Corporate videos are now popular online, but what about the big screen?
It’s no secret that the film industry is slowly moving away from the big screen.
As we make the switch from theatres to living rooms, it’s changing our industry. For most of us, growing up meant visiting the big screen with parents, family, and friends. It also meant fun, collective experiences on personal stories.
And corporate video is the stark opposite. It is primarily an individual experience, with its videos streamed online and across social media. The viewing experience is a lone one, and much more personal. Therefore, companies curate their creative content to cater to that with how they share their content and the mobile vs. desktop differences.
But what if your corporate video could be shown on the big screen?
Would your creative team create differently if it could be seen that way? How would you change your creative direction? And ultimately, is your corporate video good enough to be seen by an entire audience all at once?
If you’re the kind of company with a corporate video that has a narrative (or even experimental) storyline, it might be worth considering showcasing in a theatre.
Assuming you’re able to shell out some extra cash, you could create a series of narrative videos that explore your brand in a new way. You could be the one to merge hybrid fiction and corporate marketing together. That would be a great way to bring on extra investors into your marketing strategy. More and more companies have had to resort to more creative transmedia ways to sell their brand through visual stories. Showcasing a narrative corporate video could help propel your brand into an all new audience and customer experience.
Here at Key West Video, we specialize in creating dynamic, new content. For more information about the services we provide, visit our website today.
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