Key West Video Inc.
Key West Video is a corporate video production company in the heart of Toronto. For over 25 years, Key West Video has been producing outstanding videos for small businesses and large corporations. Visit our website and see all we have to offer:
At Our Corporate Video Blog...
You will find professional information about corporate video that we find interesting and inspiring. You‚Äôll see posts with practical how-to information, reviews of technology, creative ideas, inspiring videos, and industry trends. As well, we will be posting examples of some of our past work and provide you with ideas on how to use video to effectively help your company.
About Stuart Steinberg...
As the Senior Producer at Key West Video, I love helping companies solve their greatest problems with video. I consult for companies large and small and speak on corporate video topics.
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A lot of companies make live appearances at conferences, conventions, and shows.
And often, they have booths – both private and public – showcasing their product. By making these live appearances, they are able to advertise their product and increase their outreach to a multitude of people at once.
Here at Key West Video, we specialize in creating content that is easily accessible to your viewers. Whether it’s a live corporate event or a taped one, we make sure our clients are happy with high-quality video.
One of the things we’ve noticed when we head out to corporate events is the lack of adequate video coverage. Company organizers and corporate sponsors are only¬ now investing more into quality footage of live events.
Consider this a reminder: invest in a proper videography company. Like us.
Not only do you want to be able to recollect your employees live and in action, you also want to use this for in-house marketing. Companies are typically represented at networking events by a few representatives (often HR). Much of what they do goes unnoticed company-wide. By having an event video, a company is able to distribute footage across the different departments in order to promote employee participation in live events.
If you’re a smaller company, live videography is still important. It gives you the opportunity to expand your platform via online streaming. Smaller (and often younger) companies can benefit from reaching tech-savvy audiences through online streams and give them “insider access”.
Ideally, apps like Snapchat, Periscope, and Blab are able to do something similar, but for professional, high-quality video, it is best to go with a professional video operating company. High definition cameras with a high resolution, give that extra “oomf” to otherwise grainy footage.
Live event streaming means your audience is wholly engaged. They’ve made the deliberate decision to tune in.
When it comes to creating exceptional video quality, Key West Video has what you need. Visit our website and check out our portfolio today!
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We’ve all seen infomercials on our evening television. But at what point should your company consider creating one, or flat-out leave them alone?
Infomercials are an interesting way to get a message across.
We say interesting because they’ve been used so heavily since the introduction of the Golden Age of Television. Since the rise of consumerism in the 50s, we’ve become all too familiar with the late night television.
Infomercials (otherwise known as paid programming), have been dominating our¬†post-primetime screens. Rumoured to have begun as early as the 50s, we’ve been saturated with late night products and pushy television salespersons. ¬†We’re urged to buy Dolly Parton’s greatest hits. The latest cars. A plethora of household items that we simply don’t need.
Almost every single infomercial is the same. Demonstrate the product in a non-practical, almost comical way. Advertise its benefit to the customer. Emphasize the low price. Enthusiastically urge the consumer to whip out his or her credit card.
As entertaining as they may be, they’ve served their purpose. Many would argue that it is an outdated form of advertising. Some would even go so far as to say that the infomercial is dead.
Nevertheless, we are still in an age of televisual marketing. And infomercials still bring in a whole lot of money.
With our new age platforms always demanding our attention, the question now becomes: do we need infomercials?
The answer isn’t exactly simple. Here we take a look at some of the reasons for infomercials:
1. Instant Information
Infomercials speak to us directly. Though they typically rely on traditional media, they give us what we need. Why do we need this product? What makes this particular brand stand out from the rest? Is this new invention innovative? Will it help better our lives?
That is the ultimate test.
If infomercials weren’t engaging, they wouldn’t be estimated at a whopping almost $100 billion dollars. And for broadcasters who sign off in the wee hours of the night, infomercials have taken over. In fact, they’ve become so successful they’re now given 30-minute programming slots.
Clearly, they’re paying off.
Consider commercials like the infamous ‘Slap Chop’. Enough said.
