Case Study: City of Vaughn Rec Jobs

Case Study Vaughan

Working with the City of Vaughan to promote part-time seasonal jobs in recreation wasn’t child’s play, but it sure was fun! The client wanted us to create a two-minute live action video, as well as a shorter version, to attract new workers. This recruitment video had to be full of energy and promote the reasons why Vaughan employees love their rec jobs.

Case Study: City of Vaughn Rec Jobs

Fast Out of the Gates With The City of Vaughan

We had a full-day shoot at the North Thornhill Community Centre, a beautiful and expansive facility. That gave us lots of b-roll for the montage that starts the video. This quick succession of shots gives the viewer a good sense of the many programs offered. The light, snappy music and quick edits keep the piece moving.

Case Study: City of Vaughn Rec Jobs
Highlighting rec spaces with split screens

After grabbing the viewer’s attention, it’s time to introduce the video with a title and voice-over. As visuals continue to run, we hear about the many advantages of a part-time City of Vaughan rec job. The first part of this video ends when we hear the tagline love your rec job.

Worker Testimonials

One of the best ways to sell a product or service is through testimonials. Hearing from someone directly creates an emotional connection and boosts trust and believability. It was important to show a wide range of jobs and workers in our testimonials. This cross-section helps the audience relate to the jobs and their benefits.

Case Study: City of Vaughn Rec Jobs
A board was used to identify the person and their job

With each worker, we wanted to highlight different job-related perks. Working with the City of Vaughan representatives, we talked about the positions they wanted to promote and how each might be paired with certain advantages. In the end, we had eight diverse workers performing eight different jobs and talking about the related benefits.

Case Study: City of Vaughn Rec Jobs
The flip side shows job benefits

Visually, we wanted to try something other than a traditional testimonial to the camera with b-roll. Instead, we decided to give the workers a prop. First, we see the subject at work and hear their voice talking about why they love their rec job. Then, we see the City of Vaughan worker holding a white card. They smile while the viewer reads the first side of the card with their name and position. The card is then flipped to reveal the benefits of their job.

Drop and Give me 10

This video ends with a CTA. We see a group of City of Vaughan workers holding a card that has the love your rec job tagline and the URL for more information on rec jobs with the City of Vaughan. Because all our featured jobs were indoors, we shot this outside as a way to showcase another space used by employees.

Case Study: City of Vaughn Rec Jobs
Vaughan branding is used in the video

The final image of this video is a back page with the City of Vaughan logo, rec jobs tagline, and the City of Vaughan URL. If you look at the logo, you’ll see that we used Vaughan’s branding colours throughout the video. We also incorporated the same font used in the love your rec job print and online campaign. That way, our video fit seamlessly with the rest of the marketing materials.

A Video is an Important Part of Marketing

Want to hear a crazy statistic? It’s been reported by recruitment agencies that job ads with embedded video have 800% more engagement. When you’re looking for applicants, that’s a huge number! Give Key West Video a call today and we can discuss the best way to promote your business and attract top job candidates. If you don’t believe us, just ask the City of Vaughan for a recommendation!

3 Reasons Why You Don’t Need The Internet For Your Corporate Video

3 Reasons Why You Don't Need The Internet For Your Corporate Video

The internet is a great home for a lot of content.

But is the internet absolutely necessary in getting your message across?

We all know the benefits of the world wide web. It’s the hub and home to all things: information, entertainment (heck, infotainment), and everything in between. It’s where we go to look things up and share things we find interesting. It’s our go-to for relaxing and work.

But for some corporate companies, it isn’t even necessary.

Here us out.

As big as the internet is, it isn’t the be-all-end-all for corporate companies. Depending on their primary demographic and consumer base, older companies might find that it doesn’t help them as much as it would a newer company.

3 Reasons Why You Don't Need The Internet For Your Corporate Video
Photo credit: Foter.com

If you’re the type of company that’s been around pre-internet era, then here are some reasons why it might not be ideal for you.

Demographic

A lot of companies that have been around for awhile have accumulated a strong, loyal following. And quite often, this can mean seniors. Companies that have been around for decades have a strong understanding of who their target demographic is. This means that they’ve had to find ways to reach that target demographic long before the interwebs. Whether you’ve always targeted seniors or the nuclear family unit pre-www era, chances are your target demo has grown with you, and you with them. How will you continue to reach them?

Audience 

Which leads us to our next point: the audience. Differing slightly from demographic, audience is the ones who you continue to reach on a rolling basis. It’s important to understand how they consume media. Is it through commercials? Radio ads? Billboards? Are you a company that appeals to older truck drivers? Senior homes? Understanding who your product or service is intended for makes reaching them a lot easier.

Potential Higher Production Value

When it comes to marketing on television (as opposed to online), not only is there potential for a wider audience; it might even have a higher production value, as well. Yes, online media is becoming increasingly high-tech with high definition video and 4K resolution, but so is television. The difference? More eyes tune into larger screens – larger screens that are offline, too.

Here at Key West Video, we work with individual client to map out the best ways they can market their brand. For more information about the services we provide, visit our website today!

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Why Does Your Company Need An Explainer Video?

Why Does Your Company You Need An Explainer Video?

