The Challenge
Doane Grant Thornton LLP wanted to develop a recruitment campaign that would highlight what makes their organization a rewarding place to build a career as an advisor. Rather than relying on traditional messaging, the goal was to feature authentic stories from employees that reflected the culture and values of the firm.
Team members across the organization were invited to nominate colleagues whose experiences represented the company’s culture. From these submissions, several compelling stories were selected to form the foundation of the campaign. One of the key challenges was that the individuals appearing in the videos were not professional actors, making it important to create an environment where they felt comfortable and confident on camera.
Our Solution
Our writing team began by reviewing the nominated stories and selecting five that best represented the themes of the campaign. These stories were then adapted into third-person voice-over scripts that could guide the narrative while allowing the featured employees to appear naturally on screen.
From there, we developed detailed storyboards to plan the visual approach and ensure the filming process would run efficiently. During production, our on-site director worked closely with each participant to guide their performance and help them feel at ease in front of the camera.
Through thoughtful planning, supportive direction, and polished post-production, the final videos present authentic employee stories while showcasing the culture and opportunities available at Doane Grant Thornton.
