5G Fever

5G

There is an awful lot of hype and excitement surrounding 5G. Some people are even talking 6G. But let’s not get ahead of ourselves. We’re knocking on the door of the next generation of wireless, but it’s not yet a reality for the vast majority of consumers. But it is coming, so let’s take a look at why we should get on the 5G bandwagon.

Next Generation Wireless

What is 5G and why do we need it? Let’s start with why. The sheer number of devices we use and the stress put on bandwidth by all these devices demands an upgrade. We’re talking about improvements in speed, coverage, and reliability. Sounds good, right?

So how will 5G achieve what 4G hasn’t? The next generation of wireless will take a new approach. Two major changes include using different kinds of antennas and operating on different radio spectrum frequencies. This will enable more devices to connect to the internet with minimized delays and at breakneck speeds. How fast is fast? At peak speeds in ideal conditions, 5G networks are expected to reach up to 20Gbps for downloads. In layman’s terms, that’s about twenty times faster than today’s 4G LTE-Advanced capabilities. For a deeper dive into 5G, including a brief history lesson and a look to the future, check out the video below.

https://www.youtube.com/watch?v=MC_Sfkh5-zQ

The Evolution of Wireless

You can think of the difference between 4G and 5G like the difference between tech used by Generation X and Millennials. Or maybe more like the difference between Generation X and Post- Millennials. That’s how fast technology is moving and changing. The 4G network we use now is operating at frequencies below 6 GHz, while 5G uses extremely high frequencies in the 30-300 GHz range. The advantage is that 5G high frequencies are highly directional and can be implemented right next to other wireless signals without causing interference. This focus means less energy and power is wasted. It also means that 5G can support over 1,000 more devices per meter.

Consider downloading a movie. Right now, if a bunch of people in your building download movies simultaneously, the network lags. Bandwidth, or the amount of data that can be moved through a network, is compromised by high traffic. Faster video loads and no lag time is what 5G promises, operating about ten times faster than 4G on average. So even if everyone in your area is downloading movies, you’ll be ready to watch long before the popcorn pops.

5G Network Slicing: Parts of the network can be allotted to specific use cases with priorities given. For example, a rescue drone would have access to ultra-low latency while a connected gas meter doesn’t demand the same kind of quick service.

Disadvantages

Not everything about 5G is unicorns and rainbows. Most super-high frequencies work only under ideal conditions. That means clear weather and a direct line-of-sight between the antenna and the device receiving the signal. The frequencies are also delicate in that they’re easily absorbed by humidity, rain, and other objects. Translation: they don’t like rain or walls and the signals don’t travel as far. Ultimately, it will take a lot more transmitters to make 5G work.

The Future is Now

5G Fever
Real-time connection makes 5G revolutionary

Back to the good stuff. Out in the world, 5G is projected to make a big impact on the IoT. Technology such as smart traffic lights, wireless sensors, and car-to-car communication are all part of what will make driverless cars a reality. When traffic is connected in real time, congestion and accidents can be eliminated. That daily commute sounds more doable when cars can safely travel at 200mph. But cars are just the beginning when it comes to the possibilities.

At home, one 5G router will be able to handle all our devices at once. Smartphones won’t interfere with the wireless thermostat or the video game you’re playing with a VR headset. Tablets and laptops will share a single router without slowdowns. Sounds like a happy and engaged household, right?

When Will 5G Come to Canada?

It’s estimated that by 2023, up to 32% of North American mobile connections will be on a 5G network.  There are some 5G phones available now but to reach their full potential, they need a 5G network. As usual, it will take time for the technology and related devices to become widely available and smoothly operational.

5G Fever
Samsung and others are prepping for 5G

There is some global 5G availability, albeit limited. In Canada, Rogers is already staging a 5G field test in the Rogers Centre in downtown Toronto. Testing is also being done in Vancouver. Carriers tell consumers that next year is likely when we’ll see 5G on a more regular basis. Initially, we may see 5G wireless hubs that act as fixed broadband substitutes like the Toronto and Vancouver test sites. As you wait, you can check for updates to see when you’ll be bragging to your friends about your 5G network.

Potential Yet to be Realized

Perhaps the most extraordinary thing about 5G is its potential. This technology has been developed with future applications in mind. Things that haven’t even been realized yet. We’re talking virtual and augmented reality, an IoT explosion, and automated vehicles. Transformational is a word often attributed to 5G. People are expecting big things. At Key West Video, we’re looking forward to faster downloads of the videos we’ll undoubtedly make about new 5G enabled services. Bring on the future!

Environmental Videos for Earth Day

environmental videos Earth Day

Today is a great day to appreciate our planet. In 1970, there was a push to recognize and combat pollution, leading to the establishment of Earth Day and the Environmental Protection Agency. This year, the theme of Earth Day is Protect our Species. Scientists estimate that we’re losing species at an alarming rate, with multiple extinctions daily. Now more than ever, it’s important to do what we can to care for the Earth. In that spirit, today’s blog features some of the environmental videos we’ve produced.

Making a Positive Impact

TREE CANADA

We’ve worked with client Tree Canada on two environmental video projects. The first was an explainer describing the work done by the charity and its dedication to the role of trees in our environment. The second video was made following the devastating 2016 fires in Fort McMurrary.

