A tagline is the essence of a business. It succinctly and clearly tells a customer what a business is all about. It’s usually just a short phrase, although sometimes it expands to a couple of lines. A tagline is a business’s first impression. Hopefully, it’ makes a lasting impression. Your goal should be something that …
Change is afoot. If you live in Ontario, you’ve seen a lot of revisions since our last general election. With the release of the new budget, further change was announced in the form of rebranding. The province is rolling out a new official government logo and slogan, as well as new license plates and drivers’ …
Corporate logos are the face of a company. It’s your business identity, stripped down to an icon or image. So what makes something so simple, so great? What Makes Corporate Logos Work? Simplicity. When it comes to corporate logos, people need to make the connection between seeing and understanding quickly. Think of the I♥NY logo, …
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