Case Study: Commission for Complaints for Telecom-Television Services

Case Study CCTS

Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These  animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.

Who We Are

Case Study: Commission for Complaints for Telecom-Television Services

This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.

We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.

The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.

How it Works

Case Study: Commission for Complaints for Telecom-Television Services

The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers.  Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.

The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.

Animated Explainers

These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.

Case Study: Toronto Real Estate Board

Case Study: Toronto Real Estate Board

Key West Video was recently asked to make a short promotional video for the Toronto Real Estate Board (TREB). The client requested a very fast turnaround, so we suggested using stock footage. In this post, we take a look at how we created a targetted video completely in-house.

Case Study: Toronto Real Estate Board

Step One: Scripting

Starting with a script gave us the framework for our video. Our in-house scripter wanted to connect with the viewer emotionally by evoking the idea that a house is very personal. The script begins with the notion that every house is structurally similar and then segues into how a home is something more. Once the warm feelings of home ownership are established, the pitch has been set up and we can promote the client’s services. As always, we end the script with a Call to Action.

Stock Footage Versatility

Case Study: Toronto Real Estate Board
Stock footage made our tight turnaround possible

The amount and diversity of stock footage makes it possible to find shots of almost anything. Using this tool gives us the ability to fill holes or produce entire videos without a single shoot day. Because the TREB video is only thirty-four seconds long, and more than half of that is graphics and animation, there wasn’t a lot of time for live action shots. In fact, the pacing meant only three shots were needed. The client liked the idea of showing young couples since they’re selling the idea of a home being a “long-term investment”. It was easy to find a selection of happy couples and excited young families to use in this video.

Quick Draw

Case Study: Toronto Real Estate Board
Animation adds to the story

After the client saw the first version of their video, they asked to include a brief animation intro. They sent an example of a house being drawn. To mimic the effect, our animator used whiteboard animation to trace the outline of the building. This approach helped reinforce the idea of a standard home being constructed and then becoming a family home with the transition to live footage.

Home Decorating

Once our home video was built, we needed to do a little decorating to really bring it to life. That meant adding music that’s light and cheerful, even hopeful. We also added some panel transitions for visual interest. Finally, we  included the client’s contact information as part of the CTA. The video ends with the TREB logo and some legalese.

Making Something Out of Nothing

At Key West Video, we can create a winning video even with tight deadlines and no original footage. There are always options to make a piece that reaches your target audience on time and on budget. Call us today for a free quote.

Case Study: Tree Canada

Case Study Tree Canada

Today is Love a Tree Day! Of all the obscure days in May, this may be our favourite. Plus, it’s a great excuse to do a case study on a client we’ve worked with on a couple of occasions. In 2016, Key West Video created an animated piece to tell the public all about Tree Canada.

Animation Grows Understanding

Animation is often used for explainer videos. They’re a great way to visually engage the audience while explaining what a company is all about. It’s easier to convey abstract concepts with animation and no shooting is necessary. And aside from the voice-over, all sorts of things can be implied or stated with imagery and text.

Colour Conveys Mood

Case Study: Tree Canada
A space without trees is drab and colourless

The video starts in black-and-white. As the voice-over talks about how trees clean the air we breathe, the video changes to colour. The featured car also stops spewing black exhaust in exchange for a smaller volume of lighter-coloured exhaust. The darkness represents a compromised environment while the colourful world represents a healthy environment.

Background

As the car continues to travel along the road, the background of the video changes. As the video becomes colour, the scenery goes from urban to natural. Foliage and wildlife appear as the voice-over talks about the positive impact of trees. Using animation makes it easy to change the background to align with the script and we see rain, a for sale sign and a school.

Characters

Case Study: Tree Canada
This character represents school programs

There are three characters in the car at the beginning of the video. As the piece progresses, we learn that each person helps represent a Tree Canada program. When Tree Canada is introduced, the music changes and we soon hear about the first highlighted program: Greening Canada’s School Grounds. The first character, a young student, exits the car at the school. We continue to hear more about sponsored programs as the car pulls up to a hospital and the next character, a nurse, gets out. This time, the graphics Community Greening Initiative appear on-screen. The driver continues on while a third graphic appears: Operation ReLeaf. By the time the driver exits the car, the viewer has a clear idea of what Tree Canada is all about.

Graphics

Case Study: Tree Canada
Graphics and text support the voice-over

The video takes a short interlude to speak about further programs and initiatives without the use of characters. We see more graphics, highlighting Tree Canada’s community involvement. The ever-changing visuals keep the viewer interested while supporting the important information provided by the voice-over.

End Page

The last page of a video is commonly referred to as an end page. This is where you most often find a Call to Action INTERNAL LINK and are provided with ways to act or get more information. We have one more look at our characters in a mixed urban-suburban environment before we ask the viewer to get involved and providing Tree Canada’s website.

