Think about someone you admire. Now think about why you admire that person. This question may generate a list of traits that can be translated to values. If you find “trustworthy” on your list, that probably means you value honesty and loyalty. It’s also likely that the qualities you admire are ones you try to …
As consumers, we have a lot of choice. Let’s say you want to buy a bike and the same model is on sale for $1000 at Store A and $1100 at Store B. If Store B gave a bike to an underpriviledged child for every model sold, would you be wiling to spend the extra …
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