How Politically Correct Should Your Video Ad Campaign Be?

How Politically Correct Should Your Video Ad Campaign Be?

Making a campaign that fits into our current society can be tough. How politically correct should your video ad campaign be?

In fact, making a video that is politically correct is a lot tougher than you might think.

In order to make something that is politically correct, you need to understand what is acceptable in our society. What are the things that cause outrage both socially and politically? What sort of things are praised? And ultimately, should you cater to either model? Or is your brand known for disrupting the status quo?

Your company runs the risk of creating content that is not politically correct when it trivializes things consider dear to audiences. For example, McDonalds UK just recently launched an ad about “what was supposed to be a heartwarming ad about a young boy asking his mother about his dead father and finding out that they both liked the same sandwich: Filet-O-Fish”, according to Mashable.

How Politically Correct Should Your Video Ad Campaign Be?
Photo credit: _skynet via / CC BY-NC-ND

A lot of advocacy groups spoke about how the ad may confuse children dealing with loss or grief of a parent for the sake of consumerism.

It can be tough to address issues without pandering to this sentiment. How far can a company really go to reach its audience on a visceral level without using or manipulating their emotions for capital gain?

One way to avoid being politically incorrect is to address an issue from all angles and perspectives. This means telling a socio-political story from a positive angle that offers a hopeful message. If your creative campaign runs the risk of offending marginalized, underrepresented, or vulnerable groups, it might be worth doing field studies or research to find out whether that ad is worth running.

Here at Key West Video, we do our best to understand the importance of social and political campaigns in our creative process. For more information about the services we provide, visit our website today.

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Key West Video Teams Up With Rainbow Camp For Summer Campaign!

Key West Video Teams Up With Rainbow Camp For Summer Campaign!

Key West Video teamed up with Rainbow Camp to create meaningful and memorable memories through video.

Rainbow Camp, a summer camp dedicated to creating a safe space for LGBTQ2+ youth, is raising money to make its dreams true. We at Key West Video contributed to their online campaign by creating a video to help them reach their goal.

Rainbow Camp is a place where you are free to be yourself and grow as an individual, and it needs your help!  By donating today, you are helping a young person be able to have summer fun in an inclusive, non-judgmental atmosphere. Camp should be fun, not matter who you are or where you go.

Key West Video Teams Up With Rainbow Camp For Summer Campaign!
Photo credit:

It’s a place where LGBTQ youth are able to stand strong, be proud, embrace and explore all of their unique qualities while learning to canoe! This camp needs to open for the community and their voices.

The camp puts emphasis on the safety of its participants. While the camp primarily is for LGBTQ2+ identifying persons, it does include allies. Key West Video had the pleasure of shooting Colin and Deb Mochrie (Whose Line Is It Anyway) to talk about why this camp is so important.

“Rainbow Camp enables queer youth, regardless of their financial situation to experience the joys of summer camp without worry of judgment or discrimination,” Colin says in the video.

“With so much uncertainty in the world, [the] camp stands as a shining beacon of hope for youth who feel they can’t be themselves in their school, community or social group,” he continues.

The camp takes place just east of Sault Ste. Marie. It was founded in 2012 and has struggled each year to raise funds to make camp financially accessible to those who need it most. The limitations of renting a small camp space and a lack of funding each year has prevented it from expanding beyond 35 campers and 12 staff. Now, they need your help to keep the camp operating each year and to expand to accept more campers who want so desperately to participate.

For more information about how you can get involved, please visit:

For more information about the services we offer, visit our website today.

They can also be followed on Twitter: @rainbowcamp

Donate now!

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Are Emojis A Good Idea For Your Corporate Video?

Are Emojis A Good Idea For Your Corporate Video?

Emojis have been a part of our technologically-advanced world for the past few decades.

But, despite their inception, emojis didn’t come to dominate our North American society until just recently.

Are Emojis A Good Idea For Your Corporate Video?
Photo credit: Thomas James Caldwell via / CC BY-ND

With a wide range of emotions from “meh” to extreme happiness, anger, or sadness, emojis tell the visual stories we can’t with words. Emojis, otherwise known as “smileys”, are like emoticons. They include various facial expressions and include different objects, places, weather, animals, and more.

Just recently, Sony announced it was creating ‘The Emoji Movie’, a film about a “meh” emoji who has too many feelings.  He is banished to the part of the phone where others like him are hardly used. In adventure style (or app-venture style), his other emoji friends must rescue him and save the day.

It’s a cool concept, considering it features apps we use every day.

But it leads one to ask: just how important are these little emotive icons in our everyday lives? And more importantly, can they be used in our own content?

