Why A Change In Your Corporate Video Strategy Is Necessary

Why A Change In Your Corporate Video Strategy Is Necessary

Change is always good.

And sometimes, change is necessary.

Maybe you’ve been using the same newsletters for a decade now. Or perhaps your company hasn’t changed its jingle for 40 years. Whatever the case may be, your company could probably use one thing: change.

Yep, that’s right. A good ol’ fashioned shake-up.

Chances are your customers, though as loyal as they seem, are bored with you. They might enjoy the consistency of your product or service, but they might loathe the way you market yourself. Maybe your video campaign is outdated. Maybe your uniform hasn’t changed in years. It could even be that the people in your videos all look the same.

We understand that that’s also part of the reason why your audience is drawn to you. Consistency is key, and you’ve been very consistent over the years. But now you want to expand and reach different audiences, and the idea of that haunts you.


Because you’ve never had to change your brand before. At least not visually (and certainly not through video). Now, you want to expand your options and explore the horizons. And you realize that, in order to stay relevant, you’ve got to do it fast.

Cue corporate video strategies.

Why A Change In Your Corporate Video Strategy Is Necessary
Photo credit: Foter.com

Perhaps you’re a company that does one video per year. In it, you reiterate the same things: what you sell, why it’s a good product, a bit of your mission statement, and an obligatory clip of someone consuming your product or acting out your service.

What about making some adjustments? These not only can include changes to the frequency of films; it can even explore some of the faces either in front or behind the camera. People crave personal connection to brands, and this is a great way to humanize your company.

Can you think of other ways to spark a change in your corporate video? Comment or tweet us!

Here at Key West Video, we work with clients to create innovative corporate content. For more information about our services, visit our online portfolio today!

DIY – Has it Gone Too Far?

No DIY necessary with Key West Video

Thanks to the Internet, we’ve become a nation of DIY experts. If your sink is leaking, YouTube will make you a plumber. No need to pay top dollar at a French bistro when the recipe for beouf bourguignon is just a click away. And that promotional video for your business? You have a smartphone with a 4K camera and the free editing system that came with your new computer. Why pay for a professional?

DIY or Leave it to the Pros?

Just because you can do something, doesn’t mean you should do something.  When assessing whether you want to attack a project on your own or call in a professional, consider the ramifications.  If the elaborate dessert you make for a dinner party fails, will your guests hold it against you?  Will you lose friends or make anyone sick?  Most likely, it will just become a funny story at future gatherings.  However, if you’re tackling something with the wider potential reach, perhaps it’s best to leave it to the experts.

Why Corporate Video is a Job for the Experts

There’s a lot that goes into corporate video production beyond shooting the kind of video you’d post to your Facebook page. You want a product that represents your company in the best possible light. Speaking of lights, that’s just one piece of equipment provided by a professional. Don’t forget the audio support that will make every word you say clear, a teleprompter if needed and a drone for overhead footage. Of course, the best equipment isn’t worth much without knowledgeable operators. Skilled and experienced technicians can take a video from ho-hum to out of this world!

DIY - Has it Gone Too Far?
Key West Video sets the stage for success

Beyond the more obvious components of video production are the details you may not have considered. A professional shop will write a script based on your marketing needs, crafted with the audience in mind. Permits, actors and translations can be looked after. Animations, background music and voice-over are part of post-production. When you work with people who are professionals in the industry, they can guide you through the process to ensure the end result is exactly what you had in mind.

Get the Most Bang for Your Buck

You may be surprised at how affordable a corporate video can be. When comparing your spend to the business generated by a well-produced video, the return is well worth the investment. At Key West Video, we work with all sorts of businesses that have all sorts of budgets. Ask us for a quote and make an informed decision about the future of your business.

How Corporate Video Establishes Trust With Its Viewers

How Corporate Video Establishes Trust With Its Viewers

Trust can be a fickle thing.

And in corporate business, building and maintaining trust can be even dicier.

Corporate video is one way in which corporations reach their audience. They communicate a message in an entertaining way. They offer insight and information. And they also establish a sense of trustworthiness with their customers.

Consumers want to know that they’re investing their money into a trustworthy brand or company. A company might take the opportunity to showcase how their product or service works in real-time to show authenticity.

