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What Corporate Video Production Can Learn From Stan Lee

Stan Lee, arguably one of the greatest comic creators of our time, paid his last visit to this year’s Toronto FanExpo.

Stan Lee has made incomparable contributions to the Marvel Universe.

We at Key West Video nod in admiration at all the contributions and creative input he’s had in the past. From X-Men to Spiderman to the Avengers, Stan Lee has shown us time and time again that he is a man with an insatiable quest for adventure.

What Corporate Video Production Can Learn From Stan Lee
Stan Lee photo by Key West Video’s Chris Porteous

While Stan the Man is most noted for world building, we often gloss over the invaluable lessons he’s taught us over the years. If you’re true Stan Lee fans like us, you’ll notice that each and every character has his or her own set of challenges and triumphs. It’s what adds to the uniqueness of the character.

With that being said, we’ve compiled a list of some of the strongest messages Stan Lee has taught us (and how they can be applied to corporate video production).

1. “With great power, comes great responsibility”

As with most situation, we as a production company often find ourselves in a unique position when it comes to dealing with new and old clients. Often, they come to use with a specific need for our service. They are coming to us with complete trust that we will not only see a project through but also work with them every step of the way. They’ve placed their faith in our creative and technological capabilities. In return, we owe them the responsibility of doing your job and doing it well.

2. Stan Lee Said,”Every superhero should make you feel good about yourself.”

During a Q&A session at FanExpo, a fan asked Stan Lee what the most meaningful challenge – out of all the characters in the Marvel Universe – was, and what challenges should do. Stan replied that the goal of each superhero should make his fans/audience feel positive about themselves after. All characters – both good and bad – represent the things about us that we love, hate or try to hide altogether. Whether we can relate to a character or thank the heavens that we’re not as bad as them, each one of us can say that we felt something after an encountering them. After all, that’s what strong characterization does.

Likewise in corporate video production, you’re character-building as well. Arguably one of the most meaningful (and difficult) challenges is to create a strong, long-lasting relationship with the client that is built on trust. By the end of the project, the client should feel good about not only the final result but the journey along the way. From pre to post production, there should be a strong sense of involvement, communication, and integrity that a client will remember you for years down the road.

3. Don’t think of yourself as a promoter of change. Just do it.

Another eager fan pointed out Stan Lee’s contributions to social issues. From Professor X to Magneto (who are often likened to Dr. Martin Luther King Jr. and Malcolm X) to the creation of the futuristic fictional African land of Wakanda, Stan has been attributed to a lot of forward-thinking creations that were lightyears ahead of their time – even up until now. Though the 93-year-old curtly calls himself “old-fashioned”, the fan (and many audience members) strongly disagreed by pointing out how all of his creations have contributed to (or at least reflected) social justice.

Though social change may not be on your plate, it’s important that you think of yourself as a game changer. What makes you dynamic in your industry? Why do customers and clients come to you as opposed to everyone else? And ultimately, what makes you so different? Some of our best clients know themselves inside out. They’re able to tell us exactly what makes them so innovative. They make waves and promote tangible change with what they do and how they do it. And most importantly, they don’t get hung up on the idea of making a difference. They just do it.

Here at Key West Video, we work with Fortune 500 companies who are at the top of their industries. Through video, we make sure their customers know this, too. For more information on the services we provide, visit our website for a quote today!

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