What Corporate Videos Can Learn From Documentaries

What Corporate Videos Can Learn From Documentaries

Documentaries give us the real story.

Documentaries tell us the inside scoop, depending on the subject.

Often unpredictable, we get a solid sense of a topic/subject, person or thing that we otherwise wouldn’t have had that documentarian not dug deep for the truth.

Documentaries often explore both sides to a story in order to create a balanced piece. Docs let the audience make the decisions for themselves.

Corporate video operates similarly. Though the goal of corporate video is often to persuade an audience into action (i.e. purchasing something), it should never feel like they’re being led. Instead, a good corporate video pleads a case. It shows you all the reasons why you should cleave to a particular brand or product either by demonstration, information, or appeal.

Like documentary, a corporate video should present all important sides so a viewer can make an informed decision.

What Corporate Videos Can Learn From Documentaries
Photo credit: Foter.com

Here are some valuable lessons learned from doc:

Balance

As previously mentioned, a balanced corporate video is essential. Good docs do their best to balance information in a way that educates an audience while allowing them to make their own informed decisions. It’s the job of a documentarian to be neutral. In corporate video marketing, it can also depend on your audience. While some brands are able to get away with targeted marketing against the competition, other brand’s audience expect a more neutral approach. It’s best to know your brand through and through in order to decide just how balanced you can be.

Information

With that being said, the information in your corporate video should be as truthful and easy to digest as possible. Like a doc, an audience is entrusting you to convey accurate information. Your responsibility is to do so an in an engaging way.

Emotional Appeal

By balancing information, it’s important that you also include some sort of moral appeal. A good doc or corporate video is able to engage its audience intellectually and emotionally. It’s the things that touch you that you remember most.

Here at Key West Video, we make it our duty to create the best corporate videos possible. For more information about the services we provide, visit our website today!

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Is Corporate Video Rivalry The Best Move For You?

Is Corporate Video Rivalry The Best Move For You?

Sometimes a bit of rivalry is just what your company needs to get the ball rolling.

They say that healthy competition is good competition. And sometimes that means some healthy rivalry between you and another company.

Corporate companies are known for this. Companies that sell cleaning products will often allude to their product being superior to the leading brand. Companies that sell cutting-edge technology (e.g. Samsung or Apple) are also notorious for their competitive nature.

https://www.youtube.com/watch?v=R59TevgzN3k

 

Here we’ve taken away a few lessons from company rivals that we think a lot of corporate business can learn from:

Publicity

A rivalry means publicity for your brand, whether you want to admit it or not. It puts eyes on your product as you and another entity battle it out in the public domain. Depending on who you and your opposing company are, it can draw attention to your brand and bring you viewers you might not have previously had.

Sportsmanship

All in the name of good fun, right? A willingness to take shots at another company shows a willingness to show some sportsmanship. Now, we’re not saying to play dirty by hiring some private investigator to find dirt on the competition; we’re simply saying that sometimes playing the game shows you’re willing to defend your brand.

Legitimacy

Which leads us to our next point – if you engage in some playful rivalry amongst the star players in your field, it shows that your brand holds up against the competition. It’s one thing to defend a product that might be faulty, but it’s another thing to be able to stand by a product that can compete against – and might even be better than – the competition.

Is Corporate Video Rivalry The Best Move For You?
Photo credit: Janitors via Foter.com / CC BY

Here at Key West Video, we work with our clients to ensure that their brand and products ring sound and true through corporate video. For more information about the services we provide, or to visit our portfolio, visit our website today!

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Case Study: Anton Paar

Key West Video used a customer success story to illustrate the practical application of the Anton Paar Alcolyzer Spirits Alcohol Analysis System.

When Anton Paar wanted to promote a product used in alcohol production, they came to Key West Video. Our challenge was making a piece of lab equipment relatable and understandable. Enter Dillon’s Small Batch Distillers. Showcasing a company that benefitted from Anton Paar’s system enabled us to promote a complex piece of equipment through real-world application.

The video begins with beautiful drone footage shot in 4k UHD. The overhead perspective and clear imagery immediately capture viewer attention. Throughout the video, use of the drone and 4k UHD show off the distillery campus, Dillon’s spirits, and Anton Paar’s system.

Founder Geoff Dillon and head distiller David Dickson narrate the video, providing first-hand knowledge of the business. After introducing us to the distillery and giving some production specifics, the pair talk about the issues encountered during testing. Once we understand the process and the problem, it’s time to hear about a solution.

By the time we get our first look at the alcohol analysis system, we’re nearly halfway through the video. This delay is done by design. Instead of presenting a complex piece of equipment without any context, we’ve set up the reveal in a way that makes sense. The viewer already knows what this unit is designed to do and how it’s addressing the lag in production at the distillery. Showing the device at work in a system that’s been explained in layman’s terms demystifies a the machine.

