If you’re looking for something different and innovative to spruce up your corporate video, perhaps animation might be an option. Animation is no longer confined to the realm of childish cartoons and silly shorts. Animation of the 2D and 3D kind is becoming widespread and an ever-evolving tool for those in the video production industry. It allows for a high quality product that provides the client with flexibility, efficiency, and full control over the creation and execution of their vision.
Firstly, you can get started much faster with animation than you can with live action video. This is especially helpful if you have fast-approaching deadlines and time constraints. Live action includes many elements, such as scripting, camera, lighting, sound, directing, talent, voiceover, editing, color correction, music, and any sort of logo animations or additional graphics. However, animation includes scripting, illustration, animation, voice-over, editing, music, and sound effects. Both have very similar elements, yet animation does not include the hassle of coordinating and booking talent and locations. Since there is much less pre-production involved, animation proves to be more efficient in terms of beginning the project much sooner than one including live action footage.
Animation also permits much more flexibility than live action productions. You can include any and all sorts of elements in animation that generally would not be possible in the instance of a live action production. There is also flexibility in terms of styles, depending on the content that you are interested in showcasing. You may choose to utilize the traditional cartoon-like animation, whiteboard animation, infographic animation, 2D and 3D animation, or even a combination of these.
Not only does animation permit flexibility in terms of the concept and initial stages of your corporate video production, the element of adaptability is present in all stages of the animation production. Animation allows for complete control over your vision. You can tweak and modify as much of your animation as you would like without having to re-coordinate and re-shoot your production (as in the case of a live action video). In the event that your product changes or you choose to remove or incorporate something new, animation allows you to perform such modifications much more easily than a live action production would. Nothing needs to be scheduled or arranged with other individuals as you are in complete control of the entire process.
It is important to keep up with the ever-changing technology in this world and many live action videos soon become outdated in terms of video quality. With animation, video quality is no longer a concern. Animation provides a high quality look and feel, especially with the incorporation of 3D elements, especially if executed correctly by an experienced motion graphics artist. Animation can even be combined with high definition live action footage if necessary, depending on the look and feel desired by the client.
The most advantageous feature of animation is that it allows you to showcase something that may not even be in existence as of yet. Animation can illustrate potential concepts, inventions, prototypes, procedures, etc. that would be otherwise nearly impossible to showcase in action/motion. Animation can provide a visual element that never existed before and hopefully better illustrate your product or concept than before. Since you control everything seen on screen, you are able to illustrate what you want in the exact method you desire.
Here are some great examples of animation:
Live Action & 3D Animation