Black Friday is here!
And for a lot of corporate companies, Black Friday is an opportunity to make large amounts of money.
There’s a spirit behind Black Friday that makes it stand out from other consumer-based “holidays” (like Boxing Day). It comes right after American Thanksgiving and is usually a mad grab at everything that goes on sale.
This day marks the beginning of Christmas shopping for the holiday season. It’s a time where family and friends battle it out in parking lots, shopping malls, department stores, and booths. It’s when the true spirit of Thanksgiving – the time when everyone is supposedly grateful for what they have – is overturned with the need for more.
And for most corporations, companies, and businesses, it’s a time to make bank.
If you sell a product or service, it’s an obvious time to work out a sale plan. It’s also an incredible time to put forth a corporate video days before for consumers looking to buy additional product. This means a corporate video that is heavy on the sell.
Pre-Black Friday corporate videos have an obvious mandate to sell – but what about videos for on the day of and after? One idea could be to create parody videos of the unofficial holiday with footage from previous years. Whether it’s to send a message or to simply poke fun at the craziness, brands could benefit from highlighting the extreme behaviour on this sales-filled day. A brand that is able to recognize its own hype is a smart brand worth paying attention to.
It’s no secret that things can get violent (and even fatal) around this time, but keeping the tone light could be a way to get eyes on your product and have you stand out on one of the busiest days of the year.
Here at Key West Video, we work with brands to create the best corporate video possible. For more information about the services we provide, visit our website today!
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