When it comes to corporate video, emojis can be a great and fun way to send a message across. If it’s an emotional piece, they can really drive home the emotional intent of a corporate video by adding their own extra layer.  Depending on your audience demographic, they can be a great way to connect with your viewers who use this technology every single day.

These fun little smileys are easily recognizable. They’ve become intrinsic in the way we communicate and important to our culture. In fact, they’ve become so essential that words can switch meaning with the right emoji. Sometimes, we needn’t use words at all!

With corporate video that uses illusive imagery or mysterious audio for an implied message (or is just downright comedic), emojis are a great addition.

At Key West Video, we’re constantly looking for new and exciting ways to tell stories. For more information about the services we provide, visit our website today!

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Are You Using the Right Title For Your Corporate Video?

Are You Using the Right Title For Your Corporate Video?

A lot of video production companies often neglect one important thing when releasing video content: the title.

A title for your corporate video is of the utmost importance. A working title has the power to make or break your corporate video. In fact, it can determine your video’s success before it even has the chance to enter the marketplace.

Many times, companies overlook the importance of titles. Naming your video is just an important a job as conjuring up a good concept. It’s the first thing that users see. It’s what grabs your audience’s attention.

Good titles should, obviously, include what the video is about. The best of titles, though, allude to something. They do not outright say what the video is about. Instead, they hint at it. They create excitement while retaining a sense of intrigue.

In essence, they tease us.

Operating much like a trailer, they serve to give us a glimpse of what we’re about to see. Good titles are able to dispell a narrative in itself.

The thing about titles, though, is that they can be done incorrectly. With film, this is no exception.

Are You Using the Right Title For Your Corporate Video?
Title sequence for Catch Me If You Can (2002) starring Tom Hanks and Leonardo DiCaprio.

Take the recent film Baby Driver for example.  By the sound of it, Baby Driver sounds like something out of the Dreamworks/Pixar Animation factory. Who’d have guessed that it was about a getaway driver coerced into a crime mob? The film also features a strong cast like Kevin Spacey (House of Cards), Jon Hamm (Mad Men), and Jon Bernthal (The Walking Dead) and has a strong Rotten Tomatoes rating. It’ll be interesting to see how it does at the box office when all is said and done.

Keywords are also important when creating corporate video titles. You want your video to be as viewable as possible. This means that it needs an ROI in the form of search engine results when viewers look up your video. It needs to be easy to find and easily accessible.

Here at Key West Video, we specialize in creating the very best in video content and creative direction. From inception to completion, we work with our clients to create the best, most meaningful video content. For more information about how we can assist you, visit our website today!

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Does A Futuristic Corporate Video Work For Your Brand?

Does A Futuristic Corporate Video Work For Your Brand?

Futuristic videos push our culture with film, television, and even video advertisements.

But are futuristic videos right for your brand?

Futurism is a concept that has permeated almost all streams of the art world. It originally started in Italy and put a huge emphasis on speed, tech, youth culture, and violence. It was a social and artistic movement that quickly caught momentum. It also featured vehicles of transportation, like cars, planes, and industrial complexes.

Does A Futuristic Corporate Video Work For Your Brand?
Photo credit: Stuck in Customs via / CC BY-NC-SA

It eventually bled into other art forms, such as paintings, theater, film, television, interior design/architecture, fashion, and even literature. It even blended with speculative fiction. It created futuristic, utopic (or dystopic) worlds that inspired some of our favourite films.

When it came to advertising, it wasn’t difficult to translate the movement over. “Futurism” became a buzzword for marketers who catered to consumers wanting to stay ahead of the game. Marketers quickly found that people wanted what was “new” and “shiny”, feeding into those desires. After all, who wouldn’t want the next best thing?

As the years went on, this idea of futurism became more and more apparent. With automobile companies, futurism quickly became a popular theme. Companies catered to the narrative that their cars were “the car of the future”, and dictated where the state of automobiles was headed. They showcased the newest technologies and pointed out how different they were from their competition.

This formula works for most brands. A lot of companies benefit from highlighting how they differ, yes, but also how they advance their field or industry. They understand that our culture constantly wants to become better and more efficient. It also wants to move faster, be more productive, and use products that bring them more ease.

When you think about it, this old formula is tried-and-true, and constantly reinvents itself.

Here at Key West Video, we understand the need for constant rebranding and forward-thinking. We also know the need to constantly think outside of the box for new and exciting ways to help your clients. For brands looking to elevate their overall aesthetic or cater to new and expanding audiences, visit our website for more information. Your future is just around the corner!

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