Why Instagram Is Such A Big Deal For Corporate Video Production

Why Instagram Is Such A Big Deal For Corporate Video Production

As we embrace social media more and more, it’s no wonder we’ve turned to solidifying a digital presence. Instagram is no exception.

The past few years have shown us that public social media platforms such as Instagram, Facebook, Twitter, and even Snapchat are so much more than avenues for social acceptance. If taken seriously (and strategically), social media platforms can be used to widen conversations that brands struggle to have with diverse audiences, and reach them in ways they’d never before thought possible.

Why Instagram Is Such A Big Deal For Corporate Video Production
Photo credit: greyweed via Foter.com / CC BY

As Instagram rose in popularity, it only made sense that it would catch any online marketer’s eye.

A recent post on Mashable highlighted how much Instagram users with massive followings actually earn per post. It’s not a secret that those with followers in the hundreds of thousands are paid to promote things such as events, products, causes, or services. As popular Instagram accounts rose, so did the market potential for specific products and services. Companies began to approach Instagrammers for business marketing opportunities (similar in concept to YouTube) for things like detox teas, hair and beauty products, and clothing lines. Even photographers saw the potential to really showcase their work and find potential modeling partnerships.

But the question then became: how exactly does one tap into this hidden market gem?

Well, to put it quite simply, you ask.

Now, imagine this: what if more and more companies took the time to really understand their audience? By targeting posts, using hashtags, and posting at optimal times, brands could stand to benefit from previously untouchable audiences.

But if you’re a company who isn’t breaking grounds on social media (or doesn’t have the funding to invest time into market research), one option is to just pay those who already have a significant following to do it for you. Are you a beauty brand looking to cater to specific darker skin tones? Contact beauty vloggers Instagrammers with followings in the high hundreds of thousands (or even millions). It can literally be that simple.

Alas, the plot thickens. You are not limited to photography. What if you were able to not only get a photo onto a popular Instagram account but a video, too?

How would that work?

Since Instagram introduced video, a multitude of well-known brands used their previously established audience to capitalize on the app’s then-new technology. The results were phenomenal. Major companies were receiving plays in the thousands. Users were finding content through hashtags and profile notifications. As the app improved, companies were able to see not only who was ‘liking’ the videos, but also the actual number of views. Instagram video became a hit.

In comparison to YouTube (which is becoming arguably more and more crowded), Instagram is an excellent way to showcase attractive video and images in an aesthetically-pleasing, curated way. Here at Key West Video, we specialize in creating enticing video content that will grab a viewer’s attention. For more info on the services we provide, visit our website today!

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Facebook’s Relationship with Video Advertising

A Look At Facebook's Difficult Relationship with Video Advertising

Gone are the days when advertising could be determined by a number of buys from a newspaper, magazine or even TV set.

Now in the 21st century, advertising has become that much more difficult to measure.

Add in modern technologies (for video in film and television), and you’re left with a cluster of extra, uncurated data and an immeasurable amount of potential eyes viewing your ad.

For social media (Facebook in particular), this poses a specific problem – especially when it comes to video ads.

Facebook's Relationship with Video Advertising
Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA

With such a wide scale, narrowing down who is watching what and for how long can be extremely difficult when it comes to Facebook video advertisements. What constitutes an actual view on Facebook is difficult to determine. Facebook admitted that it miscalculated average video viewing times (by inflating performance numbers) when it failed to factor in those who watch videos for less than 3 seconds. Mashable pointed out that “an average that doesn’t account for the total number of viewers, whether they’re engaged or not, is probably not much of an average” and that Facebook had set 3 seconds or less as the benchmark for audience engagement.

Clearly, this wasn’t the case.

With the rise of social media, engagement is equated with success. Often pitted against each other are YouTube and Facebook, which, when you really break it down, have entirely different ways of measuring audience engagement. For example, YouTube is able to know when a video plays, how long it plays for, and whether or not it is stopped. Though it doesn’t know (and probably never will) whether or not you are physically tuned in behind your screen, it is able to offer some helpful metrics to better determine viewership and engagement.

Another thing worth noting is that YouTube opens up a separate page for videos, whereas Facebook’s videos are embedded on the main page. This makes it difficult to really determine who is watching what and why. It’s especially difficult considering Facebook’s recent video feature that rolls viewer onto other related videos without their consent. Autoplay then becomes a weak indicator of actual audience engagement, further affecting tangible Facebook video ad results.

