Using Bloopers in Corporate Video

Bloopers

Have you ever been one of the last people left in a movie theatre and you’re surprised by some outtakes the director has left for the end of the credits? (See the classic example below.) It’s a bonus bit of fun we all love. You get to see your favourite characters flub lines or maybe you’re privy to a scene or line that didn’t make the final cut. These little extras make us feel like we’re part of an inside joke. Even in corporate video, you can make the most of your outtakes.

https://www.youtube.com/watch?v=QRJ38y4Jn6k

The Origin of the Blooper

Whether you call these extra bits of footage bloopers, outtakes, or gag reels, it’s all about mistakes and unused footage caught on-camera. The original “blooper” reference comes from wartime censorship—short for a “blue pencil” used by the “blue-person” to cross out parts of documents and letters deemed unacceptable. Radio used the term to denote the “bloop” sound a radio receiver made when interfering with nearby sets. Blooper was also used in baseball as a slang term for an error.

Using Bloopers in Corporate Video
Baseball was an early adopter of “blooper”

In the 1950s, television producer Kermit Schaefer used the term blooper for mistakes made while recording. Schaefer went on to produce a series of record albums filled with bloopers and even a book series of transcribed bloopers. Did we mention the feature-length movie Pardon My Blooper!? Television shows were dedicated to the blooper and some movies added reels to the end of their production. Bloopers made audiences laugh and it made even polished professionals seem a little more relatable and human.

Use Outtakes for…

Bloopers can be used to great effect in corporate video. They can make a CEO or authority figure more relatable or a serious subject a little lighter. Seeing outtakes gives the viewer a better idea of all the hard work that goes into creating a finished video—some people don’t realize how much footage has to be cut around to extract that one perfect take. This look behind-the-scenes may also show more of the set or the crew. An internal-facing video is an especially good place for a gag reel. When you know the person on-camera and understand inside jokes, the reel becomes even funnier.

If you have some clips worth showing, there are a lot of places to use bloopers. Take a cue from Hollywood and place a series of outtakes at the end of a video as a kind of bonus feature that doesn’t interrupt the flow of the project. Use bloopers as transitions or bumpers between sections of a video. This is a good way to break up a longer video and gives the audience a little treat to anticipate. You can post a blooper reel on your website as a way of making your client-facing image more fun and personable. If you do a lot of video work, you could make a blooper compilation to show at an AGM or holiday party.

Bloopers to Avoid

Using Bloopers in Corporate Video
Only use bloopers that are funny to all involved

When it comes to outtakes, use your judgment. A bunch of retakes in a row isn’t funny—it’s the reaction to all those retakes that can be funny. If the person making the mistakes is growing more and more frustrated, don’t exploit their difficulty by compiling the takes. However, if the person is laughing at their mistakes and celebrates finally getting through a difficult line, it could be a good blooper. If anyone’s feelings could potentially get hurt, it’s best to err on the side of caution.

Outtakes are meant to be funny. They aren’t about making fun of someone having trouble on set, they’re about everyone on set getting a laugh out of what happened. Bloopers that could potentially reveal company secrets, embarrass employees or clients, or are rude or distasteful should all be left on the cutting room floor.

Examples of What Works

You may want to take a few minutes now and enjoy the following gems. I know we had fun researching this section filled with some very entertaining outtakes.

Using Bloopers in Corporate Video
Birds seem to cause a lot of live news problems

The Laughs are Free

Bloopers are always a part of video production and sometimes those mistakes are included as part of a project. Whether you decide to stick to the best takes or include a few fun outtakes, Key West Video is ready to deliver your message. Call us today for a free quote.

Video Works Best for Internal Communications

internal communication video

Video is a tool we all use to relate to our world. We watch a clip of our niece’s birthday party in Alberta. A funny dog video is something we share online. At work, we talk about memes. We use video all the time in our personal lives, so why wouldn’t we use it as part of our professional lives? Internal video is the future of business communications.

Internal Branding

Branding is typically talked about in reference to the public-facing image of a company, but there’s also internal branding. Internal branding is an extension of external branding. The way a company represents itself through employees in the workplace should mirror the values and mission statement the company presents to the public. Ideally, a business wants employees to live the company brand at work. A great way to define and reinforce internal branding is through video.

