Are You Using the Right Title For Your Corporate Video?

A lot of video production companies often neglect one important thing when releasing video content: the title.

A title for your corporate video is of the utmost importance. A working title has the power to make or break your corporate video. In fact, it can determine your video’s success before it even has the chance to enter the marketplace.

Many times, companies overlook the importance of titles. Naming your video is just an important a job as conjuring up a good concept. It’s the first thing that users see. It’s what grabs your audience’s attention.

Good titles should, obviously, include what the video is about. The best of titles, though, allude to something. They do not outright say what the video is about. Instead, they hint at it. They create excitement while retaining a sense of intrigue.

In essence, they tease us.

Operating much like a trailer, they serve to give us a glimpse of what we’re about to see. Good titles are able to dispell a narrative in itself.

The thing about titles, though, is that they can be done incorrectly. With film, this is no exception.

Are You Using the Right Title For Your Corporate Video?
Title sequence for Catch Me If You Can (2002) starring Tom Hanks and Leonardo DiCaprio.

Take the recent film Baby Driver for example.  By the sound of it, Baby Driver sounds like something out of the Dreamworks/Pixar Animation factory. Who’d have guessed that it was about a getaway driver coerced into a crime mob? The film also features a strong cast like Kevin Spacey (House of Cards), Jon Hamm (Mad Men), and Jon Bernthal (The Walking Dead) and has a strong Rotten Tomatoes rating. It’ll be interesting to see how it does at the box office when all is said and done.

Keywords are also important when creating corporate video titles. You want your video to be as viewable as possible. This means that it needs an ROI in the form of search engine results when viewers look up your video. It needs to be easy to find and easily accessible.

Here at Key West Video, we specialize in creating the very best in video content and creative direction. From inception to completion, we work with our clients to create the best, most meaningful video content. For more information about how we can assist you, visit our website today!

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