Diversity has become a bit of a buzz word lately.
But this doesn’t make diversity any less important.
One thing we’ve noticed about many a corporate video is their mirroring effect. A corporate video is meant to reflect the corporate attitude or culture of a company or brand. Sometimes, diversity isn’t reflected in corporate videos.
It’s often because there isn’t enough.
A lot of corporate companies in various fields (like tech or the entertainment industry) struggle with this concept. It’s so much more than fulfilling a checkbox for a company quota. It’s also more than tokenizing a person of colour once they’re hired.
True diversity means equality, respect, and inclusion on every level.
And it’s important to have regardless of your corporation or corporate video. Having both a diverse business adds richness to your workplace and output. You’re receiving a beautiful blend of experiences, mindsets, personalities, and perspectives that you might not otherwise get.
For larger companies, diverse employment is essential for attracting larger crowds – especially in marketing. Though a lot of larger corporate companies’ marketing strategies are almost foolproof, you’ll find that demographics often change. Gone are the days when companies could afford to pour millions into marketing to baby boomers. Now that they’ve hit retirement age, it’s vital to reach out to the next generation; a new generation based on age, sexuality, class, race, and gender.
A diverse corporate video also just makes sense. For companies in and around major metropolitan areas (such as Toronto, Montreal, NYC, LA, London etc.), it only makes sense that you’d want your corporate video to reflect the audience it’s being marketed to. Unless your product is something that only a certain type of demographic is capable of using (which is often never), there’s simply no reason why diverse talent cannot be featured.
Here at Key West Video, we champion diverse corporate videos in every way we can. For more information about the services we provide, visit our website today!
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