keywest

Blog

Key West Video Announced as a 2022 National and Local Excellence Award Winner by UpCity!

Real estate videos

Think about the last time you looked into real estate. If you’re like most people, you bypassed the properties without pictures. The properties with pictures at least got your attention. But the listings with a video made you stop and take notice.

Show and Tell

Video is the next best thing to being there. Prior to booking a showing, prospective clients want to see the property. They need to be compelled to take the next step, and video is the best way to get them there. A virtual tour gives a better feel for space and flow than still pictures. Some lenses and angles can make a space look bigger than it actually is, while video provides a more accurate representation of what the client will see in person. Realtors may even want to consider live streaming open houses.

real estate video
Get more people to your open house with a video

A video boosts searchability, which means more viewers find the listing. You can also provide more information in a shorter amount of time. Add a voice-over and some text and the potential buyer is getting all kinds of specifics on the property in short order.

Get Personal

Why not promote more than just a property? Promote yourself the way we helped Wins Lai in the video above. A testimonial from satisfied clients goes a long way in attracting new clients. Making a short bio video gives you a chance to show off your personality and some real estate knowledge. Having this kind of self-promotional tool creates a personal connection and fosters trust. And don’t be afraid to get creative like they did in this Remax piece.

Help persuade clients by making a video that showcases the neighbourhood where you’re selling. This could be a tour of the local shops or a nearby park. You could also highlight a yearly event or festival in the area. Bonus info like this could give buyers extra incentive to consider properties that weren’t on their radar.

List with Us

We’ve created promotional videos for agents and we’ve also shot plenty of properties. If you’re looking to boost your real estate business, give us a call for a free quote.

Related Posts

Request a Quote