Effective Use of Internal Video

Video Works Best for Internal Communications
A message from the boss can make employees feel like more than a number

Long gone are the days when the big boss sat in an office on the top floor and was talked about in whispers but never seen. Video is a effective way for a busy CEO to relate to their workforce. Use video to send out company-wide announcements about the new pay structure, but also use it to send out a holiday greeting or an atta boy so employees know you care.

Even if you don’t want to be on-camera, there are plenty of ways to use video internally. In fact, it’s a good idea to tailor the video type to your message. A software walk-through for a new employee needs shots of the program being used. A training video for customer interaction could show employees at work in simulated situations. Safety videos make sense when they feature equipment used in case of emergency.

Internal Video is a Time-Saver

There are so many advantages to using internal video, starting with its ability to save time. Let’s use a welcome video that gives some general and specific information necessary for all new employees as an example. Rather than giving the same speech over and over, just update your welcome video occasionally and you’re all set. Now, nobody is taking time out of their busy day to walk a new person through an established process. As for the newbie, they won’t feel rushed or anxious about their first day on the job. They can take the time to pause a video and review anything that’s unclear. If they still have questions after watching the video, it’s likely those queries will be focused and limited.

Video Works Best for Internal Communications
A video address can across time zones

Video is a great way to reach everyone, no matter where they work.  Employees in different locations, different time zones, and on different schedules can be hard to reach as a group. Try sending a pre-recorded video message or hold a town hall meeting using live streaming. In both instances, every worker has the opportunity to draw from the same presentation.

Knowledge Sharing

Video facilitates knowledge sharing and gets everyone on the same page. From policy updates to meetings to the new fridge in the common room, a video means all employees are getting the same information. Is everyone filling out an expense report differently? Fix that problem with a video that clearly shows the correct steps and saves your finance team hours of frustration and overtime.

Video can help you avoid knowledge attrition. If you make one video that contains all the necessary information about a process in your business, you’re potentially heading off future issues. As humans, we’re error-prone and forgetful. An employee might forget to share a couple of things when training a new hire, then that person forgets a couple things when they train the next new hire, and so on. A few employees down the road, you have a new hire that only knows a fraction of the job. Cover your bases with a comprehensive training video and follow-up with worker support.

Show Your Personality

Video Works Best for Internal Communications
Internal videos can be more informal

Inject your video with some personality. With internal video, you can really have fun! Celebrate a company milestone or a holiday with a skit or a music video spoof—we’ve been asked to produce our fair share of both over the years. Nothing boosts morale like seeing the boss don a silly wig and get down with the work crew. Because this video is for employees only, you can include inside jokes and capitalize on what makes your workplace unique.

Case Study–Deloitte TV Network

Deloitte is a huge company with over 244,400 professionals working in 150 countries. How do you promote engagement across such a large and diverse workforce? Enter Deloitte TV Network, a space dedicated to connecting employees and executives on a more personal level.

Deloitte TV Network has been a massive success at every level of the organization. The page consists of tabs representing company-related topics, such as Global, Brand, and Community. There’s also a separate channel that features CEOs offering advice and sharing personal anecdotes. All of this is serving to put a human touch on a structure that could otherwise be overly-corporate and cold.

You’re the Boss

Internal video can be whatever you need it to be. From training videos to anniversary celebrations, Key West Video can help you deliver your message in an engaging format. Call us today for a free quote.

How to Prepare For Video

preparing for your video

You’re ready to make your next—or first—video and a meeting with the production company has been set. What can you do to make the most of this get-together? The better prepared you are when you come to us, the more we can do for your business. We’ll make suggestions when it comes to the best way to deliver your message using video, but we need your input. Here are some of the things you can do to prepare for your video.

Feedback

How to Prepare For Video
Feedback can shape your video

Take stock of what your audience is saying. Are there any problems or issues you want to address in the video? Also, consider the good feedback you’ve received. Play up the positive aspects of your business and let potential customers know why your product or service is worth trying.

Get Back to Your Roots

Video preparation is a good time to think back to when you started your business. Do you still have the same core values? Do you want to reinforce those values as part of your brand? Take the time to really define your business so we can help showcase it through video.