As a corporate company struggling to find a home for your video, it might be best to consider what sort of impact you want to have on your viewers.  Are you in it for the tangible, easier-to-understand results YouTube brings? Or do you want your video(s) to autoplay onto your viewers’ feeds? Do you care about your content being grouped with a potential competitor?

If the latter, consider the ways in which Facebook can better improve its video advertising strategy. For more information on how Facebook can improve, visit here.

Here at Key West Video, we strive to create the best in corporate video production. For more information on the services we provide, visit our website today!

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Corporate Video and the Future of Online Marketing

Corporate Video and the Future of Online Marketing

A lot of people in the marketing industry spend endless hours pouring over online articles on video marketing. In a world that is constantly outdoing itself, it’s getting harder and harder to compete with changing trends and online buzz.

We’ve reached the point where the internet has become our primary source for information, entertainment (or as some would affectionately call “infotainment”), and connection with others The level of online users has rapidly increased over the past few years. According to the tech company, Cisco, Global IP (Internet Protocol) traffic has increased more than fivefold in the past 5 years and will increase nearly threefold over the next 5 years. This means an annual growth rate of 23% from the years 2014 to 2019.

Corporate Video and the Future of Online Marketing

 

We’ve mentioned before how important it is to turn consumers into brand evangelists (don’t know what that is? See our previous post). Companies create content curated for mass consumption in hopes that their videos will go viral. Ultimately, an engaged viewer is a sharing viewer, and our internet culture has made it all the more easier to accomplish this.

If you peruse viral videos, you will find certain common threads. Most online videos are easy to digest, tug on our emotional strings in some way, or are provocatively advertised to pique our interest on an otherwise mundane topic.

Research has shown that humans react better to visual stimuli. Images, graphics, and, of course, video play a huge role in drawing our attention and evoking emotion. According to the American Psychological Association, our brains are hardwired to read facial expressions that convey emotion.

Corporate Video and the Future of Online Marketing
That’s probably why the internet has blown up massively since the early 90s. We’ve been introduced to, bombarded with, and socialized to accept online content as our way of life. It has even become so normalized that we now unconsciously retain unsolicited advertisements from paying companies (but that’s a topic for another day)

That’s where we come in.

Here at Key West Video, we specialize in helping companies tap into their huge digital market. By offering exceptional video content, we work directly with our clients to ensure that their brand is reaching its highest potential. Contact us for a quote today!

 

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Website: New Content & Features

Our New Website is Finally Here! Check Out Some of The Great New Content & Things We Have to Offer

Website: New Content & Features
Websites are a representation of your brand. They allow potential customers to get a feel for who you are, and what you have to offer. Here at Key West Video we understand the importance of online marketing, so wanted to update our site to showcase all of our great offerings, and the recent work we had produced.

In April of this year we officially launched the website, just in time for Google’s new update. We not only re-branded much of the website, but also added in a lot more interesting content which will aid our viewers in deciding what style of video is right for them.

In this post I want to outline some of the key elements of our new website which will be helpful to both prospective and current clients. First we will go over some of the new items that deserve a mention, and then we will delve into the variety of services we offer.

WHAT’S NEW

Main Page – Check it Out!

The first thing you will notice on our new site is our demo reel. It has been updated to incorporate some of the work we have produced in the past year, including some of our award-winning work.

About Page – Check it Out!

This is the first time we have had an employee bio page. We think it’s important for our potential clients to put a face to a name. Learn a bit about each of us and see who makes up the dynamic Key West Video team.

How to Make a Corporate Video Page – Check it Out!

Here is where we break down the different elements that go into making a corporate video. If it’s your first time getting a video produced this page will be very helpful in understanding the different stages involved in video production.

Corporate Video Portfolio Page – Check it Out!

Get a sense of all the different styles of work we produce on this page. From testimonials, to training videos, promotional spots and event videos, there’s something for everyone.

Specialty Packages – Check it Out!

Something brand new on our website is our specialty packages offering. Need a video that doesn’t fit in any of the normal boxes? Submit a form and find out what we have to offer.

SERVICES

Here are a list of services that you will find on our website. But don’t worry, just because it isn’t listed on our website doesn’t mean we don’t provide that service!

Video Production Crew – Check it Out!

Our professional crew arrives ready to roll! The Key West Video production crew has extensive experience to make you look and sound your best.

Training Videos – Check it Out!

Corporate training videos should inform, inspire, and motivate. Professionally executed training videos can set your company on the right path to success!

Event Videos – Check it Out!

Capture the highlights of your corporate event with an exciting video! We’ll make sure your corporate event video is one to be remembered!

