Live corporate events can be a great addition to a company’s advertising campaign. But are they right for you?
Planning, holding, and recording live corporate events can prove extremely beneficial for your company.
You’re getting first-hand interactions with your potential customers and consumers while being able to demonstrate why your product or service is a need.
Typically, live events don’t happen often. They’re usually in conjunction with a conference, exhibition, or festival of which several [competing] companies have booths set up to display their business(es).
So you’ve gone to all the conferences and exhibitions. You’ve set up booths and demonstrations. You’ve networked like hell and given out all your business cards. Now what?
Well, you need some sort of visual to refer to when showing your future customers how your products work in action. By showcasing a recorded video of you demonstrating your service or product, you’re giving audiences a chance to experience the event after the fact. Essentially, you’re reliving your live, corporate event through video. You’re also getting a chance to show your online audience the organic reactions of consumers at the event, and have viewers hear you answer questions and concerns in a live environment.
A corporate video of a live event might be beneficial in the sense that companies get a chance to capture your energy and passion about a product. Unlike conventional corporate videos that are often pre-planned with a script, live events give audiences a more organic sense of who you are as a company. Energy and passion go a long way when selling a product or service, and have strong potential to win lukewarm customers over.
Key West Video specializes in recording at B2B events. For more information about the services we provide, visit our website today!
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