It can be tough identifying your needs for a corporate video.
Especially when you don’t know where to start looking. Identifying your needs can be daunting when you’ve never had a corporate video before.
When reaching out to a corporate video production company, it’s important to do a quick evaluation of what your needs actually are.
We encourage our clients to take a step back and determine a few things:
Reach
Who do you want to reach? Who is your product or service for? And how many people are you looking to reach out to? The potential reach of your audience influences your budget for the video and ultimately, the scope of the project. Internal videos could end up costing you a whole lot less versus a corporate video for public consumption. Your reach impacts your marketing strategy as you prep a production schedule, the platforms it will be available on, and how it will be released.
Voice
Another need to figure out early on is your voice. What is your company’s voice? Do you have one yet? If not, what are you trying to say? Are you taking a stance on a public or social issue? Or are you simply looking to advertise and make profit? Understanding your goal will determine the way you pursue that goal, the tone of your video, and ultimately, how you express yourself as a company.
Budget
Last but not least, we have your budget. Nothing prioritizes assets over liabilities more than money. You should have a solid understanding of how much you’re willing to spend and do research on how much your ideal corporate video will cost. That’ll determine which actual video production needs come first.
Here at Key West Video, we work with clients from all backgrounds. For more information about our services or to see our portfolio visit our website today!
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