3 Reasons To Use Vimeo For Corporate Video

Vimeo logo

With the advent of digital marketing came martech and all the technology used to promote business. Corporate video has become an important component of martech with all sorts of video software platforms vying for your content. This blog is all about the advantages of one such platform, Vimeo. Launched by filmmakers in 2004, Vimeo has 170 million monthly viewers. When compared to YouTube (launched in 2005), this number isn’t that impressive. However, there is a convincing argument to use Vimeo for your business. Here are three good reasons.

1. Quality Content

3 Reasons To Use Vimeo For Corporate Video
Vimeo videos tend to be of higher quality.

The fact that Vimeo was developed by filmmakers says a lot about the platform overall. While YouTube is accessible by anyone and everyone, Vimeo is more of a members-only kind of situation. The platform promotes videos that are well-reviewed rather than those with the most clicks. Vimeo is easy to use and offers 360°, live, and 4k support. Vimeo also doesn’t set a limit to the length of video that can be uploaded. In general, the platform has a higher quality of video production. Users tend to be a more professional crowd, meaning B2B use can be perceived as more discerning. Vimeo’s embedded player highlights content rather than promoting their own brand. What viewers see is your video without a lot of distraction.

 

 

2. The Right Audience for Business

The CEO of Vimeo, Anjali Sud, is positioning the platform as a small business tool. Sud considers Vimeo a SaaS with a focus on helping small businesses use video for marketing. There are privacy and password settings to let you control access to videos with settings that allow for a customizable channel with business branding. Your content becomes exclusive in a good way. You’ll pay to have a business account, but you get a higher-quality environment in return.

Another business advantage of Vimeo is available analytics. Knowing the stats on your video can affect a company’s overall marketing plan. An analytics dashboard gives a quick overview of video impressions, plays, likes, comments, and more. Understanding your audience and what resonates with them can lead to even better videos in the future. You can even create custom reports to help explain (and hopefully impress) stakeholders.

3. Clean Interface

3 Reasons To Use Vimeo For Corporate Video
Vimeo’s sleek look keeps the focus on videos

If YouTube is a sitcom, then Vimeo is a film. The clean and precise UX is a much more appealing aesthetic for many viewers, especially when it comes to corporate video. Some consider Vimeo the countercultural option to the clutter and three-ring circus effect of YouTube. The platform is easy to search, well-organized and looks like a curated portfolio. Step up to the next level of video viewing.

The Discerning Choice

Vimeo has the reputation of a professional network of artists and it can lend that perception to your corporate video content. Did we mention there aren’t any ads? With a business account, you pay relatively little but you get a lot. There’s so much to choose from when it comes to video hosting platforms. What do we use at Key West Video? Wistia! But that’s a blog for another day.

 

This blog was originally posted in 2016 and has been updated.

Blood on Film

blood splatter

The use of makeup in video and film allows for some of the most incredible transformations in production. It can be used to convincingly age a character, make an actor look like an historical figure, or create a believable war wound. If make-up is done right, the viewer is never taken out of the story. However, bad make-up can be really distracting. Such is the case when it comes to makeup involving fake blood.

Historically, fake blood has been used since the advent of theatres. The formulas and applications have changed over the years as fake blood moved from the stage, to film, to television. Tighter shots and better equipment demanded a more realistic representation. Everything from boiled bugs to chocolate syrup has been used to give audiences the most authentic experience.

Dessert Topping or Fake Blood?

Shot in 1960, Alfred Hitchock’s Psycho has an unforgettable scene full of fake blood. We’re of course referring to the infamous shower scene in which Janet Leigh is repeatedly stabbed by an unseen perpetrator. Although it lasted a mere 45 seconds, the scene consisted of 78 camera set-ups and 52 cuts. It was a labour of love for Hitchcock that resulted in a very scary, very believable murder. How was this achieved? With a squirt bottle of Hershey’s chocolate syrup—the perfect look and consistency for the black and white film.

A New Standard

In the 1970s, legendary makeup artist Dick Smith created a formula that became the standard for fake blood in Hollywood. He used this convincing concoction in The Godfather, The Exorcist, and Taxi Driver. Smith’s creation helped him earn an honorary Academy Award for his career’s work in 2012. By the way, he was pretty good at make-up in general and also won Best Makeup for Amadeus in 1985. Here’s his recipe for fake blood:

  • 1 quart white corn syrup
  • 1 level teaspoon methyl paraben
  • 2 ounces ehler red food colour
  • 5 teaspoons ehler yellow food colour
  • 2 ounces Kodak photo-flo (poisonous, btw)
  • 2 ounces water

And here’s a look at how Hollywood is making blood today, along with a little demo on spray and splatter techniques.

Fake Blood Fails

Remember how at the beginning of this blog we talked about the ability of bad makeup to detract from the rest of a film? That definitely includes bad fake blood. Some of the most spectacular fails came out of the B-movie horror films produced in the 1960s and 1970s. Bad blood indeed!

