Why It Might Be A Good Time For A Musical Corporate Video

We’re currently in a resurgence of musical production, and for whatever reason, it doesn’t seem like it’s going away anytime soon.

La La Land. Hamilton. Les Miserables. The Get Down (to some degree). Didn’t think you’d have such diverse musical options in 2017, now did you?

Why It Might Be A Good Time For A Musical Corporate Video
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Yet, we’re inundated with images of couples frolicking through meadows, in between trees, and on sunny sidestreets. We see videos of children covered in dirt, whimsical women wearing umbrellas and long skirts, and generals in hats, leotards and bayonets.

Musical theatre production has made its comeback, and it might just be here to stay.

One of the main reasons why musical theatre/production is able to do this is because of its cult following. La La Land did well recently at the Golden Globes partly because it relied on tropes we’d seen before. Two people falling improbably in love. Over-the-top dance numbers. Even more fantastical songs. We’ve seen it all. La La Land was the perfect revival of musical films that we’d long since forgotten about since the days of The Sound of Music and film noir.

With success like that, it leads one to wonder: should corporate companies consider following in the steps of this Hollywood trend?

Even for companies that are not involved in the arts in any way, shape or form, it might be worth considering a genre that is family-oriented and family-friendly (depending on your brand, of course).

Consider this commercial:

Wayfair, a US-based online department store, aired a modern-day musical to send a fun-loving message to its customers. Through its catchy jingle, performers sang their way through sales, product, and practical use. Not bad.

We’ve seen this type of commercial before with bridal items and cleaning supplies. For larger brands, it wouldn’t hurt for potential clients to see the fun side of your company. We believe that if a brand can be advertised, it can be sung. It’s also a great way for your company jingle to stick in the minds of both your consumers and competition.

Here at Key West Video, we work with brands to create the best corporate videos. For more information about the services we provide, visit our website today!

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Our Top 5 Favourite Fake Corporate Videos Of All Time

With all the fuss around fake news on Facebook and Google, we thought we’d take a look at fake corporate videos, too.

After all, how tough can it really be to spot a fake, right?

Our Top 5 Favourite Fake Corporate Videos Of All Time
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Never mind the countless number of canceled video advertisements that seem too unreal to even shoot in the first place. It’s tough to believe that corporations spend actual significant amounts of time, effort, and money to create a sham visual product. But they do, anyway.

The real question is why?

We’d like to believe that certain production company/client alliances just lack the creative. We try to convince ourselves that when no real campaign is generated, companies will create fake videos because the real ones just sucked that bad. After all, that’s the most justifiable PR-approved option, right?

Well…

While some companies just straight up make terrible content, the more tech-savvy go out of their way to make fun of conventional or traditional corporate video-making. Here are some of our top 5:

1. WellDeserved: A Marketplace For Privilege

Because, well, privilege. And San Fran.

2. Generic Brand Video by Dissolve

We’ve mentioned this video before. It’s the perfect parody of most corporate videos. With the use of generic words (usually associated with corporate video), fast-moving transportation, and important-looking people doing ambiguous things, Dissolve does an excellent job at poking fun at some of the traditional methods of corporate video that just aren’t working.

3. Say Hello to Exploozy, by Dissolve

Yet another video by Dissolve that copies some of the vague ways explainer videos are made. With high-tempo music, asking general questions about the state of humanity, and a white guy writing on a whiteboard, we’re given all of nothing. This video ad promotes nothing. It says nothing. It answers nothing. And yet, we love it.

4. Introducing Gmail Tap, by Google

Silly Rabbit, trix are for kids.

What we love about this video is that it hyperbolizes the existence of smartphones in our society. The actors have this comical sense of feeling “overwhelmed” by a technology that has become so second-nature to us. Poking fun at morse code, this “Gmail tap” feature would inevitably make your life a lot more difficult. Don’t believe the propaganda.

5. LIVR app

This is either the best, or worst, episode of Black Mirror we’ve ever seen. This ad suggests that participants are only allowed access to the app’s games after having done a breathalyzer test. If the user is inebriated enough, they’re able to participate in the games on the app with others users. Sounds hilariously brilliant. It’s also a scary way to track breathalyze tests. We’re thankful it isn’t real…yet.

Here at Key West Video, we work with clients to create the best corporate videos – real or fake. For more information on the services we provide, visit our website today.

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The Relationship Between Corporate Commercials And Popular Music

It’s no secret that popular music has a strong hold on our culture.

And should also come as no surprise that popular music has infiltrated the corporate industry as well.

The Relationship Between Corporate Commercials And Popular Music
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We’ve all seen the massive budget Superbowl commercials have during or leading up to halftime. We’re also witness to the never-ending onslaught of car commercials, sports brand commercials, Tim Horton’s commercials, and virtually every other brand trying to air a “cool” aesthetic.

