Thanks to the Internet, we’ve become a nation of DIY experts. If your sink is leaking, YouTube will make you a plumber. No need to pay top dollar at a French bistro when the recipe for beouf bourguignon is just a click away. And that promotional video for your business? You have a smartphone with a 4K camera and the free editing system that came with your new computer. Why pay for a professional?
DIY or Leave it to the Pros?
Just because you can do something, doesn’t mean you should do something. When assessing whether you want to attack a project on your own or call in a professional, consider the ramifications. If the elaborate dessert you make for a dinner party fails, will your guests hold it against you? Will you lose friends or make anyone sick? Most likely, it will just become a funny story at future gatherings. However, if you’re tackling something with the wider potential reach, perhaps it’s best to leave it to the experts.
Why Corporate Video is a Job for the Experts
There’s a lot that goes into corporate video production beyond shooting the kind of video you’d post to your Facebook page. You want a product that represents your company in the best possible light. Speaking of lights, that’s just one piece of equipment provided by a professional. Don’t forget the audio support that will make every word you say clear, a teleprompter if needed and a drone for overhead footage. Of course, the best equipment isn’t worth much without knowledgeable operators. Skilled and experienced technicians can take a video from ho-hum to out of this world!
Beyond the more obvious components of video production are the details you may not have considered. A professional shop will write a script based on your marketing needs, crafted with the audience in mind. Permits, actors and translations can be looked after. Animations, background music and voice-over are part of post-production. When you work with people who are professionals in the industry, they can guide you through the process to ensure the end result is exactly what you had in mind.
Get the Most Bang for Your Buck
You may be surprised at how affordable a corporate video can be. When comparing your spend to the business generated by a well-produced video, the return is well worth the investment. At Key West Video, we work with all sorts of businesses that have all sorts of budgets. Ask us for a quote and make an informed decision about the future of your business.