Bleeding for Your Art

Fake blood has come a long way from cochineal bugs and Kensington Gore to today’s modern formulas. Makeup and special effects experts can whip up enough movie blood to keep the Quentin Tarantinos and Brian De Palmas in business for years to come. So the next time a movie feels a little too real for you, remember that all that blood is mostly corn syrup.

This blog was originally posted in 2014 and has been updated for accuracy.

How To Use Website Video

website video

Presenting a website visitor with a video is like offering them the easy path. It’s so much simpler—and faster—to watch a video than it is to read pages of text. In fact, four times as many customers would rather watch a video about a product than read about the same product. You’re placing an almost irresistible tidbit right in front of them. By virtue of being on your website, they already want to know more about your product. And the most passive way to learn about that product is to click play. Read on for some innovative ways to make website videos do the heavy lifting for you.

About Us Video

As a consumer, are you interested in getting the most information in the least amount of time? Of course you are! A website video lets you get your message out there quickly before you lose your audience. Video increases time spent on a website for 80% of marketers—it’s a hook. Tell visitors a little bit about your business, giving them a reason to find out more.

Landing Page Videos

Incorporating a video on your landing page is a great way to direct and focus visitor attention. A landing page is valuable real estate. You want to get your message across without sending people on a wild goose chase across the website. Video, even if it takes up the top half of a landing page, is worth the space. It delivers information quickly so visitors are less likely to lose interest before absorbing your message.

Testimonials & Case Studies

Testimonial website videos are an excellent tool for providing customers with reviews on your product or service. Many potential clients value the opinion of their fellow consumers and would like to know how they felt about using your company. Viewers put stock in testimonials and this kind of website video can help promote your business. Similarly, interviews can showcase the people in your company along with experts in related fields.

Case studies are a similar way to support your business. Turning a case study into a website video can make them more engaging for potential customers. Show your audience people just like them using your product or service. Viewers see how they got ahead, solved a problem, and made their lives better and can imagine doing the same.

Allow Us to Demonstrate

Consumers like to see a product’s functions and abilities before making a purchase. Website demo videos are like a virtual version of kicking the tires. Show your product in action so people can visualize using it. Promote the best features and explain the benefits. Before you know it, you’ll be making a sale.

Video Blog

Turning blogs into website videos (vlogs) can help drive new traffic to your site. Not only are people more inclined to watch a video rather than read a post, but you may even introduce your business to an entirely new audience. Post this type of video not just on your website, but also on social media and other channels owned by your business. And on YouTube.

We’ve talked about a return to vlogging at Key West Video. The bad news is: we haven’t yet made it a reality. The good news is: our shooters are too busy with other projects to make it happen. Here’s a vintage vlog to tide you over.

Website Video Recap

Let’s recap the reasons to use video on your website. One: people are more likely to watch a video than they are to read text. Two: Video increases the time spent on a website and can lead to faster conversions. Three: Testimonials about your product are something visitors trust and want to see. Four: Seeing your product in action is a great way for viewers to envision using that product. In conclusion, video is a compelling medium that works. Call us today for a free quote.

This blog was originally posted in 2014 and has been updated for accuracy.

Music Magic: How Music Can Transform Video

music magic changes perception

Music magic is real.

When it comes to editing, music can be a magical thing. It can shape and transform a scene by adding another sensory element to the visuals we see in front of us. It can enhance our feelings of alarm, intrigue, and even evoke an upbeat yet professional feel—from the same imagery. Music helps mold our perception of what we are viewing and therefore can manipulate viewers’ sensations and be a very powerful tool.

Reading the transcript of this video before watching it should help you understand the effect of music magic. Words are powerful. Words and images are even more powerful. Add music to that mix and you have an emotional arsenal for storytelling.

Music, Magic, and Mood

There’s a lot of science backing up the way music affects our mood. Research shows that music magic can increase happiness and reduce anxiety. Music therapy is used to manage stress, enhance memory, and even alleviate pain. Recording artist and researcher Barry Goldstein has said music can evoke emotion, help regain memories, stimulate new neural connections, and activate attention.

Do You See What I See?

Music isn’t just about what a person hears. It also affects what they see. In one study, people literally saw happy faces while listening to happy music—even when there weren’t any happy faces. Music magic is capable of affecting our perception. Using the right music can put the viewer in the desired frame of mind while watching your video.

Your Corporate Opus

If there were music connected to this blog, it would be authoritative and educational. We want the reader to trust what we’re saying and feel that they’re learning something. When Key West Video produces a project, tone is one of the things we want to get right. It’s important to know how a client wants the audience to feel when they watch a video and how a business wants to be perceived. Music magic can contribute to both of these things and help you deliver the desired message. Sometimes a music change seems like a small thing, but it can make all the difference in a finished video. We work with clients to get that element just right. Call us today for a free quote.

This post was originally published in 2013 and has been updated for accuracy.