Made you look! That’s more-or-less what video homepages are saying. If you want people to spend more time on your website, increase conversion numbers and reach even the laziest of people, consider putting video on your landing page.
Content
Using video on your homepage is a bold statement. You’re saying look at me! So you’d better give people something good to look at. The footage should let people know who you are with its branding and its tone. This video is a visual representation of your company, so make it count with content that tells the story of your product or service and sets the scene for everything else on the website.
Footage
Deciding to have a video on your homepage is just the first step. Now let’s talk about the image. Think about your business and your customers. How do you want to portray your company? And what are clients hoping to get out of the relationship?
Try running a clip starring clients and employees. A rock climbing gym could use footage of instructors helping clients climb a wall. It’s a simple statement that gets to the heart of the business and shows off the facility. Maybe you want to showcase a product with a short scene? Choose actors that convey the kind of lifestyle people visiting your website want to live. Let people have a look behind-the-scenes at your office or facility. In all of these scenarios, choose images that reinforce the idea on your website and make people excited to drill down.
Format
Once you have your clip, consider how you’ll present the video. If you’re unwilling to hand over all your homepage real estate, think about having the image take up less space. Having just the top half or third of the page covered with a moving image can still be effective. And we would suggest keeping things quiet with a silent video.
Pick a short, looping video segment. This gives the audience a chance to watch the video and ingest the information without becoming bored or overwhelmed. It also means your homepage should run smoothly and load quickly. If a long video has people sitting and staring at a blank page, chances are they’ll give up and click away.
Make sure your video isn’t fighting with the text. Use contrasting colours so the text is easy to read on top of the video background. You could also place a light or dark overlay on top of your video to make the text stand out. Even better, use a colour overlay—perhaps one that aligns with your branding? White text stands out well against most colours.
Ideal Candidates
If you have an impressive facility, show it off. Tourism and destination websites can benefit from video homepages. Entice people to book right away by showing them what they’re missing and what’s waiting for them.
Food-related businesses are also good candidates for video homepages. Showcase the beautiful food on offer and watch your business skyrocket. People love to watch videos featuring mouth-watering food.
Make a Video Homepage
Need some content for your video homepage? We can help your business stand out with footage that really speaks to your customers. Call us today for a free quote.