Recap

In less than ninety seconds, we were able to explain Tree Canada, showcase their vision and talk about some of the non-profit’s initiatives. The viewer is informed and also knows where to get further details. If you think an animated explainer could be good for your business, call Key West Video today for a free quote.

Case Study: CANES Community Care, Home at Last

Case Study: CANES

CANES Community Care is a Key West Video repeat client. For the Home at Last project, CANES came to us with a story and a request to produce an explainer video. CANES liked the animation we used on another project and asked for a similar look. Here’s how we made it work.

The Story

Our contact at CANES had used his grandfather in a previous video for the Home at Last program. The client wanted to update the information and the look with animation. However, he asked us to keep his grandfather’s name and story intact.

Using a day-in-the-life approach was a perfect fit for this project. Explainer videos often benefit from a true story that’s relatable, understandable and engaging. We were able to illustrate a step-by-step process and still keep the video at two minutes. It was simple, clear and easy to follow for anyone who wanted to use the service.

Animation with Graphics

The stars of this video were definitely the animated characters, including Grandpa Alvin. Endearing and cheerful, Alvin showed the audience exactly how to take advantage of the Home at Last program. Although the video was populated by cartoons, our animator still managed to utilize movement and postures that made them feel real.

Case Study: CANES Community Care, Home at Last
Existing branding helps support animation

Recognizable graphics complemented the custom animated characters. Home at Last and CANES Community Care boards drew viewer attention as images that could be seen on the CANES website. This nod to branding helped the viewer tie the video to a name they may have already known or would recognize when looking for the service online. Another graphic visual cue was used to introduce the hospitals participating in the program.

Actors Versus Animation

One of the most obvious advantages of using animation is that you don’t need to include actors in your video. There are no long shoot days or associated costs when your talent is animated. This video could have been difficult to shoot for elderly or infirm actors. The use of animated characters also made adjustments and changes easier to accommodate.

Case Study: CANES Community Care, Home at Last
Using animated actors creates flexibility

Call to Action

Every video should end with a call to action, which tells the viewer how to act on the information they’ve just seen. The CANES video includes a final reminder that this is a free service. The piece wraps with verbal and visual references to the phone number and website.

Explainer Video

The Home at Last video is an explainer video that hits all the right notes. How the program works and ways to use the service were clearly spelled out with narration and visuals. The characters and story were accessible and explicit. The straightforward call to action is the ribbon on top of a nicely packaged video.

If you have a service or product that could benefit from an explainer video, Key West Video can help. Call us today for a quote.

Corporate Video Animation

Corporate Video Animation

Corporate video animation is an important tool used to tell stories and reach target markets. Read on for some compelling reasons to use the technique as part of your corporate video.

Cost-efficient

Animation is affordable. Compared to live action videos, animation can be a thrifty choice. Actors, locations, crew, wardrobe and food are just a few of the costly components involved in a live action shoot. When you’re working with animated characters, you can put them in any location, dress them however you want and they never need a lunch break! The scope of animation can also be tailored to your budget. Keep things simple or go all out, depending on your bottom line.

Corporate Video Animation
The sky’s the limit with animation!

Cost savings are further realized if the project has changes. Adjusting the look or actions of an animated character is much easier than reshooting a scene. Instead of adding another shoot day, and all the associated costs, the animator literally goes back to the drawing board. The new and improved animation can be flawlessly integrated into the existing project—something that can be a challenge with reshoots.

Illustration

The whole point of animation is to illustrate a story. This resource is especially useful if you need to explain a complex topic. Whether you’re deconstructing a machine or a concept, taking something apart is a great way to examine how it works. Seeing the individual parts makes the whole less intimidating.

Metaphors and analogies are great story-telling techniques. Animation is a natural fit for this kind of expository. If you show a ship sailing in stormy weather, it could stand in for your customer trying to navigate the competition’s website. Along comes your sailboat, cruising in sunny weather. Your website is the catalyst for this pleasure cruise.

Another way to illustrate with animation is to take the branding of a company and incorporate it into the video. Have a look at this video we created for Ascencia. The project seamlessly became part of the client’s branding, thanks to its familiar look and feel.

Corporate Video Animation is Limitless

Animation is endlessly malleable. Need an airplane in your video? No problem! Want to see the inside of a brain? Done! Anything you imagine can be animated, from the simplest flower to the most complex piece of equipment.

Corporate Video Animation
Animation makes challenging subject matter like abuse easier to illustrate

Characters are easy to manipulate when they’re animated. Create the perfect boss, customer or recruit. Show a huge crowd, or a single person floating in space. Animation also works well for challenging subject matter. Showing the abuse of an animal or person is much easier to depict with characters that don’t feel pain and can show emotion on demand.

We Love to Animate

If you think corporate video animation could be a good fit for your business, we agree! Have a look at our samples and call us today for a quote.