Case Study: Ascensia Diabetes Care

Did you know that one in two people currently living with diabetes is unaware they have the disease? November is Diabetes Awareness month and today is World Diabetes Day. Key West Video has done several diabetes-related videos, and today we’re taking a closer look at work we’ve done for Ascensia Diabetes Care.

Repeat Client

We initially created an animated video for Ascensia two years ago. The client asked us to update the video this past spring.

Case Study: Ascensia Diabetes Care

 

Branding

The first thing you’ll notice about this video is the colour scheme. Other than some visuals for an app, there are only three colours used in the project: purple, blue and white. These are the branding colours of Ascensia. Designating only these colours for the video means the visuals keep referring back to the logo and the overall branding of the company. It also means the video fits with the rest of Ascensia’s marketing materials.

Visual Thread

This video starts with the word TECHNOLOGY and the idea of how it keeps us all connected. The visual is a set of lines that grow from the text and appear throughout the video. This works well because the theme of the video is interconnected diabetes management (IDM). When working with animation, it’s not always necessary to come up with a visual metaphor or concept. However, a unifying idea that can be represented visually is often effective.

Case Study: Ascensia Diabetes Care
This is an icon-driven animation, as opposed to character-driven

The animation used for this video is icon-based. That means we used icons and symbols for the visuals, as opposed to using a character-based narrative with animated people. Even when we talk about a population, we use symbols like a silhouette of heads rather than an actualized character.

Scripting

Once the idea of IDM is covered, the script talks about issues and needs familiar to the target market. Now that we have the attention of the viewer, we introduce Ascensia. This is followed by some company history and then an explanation of the Contour Next One system. It may feel like waiting until the video is almost a quarter of the way through is a long time before hearing about Ascensia. However, making sure you have the audience’s interest before trying to sell them something is a valid approach. Having said that, every video is different and we always work with clients to decide the best way to deliver their message.

Case Study: Ascensia Diabetes Care
The app is a promotable feature

The back half of the video is all about the advantages of using the Contour Next One. We cover the app, new partnerships, and health care connectivity. All of these points are illustrations of how the client’s product will make living with diabetes easier. It’s important for the viewer to feel connected to what’s being said so they can imagine using the product.

Explainers Work

This video runs two minutes and seventeen seconds, which is a great length. It’s short enough to keep the viewer watching and long enough to explain the product and its advantages. If you’re thinking about an explainer video for your business, two minutes is a good target. We can help you use that time to say everything you need to say and connect with your audience. Call us today for a free quote.

Using Bloopers in Corporate Video

Bloopers

Have you ever been one of the last people left in a movie theatre and you’re surprised by some outtakes the director has left for the end of the credits? (See the classic example below.) It’s a bonus bit of fun we all love. You get to see your favourite characters flub lines or maybe you’re privy to a scene or line that didn’t make the final cut. These little extras make us feel like we’re part of an inside joke. Even in corporate video, you can make the most of your outtakes.

https://www.youtube.com/watch?v=QRJ38y4Jn6k

The Origin of the Blooper

Whether you call these extra bits of footage bloopers, outtakes, or gag reels, it’s all about mistakes and unused footage caught on-camera. The original “blooper” reference comes from wartime censorship—short for a “blue pencil” used by the “blue-person” to cross out parts of documents and letters deemed unacceptable. Radio used the term to denote the “bloop” sound a radio receiver made when interfering with nearby sets. Blooper was also used in baseball as a slang term for an error.

Using Bloopers in Corporate Video
Baseball was an early adopter of “blooper”

In the 1950s, television producer Kermit Schaefer used the term blooper for mistakes made while recording. Schaefer went on to produce a series of record albums filled with bloopers and even a book series of transcribed bloopers. Did we mention the feature-length movie Pardon My Blooper!? Television shows were dedicated to the blooper and some movies added reels to the end of their production. Bloopers made audiences laugh and it made even polished professionals seem a little more relatable and human.

