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Key West Video Announced as a 2022 National and Local Excellence Award Winner by UpCity!


In true avant-garde fashion, automotive company Daimler produced “Spirit, Passion & Performance”, a corporate video for Mercedes-Benz that earned itself a Golden Dolphin Award at Cannes.

There are reasons why Mercedes-Benz is one of the most innovative automotive manufacturers in the world. Unsurprisingly, they’re not afraid to demonstrate why. This corporate video shows what it’s really like to work for Mercedes-Benz, from the bottom up. Taking a well-rounded approach, Daimler takes us around the world to get the true gist of the company’s diversity.

Each group of workers has their own unique part to play in the automotive creation. They also tell their own stories.

Perhaps what is so enjoyable is how, despite the differences, all Mercedes-Benz employees come together to share a common goal: pushing a stellar #product.

Mercedes-Benz C63 AMG - 3


While most corporate companies will use videos to better explain or promote their product, this video focuses on the people behind the wheel. From the mechanics to the brand reps, we get a sense of each employee’s work #environment.

In a series of fast-paced shots, we are quickly drawn in. But perhaps what keeps us glued are all the cool things we don’t usually get to see in other car #promos. A lot of car #companies might show the manufacturing of their automotive parts, but not all will showcase their affiliates. In this visual melding of sport and automobile, Mercedes-Benz brilliantly, yet subtly, pays homage to the 2014 FIFA World Cup.

Innovation? Just look at their new emissions-free model.

Diversity? Take a look at their employees.

Not convinced? Watch it again.

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