Making a campaign that fits into our current society can be tough. How politically correct should your video ad campaign be?
In fact, making a video that is politically correct is a lot tougher than you might think.
In order to make something that is politically correct, you need to understand what is acceptable in our society. What are the things that cause outrage both socially and politically? What sort of things are praised? And ultimately, should you cater to either model? Or is your brand known for disrupting the status quo?
Your company runs the risk of creating content that is not politically correct when it trivializes things consider dear to audiences. For example, McDonalds UK just recently launched an ad about “what was supposed to be a heartwarming ad about a young boy asking his mother about his dead father and finding out that they both liked the same sandwich: Filet-O-Fish”, according to Mashable.
A lot of advocacy groups spoke about how the ad may confuse children dealing with loss or grief of a parent for the sake of consumerism.
It can be tough to address issues without pandering to this sentiment. How far can a company really go to reach its audience on a visceral level without using or manipulating their emotions for capital gain?
One way to avoid being politically incorrect is to address an issue from all angles and perspectives. This means telling a socio-political story from a positive angle that offers a hopeful message. If your creative campaign runs the risk of offending marginalized, underrepresented, or vulnerable groups, it might be worth doing field studies or research to find out whether that ad is worth running.
Here at Key West Video, we do our best to understand the importance of social and political campaigns in our creative process. For more information about the services we provide, visit our website today.
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