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How Corporate Video Can Capitalize On YouTube Interactions

It will now be easier for video bloggers to connect with their fans thanks to YouTube’s newest interactions tab.

How Corporate Video Can Capitalize On YouTube Interactions

The new interactions tab, named “Community”, will give YouTubers the ability to send text, live videos, images, and GIFs to fans in real time, as told by Mashable.

Working directly with YouTube collaborators, the Google-owned video site developed the product to better engage fans. The new beta launch initiative increases interactions as viewers can see posts from their favourite YouTube stars in their subscriptions feed.

It also gives the option to receive notifications of new uploads.

According to Vidcon co-creators John and Hank Green, “YouTube has always thought of itself as being about video but for many of us it’s mostly been about community. I’d argue the best YouTube channels aren’t just shows you lean back and watch, they are communities you are part of. For a long time, that was seen as YouTube’s great weakness. In the early days YouTube actually released a product called Lean Back that allowed you to watch videos without engaging with them because advertisers, especially back then, thought engaged viewers were bad news…in spite of it all, YouTube has continued to be a community platform and today they have embraced that with the community tab.”

YouTube even enlisted a list of content creators for this new initiative, including Brampton’s own Lilly Singh (also known as Superwoman).

For corporate companies looking to feature videos on their YouTube channels, this could be a huge win. Now your audience will be able to engage with you in a faster, more direct way, further increasing online interactions.

Here at Key West Video, we work directly with companies looking to reach their audiences in strategic, yet massive ways. For more information on the services we provide, visit our website and check out our portfolio!

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