How To Use Website Video

website video

Presenting a website visitor with a video is like offering them the easy path. It’s so much simpler—and faster—to watch a video than it is to read pages of text. In fact, four times as many customers would rather watch a video about a product than read about the same product. You’re placing an almost irresistible tidbit right in front of them. By virtue of being on your website, they already want to know more about your product. And the most passive way to learn about that product is to click play. Read on for some innovative ways to make website videos do the heavy lifting for you.

About Us Video

As a consumer, are you interested in getting the most information in the least amount of time? Of course you are! A website video lets you get your message out there quickly before you lose your audience. Video increases time spent on a website for 80% of marketers—it’s a hook. Tell visitors a little bit about your business, giving them a reason to find out more.

Landing Page Videos

Incorporating a video on your landing page is a great way to direct and focus visitor attention. A landing page is valuable real estate. You want to get your message across without sending people on a wild goose chase across the website. Video, even if it takes up the top half of a landing page, is worth the space. It delivers information quickly so visitors are less likely to lose interest before absorbing your message.

Testimonials & Case Studies

Testimonial website videos are an excellent tool for providing customers with reviews on your product or service. Many potential clients value the opinion of their fellow consumers and would like to know how they felt about using your company. Viewers put stock in testimonials and this kind of website video can help promote your business. Similarly, interviews can showcase the people in your company along with experts in related fields.

Case studies are a similar way to support your business. Turning a case study into a website video can make them more engaging for potential customers. Show your audience people just like them using your product or service. Viewers see how they got ahead, solved a problem, and made their lives better and can imagine doing the same.

Allow Us to Demonstrate

Consumers like to see a product’s functions and abilities before making a purchase. Website demo videos are like a virtual version of kicking the tires. Show your product in action so people can visualize using it. Promote the best features and explain the benefits. Before you know it, you’ll be making a sale.

Video Blog

Turning blogs into website videos (vlogs) can help drive new traffic to your site. Not only are people more inclined to watch a video rather than read a post, but you may even introduce your business to an entirely new audience. Post this type of video not just on your website, but also on social media and other channels owned by your business. And on YouTube.

We’ve talked about a return to vlogging at Key West Video. The bad news is: we haven’t yet made it a reality. The good news is: our shooters are too busy with other projects to make it happen. Here’s a vintage vlog to tide you over.

Website Video Recap

Let’s recap the reasons to use video on your website. One: people are more likely to watch a video than they are to read text. Two: Video increases the time spent on a website and can lead to faster conversions. Three: Testimonials about your product are something visitors trust and want to see. Four: Seeing your product in action is a great way for viewers to envision using that product. In conclusion, video is a compelling medium that works. Call us today for a free quote.

This blog was originally posted in 2014 and has been updated for accuracy.

Music Magic: How Music Can Transform Video

music magic changes perception

Music magic is real.

When it comes to editing, music can be a magical thing. It can shape and transform a scene by adding another sensory element to the visuals we see in front of us. It can enhance our feelings of alarm, intrigue, and even evoke an upbeat yet professional feel—from the same imagery. Music helps mold our perception of what we are viewing and therefore can manipulate viewers’ sensations and be a very powerful tool.

Reading the transcript of this video before watching it should help you understand the effect of music magic. Words are powerful. Words and images are even more powerful. Add music to that mix and you have an emotional arsenal for storytelling.

Music, Magic, and Mood

There’s a lot of science backing up the way music affects our mood. Research shows that music magic can increase happiness and reduce anxiety. Music therapy is used to manage stress, enhance memory, and even alleviate pain. Recording artist and researcher Barry Goldstein has said music can evoke emotion, help regain memories, stimulate new neural connections, and activate attention.

Do You See What I See?

Music isn’t just about what a person hears. It also affects what they see. In one study, people literally saw happy faces while listening to happy music—even when there weren’t any happy faces. Music magic is capable of affecting our perception. Using the right music can put the viewer in the desired frame of mind while watching your video.

Your Corporate Opus

If there were music connected to this blog, it would be authoritative and educational. We want the reader to trust what we’re saying and feel that they’re learning something. When Key West Video produces a project, tone is one of the things we want to get right. It’s important to know how a client wants the audience to feel when they watch a video and how a business wants to be perceived. Music magic can contribute to both of these things and help you deliver the desired message. Sometimes a music change seems like a small thing, but it can make all the difference in a finished video. We work with clients to get that element just right. Call us today for a free quote.

This post was originally published in 2013 and has been updated for accuracy.

Small Business Video

small business team meeting

This short promo video from 2013 still applies to Key West Video today. Although we create videos for large corporations, we’ve always had a soft spot when it comes to working with a small business and their owners. Maybe that’s because we’re a small business, too. Our team knows how to produce effective videos that fit your budget and are a solid return on your investment. As always, we’re big on the little details that make a difference and we pride ourselves on being flexible.

