Social media marketing is largely dependent upon visual content. By incorporating a visual, be it an image or video, you are more likely to increase exposure, thereby resulting in a click, and hopefully a conversion.
By 2017, video will account for 69% of all consumer internet traffic. Video-on-demand traffic alone will have almost trebled. Since online video is naturally and rapidly becoming a first choice for people to satisfy their information and entertainment needs, it can be an essential tool for your business’ internet marketing strategy.
“It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.”
— The Guardian
Being that video production is an investment, you’ll want to maximize your return on your investment (as you would any other). The best way to increase your return on investment in this instance is to promote your video using social media and gain as much exposure (and conversions) as possible. By utilizing the plethora of social media platforms out there, it is easier than ever to reach your target audience and give them the information they’re looking for – all with a few clicks.
As a business owner, it is important to find out which social media platforms your target audience frequents the most. If your target market is spending most of their time on platforms such as Vine or Instagram for example, you’ll want to create much shorter videos – between 6 and 15 seconds – to accommodate the restraints of these platforms. If your target audience is more likely to be seen sharing posts on Facebook, LinkedIn, or Twitter, you could consider creating a slightly longer video that people are likely to share with their friends/followers.
Are you interested in creating video for your social media marketing needs? Contact Keywest today!