Square Video Gets More Views

Square Video

Video formats are ever-evolving. That’s because our options for shooting and sharing video are ever-increasing. So why is square video a good option?

Formats

Let’s start by talking about aspect ratio.  These numbers refer to the height and width of a video. Landscape video, which is 16:9, is likely the format you know best. It’s wider than it is high and it’s what you see when you turn your phone sideways or watch a movie on tv. Square video is 1:1 and, well, it’s square!

It’s Hip to be Square

Square Video Gets More Views
Square video stands out

Why do you want to have a square video? Because the 1:1 aspect ratio occupies 78% more space than a 16:9 video when it comes to mobile applications. That means square video fills the full space of a newsfeed viewed on Facebook. And Facebook is a very popular place to view videos, so why not cater to that preference? Oh, and Instagram, Twitter and Pinterest? Those apps post inside the (square) box, too. People are also more likely to watch a square video than a landscape video. The format wins in views, engagement and completion rate.

When you’re considering the type of video you want to shoot, consider your platform. Where will your video play? Where can you reach your audience? Is the platform you’re using able to play a square video, or will that video be cropped or have black bars added to accommodate your post?

Here’s a a good rule of thumb when it comes to square video versus landscape video. If you’re posting to social media, go for square. Although, be aware that YouTube prefers landscape. If you’re shooting for any other platform, go for landscape.

Double Down

Some marketers choose to cover all their bases and shoot in both aspect ratios. That way, they can run a campaign on YouTube, Facebook, Instagram and wherever else they find their audience. The consumer drives demand and until the next great format comes along, businesses will follow their target market.

We Deliver

At Key West Video, we can shoot whatever aspect ratio suits client needs. Call us today for a quote.

How Silent Video Speaks Volumes

Silent Video

Shhhhh. Do you hear that? It’s the sound of people viewing your video silently. You don’t need audio to make an impact. Read on to find out how and why you should invest in silent video.

Social Media and Silent Video

Where do you watch the most video? If you’re like the majority of people, you’re watching videos on a mobile device. If you’re not using headphones,  you may have the volume down or the content muted. And if you’re watching a video at work, it’s highly likely you have the audio off.

How Silent Video Speaks Volumes
Silent is best at the office or during a commute

The most popular places to view videos are YouTube, Facebook and Instagram. Facebook and Instagram have settings that allow a user to silence videos as the default. This is the safe choice to avoid blasting unwanted audio at work or during your commute. Did you know that 85% of Facebook videos are viewed without sound?

How to Communicate Without Words

Now that we’ve established it’s common practice to watch videos without audio, why not take advantage of this trend? It’s advantageous to make videos that are either devoid of audio or still have impact without audio. This allows you to reach as many people as possible.

Captions, graphics and text can fill in some gaps. Your audience will effectively read your video. But try not to overwhelm with too much reading. Use words on-screen for emphasis and guidance; implement a title that sets up your video, and then use text to highlight important bits or to act as a segue.

Using video effects can draw attention and help you tell your story. Timelapse or hyperlapse is an effective way to compress a demonstration, showing the viewer a complete process in a short amount of time. Recipes are a good example of this technique. With just a few graphics and a condensed timeline, you get the full picture when actions speak louder than words.

https://www.youtube.com/watch?v=cw2njbV6Kws

 

Animation can bring your soundless video to life. Manipulate your animated characters to tell a story that’s easy to follow. With the addition of a few captions, even the most complex subjects can be explained. Furthermore, using bold or bright colours is a good way to capture attention visually. This approach makes your animated video stand out.

If you’re going to use text, make it provocative. Use superlatives like “popular”, “best” and “worst” to draw attention to your video. Try a negative headline or try to appeal to curiosity. I know I feel the need to click on a headline that promotes the next great superfood.

Tell a Good Story

https://www.youtube.com/watch?v=13FZCgXuJHk

With or without sound, you need to tell a good story and connect with your audience. If you’re going silent, make sure you have a story that can be told visually, or figure out how to get your message across without words. Reinforce your brand with corresponding visuals and see if you can make an emotional connection.

Conclusion

If you decide to forgo audio, make sure your video looks great! At Key West Video, we use the latest equipment and trained professionals to make each video visually stunning. Our editors also know some pretty neat tricks to get you noticed. Call us today for a quote and we’ll make your silent video sing.

Headlines That Grab Attention and Make Sales

Headlines

Imagine you open the door to a salesperson. The first thing they say is their headline. In one sentence, you assess whether or not you’re interested in what’s being sold. Headlines are like a first impression. Make them count or your chance at connecting with your audience could be lost.

What Makes an Effective Headline?

A headline should draw attention, attract the desired audience, deliver a message and compel the audience to learn more. It seems obvious that a headline should draw attention, but you want to incorporate all of these points at once. Sensational headlines that have nothing to do with the copy that follows, or the target audience, are useless and will only irritate your reader once they realize you’ve used clickbait.

An effective headline makes use of the four U’s: urgent, unique, ultra-specific and useful. What these four tenets do is inspire your audience to stay tuned. Let’s say your target audience is horse owners and you sell grooming equipment. Your headline could look something like this: Limited-Time Offer (urgent) on Revolutionary (unique) Horse Brushes (useful).

Consider Your Audience

Whose attention are you trying to attract? Use keywords and phrases that speak to your target personas. Whether your headline appears in an article, a promo, a newsfeed or any other format, you should be crafting it to speak to a specific person. Imagine your ideal customer or client and sell to them.

