Can I Revise My Video?

update your video

It’s said that nothing lasts forever and even the best videos sometimes need revisions. At Key West Video, it’s not unusual for us to have a client return weeks, months, or even years after a project has been finalized to ask about revisions. Since this is a relatively common occurrence, we thought it would be useful to talk about what happens when your video needs an update.

Reasons to Revise a Video

Although you probably put a lot of thought into the production of your video, it’s impossible to predict the kinds of future events that call for revisions. Here are just a few of the reasons behind revising a video:

Can I Revise My Video?
A branding change calls for video revisions
  • New Logo. Many of our corporate videos start and end with a company’s logo. If your logo has changed, we can make the fix on your video when you provide the asset.
  • Team Changes. Is there someone in your video who has left the company? Or do you need to include a new team member? Avoid any viewer confusion by addressing these issues with a video revision.
  • Name Change or Rebrand. Business is always in flux. Sometimes that means a company gets a new name. If you’re flying under a new banner, your video can be updated to keep branding consistent.
  • Father Time. Some products and services stand the test of time, while others change with the times. Updates can be made when a video has outdated products or services. Make sure your customers and viewers are getting current information.

Storage

Can I Revise My Video?
Finalized projects are archived on hard drives

Did we say nothing lasts forever? Well, our storage policy may be the exception. Every project is stored on an external drive, including all related assets, for a minimum of five years. Given that we work in a digital industry, storing all that information takes up much less room than it used to when things were taped-based! It’s a system that enables our editors to pull your hard drive, load the project, and assess what needs to be revised.

Associated Costs

It’s time to get down to the nitty-gritty: how much does revising a video cost? The truth is, it really depends on how much work goes into the revision. If we’re doing a simple logo change in two or three places and then sending out a new version, this is a cheap and easy fix. When your video needs a new voice-over, there are charges related to the voice talent. Changes in graphics and animation take more time, which will be reflected in the cost. Finally, if new footage needs to be shot and edited into an existing video, that requires extra production time and a new quote.

Can I Revise My Video?
Extra shoot days increase overall video cost

Here’s the bottom line: every project is different and Key West Video wants our clients to be happy. If we’ve worked together in the past, we’ll talk to you about any video revisions you may need and discuss related charges. And if you realize after a week that you need to replace a shot that shows an old logo in your office, we’ll probably do that at no extra charge. However, if the project has been finalized for more than a month, we’ll provide a new quote for the necessary work. We want you to keep thinking of us for future videos and we’ll do what we can to make our partnership a good deal for everyone involved.

Revise or Start Over?

Sometimes the best way to revise a video is to just make something new. Consider how much of your existing video needs to be revised. If your product or service has changed significantly, it’s probably a good time for a brand new video. Also, think about whether adding new footage will match. Although we can do a pretty good job of making new footage look like original footage, do you really want to degrade the beautiful footage we just shot to match the older stuff? If you’re replacing a significant amount of material, starting over may be the better choice.

Return Business

Finalizing a project is a great feeling, but it doesn’t mean you can’t make changes down the road. Corporate video production has evolved in a way that makes revising videos simpler than ever. Non-linear editing means we have the ability to easily move, delete, and replace any part of a video. Should your video ever need revisions, call us and we’ll be happy to talk about your options and the associated costs.

This blog was originally posted in 2012 and has been updated to reflect current policies.

Does More Time Mean More Money?

Time is money

The first thing people want to know when they contact Key West Video is how much a video will cost. The second thing a client wants to know is what can increase costs. We understand—the bottom line is important. After all, we’re a business, too! This blog will address concerns about going over time and how that affects your budget.

The Initial Quote

The starting point of every video project is a quote. Whether you call the office or fill out an online form, we’ll ask a series of questions that enable us to provide you with pricing. We try our best to understand the scope of your project and most often, our initial quote remains unchanged throughout the project. The items most likely to affect a quote are extra shoot days, a talent recall for a voice-over* change, and additional videos. These things add up to time outside the office.

Does More Time Mean More Money?
We don’t call in the pro until the script is finalized

*We use a scratch track during editing. The final voice-over with your chosen talent is left as late as possible to avoid any recalls for script changes.

