Corporate video animation is an important tool used to tell stories and reach target markets. Read on for some compelling reasons to use the technique as part of your corporate video.
Cost-efficient
Animation is affordable. Compared to live action videos, animation can be a thrifty choice. Actors, locations, crew, wardrobe and food are just a few of the costly components involved in a live action shoot. When you’re working with animated characters, you can put them in any location, dress them however you want and they never need a lunch break! The scope of animation can also be tailored to your budget. Keep things simple or go all out, depending on your bottom line.
Cost savings are further realized if the project has changes. Adjusting the look or actions of an animated character is much easier than reshooting a scene. Instead of adding another shoot day, and all the associated costs, the animator literally goes back to the drawing board. The new and improved animation can be flawlessly integrated into the existing project—something that can be a challenge with reshoots.
Illustration
The whole point of animation is to illustrate a story. This resource is especially useful if you need to explain a complex topic. Whether you’re deconstructing a machine or a concept, taking something apart is a great way to examine how it works. Seeing the individual parts makes the whole less intimidating.
Metaphors and analogies are great story-telling techniques. Animation is a natural fit for this kind of expository. If you show a ship sailing in stormy weather, it could stand in for your customer trying to navigate the competition’s website. Along comes your sailboat, cruising in sunny weather. Your website is the catalyst for this pleasure cruise.
Another way to illustrate with animation is to take the branding of a company and incorporate it into the video. Have a look at this video we created for Ascencia. The project seamlessly became part of the client’s branding, thanks to its familiar look and feel.
Corporate Video Animation is Limitless
Animation is endlessly malleable. Need an airplane in your video? No problem! Want to see the inside of a brain? Done! Anything you imagine can be animated, from the simplest flower to the most complex piece of equipment.
Characters are easy to manipulate when they’re animated. Create the perfect boss, customer or recruit. Show a huge crowd, or a single person floating in space. Animation also works well for challenging subject matter. Showing the abuse of an animal or person is much easier to depict with characters that don’t feel pain and can show emotion on demand.
We Love to Animate
If you think corporate video animation could be a good fit for your business, we agree! Have a look at our samples and call us today for a quote.
