Did you know that real estate listings with videos get over 400% more inquiries than those without videos? It makes you wonder why any agent or agency would ever go without one! When it comes to real estate video marketing, a picture may be worth a thousand words, but video is worth even more in sales.
Real Estate During Covid
The advent of a global pandemic has resulted in something called the coronavirus moving phenomenon. People are leaving large, densely populated cities and relocating to the suburbs and smaller communities. In Canada, prices for new houses were up 1.3% six months into the pandemic. As more of us work from home, the demand for more suitable housing has increased. Without a need to live close to an office, we can pick up and work from anywhere.
The search for housing is even on the rise within big cities. Canada’s most expensive housing markets, Toronto and Vancouver, have seen increased sales. Wherever we’re living, we’re spending more time at home. That means an apartment that was once mostly used for sleeping now serves as an office, a gym, and a restaurant. Not to mention a movie theatre. And the more we stay home, the more we want a multipurpose space that can accommodate kids going to online school and maybe even extended family members who has joined the household.
Video Takes the Place Of…
At a time when open houses have become appointment-only affairs, video is a more important part of real estate than ever. A virtual house tour can accommodate anyone and everyone who is interested in seeing properties for sale. No appointment necessary. And the realtor can use a bug or graphics that remind the viewer of their contact information during the viewing. Now a positive and memorable connection has been made between the house and the real estate agent.
Types of Real Estate Videos
Video is not a new concept for the real estate industry. Just have a look at these top videos of 2020. There’s a lot of high production value on this list! Videos can be created to suit any kind of property, company, or agent. Here are just a few ideas for videos that attract buyer attention:
- Video tour with a music-only background
- Video tour hosted by an agent
- Video tour narrated by an agent
- Interview videos that feature sellers, local businesspeople, or testimonials about the agent
- Tours of the neighbourhood
- Promotional videos about an agent or an agency
- Real-estate related features on furniture stores, mortgage brokers, or interior designers
Drone Footage
Real estate videos are a great format for drone footage. Potential buyers can get an excellent idea of a home’s location and the surrounding area. Show off the property and the house with aerial footage for a video that stands out in the crowd. You can even highlight nearby parks and other amenities.
The Video Advantage
Video has some advantages over still photography when it comes to real estate. For one thing, video gives context. When you walk through a house virtually, you get a real feel for the space. Pictures sometimes start in the kitchen at the back of the house, move to a bedroom upstairs, and end at the front door. It’s hard to understand flow with disjointed images. Video also does a better job of representing the shape and size of rooms. It can also zoom in on details that a wide still image misses. You can also shoot time-lapse footage that shows how the light in a house changes over the course of a day.
Try Video Today
Whether you’re selling your home privately, listing homes as a realtor, or operating out of an agency, video can enhance sales. Key West Video has worked with a number of real estate companies, builders, and home-related businesses to showcase properties through video. If you’re interested in seeing how we can help you sell a property, contact us today.
