Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.
Who We Are
This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.
We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.
The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.
How it Works
The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers. Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.
The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.
Animated Explainers
These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.