They prey on us. They call out our desires and make us want things we don’t need. They play on our psyche. They insist that we can’t live without this particular product or service and that if we don’t respond to the call to action right away, we’re missing out on something big.
It’s all a lie.
Infomercials are there to weed out the weak from the strong. And they’re deliberate. Buy at your discretion.
It’s unclear whether or not companies make long-lasting relationships with their consumers through infomercials. But one thing is for sure – infomercials are a highly profitable way to get your business out there.
Here at Key West Video, we create compelling video that could probably compete with the average three a.m. infomercial. For more on our services, visit our website today!
Still not impressed? Leave us a comment below.
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Since the introduction of new media, traditional mediums have found it difficult to compete.
And for corporate companies, the decision between new media versus traditional media can be a tough one.
In order to know how to market content to specific audiences, we must first observe how consumers use media.
Traditional media relies on sending out a single message to a broad audience. When you think about it, it operates similarly to two tin cups and a string. It only offers one-way communication.
Traditional media also uses older mediums such as radio, television, newspaper and magazine ads. They’re what we’re familiar with. In fact, we’ve been using them for decades.¬†They’ve rung tried and true when it comes to reaching the masses.
Whether we realize it or not, however, we often still do use traditional media. It’s what we listen to when we’re warming up our vehicles. It’s what we read when we’re waiting at the barbershop or hair salon. It’s what we see on television when our Internet is down.
Is it an outdated medium?
That’s for you to decide.
New media reflects where the state of our video marketing is headed right now.¬†Since the rise of social media, advertisers have flocked to new media as viable avenues to send out multiple messages. New media is able to isolate a particular audience, making it easier for marketers and advertisers to reach their targeted audience.
New media also uses data and online analytics to monitor its reach. By getting a report on what works and what doesn’t new media is able to revamp, retouch or redo it’s marketing approach altogether.
It usually consists of online platforms such as social networks, online video, and online streaming.
Most companies find themselves polarized.¬†This is a misconception. The tricky part is finding an equal balance between both. And believe us, it¬ is possible.
Traditional media can be used to reach the masses. If your message is generic and all-encompassing enough, it may be worth considering using older, traditional mediums.
If you’re looking to reach a specific audience based on their age, race, or marital status¬†etc., new media is the way to go. Not only is it tailored, it’s also easy to track. Curating online information leaves a trail of digital breadcrumbs. Companies are able to put the pieces together through analytical systems like Google Analytics and track the progress of their advertising.
As consumers, we’re an advertiser’s worst nightmare. We often use both traditional and new media on a daily basis. Between Millennial hipsters and the Baby Boomer generation, we’re a bag of mixed gems.
Ideally, a balance of both will make for a successful marketing campaign. We at Key West Video are able to work with clients who prefer with¬†“generation” of media. For more info on our services, visit our website today!
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Amateur videographers can now cash in on their content without needing any credentials.
You knew this day was coming. Amateur content has been chasing us since the 90s.
With the¬†rise of technologically-based citizen journalism (and arguably the demise of actual journalism), we probably shouldn’t be surprised that content creation is next in line. It’s now¬†easier than ever to record content and upload it onto the web for consumption.
More affectionately called “user-generated content”, amateur videos have become increasingly popular as source material for news and media organizations. After all, it’s difficult for journalists, reporters, and social media aggregators to be any and everywhere at all times.
Truly reminiscent of our generation, we capture memorable moments on our smartphones. Funny incidents. Tragic accidents. Catastrophic events. Cute pet moments. We never waste an opportunity for our content to potentially go viral because, hey, viral hits mean increased popularity. In our semi-narcissistic society, what could be better than 1 week of internet fame?
The real challenge, however, is with media/news organizations and their relationship with amateur video capturers. Here we take a look at some of the prominent issues that can arise when it comes to using amateur video:
Naturally, it becomes harder to validate content.¬†When a journalist founded Storyful back in 2010, it opened the doors for users to upload unrestricted content. Amateur video poured in, quickly making it a hotbed for news footage.
