The video script is the skeleton of your video and lays down the foundation. You can always hire a writer to write the script for you, but maybe you figured you would take a stab at it instead. When you have decided you want to write a script to make it into a corporate video, make sure to keep the following in mind.
Who is your Target Market?
Think about who you’re delivering the message to and what they would want to see. Knowing the answer to these questions will help you put together a script tailored to this audience.
What is the goal of the video?
Are you trying to sell a product? Are you promoting a sale/discount? Do you want to teach them about something?
Just like in life, having a goal for your video gives you a sense of direction when setting out to write your video script.
What is the tone of the video?
Did you want this to be a serious video meant to be super informative, or did you want something fun and lighthearted? The same video done with two different tones can convey two very different things. Take into account your brand values and presence and let that reflect in the script.
What is the call to action?
When it’s all said and done, what would you like the viewer to do? Do you want them to buy your product? Subscribe to a newsletter? Check out your website? Including a call to action will guide your viewer to complete your desired action. This call to action may potentially result in more than you expected. For example, your call to action may say to visit your website, but the viewer could purchase your product as well!
Writing the Corporate Video Script
Now that you have all the foundations down, here are some tips to ensure your script results in a fantastic video. Make sure you write clearly and concisely. Avoid long, run-on sentences. When you go to write the script, make sure you include a column to describe what kind of visuals and text you would like to see.
Writing a script can be seen as overwhelming at first. Take these tools and get to writing! After all, practice makes perfect.
