On Valentine’s Day, 2017, a city landmark went up in smoke. The Badminton & Racket Club of Toronto (B&R) saw a 90-year history jeopardized in a 6-alarm fire. The east side of the clubhouse was destroyed in a blaze that injured two firefighters, displaced nearby residents, caused $10M in damage, and disrupted local businesses. The Dalton Company was hired to rebuild the facility and Key West Video was hired to share their philosophy of “An Alternative Approach to Building”. The first video we produced is on the front page of Dalton’s website. Our latest video tells an updated version of the story.
The Story of a Phoenix
Each of the Dalton videos starts with the company name and logo in branded colours. This allows seamless integration when the projects are added to the client’s website and social media platforms. Our job was to tell the story of how the B&R rebuild was tackled using Dalton’s unique construction management approach.
Cover shots give the viewer an idea of the extent of the fire damage and the scope of the project. They also give context to the video. General construction shots, including time-lapse video, show the variety of work being done on-site.
Dalton Takes the Lead
Two Dalton site managers appear on-camera and used to narrate the video. They explain the objectives, challenges and solutions of the rebuild. As a company that specializes in high-risk reconstruction projects, B&R was a natural fit for Dalton. Our editor used some client-provided stills to show the site before reconstruction started. When we shot, the project was already in progress. This high-profile build is something Dalton wanted to showcase as a firm that often works with private clubs.
Coordination and Collaboration
The Dalton Company was hired to oversee a large, multi-disciplinary project team. The site managers speak about what it took to work with an architect, consultants, trades, and suppliers. As they break down the elements of the project, we see visuals to support each party involved.
One of the biggest challenges of the B&R rebuild was minimizing disruption. The club remained open to the more than 2700 members during construction, which meant the crew had to accommodate a functioning business. Since the club is located in a busy area of uptown Toronto, they also needed to accommodate pedestrian traffic and local businesses. Finally, the building is adjacent to occupied condominiums and residents were a consideration in all activities. Our cameras captured the club’s narrow access laneway, the busy city street, and the proximity of neighbouring buildings.
Second Chances
Through leadership, planning, and communication, Dalton has been able to satisfy all stakeholders. Throughout construction, the health and safety of employees and the public are paramount. Work was ongoing during the shooting of the videos, but we were still able to show off some of the finished spaces and progress. The video ends with a slightly different representation of the company logo and name that we saw at the beginning.
Building Business with Video
Key West Video is no stranger to projects involving construction. From roofing companies to the Eglinton Crosstown Line to Dalton, we’re comfortable on site. We even have our own hardhats! Our team is ready and willing to get dirty and show off your company or project. Call us today for a free quote.
