It’s official: Canadians are crazy for podcasts! Nearly ten million of us listened to a podcast in 2017—Canadians love storytelling or the opportunity to learn something new. Maybe you tuned in during a morning commute or love to entertainment while cleaning; these are a companion of choice. And then there’s the video podcast.
Audio Podcasts Only or Audio with Video
The word podcast is a portmanteau blending iPod and broadcast. Podcasts were formatted initially for iPods, and the name stuck. A podcast is traditionally an audio-only recording. However, it can also have a video element. Defining a podcast beyond calling it on-demand internet radio is difficult because the content is niche. A podcast narrowcasts target specific listeners with a particular subject matter. There is truly something for everyone.
A podcast that includes video has certain advantages. First of all, seeing the people who are talking fills in some blanks. Body language adds to the story, and if there’s more than one host, physical interaction also rounds out the experience. Plus, many fans are curious about host appearance.
Adding video to a podcast can help boost ratings. One way this happens is through better SEO. It’s also tricky for audio to go viral. If there’s a video element to share, the numbers go up. Video has an added value element that people like. Giving the audience a look behind-the-scenes or inviting them into the studio during a recording draws attention and satisfies curiosity.
Listen and Look
There are a whole host of video podcasts if you’d like to see what everyone’s talking about; The Joe Rogan Experience streams on YouTube and covers just about anything and everything that interests the host. Favorite topics include pot and MMA.
If you’re looking for something a little more highbrow, TED Talks have an HD podcast. Covering anything that falls under the banner of Technology, Entertainment, or Design, you can find a wealth of information on their YouTube channel. Curious minds will get lost, looking through the available talks.
If tech turns you on, Tekzilla features product reviews, computer help, and tech tips. Video is an integral part of this podcast that loves DIY projects. While we’re here, there are also a bunch catering to the geek in you.
Social Media Connection
Podcasters have figured out how to use social media to their advantage. This added format provides fans with the extras they crave. Following a podcast on Instagram, Twitter, or Facebook gives you access to related pictures and videos. Hosts sometimes ask listeners to participate by sending in a story or commenting on a show. What was once a passive activity (audio only) becomes an interactive experience.
Video First, Podcasts Soon
Key West Video doesn’t have a podcast yet, but we know how to make a video! Connect with your audience through a medium that demands attention. Call us today for a free quote.