Time for a Timeline

When you green light your project with Key West Video, a producer will talk to you about the specifics. They work with clients to determine a timeline based on things such as the number of shoot days, scheduling, and deadlines. We understand that project scope and requirements can sometimes change. Our team is agile and flexible and we always look to the client for guidance on timelines. If you need more time to review changes, we’ll be ready when you get back to us with consolidated feedback. If you have a quick turnaround, we’ll work with you to get your project out on time.

Changes, Feedback, and Revisions

Does More Time Mean More Money?
You help shape your video with feedback

Creating a video is a process. Before we send the first cut of a project, a lot of work and time has already been invested. All the pre-production and production, including meetings with producers and shoot days, is a prelude to post-production and the edit. This is where your video finally takes shape.

By the time we’re in editing, we have a good idea of what you want to see. However, there are always changes. The first cut is never the final cut. Think of it more as a highly-polished starting point. We’re expecting you to ask us for revisions but we also hope that we’ve given you something that’s well on its way to becoming a final cut.

Revisiting a Finalized Project

Even when a project has been finalized with all files sent to the client and archiving done on our end, revisions can be made. The passage of time can bring unanticipated changes. Your video may need an update. If that’s the case, we’ll be ready. Read a recent blog for more information on how we deal with revising a past video project.

Working on Timing Together

It’s always our goal to meet or exceed client expectations with a finished video. Sometimes it’s hard to express your ideas or even know exactly what you want at first.  Our job is to lead you through the video production process and make you comfortable. We welcome your questions and feedback. Cultivating a partnership built on trust and confidence means we can work together to create the best video possible.

This post was originally published in 2012 and has been updated to reflect current policies.

What Corporate Video Sizes do You Work On?

fruit to show size variation

When it comes to corporate video, size matters. Size matters when it comes to the intended platform, the project’s budget, and the client’s timeline. That is to say that the size of a video can mean different things. Are you talking about the run-time? Budget? Or are we addressing the length of time the project takes to complete? At Key West Video, we work on projects that cover quite a range in each of these areas. Let’s take a closer look at what corporate video size means and where it matters most.

Live-Action

What Corporate Video Sizes do You Work On?
Video length, timeline, and budget are all “sizes”

We’ll start by talking about size as it relates to a live-action video. If our team is shooting the footage for a project, there’s a certain amount of work related to pre-production, production, and post-production. This work affects the overall corporate video size. Here are some of the factors that come into play:

  • Location. Are we shooting in-studio or on location(s)?
  • Talent. If actors are involved, casting is part of the process.
  • Gear. Does the production require multiple cameras, extensive lighting set-ups, and a large crew?

Corporate Video Content

During the production phase of a project, content affects corporate video size. In a live-action piece, our editors are working with video footage. If the project is animated, the animators are hard at work bringing an idea to life. In both cases, these materials can be augmented with text and graphics. Each of these elements can contribute to the size of a finished video. Incorporating external elements—such as client footage, graphs, branding assets, etc.—can also affect the size of a project.

Most people underestimate the run-time of a video. It’s not uncommon for us to be pitched a two-minute video that reads more like a five-minute video. Clients often have a laundry list of points they want to cover that exceed a proposed run-time. The job of our writer is to help you distill that message into what’s most important, concentrating on making a connection with the audience. Other projects come to us with an already-approved script and we work with that. Either way, it’s a good idea to limit the size of your video based on what you’re trying to achieve. In many cases, the viewer is more willing to watch a shorter video with a CTA telling them how they can get more information after the video is over.

This short video provides important details, but also has a url for expanded information.

Crew Size

The number of people involved in a project generally correlates to corporate video size. On the client side, multiple levels of approvals and teams providing project input add to a timeline. From a production perspective, using our writer or asking for a storyboard increases the scope. It also takes longer to animate a two-minute video than it does to shoot a live-action two-minute video, all else being equal. One caveat when it comes to large crews: it’s possible to have a one-day shoot with a large crew and an involved set-up that’s done when the last scene is shot.

It’s amazing the amount of information that can be conveyed in just six seconds!

There’s a Corporate Video Size for Everyone

All this brings us back to our initial point: corporate video size depends on a lot of factors. Speaking strictly of video run-time, we produce everything from six-second social media hits to keynote addresses that run over an hour. Promotional videos can be quick and deliver a concise message while instructional videos can be long and very involved with a lot of cut-aways. Regardless of whether you’re using video to promote a new app or enable a CEO to deliver a company-wide message, video is a medium that really connects with people. Call us today for a free quote.