But there’s one thing they all have in common: popular music.

Popular music, or pop music, adds a specific tone or feel to visuals. Heck, music, in general, does this. After all, what is a commercial without the right sound? Pop music adds an exuberant vibrancy to otherwise mundane or monotonous visual content. Sometimes, visuals in a corporate commercial often rely on the lyrics or tone of the song.

Take this 2011 Chevrolet Cruze car commercial, for example. When on mute, the commercial is no different than your average car advertisement. Aside from fast shots, voiceover, the inevitable wide shot of a car parked on a road, and extreme close-ups of the interior, there isn’t much of this commercial that we haven’t seen before. What makes the difference is the music laid on top: it’s then-newcomer Janelle Monae’s smash hit, Tightrope, and it’s highly infectious.

Chevrolet makes it clear that they’re not only up to speed (get it?) on the times, but that whether their customers are high or low on funds (okay, we’ll stop), they’ll at least want to consider this vehicle.

At the very least, it’s a commercial to remember. And it gets the artist visibility and paid.

Of course, this wasn’t the first time we saw a commercial reflect the pop music of our culture. The Weeknd’s hit “High for This” was featured in Hugo Boss’ commercial for women’s perfume around the same time that 50 Shades of Grey was released (which also featured the Weeknd on the soundtrack):

It’s pretty clear how much audio can augment visuals. Larger corporations would benefit from securing the rights for timely, popular music. This not only shows cultural relevance; it shows that a company is willing to reach a demographic right where they are.

At Key West Video, we pride ourselves on staying up to date on popular culture in media trends. For more information on the services we provide, visit our website today!

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The Difference Between Theatre And Corporate Video

What does theatre and corporate video have in common?

Well, for one, theatre and corporate video are both mediums and platforms that utilize visuals. Theatre, also referred to as the performing arts, uses actors on a main stage to act out plays. In the form of dialogue (monologue, soliloquies, and action), plays convey story, plot points, musicals, and themes. They appeal to an audience’s emotions and engage its audiences directly with the major plot of the story. Our auditory and visual senses are stimulated as we are captured into the experience. We’re invited into a world onstage.

The Difference Between Theatre And Corporate Video
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With corporate video, like any other video-recorded platform, the engagement is a bit different. Unlike theatre, we are not engulfed into an all-immersive world around us. We are viewing a recorded piece of visual work. The effect of that work is measured by how compelling the visuals are, how compelling the sound is, and how strong the message is.

Both mediums use what they do to reach audiences. But apart from some similarities, the two are also wildly different.

For one, theatre is restricted to its reliance on effect. It must leave some sort of visceral response on its audiences. It must use the technical direction of the stage. It’s almost limited to a particular location (though changed based on the set design).

Corporate video, however, has a much more wide range. It can use story (or not) to convey multiple messages in a fraction of the time a play runs. Though it may require my hands on deck production-wise, it generally has a stronger production value than a live performance. It can also be used for a myriad of purposes such as training, PSAs, and much more.

Though corporate video can technically incorporate theatrical elements, corporate video more than likely cannot be used in theatre.

Here at Key West Video, we accommodate our client’s needs, no matter how theatrical the arts. For more information on the services we provide, visit our website today!

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Can You Get Away With Corporate Video Remakes?

Remakes aren’t exactly a new concept.

In fact, we’ve been graced with the re-emergence of remakes for years.

Can You Get Away With Corporate Video Remakes?
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Robocop. Rush Hour. The Star Wars saga. The list goes on. Remakes have slowly made reappearances in Hollywood’s film and television industry.

But what about corporate video remakes? A lot of corporate creatives (typically in marketing or advertising departments) struggle with recycling ideas. Will your audience realize you’ve repeated the same concept from 5 years ago? Will they care? How much is too much, and how little is too little?

We’ve come to realize that much like the film industry, corporate videos can most definitely make reappearances, too – provided they’re done right. Audiences are nostalgic for classic pieces of visual work that resonates with them. If the work was good enough the first time around, then audiences may be less reluctant to watch a remake. Naturally, remakes are made when the original buzz for a film is large enough to build a cult following. A remake depends on said following to support the newer version. And ideally, the newer version should be far better than the last.

In corporate video, a remake of an old video idea may suffice. This can be in the form of music, theme, storyline, or direct dialogue. We’ve all seen PSAs from various not-for-profit organizations with similar messages and narration. Often times, these PSAs use different imagery each time, while keeping their original message.

Unlike NGOs and NPOs, a lot of creative corporate companies might change their video marketing campaign every 6-12 months. With such a quick turnover, it might be hard to retain the core values in a campaign, or have your original message get lost in translation. Remakes are often retakes of your original message to the world.

In short, the answer is yes. Your corporate company can most definitely benefit from remaking and reliving the good ol’ days via corporate video.