The Next Generation

A few things have changed since 2013. Key West Video has grown and our current portfolio has an even longer list of diverse clients. Have a look at the demo reel we’re using these days. In this version, we showcase shots from a wide variety of past projects. We think most businesses will find something to relate to and we’ve even incorporated logos to help the viewer follow along. From live-action to animation to drone shots, we’re showing off our skills and capabilities. All this allows us to communicate our services to an audience. And because the reel was cut to music only, viewers get a sense of our work even without sound.

We’re Not Just Producers, We’re Also Clients

As a small business, we use our own services to promote our services. Not only do we have a general demo reel, but we’re also working on individual reels that show our work in specific sectors. For example, we’ll have demos that showcase projects we’ve done in the health care, financial, and real estate industries. This is how we speak to target markets. If you can recognize your business in one of our videos, you gain confidence in our experience. We’re also working on a new general promotion that uses a weightlifting metaphor to promote Key West Video.

Growing Your Small Business with Video

Our experience working with small businesses means we understand what matters most to those clients. You want to promote your business, establish or reinforce your reputation, encourage new and repeat customers, and get a good ROI. We know how to use video to grow a small business. Have a look at the short piece below. It’s some pretty solid small business advice with a focus on measurement. While you’re watching, keep in mind that you can measure the success of your video using metrics.

Video Marketing for Small Businesses

Owning a small business is full of challenges. One of the biggest issues can be marketing. You know your business better than anyone, but do you have the time or the budget to use that knowledge for promotion? That’s where we come in. With your guidance, Key West Video enables you to take advantage of video as a marketing tool in an effective and affordable way. Call us today to discuss how to use video for your small business.

This blog was originally posted in 2013 and has been updated for accuracy.

Employees vs Actors for your Corporate Video

employees vs. actors

Sometimes clients are unsure whether they’d like to use employees or actors for a project. At Key West Video, we’ve successfully used both. Which way you got depends on some key variables. This blog will help you assess your options. What are the factors to consider when deciding on employees vs. actors?

The Cost of Actor vs. Employee

Money is usually the first consideration when it comes to the employees vs. actors casting question. Hiring an actor has an associated cost, roughly $500 per day depending on union affiliation. If the rest of your production will suffer to cover this cost, it may not be the best choice. Think about what you’ll have to give up if you hire actors, or what you could get instead if you go with employees.

Consider the Role

Employees vs Actors for your Corporate Video
Are you asking an employee to act?

Do you know how you can see an actor in a bunch of different roles and every character is believable? How they make acting look easy? Well, that’s their job. Sometimes a role calls for an actor. When it comes to employees vs. actors, scrutinize the role. Are you asking an employee to do something they perform as part of their job on-camera? Or are you asking an employee to step outside their comfort zone in an unfamiliar setting? If you’re talking about recreation jobs and you ask your aerobics instructor to teach a class on-camera, that makes perfect sense. But if you ask that same person to portray a guidance counselor in a scripted scene? That’s a whole different level of performance. It’s hard enough for many people to feel comfortable in front of a camera. But to also ask them to read lines and become someone else? That’s the definition of acting, best left to an actor.

The Clock is Ticking

Speaking of being comfortable on-camera, time is of the essence on set. What may take an actor an hour could take an employee several hours. Actors are trained to be comfortable in front of the camera. They also have experience memorizing lines and reading from teleprompters. Presumably, an employee doesn’t have experience doing any of these things. Even the most charismatic person can fall flat or freeze up in front of the camera. A non-actor can also come off as stiff and unconvincing. The person chosen to be in the video is representing your business and you want that to be a positive association for the viewer. You also don’t want to save money using employees vs. actors, only to then spend that savings paying for extra time on set and in the edit suite.

Product and Business Knowledge

In the great debate of employees vs. actors, employees have the edge when it comes to first-hand experience. If you need someone to explain and use your product on-camera, an employee may be the best option. This person is familiar with the product and will likely come off as comfortable and knowledgeable on-camera. When a non-actor is engaged with a familiar task or talking about a product or service they know well, they can be relaxed and engaging. An employee’s passion for their work will come through on-camera.

Casting for a Look

Employees vs Actors for your Corporate Video
Casting actors means you can get specific.

Choosing an actor is starting from a blank slate. You can tailor that person to represent your company in whatever way you feel is important. For example, if you want more diversity in your workforce, you can cast actors in a recruitment video who mirror the applicants you want to attract. Or if you’re targetting a young, hip audience, you can cast an actor that fits the demographic. Employees vs. actors may come down to the person you want to see in your video.

Employees vs. Actors Final Words

In the end, employees vs. actors really depend on the goal of your video. A corporate culture video should feature the people who work for your company, doing their job and talking about the workplace. A product promotion may play better with a professional actor who can really emote on camera and give the best impression of your business.

The Key West Video producers can help you decide what will work best for your video: employee or actor. If you choose to go the actor route, casting is one of the services we provide. Call us today to talk about the best way to use video to promote your business.

This blog was originally posted in 2013 and has been updated for accuracy.