But one issue quickly arose: how on earth does one determine the¬†credibility of the content? What authority does the “videographer” have to record this? And ultimately, why should we believe it?
Amateur videography arguably calls for even more work from news outlets. Crap quality aside, now inquiring journalists must work with the uploader to validate the content of the video.
Barriers are broken when anyone is able to upload content onto a website. But how ethical is it? Users are presented with the opportunity to generate revenue from their content. Cue licensing fees. Companies like Viral Hog license video to major news outlets like ABC, CBS, CNN, NBC, Fox, and BBC, to name a few.
It’s only fair that uploaders should be compensated fairly for their video. However, it’s still unclear as to how much someone can get in licensing fees for a video. According to¬†Jonathan Skogmo, founder of multi-platform media and entertainment company Jukin, payments can range from¬ $50 to $5,000.
Think of user-generated content as an attractive girl at the bar.
A lot of people suddenly take an interest as soon as she walks in. Men from the left to the¬†right offer her a drink. Suddenly, she’s the center of the party. She’s got something they want. And she’s got the option of who she wants to go home with.
This is both exciting and a little scary. If she isn’t careful, she’s now slightly more open to risk. Those around her may bombard her personal space. They might badger her with questions. They may even try to coerce her into giving more than she’s willing to.
The girl must play her cards right. Those surrounding her need to be mindful of their actions.
The same rings true for users and large media outlets looking to license their content. Outlets should be careful not to harass or take advantage of uploaders. While ideally most would respond favourably to potential monetary compensation, not everyone is willing to sell their content. Likewise, companies would benefit in doing a bit of research before starting a bidding war.
Here at Key West Video we pride ourselves on creating quality content that viewers can connect to. Whether it’s for educational or entertainment purposes (or a bit of both), we create compelling content aimed to engage viewers. Check out our website and contact us for a quote today!
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Ever wonder how Netflix knows what to recommend to you next? That’s because the video subscription service uses a system to monitor your viewing habits.
There’s a science to this. Viewing content online has become increasingly popular¬†in the past decade. Many argue that Netflix has become an active competitor to linear TV, and threatens to make it obsolete. Other competitors such as Amazon, Shomi and Hulu have joined in on the race. With the competition as fierce as ever, Netflix must continue to satisfy its subscribers.
One surefire way to do this is by paying attention to users’ viewing habits in order to curate and create content.
It isn’t a secret that Netflix’s content depends highly on the data retrieved from subscriptions. It’s what influences what types of shows will be made based on what people are interested in. It has a say in who to cast and what crew to use.
It’s like an online video version of Big Brother watching over us, carefully monitoring our viewing habits.
And after all, it’s a fair assumption to believe that Netflix has an algorithm for these things, right?
Would you believe us if we told you that Netflix’s user monitoring is a lot more simple than we thought?
One journalist from the Toronto Star visited Netflix’s headquarters in Los Gatos, California. He discovered that algorithmic data must just be a thing of the past. Instead, Netflix employees monitor what you watch in real-time.
After building a seemingly flawless rating system, Netflix “de-emphasized” that model. Gone are the days when it’s star-studded ratings from 1-5 actually¬ meant something significant. Now, Netflix still¬†pays attention to your rating…it just doesn’t use it as primary data.
In his article, Toronto Star reporter Tom Vanderbilt says,
“asking people what they like is not the same thing as observing what they do. The beauty of the Internet is that regardless of what people say, you can see, with increasing fidelity, their actual behaviour.“
Clearly, Netflix doesn’t have full faith in its users to trust them¬†to be honest with their interests. Nevertheless, the video streaming service is able to extrapolate what viewers are really watching. This means they know what you watch when you watch it, where you’re watching it, where you press the pause button, what you watch next and what you repeatedly watch.
For more information, read Vanderbilt’s article here.
Here at Key West Video, we consider ourselves avid Netflix watchers. With a full portfolio of compelling video content, we invite you to check out our website today.
