Social television is the union of television and social media. Millions of people now share their television experience with other viewers on social media platforms.
What is social television?
Social television refers to the phenomenon of people communicating with each other while watching a television show or discussing with each other about television content using the Internet as a medium of communication. Some people call it “immersive television” and others say “online television”, or “interactive television”. It is basically like watching television with your family and friends. Only in this case, you are virtually connecting with people from different parts of the world or maybe your next door neighbour, all with the help of the Internet.
Social television is dependent upon users’ sharing their experience using smartphones and tablets and #SocialMedia platforms such as Twitter and Facebook. The social television market covers the technologies that support communication and social interaction around television as well as companies that study television-related social behaviour and measure social media activities tied to specific television broadcasts– many of which have attracted significant investment from established media and technology companies.
SnappyTV is social television start-up that was just bought by social media platform, Twitter today. #SnappyTV is a platform for live clipping, editing, and distribution of videos, and is already widely used by brands to share video clips on #Twitter, both organically and via #TwitterAmplify.
SnappyTV worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the television to your mobile device. Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments – right from a Tweet in their timeline.
What are your thoughts on #SocialTelevision? Let us know how often you make use of it, and for what purposes.