Sometimes a bit of rivalry is just what your company needs to get the ball rolling.
They say that healthy competition is good competition. And sometimes that means some healthy rivalry between you and another company.
Corporate companies are known for this. Companies that sell cleaning products will often allude to their product being superior to the leading brand. Companies that sell cutting-edge technology (e.g. Samsung or Apple) are also notorious for their competitive nature.
https://www.youtube.com/watch?v=R59TevgzN3k
Here we’ve taken away a few lessons from company rivals that we think a lot of corporate business can learn from:
Publicity
A rivalry means publicity for your brand, whether you want to admit it or not. It puts eyes on your product as you and another entity battle it out in the public domain. Depending on who you and your opposing company are, it can draw attention to your brand and bring you viewers you might not have previously had.
Sportsmanship
All in the name of good fun, right? A willingness to take shots at another company shows a willingness to show some sportsmanship. Now, we’re not saying to play dirty by hiring some private investigator to find dirt on the competition; we’re simply saying that sometimes playing the game shows you’re willing to defend your brand.
Legitimacy
Which leads us to our next point – if you engage in some playful rivalry amongst the star players in your field, it shows that your brand holds up against the competition. It’s one thing to defend a product that might be faulty, but it’s another thing to be able to stand by a product that can compete against – and might even be better than – the competition.
Here at Key West Video, we work with our clients to ensure that their brand and products ring sound and true through corporate video. For more information about the services we provide, or to visit our portfolio, visit our website today!
Like this post? Share us!