Here at Key West Video, we prioritize the visual needs of our client. For more information on the services we provide, visit our website today!

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Digital Media vs. Transmedia Storytelling In Corporate Video

Chances are, if you’ve worked in the media world for more than five minutes, you’ve heard the term ‘transmedia’ thrown around a few times.

And when it comes to digital and transmedia storytelling, it’s not difficult to get thrown off.

After all, what is the difference?

Digital Media vs. Transmedia Storytelling In Corporate Video
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Well, with digital media, we’re more often than not seeing a more traditional form of digital storytelling. It usually involves some form of film-related techniques. This can be seen with full-motion video with sound, stills, audio, or any other sort of electronic file. When it comes down to it, it’s really just picking a digital or online medium as a way of telling a story.

We do it every day. Social media has provided us with the necessary tools to tell our stories across the internet, reaching millions in seconds. We write online fan fiction. We update our Facebook status. We follow threads on Reddit. We blog on Tumblr. No matter which online platform, we’re contributed to our digital presence in some way or another. We’re creating a profile for ourselves and telling our own narrative.

Transmedia storytelling, however, is not that straightforward. It often involves multiple platforms in order to tell a story. It also incorporates various formats by using digital technologies. A single story could start on social media, continue on to an online video game, and conclude on a company website. When Japanese company Sapporo first appeared on TV,  it did an excellent job teasing viewers with an ambiguous commercial advertising their website. Curious viewers who wanted to know more about the brand visited the website only to play an online game. Upon completion of multiple levels, viewers gained access to the full site and were able to view the product – beer.

This transmedia way of getting audiences involved was brilliant. It involved at least two platforms (TV and internet/computer) to get a message across. Now, as audiences are becoming more and more clever, companies could benefit greatly from regular incorporation of transmedia storytelling.

No matter the platform, transmedia will guarantee an engaged audience. Think of it as a virtual egg-hunt for your brand. For companies mapping out their 2017 video marketing strategies, transmedia storytelling is an excellent consideration.

What are some ways you can incorporate transmedia with your video marketing campaign?

Here at Key West Video, we specialize in creating compelling content across multiple platforms. For more information on the services we provide, visit our website today!

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Why You Should Consider Experimental Corporate Videos

Experimental videos, be they for film, documentary or corporate video, are becoming increasingly popular.

Experimental videos, often attributed to video art, film, and documentaries, are typically an avant-garde way of creating video content. For filmmakers, it’s an unusual approach to cinema that reimagines cinematic techniques and breaks the rules when it comes to conventional visual narratives.

Why You Should Consider Experimental Corporate Videos
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With the arts, these sorts of videos are often intertwined with other art forms such as painting, dance, literature and poetry, bridging the gap between these disciplines.

Usually, these films are left to emerging filmmakers and artists who may or may not have a background in film. Considered “amateurs”, their content is typically made on a minuscule budget and limited crew.

With documentaries, the process is also the same. Where experimental films typically lack narrative, documentaries blur the lines between what is real and what isn’t by offering us an unconventional way of exploring the truth. They throw out our notions of what balanced, informative documentaries should look like (goodbye, Michael Moore). Whether it’s the content of the actual documentary or the choice of shots, these sorts of documentaries almost always break the mold.

But with experimental corporate video, it’s tough deciphering what can be included. Of course, you want your company to understand your brand, values, and what your product or service is. Most corporate companies lean on all too familiar narratives to get their message out.

But that doesn’t have to be you.

Experimental corporate video can mean showing seemingly abstract shots of things that relate to your brand without explicitly stating what that is. Depending on what kind of company you are (as well as your previous marketing history and traction), you might be able to get away with the less-obvious. Strong imagery littered with subtle messages can add to your company’s overall aesthetic, tone, and feel when being viewed by a potential customer. Jarring, unsettling, or contrasting audio/music can also set the tone of a corporate video. For more artsy companies (such as graphic design, interior design, video production, ad agencies etc.), experimental corporate videos give insight into the specific brand, furthering an artistic mandate.

At Key West Video, we work with all sorts of creative (and non-creative) brands to help hone their company’s message through visuals. For more information on the services we provide, visit our website today!

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Webcasting, Web Conferencing and Live Corporate Video Training Sessions

Webcasting became popular in 2016 as more and more companies decided to move towards securing an online presence.

And in 2017, it doesn’t seem like the webcasting trend will end.

Webcasting, Web Conferencing and Live Corporate Video Training Sessions
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We saw the beginning of live web streams in the late 2000s from company websites. A multitude of corporations, startups, and various businesses began utilizing apps like Periscope, Snapchat and Instagram as ways to reach the masses.