Use Outtakes for…

Bloopers can be used to great effect in corporate video. They can make a CEO or authority figure more relatable or a serious subject a little lighter. Seeing outtakes gives the viewer a better idea of all the hard work that goes into creating a finished video—some people don’t realize how much footage has to be cut around to extract that one perfect take. This look behind-the-scenes may also show more of the set or the crew. An internal-facing video is an especially good place for a gag reel. When you know the person on-camera and understand inside jokes, the reel becomes even funnier.

If you have some clips worth showing, there are a lot of places to use bloopers. Take a cue from Hollywood and place a series of outtakes at the end of a video as a kind of bonus feature that doesn’t interrupt the flow of the project. Use bloopers as transitions or bumpers between sections of a video. This is a good way to break up a longer video and gives the audience a little treat to anticipate. You can post a blooper reel on your website as a way of making your client-facing image more fun and personable. If you do a lot of video work, you could make a blooper compilation to show at an AGM or holiday party.

Bloopers to Avoid

Using Bloopers in Corporate Video
Only use bloopers that are funny to all involved

When it comes to outtakes, use your judgment. A bunch of retakes in a row isn’t funny—it’s the reaction to all those retakes that can be funny. If the person making the mistakes is growing more and more frustrated, don’t exploit their difficulty by compiling the takes. However, if the person is laughing at their mistakes and celebrates finally getting through a difficult line, it could be a good blooper. If anyone’s feelings could potentially get hurt, it’s best to err on the side of caution.

Outtakes are meant to be funny. They aren’t about making fun of someone having trouble on set, they’re about everyone on set getting a laugh out of what happened. Bloopers that could potentially reveal company secrets, embarrass employees or clients, or are rude or distasteful should all be left on the cutting room floor.

Examples of What Works

You may want to take a few minutes now and enjoy the following gems. I know we had fun researching this section filled with some very entertaining outtakes.

Using Bloopers in Corporate Video
Birds seem to cause a lot of live news problems

The Laughs are Free

Bloopers are always a part of video production and sometimes those mistakes are included as part of a project. Whether you decide to stick to the best takes or include a few fun outtakes, Key West Video is ready to deliver your message. Call us today for a free quote.

How to Prepare For Video

preparing for your video

You’re ready to make your next—or first—video and a meeting with the production company has been set. What can you do to make the most of this get-together? The better prepared you are when you come to us, the more we can do for your business. We’ll make suggestions when it comes to the best way to deliver your message using video, but we need your input. Here are some of the things you can do to prepare for your video.

Feedback

How to Prepare For Video
Feedback can shape your video

Take stock of what your audience is saying. Are there any problems or issues you want to address in the video? Also, consider the good feedback you’ve received. Play up the positive aspects of your business and let potential customers know why your product or service is worth trying.

Get Back to Your Roots

Video preparation is a good time to think back to when you started your business. Do you still have the same core values? Do you want to reinforce those values as part of your brand? Take the time to really define your business so we can help showcase it through video.

How to Prepare for Video:  Creative Brief /Client Questionnaire

How to Prepare For Video
A client questionnaire provides direction and focus

A creative brief is a document that establishes the defining aspects of a creative piece of work, like a video. These are hugely helpful for us, but not every business provides a creative brief. In the absence of such a guide, we like to give clients a questionnaire that serves the same purpose. The answers should be easy for you, the business owner, to answer. If any of these questions cause you to stop and think, that’s probably a good thing. The answer to each question should be clear. If not, it may be time for you to readjust focus as part of video preparation.

WHO IS YOUR TARGET MARKET? 

The kind of video you create is largely dictated by your audience. Define the viewer and we can help you figure out the best way to reach them.

WHAT IS THE GOAL OF THIS VIDEO?

Why are you making this video? What do you want people to learn by watching or how do you want them to react to the information they’ve seen? A video is used for many reasons and a clearly-stated goal will help us hit the mark.

WHAT MESSAGE ARE YOU TRYING TO CONVEY WITH THIS VIDEO?

Is this a training video? Is this a branding video? Are you promoting a new product? Answer this question and then think about how you will support your message.

WHAT ARE THE MOST IMPORTANT FEATURES AND BENEFITS OF THIS INITIATIVE OR PRODUCT? WHAT DIFFERENTIATES THE PRODUCT OR YOUR COMPANY FROM YOUR COMPETITORS?