Operation ReLeaf set a goal of planting more than eighty thousand trees as part of the Fort McMurrary recovery effort. This video was shot on location and showed the ReLeaf initiative in action. Strong visuals and dramatic music helped tell the story of how Tree Canada worked with the community to replenish an environmentally plundered landscape. Our approach was based on creating an emotional connection with the audience. This environmental video starts with a reminder of the devastation, then offers a message of hope through collaborative efforts.

Environmental Videos for Earth Day

 

BLACK AND VEATCH

The future of Toronto’s stormwater management program is the focus of an environmental video we produced for client Black & Veatch. The finished piece describes a massive undertaking to upgrade and improve the water quality in the Lower Don River, Taylor-Massey Creek, and Toronto’s Inner Harbour. This educational video can be viewed on the city’s website.

Environmental Videos for Earth Day

 

NEAT JUG

Neat Jug came to us when they needed a crowdfuding video. Their product is a water purification system using UVC light to destroy the DNA of harmful bacteria and viruses. This system can be used in emergency situations such as natural disasters or whenever potable water is unavailable. The self-contained unit can convert contaminated water quickly and easily. Neat Jug’s message definitely qualifies this product as an environmental video.

Environmental Videos for Earth Day

 

REGIONAL POWER

In 2016, we shot a hydroelectric project video for Regional Power Inc. in White River, Ontario. The Gitchi Animki Bezhig and Gitchi Animki Niihz were part of a negotiated deal between Regional Power and the Pic-Mobert First Nation. Minimizing environmental impact was an important part of the overall strategy, as discussed in this environmental video.

Environmental Videos for Earth Day

Beyond Environmental Videos

Many Earth Day events are happening over the next week. Community clean-ups, marches, rallies and more are planned in the Toronto area. The Downsview Park Earth Day Event is just down the street from our office and will be celebrating its 15th year–maybe we’ll see you there? However you choose to observe Earth Day, we hope it leaves you feeling connected to the planet and positive about the future.

Haiku Video Production Business Case

haiku video

Today is Haiku Day. In honour of this day, we’ve created a blog composed of haikus. In just 17 syllables total, we’ll tell you some of the advantages of using video to promote your products and services. Actually, that’s just one of the things video can accomplish. Read on for more in the form of three-line poems that follow a 5-7-5 pattern.

Something for Everyone

Animation or live

Raise funds, branding, engagement

Reach target market

Our Clients

Small or large business

Education to healthcare

Just the beginning

Haiku Video Production Business Case
Video can help you grow your business

The Team in Haiku

Video experts

Plan, shoot, edit, write, produce

Final project shines

Final Thoughts

Professional team

Marketing that works for you

Call for a free quote

American Sign Language Use in Corporate Video

American Sign Language ASL

Inclusion has become a buzzword of modern society. And for good reason. In Canada, inclusion means enabling all members of society to be free from prejudice, discrimination, or other barriers. We work to be inclusive in our industry by making video accessible to all. In honour of accessibility, today’s blog is about American Sign Language (ASL).

History of American Sign Language

The first North American school for the deaf was opened on April 15, 1817. In recognition of that event, today is ASL Day. Dr. Thomas Hopkins worked with a neighbour’s deaf daughter in 1814 and was inspired to learn more. Hopkins traveled to Europe, where there was a history of deaf education. The minister went on to found the American School for the Deaf in Hartford, Connecticut in 1817.

Although it’s easy to assume that ASL is a subset of English, that’s not actually true. Signing uses hand, face, and body movements and is different from a spoken language. American Sign Language uses the English alphabet, but it has its own linguistic structure. Even word order—typically subject, verb, object in spoken English—is less rigid and linear in ASL.

Sign Languages Around the World

Did you know that there are 135 different sign languages around the world? These internationally-recognized languages have significant variations between countries. The English use British Sign Language and Australians use Australian sign language. Non-English speaking populations have their versions of sign language, too. There’s Spanish Sign Language, Japanese Sign Language, and Iranian Sign Language just to name a few. There are even dialects within ASL and other sign languages. This video is an excellent introduction to sign language and some of its forms.

https://www.youtube.com/watch?v=wa0nxppMJ-Q

 

American Sign Language in Canada

There are two versions of sign language commonly used in Canada: American Sign Language and Langue des Signes Québécoise (LSQ). These languages are used in Anglophone and Francophone communities, respectively, and each has regional variations referred to as “dialects” or “accents”.  Indigenous Sign Language (ISL) and Maritimes Sign Language are two other languages used by populations in Canada. Advocates have pushed to recognize sign language as one of Canada’s official languages. The precedent for such recognition has already been set in more than 45 other countries.

Videos Using ASL

Key West Video has options to make your video inclusive. Last year, we worked with the Commission for Complaints for Telecom-Television Services on two informational videos. They asked us to create both ASL and LSQ versions of the final project. Here’s an example of one of the videos.

American Sign Language Use in Corporate Video

 

We also created a video for the restaurant Signs. It was an eatery with a truly unique interpretation of interactive dining.

Sign Off

Video is an engaging, effective way to reach an audience. Ask for final versions with captions, transcripts, translation, or even ASL. That way, everybody is included. Get in touch with us today for a free quote on your accessible video.