Movember at Key West Video Inc.

Movember at Key West Video

Today at the Key West Video office I am getting into the Movember spirit!

Movember at Key West Video Inc.

If you do not know what I am referring to here is a bit of information from Movember Canada’s website.

During November each year, Movember is responsible for the sprouting of mustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer and men’s mental health initiatives.

“On November 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Since its humble beginnings in Melbourne Australia, this has grown to become a truly global movement inspiring more than 1.1 Million Mo Bros and Mo Sistas to participate.

The funds raised in Canada support the number one male cancer, prostate cancer.”

Movember at Key West Video Inc.
Keywest Video Inc. -Corporate Video Blog

NABS: Videos That Make a Difference

NABS: Videos That Make a Difference

We here at Keywest Video recently had the pleasure of producing and donating a powerful video to The National Advertising Benevolent Society, known as NABS. They are a great organization which assists individuals from the marketing and communications industry, who are going through difficult times due to an illness, injury or unemployment.

Watch this video to learn more about NABS and some of the individuals who have been greatly impacted by NABS assistance.

NABS helps people who are out of work for a variety of reasons, and gives them assistance in getting back on their feet. They not only provide financial assistance for up to three months, for those who are looking for freelance or permanent employment, but they also can give financial, career, and personal counseling. In addition there are personal development workshops as well that individuals can rely on for added support and resources.

In today’s economy the competition for jobs is at an all time high, and the Communications field is harder to get into then ever before. NABS provides useful assistance, during a time, and in a field that really needs it. They recognized that this type of concern has plagued many Canadians, yet it is also a concern that does not often get much attention.

If you or someone you know is in the Communications or Marketing industry, this is a great non-profit to get involved with! You can join the ambassadors network today by contacting David Baron at 416-218-3573 or david.baron@juicemobile.ca, and Tim Lamch at 416-924-6664 Ext. 263 or tim.lamch@mindshareworld.com.

Connect with them on Facebook – NABS Ambassadors or through their website www.nabs.org

NABS: Videos That Make a Difference
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Dubbing TRIEC Videos Into French

Dubbing TRIEC Videos Into French

I’m here at Studio SPR in Montreal dubbing all three TRIEC videos into Quebecois French.

Studio SPR is a major dubbing house handling a variety of Mixing and Dubbing projects. Right now they are working on “The Tudors”.

The process is very cool

Months ago, we send them the videos and scripts. They put the scripts through Detection. This is the process of translating the video into French with words that will fit with the mouths of the actors talking in English. It is a specialized profession and very tricky.

Next Studio SPR Auditioned actors for the more difficult roles and forwarded them to Keywest. It was here where we first got a glimpse into what the final video might look like.

Now, we are in the recording studio with the Voice Talent, Dubbing Director, and Audio engineer.
Dubbing TRIEC Videos Into French

The talent (the actor) will read hear the video in English, receive direction, and listen to the tone of the English voices. The audio engineer will then replay the video with the translated words above the video so that the talent can repeat the scene in French.

Dubbing TRIEC Videos Into French

The audio is recorded, cleaned up, sound effect added and mixed. Keywest then adds the new audio track as an option on the dvd and remasters.

Dubbing TRIEC Videos Into French
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Digital Golf Coach Case Study

Digital Golf Coach Case Study

Challenge

Digital Golf Coach (DGC) is an innovative product that helps golfers improve their swing. It is a digital device that attaches onto an individuals club and collects data on their speed and accuracy which helps them analyze their performance. The CEO of DGC Michael Van Hunnik was looking for a corporate video to highlight his cutting edge product.

One consideration was the fact that this product would be utilized by golf trainers as well as individual golfers, and they would thus be using the product in a slightly different way. This meant that a video created with one of those target markets in mind, would not address the other target markets needs.

Another important aspect of this project was the fact that this was a brand new product, which needed to be introduced to the market. Breaking into the Canadian marketplace can be a difficult task especially if the product is something that no one has heard of before. So we needed to ensure the videos would be interesting while also really communicating the key message, which was how greatly the Digital Golf Coach could improve performance.

Lastly, there is another element that comes into play when promoting the benefits of a new product, and that is the fact that this device is complicated to try to explain in a short time frame. It is a device in which you can analyze multiple aspects of your swing performance, as well as upload the information to a computer to later compare with your own or friends performances. The fact that it is multifaceted and can help golfers at all levels with a variety of functions, proves to be difficult when trying to simply explain in a limited time span.

Solution

The fact that regular golf fans, and professional golf trainers would be utilizing this product for separate needs was something that Michael our client was aware of, and wanted to differentiate through producing two separate videos aimed at each market. Therefore it was decided that it was necessary to create a video with a professional golfer explaining to individual golfers how to best make use of the DGC for their advantage. While another video aimed at golf trainers was made to address the products ability to aid in teaching people to golf as well.

Creating a video which showcases what the product is and how it can be used is integral for this type of situation. This required a close working relationship with Michael Van Hunnik, to ensure that his marketing points were being met, while also highlighting the product in a visually engaging fashion. As everyone knows, products that have strong visual accompaniment in their marketing initiatives sell better than those without. But that is even more so the case if that visual engagement is well received. Creating compelling content that a golf fan could not look away from, was the target goal of this project.

The fact that this product had many functions for different purposes is a great benefit for customers, but proves to be difficult to explain in a short video. Therefore one of the key aspects that we took part in, was taking the time to understand the product and all of its facets so we could effectively communicate the benefits of the DGC and how best to utilize it for each individuals needs. Having a great client who is easy to work with and aids in the process did not hurt either!

Check out one of the videos we produced for Digital Golf Coach below, and a quote from Michael Van Hunnik!

“There is not much you can tell about Key West, YOU GOTTA TALK TO THEM & SEE IT! True professionals guiding you from start to finish, experienced and never ending until you are satisfied. Just a pleasure to work with all of you! A big thanks to the team of Key West, and we will continue to work with them on our next projects”.

-Michael Van Hunnik
CEO
Digital Golf Coach Pro
www.digitalgolfcoach.ca

To Get Your Video Challenges Solved Contact Key West Video today!

Digital Golf Coach Case Study
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