But before the apps, there were live web streams from company websites that were often announced via social media (such as Facebook or Twitter). This is not to be confused with webcasting, a live or on-demand presentation streamed on the web via audio, video, or audiovisuals. In short, it’s broadcasting something live over the internet. Streaming Media describes it as:

“A typically a sophisticated, professionally produced program of broadcast quality, streamed live with almost any combination of interactive features, from Q&A tools to surveys and polls”

Business-wise, the goal is simply to communicate better with an audience over the internet. Sometimes, webcasting allows for chat sessions during the live stream. This means users can interact with whoever is conducting the stream and/or others in the live chat group. This is helpful during live information sessions, training sessions, and sometimes even conferences, which brings us to our next point.

Web conferences, unlike webcasting, work a little differently. A web conference typically consists of two or more people holding a conference call via web. The difference? While webcasting/web streaming is often for the public, web conferences is almost always reserved for in-house purposes, such as meetings, presentations, and conference calls. Audio can be transmitted through a phone, and video can be transported via laptop/desktop webcam. Like webcasting, the goal is also the same: to communicate better via technological means.

Here at Key West Video, we understand the importance of connecting with audiences online. For more information on the services we provide, visit our website today!

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Understanding Trends In Corporate Video Marketing in 2017

Understanding trends and how they work is essential to corporate video marketing.

But understanding trends also means constantly staying up-to-date.

Understanding Trends In Corporate Video Marketing in 2017
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For corporate companies looking to solidify their online presence this year, it might be worth taking a look at how trends work in order to use and master them.

In the simplest of terms, a trend can be described as both a noun (a general direction in which something is developing or changing) or a verb (to change or develop in a general direction). In the wonderful digital age that we live in, however, a trend is most often used to describe current events or a popular subject of many posts on a social media website within a short period of time.

We’ve seen how effective trends have been both offline and online. From the Kardashians to social justice hashtags on Twitter, it’s become more and more apparent that online trends have the power to dictate our culture and shape our societal narrative.

With millennials, their affinity for technology has defined the digital landscape to the point where marketers have completely changed the way they reach their audiences based on their consumption patterns. And as previously mentioned, younger generations are becoming harder and harder to reach based on their interest in disappearing media. It’s brilliant really; create a platform in which your audience is allowed to be more authentic to themselves since it will only last a maximum of 24 hours. Not only will this draw users to a platform, but it also makes trends arguably more sustainable if users know their content won’t last forever.

We also know that the use of filters, augmented reality, and live video have all shaped the way we consume media. Understanding trends like these and how they work will improve your ability to reach younger audiences who crave a faux-reality that is close enough to their own.

Here at Key West Video, we monitor current social media trends in order to better understand audiences. For more information on the services we provide, visit our website today!

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How To Reach An Online Market With A Shrinking Digital Footprint

Generation Z learned the negative effects of an overexposed digital footprint long before Millennials did.

And as it becomes easier and easier to leave a digital footprint on the internet, it leaves one to wonder just how far this will go.

How To Reach An Online Market With A Shrinking Digital Footprint
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Millennials saw the most of a tangible digital footprint with the rise of social media aggregates such as Facebook, Twitter, Instagram, LinkedIn, and beyond. But now, with apps that curate “disappearing” content (e.g. Snapchat, Instagram stories, and even Periscope), it can be tough for companies to not only reach these growing audiences but also cater to their needs.

Instagram, for one, is still a strong social media hub for long-lasting content. Pictures remain etched in virtual stone on a user’s profile until the user chooses to delete. In recent months, such content has made it easier for marketing advertisers and agencies to track the type of content users are not only posting, but also liking, screenshotting and sharing. Now, in an algorithm comparable to YouTube, it curates ads and suggested posts based on each user.

But the rise of live video stream makes that a bit more difficult to do. Live video means, at one point, the stream will end. Unless downloaded and made available to the public, the feed is otherwise untraceable. It’s tough to determine the digital footprint of a user based on this live feed.

In short, live video has changed the way companies market.

Companies can no longer depend on reaching a type of demographic, but rather can focus on how that demographic self-identifies, consumes media, and exudes their own personas. What do they care about? How can you help them show the world who they are? How can you further develop their sense of personal agency? That will determine how to reach them.

Instagram took notice of users wanting to be able to broadcast themselves on their own terms on their platform. Instead of finding ways to create changes based on trending topics of interest, the app decided to find a way for its users to be better be able to indulge in themselves – furthering their use of the app.

For tech and social media conglomerates, this is a win. It’s no longer a question of what the digital footprint for Gen Z is, but rather how to infiltrate their digital space.

As apps continue to change, it’s imperative that companies continuously find ways for users to continue to connect with them using apps that don’t leave a digital footprint. This might just mean going to where the party is and creating Snapchat filters and live Instagram streaming sessions.

How To Reach An Online Market With A Shrinking Digital Footprint
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Here at Key West Video, we stay on top of social media trends. For more information on the services we provide, visit our website today.

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