Product & Service Videos – Check it Out!

Key West Video will capture the features and effectiveness of your product to help translate your viewing audience into customers.

Company Promotional Videos – Check it Out!

Promote your business with a company profile video that tells your corporate story and showcases what makes you the best in your field.

Commercials & Videos for Broadcast – Check it Out!

Commercial video production for broadcast can cost a small fortune. Key West Video will produce a highly polished video without breaking the bank.

Testimonials & Interviews – Check it Out!

Harness the power of interview videos to promote on your website and social media. Utilize that personal connection testimonials convey to draw in new clients.

Green Screen – Check it Out!

Don’t have a great location to shoot your video? Our green screen studio can provide a more dynamic backdrop, providing ultimate control and visually stunning graphics and animation.

Aerial Videography – Check it Out!

Create intrigue with eye-catching aerial drone videography. Showcase your facilities, signage, and locations with the creative flare of a different point of view.

Actor Services – Check it Out!

From actor self tape auditions, demo reel editing, acting classes, workshops, and private coaching, Key West Video offers professional actor services that make you the star!

Non-Local Video Production – Check it Out!

Need a video partner in Toronto or abroad? The Key West Video production crew works across Canada, the USA, and the rest of the world!

Industry Specific Videos – Check it Out!

Creating a video for a specific industry? No problem. We produce videos for all markets; from real estate to manufacturing – we’ve got you covered.

Contact us via email – info@https://www.keywestvideo.com

By Phone – 416-675-0751

Or go to our corporate video production website and fill out one of our forms to get in touch and learn more today!

2015 Trends in Video Production

2015 Is Going To Be a Big Year For Online Video Marketing, Here Are Some Trends We Anticipate

2015 Trends in Video Production

It is easy to say that video is a big part of any companies marketing strategy. The truth is that online video marketing has become more important every year, and the trend is only gaining momentum. Marketers are finding more innovative and targeted ways to use online video to interact with their audiences, and are having great success utilizing video as a tool. The following are just a few of the trends that we believe 2015 has in store.

Longer length

Due to the fact Smart TV’s are now becoming more and more common in the average person’s home, individuals have the ability to easily stream online videos like they would a TV show or a movie. Therefore audiences are more likely to watch longer online videos on a larger screen, within the comfort of their home.

Don’t get me wrong though, this trend is just in its infant stage. Short and sweet is still the reigning king. YouTube says 50% of their traffic is from mobile devices (VideoUniversity.com).

We will continue to direct our clients to produce videos that won’t deter people from watching due to their length, and will communicate the right information in a short amount of time.

However in certain scenarios, especially for the type of content that one might watch when at home on their TV, such as a web series or viral video, the format is expanding. Even though Instagram allows for 15 second clips, and vine only 6 seconds, there will be more of a distinction between videos for mobile viewing, and online videos which will be watched on a big screen. We will have to wait and see just how impactful this new trend may become in 2015.

Video Landing Pages

We all know that video is important to a company’s online presence. The image below showcases how web placement is still the number one use of video for marketing needs. Audiences are more likely to watch a video on someone’s website rather than read the surrounding content any day. So the trend we anticipate to see more of in 2015 is video landing pages.

2015 Trends in Video Production
Found at: advideoproduction.com

If the company has a new product out, is launching a new campaign, or simply wants to explain who they are, a landing page video is an excellent way to do that. What it does is directs users to what to pay attention to first. It tells them, this is the most important information I need you to know about right away. And we believe audiences will appreciate that.

It helps set the tone for who the company is and allows you to focus on the most important information that you want to get across to your viewers. A landing page is fully customizable, so you can really create some unique user experiences. As always, a strong call to action throughout and at the end of the video will help hit the message home.

If I haven’t convinced you yet, Marketing Tech Blog found that adding video to a landing page resulted in a 130.5% increase in leads (goanimate.com). How’s that for some reassurance?

More Animation

Animation is something that has been around for quite some time, and in a wide range of forms. Today we have exceptional 3D animators who can create a fantasy world right before our eyes. There are also tons of uses for animation in the corporate video sphere: you probably have seen a fair share of infographics and whiteboard style videos.

We anticipate to see more of this trend in 2015, and in a variety of creative yet cost-effective forms. Animation provides the ability to represent virtually anything you want. Forget about the weather, time of day, or hiring quality on-screen talent, all you need is a solid script and an interesting way of expressing it visually.

Animation provides endless possibilities and we forecast that brands are going to be utilizing this medium extensively in 2015. Now we will just have to wait and see!