This is a two-parter. Features and benefits are obviously important to highlight in a video. Equally important when it comes to wooing customers is telling people what makes you the best choice in your industry. What sets your company apart from similar companies?

WHAT PROBLEMS ARE BEING SOLVED BY THIS INITIATIVE OR PRODUCT?

A lot of videos start with a question or raise a pain point. Don’t you hate it when your coffee gets cold before you finish the cup? Are you always searching for coins in the bottom of your purse? Relate to your customers and their issues, then solve their problem!

WHY SHOULD THE AUDIENCE BELIEVE WHAT YOU’RE SAYING? 

There are a lot of ways to support claims made in a video. Customer testimonials are popular, trustworthy, and emotional. Provide stats on satisfied customers or talk about your money back guarantee. Social Proof also includes endorsements, case­ studies, and reviews.

WHAT TONE AND OVERALL FEELING SHOULD BE USED IN THIS VIDEO?

This may be where you consider your brand. Are you a fun-loving doggy daycare? Or a serious financial investment firm? The tone is also dictated by your message.

WHAT IS YOUR CALL TO ACTION?

A CTA generally comes at the end of a video. Tell the viewer what to do next: Call this number or visit this website for more info; go here for a 10% off coupon.

WHAT’S YOUR BUDGET?

Do you have a budget in mind? If not, you may want to do some preliminary research to get an idea of how much a video can cost. Most people are pleasantly surprised to find out how affordable video is, especially considering ROI.

Now You’re Ready!

A video isn’t just a translation of your online or print marketing. Take advantage of the ways in which video is unique. Show something cool, like your product in action. Capitalize on emotion, convey a lot of info in a short amount of time, or show your personality. Have a look at your competitor’s videos and ask what do they do well? What can you do better? Take note of the videos that appeal to you—we love examples that help point us in the right direction and give us a feel for what you’re after.  If you haven’t talked to Key West Video already, call today for a free quote. Together, we can make a great video that gets results.

Translating Big Data to Data Visualization

data visualization

Ninety percent of the data in the world was created in the last two years. What?!? Without context, data is just a lot of information that’s hard to understand. Data visualization can be used to simplify complex topics or subjects, enabling us to grasp information quickly. Reading a spreadsheet can be boring and difficult, but translating that information to a chart make sit easier to understand. We’d argue that watching an animation that clearly explains the impact of all the numbers in a video is the pinnacle of data visualization.

What is Data Visualization?

Translating Big Data to Data Visualization
A chart can reveal trends

Data visualization is anything that transforms numbers into a format that tells the story behind the data. Common forms include statistical graphics, plots, and infographics. This numerical interpretation makes patterns, trends, and correlations come to light. For example, an upward trend of sunscreen sales in June could be clearly reflected in a chart that isolates that product from all the monthly sales in a drug store.

Big Data

The term “big data” refers to extremely large sets of data that can be used to create data visualization. Taking these vast amounts of information and analyzing them is what leads to the recognition of trends, patterns, and associations. Here are a few stats to give you a better idea of just how much data is out there:

Translating Big Data to Data Visualization
A visual representation of big data
  • Google processes over 40,000 search query every second on average = 3.5B searches daily
  • Facebook users send an average of 31.25M messages every minute
  • 249 billion emails are sent daily
  • more than 230 million tweets daily
  • Globally, the number of smartphone users will grow to 6.1 billion by 2020

Data Visualization and Video are a Perfect Match

Translating Big Data to Data Visualization
Infographic illustrating software compatibility

Corporate video is a great place to use data visualization. In our industry, we’re already working in a visual format. Plus, we have the added advantages of moving graphics (animation) and narration (voice-over). From a set of numbers, we can clearly show and explain how data affects your business. We can also use this information to illustrate product or service benefits to your customers.

Translating Big Data to Data Visualization
Caregiver population infographic

Our clients often want to translate vast numbers into meaningful insights. Think about the information that you remember—Is it easier to recall a history class? Or the movie you saw about the Battle of Vimy Ridge? Or the historical fiction you read on the topic? Making numbers relatable makes them memorable. That’s where infographics come in. Based on the look and bent of your video, we can match infographics to the rest of the project, making data an integral part of what makes your video successful.