This post was originally published in 2012 and has been updated for accuracy and comprehensiveness.

What’s the Timeline for a Keywest Video?

Video production timelines

One of the most common questions we get at Key West Video is about timelines. People want to know: How long will it take to complete my video? The answer to this question depends on a lot of factors. What kind of video are we producing? What’s the target run time of the video? Are we taking care of casting? If we’re shooting live-action, will the shoot take place at your business, in our studio, or in some other location? Is there travel involved?

When we get an inquiry about a new video, we work with each client on an individual basis to determine how long that project will take. Once we have a better idea of what the client is after, we can provide an estimated timeline. We also do our best to work within the timeframe that suits a client. If there’s a set deadline, we try to work backwards to determine the best way to meet the drop-dead date. If there’s more flexibility, we let the client decide how quickly they want to proceed.

Live-Action Projects

When we work on a video project that involves shooting, this is referred to as a live-action project. A shot list is needed for this kind of production, while most of the other pre-production steps are similar to an animation timeline. The production stage is focused on the actual shoot day or days. Post-production covers all the elements that are involved during an edit. Click below for a sample timeline showing the progression of a live-action project.

What's the Timeline for a Keywest Video?
Live-action projects include shoot time

Live-Action Sample Timeline

 

Animation Projects

An animation project timeline looks slightly different. While a live-action project may have an associated storyboard, an animation project always has a storyboard. During pre-production, the animator uses the storyboard to show the client how the characters, background, and colours will look according to their input. Once these elements are approved, we can move on to production. The actual animation doesn’t happen until post-production when the client has approved the storyboard and the script has been recorded.  Click below to see a sample timeline for an animation project.

What's the Timeline for a Keywest Video?
Storyboard from one of our projects

Animation Sample Timeline

 

Timing is Everything

As you can see from the timelines above, projects are divided into three main segments. The amount of time spent on each stage is affected by the particulars of a project. Typically, projects are either live-action or animation but not a combination of the two. However, many live-action projects include text or graphic elements.

The producers at Key West Video work closely with clients in their best effort to stick to the timeline established at the start of a project. We’re proud to say that our team is agile enough to meet even tight deadlines without sacrificing quality. Call us today for a free quote.

This blog was originally posted in 2011 and has been updated to reflect current practices.

What formats can my video come in?

formats for videos

At Key West Video, we deliver projects in a variety of formats. Depending on how a video will be used, we tailor the format to suit client needs. After all, a lot of work goes into producing a video so you want to make sure the audience is seeing the correct version.

MP4 is the Industry Standard Format

What formats can my video come in?
Most video is delivered by MP4

Typically, we deliver projects as an  MP4. An MP4 is a video file format commonly used to download videos and stream videos online. This format can also be used for audio and still images. Furthermore, MP4 is an international standard for audio and video coding that’s been around since 2001. This format allows files to be compressed to save space without impacting the quality of the content. For an audio-only file, we use MP3. For stills, we’re likely to use JPG format. Animation is also delivered via MP4.

Platforms, Channels, and Social Media

Most of the videos we produce are either created specifically for social media or will eventually be posted online. If a client ever has a question about how to post their video on social media or include in any other channel, we can offer guidance. Requesting a format that’s mobile-friendly is common—did you know that  55% of people view online videos every day? We can also edit a longer video into snackable content and provide GIFs, loops, and content that’s HTML5 compatible.

What formats can my video come in?
Mobile-friendly video is a top request

Outdated Formats

Video formats have come a long way since we got into video production 30 years ago. However, we do get the occasional request for an older format. If you want a DVD, Blu-ray, or even VHS copy of your video, we can do that. To each their own!

A Video for any Occasion

Wherever and however a client intends to use video, we can provide the corresponding format. Key West Video creates commercials for broadcast, we supply videos to be included in PowerPoint presentations, and our projects are shown on video walls. It’s our job to be experts in the industry and guide clients when it comes to video production. Give us a call today and let’s start work on your next video.

This blog was originally posted in 2011 and has been updated for accuracy.