There’s no denying that video marketing is a powerful tool that grabs and holds customer attention. From demos to testimonials to company culture, video makes a connection with the viewer. But don’t take our word for it, check out some of these compelling video statistics that illustrate why video makes a difference. Formula for Success …
You’re ready to make your next—or first—video and a meeting with the production company has been set. What can you do to make the most of this get-together? The better prepared you are when you come to us, the more we can do for your business. We’ll make suggestions when it comes to the best …
Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the …
When Key West Video takes on a client, it’s our role to create the best possible video. But the only way we can do that is if the client fulfills their role, which is to enable us to produce great work. When we first meet with a new business, we like to give them a …
Working in sales can be a tough gig. It’s hard to get a customer’s attention without being perceived as pushy or intrusive. An eamil is easy to ignore. Leave a phone message and you’ll sound like everybody else. But a video voicemail takes the best part of an email and a phone call, creating a …
Corporate video can be broken down into a pretty simple formula: identify a problem and provide the solution. Of course, there’s more to it, but that’s the essential premise of creating a video that will attract and hold the attention of your audience and compel them to act. Have a look at some of our …
The internet is great at answering questions. It’s the reason you can type the beginning of a search and Google offers suggestions or predictions for the rest—you’re not the first to ask. Along the same lines, providing an FAQ will do wonders for your business. Why it’s Good Practice to Answer FAQ There is a …
Video metrics is a marketing term used to measure the success of an online video. It’s a way to determine how impactful and effective your message is, and a guide to what’s working and what missed the mark. A good video host will give you this feedback, but you still need to know how to …
A Call to Action, or CTA, is a stop sign. Or more accurately, a go sign. It’s intended to make you act on the spot. If you recognize marketing verbs like sign up, donate, buy, order, share, follow and click here, then you’ve heard or seen a CTA. No CTA, No Sale Imagine you’ve spent your hard-earned …
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