Headlines That Grab Attention and Make Sales
Run your headline where your target market will see it

Make sure your headlines appear in a place where your readers will see them. Is there a Facebook group associated with your audience? Does your target market watch a weekly tv show that has a tie-in to your product? Is there a magazine dedicated to the topic at hand? In each instance, your headline may appear in a slightly different format, but the rules of an effective headline still apply.

Headline Types

There are a number of different types of headlines that will speak to your target market. Here are a few examples.

Headlines That Grab Attention and Make Sales
Nail your target market with a great headline

The News Headline is often used to introduce a new product or an improved product: Announcing the Only Razor You’ll Ever Need.

The How to Headline offers advice on solving a problem: How to Banish Unwanted Garden Pests.

The Testimonial Headline lets the reader hear from others who have benefitted: I Make $750 a Day Without Leaving my Home.

Make Headlines with Us

Key West Video knows how to create a great headline through corporate video. Contact us today and we’ll make sure your message is heard.

360-degree Video

360-degree Videos

As humans, we’re always striving to duplicate reality through technology. Take Artificial Intelligence for example, wherein science is trying to create ersatz humans. We long to go places and experience things that would otherwise be unattainable. That’s why the 360-degree video has made huge advances in a just a few years.

What is 360-degree Video?

https://youtu.be/NdZ02-Qenso

When I think of a 360-degree application, my first thought is Google’s street view. This mapping device is an example of a monoscopic 360-degree image. You can move around the space, but the images lack real depth perception. With 360-degree video, you can look around a pride of lions in Africa or sit in the driver’s seat of a racecar. The idea of a 360 video is to be immersive. The viewer is meant to feel like they’re part of the action and they’re having the experience of being there. This look and feel is achieved by recording a view in every direction (360 degrees) using an omnidirectional camera or a collection of cameras.

Using 360-degree Video

You can upload a 360-degree video to YouTube or Facebook. There are other hosting services for 360 videos, but these social media platforms are the most popular. You’ll need to modify your video file with an app or script before uploading to YouTube, while uploading to Facebook is a little easier.

When it comes to watching 360 videos, all you need is your computer or smartphone. Just click and drag your mouse or use the arrows on your computer to navigate the video. On your smartphone, tilt the device to look left, right, up and down. You can also drag your finger across the screen to move horizontally through a video. If you’re looking for the ultimate immersive experience, go the extra step and don a virtual reality headset.

Shooting 360

360-degree Video
There are a number of camera options for shooting 360-degree videos

A 360-degree video camera produces the live action version of a panoramic photograph. The technology is meant to capture the world as we actually see it. Multiple lenses record a scene and then stitch it together into one spherical image. This joining point is called a stitch line. Depending on the camera you use, the stitch line will need to be joined manually, through the use of software or the camera will take care of it for you.

What’s the difference between 360 video and VR video?

Don’t confuse VR video with 360 video. Think of a VR headset and the experience of walking through an environment versus controlling what you see via your laptop or phone. Both are immersive, but one is more so. One is a digital environment and one is live action.

Corporate Video 360

As with all new technologies, 360-degree video continues to improve rapidly. The format has been simplified since YouTube first started supporting it in March 2015. Key West Video loves new technology and we’ve used this format. If you’d like to discuss whether it’s a good way to promote your business, give us a call today.

Corporate Video Talent

Pro vs. Amateur Actors - Corporate Video Talent

When you choose a person to represent your business on-camera, it’s a big decision. Your corporate video talent will be the face of your brand and you want viewers to link them with your product. When should you use a professional, and when can you go amateur?

Going Pro with Corporate Video Talent

Actors are trained professionals. They’re comfortable on-camera and they know their way around a set. They can take direction and they have range. These assets make pros a good choice when it comes to representing your product. With a professional actor, you also have the luxury of choosing a person who visually represents your brand. Whether you need an athletic young woman with short blonde hair or an older businessman with a German accent, you’re likely to find the person who best personifies your company.

Why would you shy away from using a professional as your corporate video talent? They can be expensive. In comparison to amateur talent, which may be free or relatively cheap, pros can be costly. If you’re looking for someone to do a demo of a product, you may also need to train the actor. Opting to use an employee who already knows your product could save you time.

Amateur Hour

As already mentioned, there are reasons to use an amateur in your corporate video. They’re inexpensive and knowledgeable about your product if they already work for the company. They may also be able to help out on the shoot if they’re familiar with the space being used. An amateur with a connection to your business knows the subject matter, and that can save time.

Amateurs also have their drawbacks. It’s hard to project energy on-camera and many amateurs come off as flat or uninterested. Many non-pros are also camera-shy and have a hard time performing. These issues can increase shoot time and lead to frustration.

So Bad, It’s Good

https://youtu.be/v3Vrh6kuaf4

Sometimes, you get more than you bargained for in a pitch person. Tim Williams is one such example. You probably know Williams as the Trivago Guy. When he was first contracted to be the face of the German-based travel booking site, he created an uproar. People either loved him or hated him, alternately calling him sexy and creepy. One thing is undeniable—Williams drew attention. He created such a sensation, he’s been their spokesperson since 2013.

Owners as Spokespeople

Some companies find that using a president, CEO or owner to represent the brand gives a product relatability and believability. In short, the buck stops here.

https://youtu.be/21I0VP8tf0o

Russell Oliver is the loud, brash Cash Man who demands your gold. He’s unique and so intimately associated with his business, he’s having trouble opening more storesChristine Magee is another example of a spokesperson with a stake in her pitch. As the co-founder and president of Sleep Country Canada, Magee’s a relatable figure who’s passionate about her company.

Choosing the Right Fit

Key West Video can help you decide whether to use an internal company representative or a professional actor. Call us today to discuss your project and we’ll give you a free quote.