An explainer video is an excellent way to convey information about a product, service, or brand.

An explainer video shows us the ins and outs of corporations through a corporate video, animations, commercials, or behind-the-scenes footage.

Confused? Well, let us explain. 

Why Does Your Company Need An Explainer Video?

Explainer videos are used to explain concepts, procedures, or even products that can be difficult to explain otherwise. They break down not only what happens with a product, service, or at a company; they show the steps involved, too.

An explainer video can be a lot of fun. Most companies opt for the simple option: live-action actors (or employees) completing the action with either text or voice over running throughout the piece.

But for companies willing to take more of a creative risk, an explainer video can be vamped up in a myriad of ways.

Animation is one popular way of doing this is. An animation is a visually pleasing way to explain the corporate climate of a company. It can delve into the specifics of a training/instructional video, or explain the intricacies of how certain products are made. Recently, we animated an explainer video for Design Docs. It explored the many hats company higher-ups often have to wear:

Also, it goes without saying that animation will, by all means, include some voice acting. The tone and speed of the visuals dictate how animated the voice will be. This can set a great pace for an explainer video and help narrow down the most important aspects that need to be explained. Infographic explainer videos are also great for this as they explanations often directly follow the flow of the illustrations.

Here at Key West Video, we offer up a number of motion graphics and animation services. From infographics to whiteboard to 3D animated explainer videos, we’re here to service your needs. For more information about our services, visit our website today!

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Should Your Corporate Video Marketing Campaigns Be Themed?

Should Your Corporate Video Marketing Campaigns Be Themed?

How important is it to have your video marketing campaign themed?

Well, depending on the scope of your campaign, a themed marketing strategy could make all the difference.

Themes, otherwise known as the subject of a talk, a piece of writing, or one’s thoughts, usually send a particular message.

They explore areas or topics of conversation that pose questions or explore ideas. The message usually ventures into beliefs that we as a society hold dear and either enhance or challenge our perception.

By the end of the piece, we are left better informed, and emotionally, mentally, and sometimes even spiritually fed.

And in the corporate video world, it is no different.

Now, we’ve spoken about the presence and importance of themes in individual corporate videos in the past. 

But what about corporate video marketing strategies? Should your online video campaign or project be themed? And if so, how can you go about solidifying this?

Should Your Corporate Video Marketing Campaigns Be Themed?
Photo credit: classic_film via Foter.com / CC BY-NC

One thing is identifying what kind of impact you want your campaign to have? Is it solely to generate sales? Is it to spark a conversation about social change? Do you want to start a movement? Or do you simply want to create a memorable body of work to etch your brand in your audience’s mind?

Creating a themed video marketing campaign allows you to better structure your content strategy. Say, for example, you’ve chosen to focus on an issue such as body image or self-esteem. One good way to line up a solid themed campaign is to focus on one area related to your overall topic. By strategizing this way, you’re able to release multiple videos that speak to that overall message. Each video can explore a different way in which your product or service is necessary for that particular issue or topic. It can even tackle the issue in a social context by using social media (hashtags) to spread the word about your themed message.

It’s up to you to decide how often you’d like to release videos for public consumption.

Here at Key West Video, we work with our clients to generate the best content relevant to their brands. For more information about the services we provide, visit our website today!

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Does A Futuristic Corporate Video Work For Your Brand?

Does A Futuristic Corporate Video Work For Your Brand?

Futuristic videos push our culture with film, television, and even video advertisements.

But are futuristic videos right for your brand?

Futurism is a concept that has permeated almost all streams of the art world. It originally started in Italy and put a huge emphasis on speed, tech, youth culture, and violence. It was a social and artistic movement that quickly caught momentum. It also featured vehicles of transportation, like cars, planes, and industrial complexes.

Does A Futuristic Corporate Video Work For Your Brand?
Photo credit: Stuck in Customs via Foter.com / CC BY-NC-SA

It eventually bled into other art forms, such as paintings, theater, film, television, interior design/architecture, fashion, and even literature. It even blended with speculative fiction. It created futuristic, utopic (or dystopic) worlds that inspired some of our favourite films.

When it came to advertising, it wasn’t difficult to translate the movement over. “Futurism” became a buzzword for marketers who catered to consumers wanting to stay ahead of the game. Marketers quickly found that people wanted what was “new” and “shiny”, feeding into those desires. After all, who wouldn’t want the next best thing?

As the years went on, this idea of futurism became more and more apparent. With automobile companies, futurism quickly became a popular theme. Companies catered to the narrative that their cars were “the car of the future”, and dictated where the state of automobiles was headed. They showcased the newest technologies and pointed out how different they were from their competition.

This formula works for most brands. A lot of companies benefit from highlighting how they differ, yes, but also how they advance their field or industry. They understand that our culture constantly wants to become better and more efficient. It also wants to move faster, be more productive, and use products that bring them more ease.

When you think about it, this old formula is tried-and-true, and constantly reinvents itself.

Here at Key West Video, we understand the need for constant rebranding and forward-thinking. We also know the need to constantly think outside of the box for new and exciting ways to help your clients. For brands looking to elevate their overall aesthetic or cater to new and expanding audiences, visit our website for more information. Your future is just around the corner!

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