Music magic is real.
When it comes to editing, music can be a magical thing. It can shape and transform a scene by adding another sensory element to the visuals we see in front of us. It can enhance our feelings of alarm, intrigue, and even evoke an upbeat yet professional feel—from the same imagery. Music helps mold our perception of what we are viewing and therefore can manipulate viewers’ sensations and be a very powerful tool.
Reading the transcript of this video before watching it should help you understand the effect of music magic. Words are powerful. Words and images are even more powerful. Add music to that mix and you have an emotional arsenal for storytelling.
Music, Magic, and Mood
There’s a lot of science backing up the way music affects our mood. Research shows that music magic can increase happiness and reduce anxiety. Music therapy is used to manage stress, enhance memory, and even alleviate pain. Recording artist and researcher Barry Goldstein has said music can evoke emotion, help regain memories, stimulate new neural connections, and activate attention.
Do You See What I See?
Music isn’t just about what a person hears. It also affects what they see. In one study, people literally saw happy faces while listening to happy music—even when there weren’t any happy faces. Music magic is capable of affecting our perception. Using the right music can put the viewer in the desired frame of mind while watching your video.
Your Corporate Opus
If there were music connected to this blog, it would be authoritative and educational. We want the reader to trust what we’re saying and feel that they’re learning something. When Key West Video produces a project, tone is one of the things we want to get right. It’s important to know how a client wants the audience to feel when they watch a video and how a business wants to be perceived. Music magic can contribute to both of these things and help you deliver the desired message. Sometimes a music change seems like a small thing, but it can make all the difference in a finished video. We work with clients to get that element just right. Call us today for a free quote.
This post was originally published in 2013 and has been updated for accuracy.