StoryDoing: Want to Know More?

If you haven’t already heard, STORYTELLING is out! It’s hip younger sister STORYDOING is in.

storydoing

I know. I was shocked too. I stumbled across an article on ViralBlog which laid out the basics and I just HAD to dig deeper. Googling the expression I realized that a company called Co:Collective actually invented the term and the school of thought behind it. They use this methodology to reinvent businesses, brands and products. They’ve even written a book, True Story, outlining how to StoryDo for your own company.

The concept really is amazingly simple, yet effective. It is structured around the idea that there are certain companies out there that sell their brand through a specific story. While there are a select few who don’t just sell the story but they live it. In every aspect of what they do and how they interact with the public, they SHOW instead of TELL.

Co:Collective has created a specific website to foster the discovery and growth of their unique concept. StoryDoing.com not only provides a nice breakdown of the idea, but they have gone on to analyze well known companies in the space to really showcase the differences between storytelling and StoryDoing.

Here’s The Basics:

storydoing

They analyzed 42 publicly traded companies. Seven of whom were classified as “StoryDoers”, and 35 who were seen as traditional storytellers. Here is what they found.

Results:

StoryDoing Companies Grow Revenue Faster

storydoing

 StoryDoing Companies Invest Less in Paid Media

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StoryDoing Companies Have a More Positive Social Media Presence

storydoingAs Well as a Higher Share Price Growth

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These analytics are based upon data that Co:Collective sourced through various publicly available information, which they specify on their site.

I would be interested in seeing a more comprehensive breakdown on the strategies of the 7 companies that they outline as being StoryDoers, in comparison to the 35 others.

Where will this concept go? Will others latch on and try to develop their businesses around this model? Tell us your thoughts and join the conversation.

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Manufacturing Video – Key West Video Blog

Manufacturing Video offers potential clients a unique “behind the scenes” look at your technical processes

Few forms of corporate video engage viewers like manufacturing videos. People are fascinated by processes that are often not visible to the public. Shows like “How It’s Made” have huge followings, simply by lifting the veil and giving the audience a peak at the assembly process of some of their favorite products.

Manufacturing Video

Constructing a circuit board

We recently assembled a highlight video featuring some of the manufacturing footage we’ve shot for clients. This video format is instantly engaging, and it lends itself to some very dynamic cinematic techniques.

Manufacturing processes especially those with automated assembly procedures provide ample opportunity for unique shots filled with motion. This type of video allows a company to give their potential clients an in-depth, but controlled view of their integral processes.

Allowing viewers to see some of the “nuts & bolts” of an assembly process via a manufacturing video adds so much visual scope to a video. Instead of having a video that relies heavily on interview footage, you can instead cut to the specific processes that are being explained.

When considering a manufacturing video, as with any aspect of marketing your business, effective planning results in a superior finished project. If you’d like to read more about the many factors that go into producing a corporate video, check out this helpful article on waspbarcode.com. Once you and your team are set on a direction for your video content, we can always help fill in the gaps. We’ll suggest interesting ways to visually present your core ideas.

Manufacturing and assembly videos are just one format of many. We enjoy the challenge of presenting a client’s business in the most dynamic way possible. We strive to highlight a client’s essential individuals & processes, presenting them in a fresh dynamic format. If you require video production services for your company, contact Key West Video and request a quote today.

 

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SEO: Three Easy Pro-Tips

Written by Aaron Houghton of www.boostsuite.com

Three Easy Pro-Tips for Search Engine Optimization – SEO

Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.

When it comes to promoting your website with search engine optimization (SEO) you’ll hear the most obvious advice just about everywhere you turn. Write about relevant topics. Make sure to include your keywords in your page titles and large text headlines. If you’re going to promote your business with search engine optimization then these rules are table stakes.

But when it comes to turbocharging your search engine optimization strategy, there are a few things that can really push you ahead. Follow these tips and you’ll likely take advantage of huge opportunities that your competitors haven’t even considered trying yet.

Secret #1: Set Up a Google Plus Account

Seriously. No it’s not because all of your customers are already using Google Plus. They probably aren’t, even though the budding social network is growing rather quickly. You need to do this because Google is the company behind Google Plus and Google Search.

If you want your website to rank highly in the search engines you must claim a personal Google Plus profile and begin tying it back into the content on your website. Here’s how.

Every time you write a new blog post make sure to link your author bio back to your Google Plus profile. Google will notice the author attribution and will start using the photo associated with your Google Plus profile alongside your pages when they are displayed in the search engine results.

Having an author image beside a page result has been shown to increase clickthroughs from searchers by 150%. There is no better way to get an INSTANT lift in search engine traffic than to increase the rate at which searchers click through to your pages. And adding Google Plus links to your new blog posts is incredibly easy to do.

Secret #2: Let Your Customers Guide Your Content Creation

Everyone knows that creating good content on your website is essential to attracting visitors from search engines and social networks. But the most obvious way to make sure you have a great content is often overlooked.

Great content is content that is really interesting to your most valuable new customers. And the best way to learn what your new customers want to learn about is to ask them. Just a few simple questions can guide your content strategy in amazing ways.

Ask for unanswered questions they have about your business. Ask them to explain your products or services to you in their own words. Ask them why they purchased your products instead of your competitors’ products. Ask them what worries them most about their businesses as they look at the next year.

Then get to work. Write new content for your website and online marketing channels that answers these questions and solves your customers’ biggest problems. There is no better content strategy than one that is driven from your actual target audience. You can never guess everything they need. So don’t guess, ask.

Secret #3: Test Headlines On Your Most Important Pages

Search engine optimization isn’t just about attracting visitors to your website, it’s about convincing them to stick around after they land on your site. In fact these two goals are highly tied together.

Google pays attention to how long visitors remain on your website after they send them there. Websites that frequently bounce visitors back to conduct another search in Google are penalized in the search engine results rankings. So you need your visitors to stick around for at least a minute or two if you expect to earn and hold a top position.

Since large text headlines are often the first things people read when they land on a web page, you need to be testing various headlines on the most popular pages on your website. Use a tool like Google Analytics to find pages that visitors reach first, then use a tool like Google Content Experiments to test different large headlines on these pages. Look at how each headline performs over time and pick the headline that convinces visitors to stick around for the longest time.

You’ll get more engaged website visitors and higher search engine rankings in result.

Never neglect the basics when it comes to search engine optimization. But if you’re already doing the most obvious stuff, follow these three tips and you’ll blow your competition away and you’ll take top rankings that will deliver your best new customers to your website first for a very long time.

 #SEO #Tips #SearchEngineOptimization

 

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