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A short film or a short video? Let’s first take a look at some of the differences between the two when marketing your company’s brand.
A lot of companies are moving towards creating marketable online content. More often than not, shorter video content is readily available, likable, and shareable. They get users to comment on videos that speak to them on multiple levels. This means that content appeals to their ethos.
A lot of our clients find themselves questioning whether or not they should do a short film or¬†short video. Here we highlight some of the key differences between the two:
Short films – unless experimental – often follow a narrative. Whether it’s live-action, animation, narration or character-driven, short films are told from a specific perspective. A short film is structured to follow a character through different events. Camera shots and angles are framed to help shape the story.
They also tell a story for a particular audience. There’s a reason why short film festivals ask video submissions to choose a category. Audiences have interests in specific genres more so than others.
While short videos don’t always tell a story,¬ they do send a message. Short videos are created with the intentions of promoting a product, service or brand. Depending on the type of reach a company wants to have, they can structure their short film to send out a particular message curated for their consumers.
Apple masterfully created a video for its swift, tech-savvy customers. Watch how the company flawlessly echoes Apple principles while marketing to a youthful audience:
They also must reach a particular audience. Depending on the product or service (and also dependent on the company), a client may create short video content to be shared on certain platforms. A specific platform means reaching out to a particular demographic based on their age, gender, socio-economic background, and any other relevant factors.
Here at Key West Video, we create both short films and short videos. By¬†working alongside our clients, we work with you to create the best possible content to expand your reach. Check out our portfolio and contact us today!
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Most work environments require teamwork to some degree. In the video world, being able to work as a part of a production¬†crew is no different.
When it comes to video production (especially for corporate video) one of the worst things that can happen is a dysfunctional video production crew. It is a breeding ground for frustration, stifled creativity, and lack of innovation. It is also downright unprofessional. A video production crew should operate unanimously and as a single unit.
Of all the top video crew complaints we’ve encountered in the past, these made the top of the list:
1. Punctuality Becomes an Issue
Ever have that one boss who just doesn’t care whether you walk in 15-30 minutes late?
In a video production, the rigid corporate rules apply a lot less. A lot of times production runs slightly off schedule due to circumstances outside of the crew’s control (e.g. weather, traffic, a Santa Claus parade, etc.). However, when it comes to on-set production, more often than not you’re operating on rented space. Typically, you have a set amount of time to shoot in a permitted area. It means that, like any job, punctuality is important. It also means that, unlike any job, you can’t put in as much “overtime” hours on set unless you’ve specifically paid for that location. Time is money.
2. Annoying Habits Become Loathed Pet Peeves
Does one of your crew members regularly chew bubble gum? Click pens? Stomp their foot impatiently? All of these things might seem tolerable at first, but after 12-16 hour shoots, it might not seem as cute. Communicate with your crew members about the tendencies that bother you and try to come to a peaceful resolution before things get ugly.
3. Long Hours
For the unaddressed habits¬†to even get to you, you need a team that can withstand the distance in the first place. Your production crew should consist of people who are experienced in long production sets and know how things work. Work with people who don’t complain incessantly about the long hours required to get a¬†job done. That is the last thing you need at the end of a long day when everyone’s energy is waning.
4. Work Ethic
Equally as important, you need a team with a strong work ethic. A top notch video production crew not only knows their way around equipment but is also able to put that knowledge to¬ use. Make sure everyone is working just as hard (or better yet, harder) than you are on set. Who knows? You might finish on time.
5. Recurring Work Gigs
Like-minded crew members often work together on different sets. If you want a fighting chance at being called back by a¬†new or existing client, remember that impressions are everything. If your crew seemed intolerable, idle, late or annoying the last time, well, we can’t say whether or not you’ll be asked to return again.
It’s important to keep these things in mind before you and your crew decide to take on a project. We at Key West Video have finessed the art of video production and have chosen our production team wisely. For more information on the services we provide, visit our website today!
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