There it is when you open Facebook. And again on Instagram. Same goes for Twitter, YouTube, LinkedIn, Messenger, and more. What are we talking about? Social media video! It’s everywhere these days and for good reason. Video ads are the number one way consumers found out about a new brand or product before making a purchase. But that’s just the tip of the iceberg when it comes to convincing video marketing stats. Social video has grown to be the most popular and widespread content on social media and you can use its power to connect with your customers.
What is Social Media Video?
Social media video requires a different approach than other types of video marketing. When a customer is looking for a specific business or service, they turn to Google. If that same person is scrolling through social media, they’re not actively looking for your business. That means a social video will need to grab their attention and hold on. Start by thinking about the kinds of business video you click on when you’re thumbing through Facebook or Instagram.
Make it for Mobile
If you’re going to make a social media video, make it for mobile. Over half of all videos are viewed on smartphones. More than ten billion videos and three billion images are viewed daily across Facebook, Messenger, WhatsApp, Instagram, and Snapchat. Be sure to take advantage of the growing trend of mobile first.
Social Video Platforms
Consider the format and audience when creating your social media video content. What platforms best suit your product or service? Meet your target market in the places they visit and provide the kind of content they expect to find on that platform. Then make sure your video conforms to the parameters of the app to get the most out of your post.
Social media video is short. Some call is snackable content. It should draw attention and drive engagement without asking the viewer to take too much time or make too much effort. After all, the most successful videos are between thirty seconds and one minute.
TIP: Upload directly to a platform for the best looking and best-performing video
Targetting Your Audience
Social media video is very good at targeting audiences. Demographics are collected to help you provide content where it will pay off. Meet your goals by understanding where your TM is hanging out and what they have in common. The better you understand your TM, the more specific you can get with your social video. Give the people what they want to build a reputation of trust and confidence. Another advantage of creating video for social media is feedback. People are more than willing to tell you what they think, so listen to what they’re saying and engage with your audience.
Leading by Example
We regularly post video loops to Instagram. Posting fifteen seconds of a video that really shows off one of our projects can catch the eye of potential customers. We try to showcase the variety of clients and types of videos we create for a better chance at reaching more viewers. Check us out and see if you identify a style that could connect with your audience. Then give us a call to hear more about how we can create the kind of social media video that will make your target market stop and look.