Why Data Visualization Works

People like to see data visualization because numbers are related to facts, which increase believability, which builds trust. Our brains process visual data much more easily than poring over reports and spreadsheets. Data visualization is a quick, easy way to convey concepts in a universal manner. Even without sound, data visualization can make a point.

Translating Big Data to Data Visualization
Data visualization is engaging

In a corporate setting, data visualization is a valuable explainer tool. It can be used to identify areas that need attention or improvement, show patterns in customer behavior, and predict sales. A long report full of numbers isn’t particularly engaging. Translating those numbers into animation is storytelling. Think of data visualization as the movie version of a book or snapshots of your business. Incorporating data visualization in a corporate video that’s largely data-dependent is a great way to make sure your big data has a big impact.

Numbers Made Easy

At Key West Video, we know how to create the data visualization that gets noticed. Talk to one of our producers about the best way to represent your data with video. Call us today for a free quote.

Video Production Doesn’t Have to be Scary

happy Halloween

BOO! It’s that scary time of year when ghosts and goblins have us on edge. But there’s no need to be frightened of video production. We’re here to dispel spooky stories and reveal the tricks and treats of video production that can grow your business.

Isn’t Video Production Expensive?

Video Production Doesn't Have to be Scary
Don’t be haunted by the thought of high prices

If you’re a business owner, you’re interested in the bottom line. We can relate! Some people assume a video production is outside their budget or that the ROI won’t support the project. Good news: we can tailor a video to your budget. Better news: video works! See our recent blog on all the reasons to be thankful for video. Here’s a teaser: adding video to your website makes a first-page Google result fifty times more likely.

How Long Will it Take?

The two questions we hear most often from prospective clients is How much does it cost? and How long will it take? We can go as big or as small as you like. It can be a simple shoot featuring your product. This can be turned into a fifteen-second spot to attach to your email blast. Or we can orchestrate a multi-day shoot with actors and a variety of locations. We work with your business, your objectives, and your budget. Once we’ve decided together on the parameters, we’ll create a work back schedule. This schedule breaks down the project and clearly illustrates how long the video production will take.

Is it time to hire a Professional Video Production Company?

Video Production Doesn't Have to be Scary
Our crew of pros will put you at ease

Experience counts. Yes, you can shoot a video on your phone and post it online. But take some time to consider how you want your business represented. Peruse the internet and source some videos you like. See what your competitors have created. If you want a video that speaks to your target market and achieves your goals, use a professional video production company—may we suggest Key West Video?

A professional production house knows video production. They provide services like scripting and will take care of permits and scheduling. A video production company knows how to cast actors and follow regulations such as AODA guidelines. Do some research and look into the projects and clients related to specific video vendors. Then put your trust in the professionals for a great product.

Don’t Get Spooked by the Camera

Video Production Doesn't Have to be Scary
We’ll make sure you don’t look like this on camera

It’s not uncommon to have a fear of being on camera. We get it. Not everybody is comfortable in the spotlight. However, that’s no reason to avoid making a video. Let us put your mind at ease with a few facts:

Where do I Start?

Hopefully, by now you’re feeling good about the prospect of making a video and working with a professional video production company. And let’s say you’ve signed on to shoot. What’s next? Send us a creative brief if you have one, or we’ll send you a questionnaire that helps give both of us focus and direction for the project. The Key West Video team is ready to guide you through the video production process.

If you’re having trouble deciding what kind of video to make, we have some suggestions. Video production can cover many options, so try starting with an explainer video. This works well on your homepage and tells the customer who you are, what you do, and what you can do for them. It’s more engaging than a text-based ABOUT US page and you can insert your personality into it. Another idea is to share your creation or origin story—this works especially well for small businesses. And viewers LOVE behind-the-scenes videos. Give your customers a peek at how you make those cookies, what your office looks like, or a day in the life of your mascot.

Exorcize Your Fear of Video Production

Unmasking the mystery of video production reveals all the advantages of using it. Contact Key West Video and we can talk you through the process and decide on a format that will work for your business. Now go have a boo-tiful Halloween!