you market yourself. Maybe your video campaign is outdated. Maybe your uniform hasn’t changed in years. It could even be that the people in your videos all look the same.

We understand that that’s also part of the reason why your audience is drawn to you. Consistency is key, and you’ve been very consistent over the years. But now you want to expand and reach different audiences, and the idea of that haunts you.

Why?

Because you’ve never had to change your brand before. At least not visually (and certainly not through video). Now, you want to expand your options and explore the horizons. And you realize that, in order to stay relevant, you’ve got to do it fast.

Cue corporate video strategies.

Why A Change In Your Corporate Video Strategy Is Necessary
Photo credit: Foter.com

Perhaps you’re a company that does one video per year. In it, you reiterate the same things: what you sell, why it’s a good product, a bit of your mission statement, and an obligatory clip of someone consuming your product or acting out your service.

What about making some adjustments? These not only can include changes to the frequency of films; it can even explore some of the faces either in front or behind the camera. People crave personal connection to brands, and this is a great way to humanize your company.

Can you think of other ways to spark a change in your corporate video? Comment or tweet us!

Here at Key West Video, we work with clients to create innovative corporate content. For more information about our services, visit our online portfolio today!

On Camera Wardrobe – Dress Your Best

on camera wardrobe best and worst

So you’ve decided a corporate video will help boost your business and you’ve booked the shoot. Excellent choice! Now let’s talk about your on camera wardrobe.

On Camera Wardrobe Losers

While you may love that bright red sweater, the camera does not. Reds and oranges tend to glow and are best left in the closet. Also avoid anything with tight pinstripes, corduroy and herringbone, as they can result in a moiré effect. Anything shiny or reflective can fight with the lighting and look of the shot, so stick to simple jewelry and matte fabrics.

On Camera Wardrobe Winners

On a more positive note, there are plenty of choices that will make you look professional and polished on shoot day. Solid colours work best on camera. Blue, green, gray and earth tones are good bets. If you’d like to add a pop of colour or interest, consider a subtly patterned scarf or tie to complete your outfit.

Dress the Part

When deciding what to wear for your shoot, consider the personal and company image you want to convey. Think of your company as a character and dress the part. Are you going for authority or relatability? Who is your target market and how do you want them to see you?

On Camera Wardrobe - Dress Your Best
Choose clothes that work well on camera

The Camera adds pounds

They say the camera adds 10 pounds. Unfortunately, that’s true. To help combat the effect, wear clothes that are fitted and add shape. You also want to avoid high-contrast outfits. If you have a darker skin tone, choose a light blue shirt over a white shirt. Those with pale complexions should opt for a gray suit instead of a black suit. And if you wear glasses, tipping the bows up off your ears and angling the lenses down may reduce glare from the lights.

We’re Here to Guide You

On shoot day, bring several wardrobe options. The  Key West staff will work with you to decide what looks best, makes you feel most comfortable and results in a great end product.

DIY – Has it Gone Too Far?

No DIY necessary with Key West Video

Thanks to the Internet, we’ve become a nation of DIY experts. If your sink is leaking, YouTube will make you a plumber. No need to pay top dollar at a French bistro when the recipe for beouf bourguignon is just a click away. And that promotional video for your business? You have a smartphone with a 4K camera and the free editing system that came with your new computer. Why pay for a professional?

DIY or Leave it to the Pros?

Just because you can do something, doesn’t mean you should do something.  When assessing whether you want to attack a project on your own or call in a professional, consider the ramifications.  If the elaborate dessert you make for a dinner party fails, will your guests hold it against you?  Will you lose friends or make anyone sick?  Most likely, it will just become a funny story at future gatherings.  However, if you’re tackling something with the wider potential reach, perhaps it’s best to leave it to the experts.

Why Corporate Video is a Job for the Experts

There’s a lot that goes into corporate video production beyond shooting the kind of video you’d post to your Facebook page. You want a product that represents your company in the best possible light. Speaking of lights, that’s just one piece of equipment provided by a professional. Don’t forget the audio support that will make every word you say clear, a teleprompter if needed and a drone for overhead footage. Of course, the best equipment isn’t worth much without knowledgeable operators. Skilled and experienced technicians can take a video from ho-hum to out of this world!

DIY - Has it Gone Too Far?
Key West Video sets the stage for success

Beyond the more obvious components of video production are the details you may not have considered. A professional shop will write a script based on your marketing needs, crafted with the audience in mind. Permits, actors and translations can be looked after. Animations, background music and voice-over are part of post-production. When you work with people who are professionals in the industry, they can guide you through the process to ensure the end result is exactly what you had in mind.

Get the Most Bang for Your Buck

You may be surprised at how affordable a corporate video can be. When comparing your spend to the business generated by a well-produced video, the return is well worth the investment. At Key West Video, we work with all sorts of businesses that have all sorts of budgets. Ask us for a quote and make an informed decision about the future of your business.