How to Prepare for Video:  Creative Brief /Client Questionnaire

How to Prepare For Video
A client questionnaire provides direction and focus

A creative brief is a document that establishes the defining aspects of a creative piece of work, like a video. These are hugely helpful for us, but not every business provides a creative brief. In the absence of such a guide, we like to give clients a questionnaire that serves the same purpose. The answers should be easy for you, the business owner, to answer. If any of these questions cause you to stop and think, that’s probably a good thing. The answer to each question should be clear. If not, it may be time for you to readjust focus as part of video preparation.

WHO IS YOUR TARGET MARKET? 

The kind of video you create is largely dictated by your audience. Define the viewer and we can help you figure out the best way to reach them.

WHAT IS THE GOAL OF THIS VIDEO?

Why are you making this video? What do you want people to learn by watching or how do you want them to react to the information they’ve seen? A video is used for many reasons and a clearly-stated goal will help us hit the mark.

WHAT MESSAGE ARE YOU TRYING TO CONVEY WITH THIS VIDEO?

Is this a training video? Is this a branding video? Are you promoting a new product? Answer this question and then think about how you will support your message.

WHAT ARE THE MOST IMPORTANT FEATURES AND BENEFITS OF THIS INITIATIVE OR PRODUCT? WHAT DIFFERENTIATES THE PRODUCT OR YOUR COMPANY FROM YOUR COMPETITORS?

This is a two-parter. Features and benefits are obviously important to highlight in a video. Equally important when it comes to wooing customers is telling people what makes you the best choice in your industry. What sets your company apart from similar companies?

WHAT PROBLEMS ARE BEING SOLVED BY THIS INITIATIVE OR PRODUCT?

A lot of videos start with a question or raise a pain point. Don’t you hate it when your coffee gets cold before you finish the cup? Are you always searching for coins in the bottom of your purse? Relate to your customers and their issues, then solve their problem!

WHY SHOULD THE AUDIENCE BELIEVE WHAT YOU’RE SAYING? 

There are a lot of ways to support claims made in a video. Customer testimonials are popular, trustworthy, and emotional. Provide stats on satisfied customers or talk about your money back guarantee. Social Proof also includes endorsements, case­ studies, and reviews.

WHAT TONE AND OVERALL FEELING SHOULD BE USED IN THIS VIDEO?

This may be where you consider your brand. Are you a fun-loving doggy daycare? Or a serious financial investment firm? The tone is also dictated by your message.

WHAT IS YOUR CALL TO ACTION?

A CTA generally comes at the end of a video. Tell the viewer what to do next: Call this number or visit this website for more info; go here for a 10% off coupon.

WHAT’S YOUR BUDGET?

Do you have a budget in mind? If not, you may want to do some preliminary research to get an idea of how much a video can cost. Most people are pleasantly surprised to find out how affordable video is, especially considering ROI.

Now You’re Ready!

A video isn’t just a translation of your online or print marketing. Take advantage of the ways in which video is unique. Show something cool, like your product in action. Capitalize on emotion, convey a lot of info in a short amount of time, or show your personality. Have a look at your competitor’s videos and ask what do they do well? What can you do better? Take note of the videos that appeal to you—we love examples that help point us in the right direction and give us a feel for what you’re after.  If you haven’t talked to Key West Video already, call today for a free quote. Together, we can make a great video that gets results.

Translating Big Data to Data Visualization

data visualization

Ninety percent of the data in the world was created in the last two years. What?!? Without context, data is just a lot of information that’s hard to understand. Data visualization can be used to simplify complex topics or subjects, enabling us to grasp information quickly. Reading a spreadsheet can be boring and difficult, but translating that information to a chart make sit easier to understand. We’d argue that watching an animation that clearly explains the impact of all the numbers in a video is the pinnacle of data visualization.

What is Data Visualization?

Translating Big Data to Data Visualization
A chart can reveal trends

Data visualization is anything that transforms numbers into a format that tells the story behind the data. Common forms include statistical graphics, plots, and infographics. This numerical interpretation makes patterns, trends, and correlations come to light. For example, an upward trend of sunscreen sales in June could be clearly reflected in a chart that isolates that product from all the monthly sales in a drug store.

