Have you ever considered hiring a professional to provide corporate photography services? Sure, you could use stock photos for things like websites and brochures, but those images often look generic. Authenticity is a buzz word in marketing right now and consumers want to feel connected to your business. Images that truly represent your business stand out and are more likely to make customers interact. In fact, 60% of customers who searched a local business were more likely to connect when a search result listing included an image. From employee profiles to products to food, the images provided by corporate photography are good for business.
The term “corporate photography” often makes people think of headshots. Regardless of your profession, a good headshot is a vastly useful image. For a large company, headshots make the brand more personable. This makes a business appear trustworthy to customers because they feel like they can relate to a real person rather than a corporate entity.
It’s a good idea to wear work-appropriate clothing for a headshot. It’s easier to imagine doing business with someone you can picture. Uniforms or work wear can also help a customer recognize employees and have some familiarity when they meet in-person. For smaller businesses or business networking (LinkedIn), a headshot can personalize all the other information provided on a website or resume. Put your best face forward and make a good first impression with a professional head shot.
Can a bottle of car wax be sexy? In the right lighting, yes! Taking the time to make products look their very best results in a shot that can be widely used across various marketing materials. Corporate photograpy can amp up the appeal of a product with dynamic lighting or unique angles. This can help make your version of a familiar product stand out. But sometimes it’s best to just have a really well-lit, high-quality photo that shows the product as it appears IRL. This is especially true for products with details or something that’s being introduced for the first time. Include pictures from different angles or an interactive 360 degree photo to give the customer a chance to truly see the product and understand its benefits.
As the saying goes, you eat with your eyes first. I think we can all agree that an enticing shot of food can whet your appetite. If you have a bakery, café, restaurant, or any other food-based business, beautiful shots of food are a must! Whether you’re selling directly to the consumer or another business, people will be motivated to buy if they see something that looks good enough to eat. Make sure your menu, online or printed, shows off the food you’re trying to sell. Give people a reason to try your latest creation or the most popular menu item.
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Corporate photography does a great job of showing off a space. Pictures are especially important for event venues. If a couple is looking for somewhere to have their wedding, help them imagine their special day in your location. It’s often useful to have images of the space with nothing in it as well as images of the space decorated for an event. Some people want to imagine how they would use the space, while others want to see how it’s been used in the past. Beautiful pictures of hotels, inns, and spas can convince potential customers why they should choose to spend their money with you rather than competitors.
Highlight the amenities that make your business unique and special. Any place you’re considering spending time and money to visit should have professional photos. Nobody wants to spend an afternoon, let alone an entire week, in a hotel or cottage they’ve never seen. Especially when it’s not possible to view the venue in person before booking, due to distance or other circumstances (COVID), snapshots can seal the deal.
Showing Off Corporate Photography
Good corporate photography images are endlessly valuable. A single high-quality professional photo can be used and reused in myriad ways. Give them a home on websites, social media, pamphlets, flyers, brochures, office walls, and more. And when it comes to online content, images have been shown to get 94% more views than pages without pictures. Plus, if you properly label metadata and captions, you’ll boost SEO.
Capture the Moment
Corporate photography is a useful tool in our visual, digital world. Make a lasting impression with images that really show off products, services, and employees. Key West Video has a studio ready-made for corporate photography with a full lighting set-up and green screen capability. If you can’t come to us, we’ll come to you! Either way, the result will be digital images that make you and your business look picture perfect.