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It’s no secret that we love social video, and we know it can take your business to the next level. But don’t take our word for it! Let’s look at a whole bunch of research that validates the medium from Animoto’s 2017 report on The State of Video. One thousand customers and 500 marketers answered questions to the survey below.

Social Video: When and Where are People Watching?

  • 3% are watching during the lunch hour
  • 43% are viewing in the afternoon
  • 56% watch in the evening
  • 38% watch before turning in
  • 16% watch in the middle of the night
  • 49% watch video on Facebook
  • 32% watch video on YouTube
  • 24% prefer to watch video on Instagram
  • 22% are watching on Snapchat and Twitter

What’s the Result?

  • 64% of viewers are following up with a purchase after watching a branded video
  • on average, YouTube viewers spend over an hour a day watching videos on mobile devices alone
  • You only have 15-30 seconds to hook a viewer.
  • viewers are only sticking around for longer social videos if they’re educational, entertaining or have to do with news and current events
social media
Use these stats to reach your target market

Silence is Golden

  • 39% of consumers are more likely to finish videos with subtitles
  • 85% of FB video viewers watch with sound off (Digiday)
  • 51% of marketers use closed captioning

Favorite Social Videos

  • 52% like pre-recorded social videos
  • 48% prefer live videos
  • viewers like behind-the-scene videos
  • audiences like to share educational videos
  • viewers both ‘like’ AND share emotional or funny videos
social video
People are more likely to share a funny social video

Use Video to Your Advantage

Now that you know more about how consumers are using social video let us help you use it to your advantage! Call us today for a free quote.

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