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Key West Video Announced as a 2022 National and Local Excellence Award Winner by UpCity!

studio shoot

At Keywest we believe above all else, in excellent customer service, and killer creative concepts. One of the essential ways we ensure our clients are satisfied with the end result, is focusing on the overall creative vision and the follow-through.

creative visionFollowing through from #pre-production to #post-production is essential. Sometimes the overall creative vision can become lost if the target message is not carried through during each stage of #production.

In order to make sure this doesn’t happen, we assign a #producer to each client who oversees your project from initial conception to completion. They understand your creative vision and fill in any #creative gaps. They then ensure that the rest of the team is well aware of this vision and has the appropriate tools in order to execute.

Sometimes a project starts out with a great idea, but that initial concept can be lost if each stages does not work cohesively together to realize the overall creative direction of the project. For example, if the #script has been drafted and the shot lists prepared, but the director of photography has yet to have their say on how they plan to light each shot, this is a shortfall. In order to mitigate this, we take the necessary steps to ensure that each member of our team is involved in every projects process that they work on.

Similarly, when it comes to the editing stage, we don’t just hand our #editors footage. The designated producer will sit with that editor and explain what the creative vision or direction of the specific project is, what the desired style is, what occurred on-set which may be beneficial to know, and of course any client direction which was given. Once a first draft is formulated that same producer will then watch the first draft and make any final tweaks before it is even sent out for review by our clients.

Lastly, during the review process, we send our clients the video through an online streaming site, which gives them the chance to send to any necessary colleagues who may then provide feedback. In some cases, clients may even wish to see less cleaned up versions of the video to make sure the creative vision is staying on track. We respect our clients needs for control of their creative vision, and attempt to take any steps which makes the process from pre-production to review easier for them.

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