Case Study: Anton Paar
Alcolyzer Spirits M/ME – Alcohol Analysis System

In Summary

A customer success story can be a powerful way to promote your product. In this instance, Key West Video worked with Anton Paar to highlight a client that illustrated the direct benefit of a product. In turn, the audience related to that success and the contribution of the Anton Paar system.

If you’re looking to promote a product or service that’s difficult to explain or hard to understand, consider using testimonials. Whether through a customer success story or a series of interviews, those who have had success with a product may be the best people to sell it. Everyone loves a good story with a happy ending. Call Key West Video today and let us help you tell your story through corporate video.

What We Can Learn From Observing From Social Media

What We Can Learn From Observing From Social Media

Social media has shaped every aspect of our culture.

Social media has changed the way we interact and communicate, the way we market our brands, and the way we see ourselves.

It has changed our social culture and shaped our line of thinking.

https://www.youtube.com/watch?v=KDqoTDM7tio

Its influence is undeniable. It permeates every aspect of our lives. It’s changed the way we live everywhere from the stock market to how we communicate so much that it’s created entire new job sectors.

We’re well aware of how powerful social media has become in our daily lives. But what tangible lessons can we learn from it? Here we list some important lessons:

What We Can Learn From Observing From Social Media
Photo credit: Foter.com

Timing

Everything comes down to timing. You might have the best campaign, most beautiful artwork crafted, or the most powerful message. But if there’s one thing social media has taught us, it’s the power of timing.  Posts on different social networks such as Facebook, Twitter, and Instagram etc. are only as effective as their timeliness. This means releasing information when it is most relevant and paying attention to social trends in the media. In the past, we’ve highlighted how Budweiser capitalized on a post-Trump election with a moving video advertisement about immigration. We’ve also discussed the poor timing of a Pepsi ad that faced an immediate backlash in light of social injustice. Strong attention to timing can help make or break an entire campaign.

Connectedness

One other thing we can learn is how interconnected social media is. Each platform understands the importance of its competition – a lesson many corporate companies can learn from. By making its content easily accessible and shareable on another platform, you eliminate the risk of viewers leaving your platform. This simple principle can easily be applied to how you create your corporate video by creating content (and even product) that fully acknowledges your competition. As they say, keep your friends close, but keep your enemies even closer.

Here at Key West Video, we prioritize our client’s needs to create the best corporate video possible. For more information about the services we provide, visit our website today!

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What We Can Learn From Corporate Online Review Videos

What We Can Learn From Corporate Online Review Videos

In case you didn’t already know, online review videos make the world go ’round.

Review videos are often the go-to for information, especially in the science and tech world. For corporate companies with products or services deeply entrenched in technology, this is a huge opportunity.

A lot of review videos are found on YouTube. Unsurprisingly, the primary audience for new technological information can be found there, too.

Whether you’re a tech company or not, there are certain lessons to be learned from review videos that can be used by all corporate companies.

What We Can Learn From Corporate Online Review Videos
Photo credit: Foter.com

Audience

We’ve already highlighted that most online reviews have strong, tech-savvy audiences. Cutting-edge new and innovative tech attracts a younger, more tech-savvy audience. For companies looking to market their content in the form of reviews, it’s best to go to where your audience is.

Strategy

One smart thing companies can do is work with popular YouTube reviewers for more publicity. It’s no secret that YouTubers are often paid or sponsored by various companies to cover their products. Reaching out to a popular reviewer to include your product in their video isn’t something to be ashamed about. In fact, it’s a great strategy to publicize your brand. Embrace it.

Personality

The main focus of reviews is to, well, review. They talk about the viability, functionality, aesthetic and overall prospect of a product. A lot of times, reviews compare the product to something close to its kind in terms of popularity, durability, relevance, and timing in the market. But these reviews also vary, and can show off the reviewer’s personality in order to differentiate him or herself from all the others. This can be as simple as how thoroughly a product is covered to the overall energy/pacing of the video to how many jokes are cracked along the way. Typically, reviews are light-hearted and easy enough for the average person to follow, making them a great example for corporate video.

Honesty

Reviews are also widely regarded for their honesty. Likewise, a corporate video should feel honest and trustworthy. Viewers don’t want to feel like they’re being sucked into a sell based on compromised information. Reviews are refreshing because they provide an honest evaluation of a product or service. Follow suit.

Here at Key West Video, we learn from all avenues of video in order to generate new and innovative corporate video. For more information about the services we provide, visit our website today!

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