Big Data

The term “big data” refers to extremely large sets of data that can be used to create data visualization. Taking these vast amounts of information and analyzing them is what leads to the recognition of trends, patterns, and associations. Here are a few stats to give you a better idea of just how much data is out there:

Translating Big Data to Data Visualization
A visual representation of big data
  • Google processes over 40,000 search query every second on average = 3.5B searches daily
  • Facebook users send an average of 31.25M messages every minute
  • 249 billion emails are sent daily
  • more than 230 million tweets daily
  • Globally, the number of smartphone users will grow to 6.1 billion by 2020

Data Visualization and Video are a Perfect Match

Translating Big Data to Data Visualization
Infographic illustrating software compatibility

Corporate video is a great place to use data visualization. In our industry, we’re already working in a visual format. Plus, we have the added advantages of moving graphics (animation) and narration (voice-over). From a set of numbers, we can clearly show and explain how data affects your business. We can also use this information to illustrate product or service benefits to your customers.

Translating Big Data to Data Visualization
Caregiver population infographic

Our clients often want to translate vast numbers into meaningful insights. Think about the information that you remember—Is it easier to recall a history class? Or the movie you saw about the Battle of Vimy Ridge? Or the historical fiction you read on the topic? Making numbers relatable makes them memorable. That’s where infographics come in. Based on the look and bent of your video, we can match infographics to the rest of the project, making data an integral part of what makes your video successful.

Why Data Visualization Works

People like to see data visualization because numbers are related to facts, which increase believability, which builds trust. Our brains process visual data much more easily than poring over reports and spreadsheets. Data visualization is a quick, easy way to convey concepts in a universal manner. Even without sound, data visualization can make a point.

Translating Big Data to Data Visualization
Data visualization is engaging

In a corporate setting, data visualization is a valuable explainer tool. It can be used to identify areas that need attention or improvement, show patterns in customer behavior, and predict sales. A long report full of numbers isn’t particularly engaging. Translating those numbers into animation is storytelling. Think of data visualization as the movie version of a book or snapshots of your business. Incorporating data visualization in a corporate video that’s largely data-dependent is a great way to make sure your big data has a big impact.

Numbers Made Easy

At Key West Video, we know how to create the data visualization that gets noticed. Talk to one of our producers about the best way to represent your data with video. Call us today for a free quote.

Other Great Video Blogs

Other Great Video Blogs

We’re going meta with a video production blog about video production blogs. That’s right, we’re looking at others who are talking about the industry in blog form. There’s plenty of love to go around, so we’re giving kudos to the sites and people helping us stay informed about the latest equipment, techniques and industry news. Note that a few aren’t blogs, but sometimes you gotta break the rules for good content.

General

Other Great Video Blogs
WordPress is a popular CMS for blogs

These blogs aren’t specific to any part of video production but are instead good all-around resources. They show up on many best-of lists and provide a well-rounded look at the industry. Search each site’s archives to find just about anything.

Technical

Video production is a process that needs input from all sorts of people. There are the writers 👋, the producers and the administrators. We like to organize things and use pretty words and consider ourselves creative. Then there are the techs. The blogs below may not be for everyone, but the technically-inclined shooters, audiophiles and editors will want to have a look.

Editing

Editing is the heart and soul of any video production. Without it, all you have is a bunch of scattered elements. The resources below discuss everything to do with editing, from the latest equipment to the best hacks.

Marketing

Wanna hear a crazy stat? Eighty-seven percent of online marketers use video content. And 92 percent of mobile video viewers share videos with others. So that means if you aren’t using video to market, you’re missing the boat! These blogs will help you whip your video marketing game into shape.

Writing

Other Great Video Blogs
Tell a story to connect with viewers

Without a story, video is nothing. The best projects start with storytelling and connect with an audience emotionally. Even in corporate video, you need a script.

Women

Other Great Video Blogs
Women’s voices are vital to the industry

Researching this blog uncovered a lot of male voices in the industry. Granted, some of the blogs linked to these sites are certainly written by women. But the majority of the influencers in video and film are undeniably men. So we’re making an effort to point you toward some important female voices.

  • postPerspective is Randi Altman’s blog  https://postperspective.com/
  • Ezra Productions, a woman-owned company based in L.A. is female-forward
  • #femalefilmmakerfriday is a hashtag born out of a need to honour women in the industry. Read about its beginnings here and search the hashtag for inspiring content.