It comes with time. Companies will drill the same messages over and over into the minds of their viewers so you know just what you’re getting. They’ll let you know who they are, why you should buy from them (and not their competitor), and what they can do for you.

How Corporate Video Establishes Trust With Its Viewers
Photo credit: Foter.com

Corporate video is the conduit of that.

Corporate video is the messenger pigeon for those messages. It is often the first time a person comes into contact with a brand – especially in this day and age. Therefore, it must exemplify the company’s overall stance.

It comes with an accurate representation of who the company is. It means aligning the company with any PR bursts in the media, and addressing them accordingly or in a timely fashion. Trust with corporate video is established not so much through the actual video itself, but by what the company actually does to back up its message. It means sticking with a consistent and loyal message to bridge consistent and loyal viewers with consistent and loyal profits.

Trust is built solidifying the truth.

Here at Key West Video, we work with all types of companies to deliver their corporate truths through video. For more information about the services we provide, visit our website today!

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How iPhone X Animojis Can Affect Your Corporate Video

How iPhone X Animojis Can Affect Your Corporate Video

Are Animojis the future?

On Tuesday, Apple revealed its new line of iPhones. Among them were the iPhone 8, 8 Plus, and its biggest reveal: the iPhone X. But one of the major features that stood out was the Animojis.

Animojis are Apple’s version of animated emojis formulated for iPhone X. What’s interesting about the feature is that it will use Apple’s Face ID hardware-scanning recognition to create custom 3D versions based on your facial expressions. iPhone users will be able to edit an emoji in fullscreen. The images are animated in real-time so you can see them before they’re sent off. Whoever gets your message gets them as a looped video with audio.

Essentially, Apple added Snapchat into their hardware.

How iPhone X Animojis Can Affect Your Corporate Video

When it comes to creative content with corporate video, this can be interesting. Apple has discovered a way to imitate facial expressions through animojis and facial recognition. What if there was a way that same concept could be applied to corporate video?

Instead of creating a traditional corporate video that speaks at its audience, how about finding an interactive way to connect with them, instead?

Think about it.

What if companies invested in 3D digitally-enhanced interactive camera technology that allowed viewers and users who watch their videos to experience facial recognition? Operating similarly to animojis, viewers would have the option of taking pictures or short videos from a company’s website and uploading it to their social media. It’s an experimental way to interact with users and a great opportunity to establish a stronger online presence through digital marketing.

Your company’s mascot, logo (or, depending on the type of company you are, even product) could be used in augmented reality to replace what would be the ‘animoji’ element of the 3D read.

Could that company be you?

Here at Key West Video, we pride ourselves on constantly pushing the envelope with new and better technologies to best serve you. For more information about the services we provide, visit our website today!

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The Correlation Between Video Auditions and Corporate Video

Believe it or not, videotaped auditions and corporate video are a lot more intertwined than you think.

Videotaped auditions are just what they sound like – an audition that is videotaped.

Now, here at Key West Video, we’re a fully serviced corporate video production company with an in-house studio. This means that our services include taped auditions for actors looking to build their reels.

But for those wondering what the differences are between a taped video audition, well there aren’t too many.

The Correlation Between Video Auditions and Corporate Video

Both audition tapes and corporate videos are trying to sell you something. Whether it’s the actor trying to “sell” his or her performance, or the on-camera talent (or even executive) trying to sell you a product or service, you’re still being coaxed into “buying” something – be it a performance or a tangible thing. And it should go without saying that corporations often hire actors to sell their product. Google and Telus do this all the time.


An audition video can also speak directly to the camera. An actor is often facing the director/casting director, or camera (in lieu of the director). He or she makes the necessary eye contact and addresses his or her subject. Likewise with corporate video, the talent is often giving information preceding a call to action. It only makes sense that he or she addresses the camera (read: the audience), as well.

Lastly, they’re both scripted. For an actor, he or she is more than likely acting out something that was scripted and memorized beforehand. Likewise in corporate video, there is a rough script of what the on-camera talent will say to the camera. Both operate similarly for different effects.

Here at Key West Video, we do our best to make sure that all sorts of on-camera needs are met. For more information about the services we provide, visit our website today!

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