What’s the ideal corporate video length? This is a common query. A better question to ask is: What is the ideal length for your corporate video?
Too Long?
We’re an impatient society, thanks to the immediacy of the internet. I’m sure you can think of a time when you either stopped watching a video because it was too long, or you abandoned the video preemptively based on a cursory look at the run time. Mobile viewers may have even less patience for long format videos. Our modern-day attention spans are short, and many businesses are reluctant to sign off on anything that could tax an audience. However…
Too Short?
A corporate video that takes the time to show how a product works or explains the benefits of its use will appeal to your target market. That’s to say, the video will be appreciated if it’s clear, to the point and engaging. If you have a specific message and can stay on topic, the viewer will stick around. For something like a training video or an explainer, you’re speaking to an audience that wants and needs the information and has the patience to hear you out. For existing customers who are interested in your product or business already, there may be an appetite for longer content. Examples of such videos could include how-to’s, tips and tricks, industry updates and research.
Corporate Video Length – Questions to Ask
Several key questions can help you determine the focus of your video, helping you determine optimal length. Most importantly, what is the video’s purpose? Who is your audience? What is your key message? What kind of format are you interested in using? Would a live-action video be best, or animation with voice-over? What’s your budget? Where and how will the video be shown? Material for broadcast has specific time constraints, while something shown at a board meeting can be any length.
Custom Fit
The most important thing to consider when determining video length is you and your business. At Key West Video, we work with clients to define goals and produce something specific to your needs. Call us today for a quote and find the perfect length for your corporate video.
