Should Your Corporate Video Campaign Align With Pop Culture?

Should Your Corporate Video Campaign Align With Pop Culture?

Paying attention to pop culture might be more advantageous than you think – regardless of what your brand is.

Pop culture is so much more than popular trends and hair tutorials. It is often the thing that drives our society. It is at the forefront of how we live. And whether you like it or not, it is everywhere.

Should Your Corporate Video Campaign Align With Pop Culture?
Photo credit: PatLoika via Foter.com / CC BY

With corporate companies that don’t typically cater to popular culture, this poses a specific problem. How can a company outside of a pop demographic broaden their audience? Will it be too obviously selling out? How can the transition be made seamlessly?

In other words, how can popular culture fit into my brand?

Well, one way to approach this question is to understand who or what you represent. How can you diversify your customer base with your current products or services? It starts by acknowledging and understanding current social trends. This goes especially for marketing. You need to understand why a certain trend starts and how it gains popularity. You also must understand who it revolves around: teens, young adults, older folk etc.

Pop culture also provides companies the opportunity to stay relevant. By coinciding with popular media or trends, it shows its customers that it’s paying attention. It also shows customers that it cares about what they care about and humanizes the brand. This is essential for building a younger audience…especially on social media.

Pop culture in a corporate campaign can mean the difference between grabbing an audience’s attention and risk being forgotten in the mix. It’s an opportunity to capitalize on something that is of public interest. Whether it’s making a referential tweet, posting a response photo on Instagram, or shooting a quick two-minute video, aligning your campaign video with pop culture can do you no wrong.

Here at Key West Video, we specialize in creating compelling visual content. For more information about the services we provide, visit our website today.

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Ever Thought Of A Mashup Video For Your Corporate Campaign?

Ever Thought Of A Mashup Video For Your Corporate Campaign?

If you’re looking for a fun way to spice up your company’s brand, why not try a video mashup?

But in order to make a video mashup, you must be clear on what it is, first.

It is a combination of pre-existing videos that sometimes don’t correlate (unless to make a point). They can take the form of music video mashups, political mashups, trailer mashups, supercut mashups, and web application video mashups.

If your brand is looking for an enticing way to get attention, consider what kind of video to do. If your company deals with a lot of media, this could be a great way to garner attention. Specifically, if you’re an entertainment agency or sound studio looking to expand your brand, this could be one cool way of combining clients’ music in order to reach a broader audience. One great example is this YouTube dub account that compiled President Obama’s speeches to match Bruno Mars’ Uptown Funk song:

Video mashups mix content together to create a fun viewing experience. For mixed media companies, this could mean mashing up all types fo content: past videos, typography, photography – you name it.

If you’re a longstanding company whose content is more on the corporate side, it could simply be a nostalgic mashup of past commercials and advertisements. Bigger corporations like McDonald’s and or Wal-Mart have an advantage when it comes to curating content for mashups. For smaller companies, it might be worth mashing up your product with a popular media trend.

Ever Thought Of A Mashup Video For Your Corporate Campaign?
Photo credit: qthomasbower via Foter.com / CC BY-SA

For tech-savvy companies, web application video mashups are also a viable option. Combining app videos allows you to draw comparisons. You can also make a statement about your product, or other apps in general.

Here at Key West Video, we pride ourselves at staying at the forefront of existing technologies and new video trends. For more information about the services we provide, visit our website today!

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What To Do Before Approaching A Corporate Video Production Company

What To Do Before Approaching A Corporate Video Production Company

What are some of the ways you can plan your campaign before working with a corporate video production company?

We’re often approached by potential clients who’d like to work with us. Oftentimes, it’s a company or a brand looking to expand their online presence through a video campaign. Sometimes the company is looking to shoot a video tutorial or instructional training material for new employees. And once in awhile, we’re approached by artists, independent clients, or start-up businesses just looking for cool content.

We welcome all of these clients.

For our more popular clients, we’re often in touch with a representative who speaks on behalf of the company. This person delegates the type of content the company is looking for, and ideally, how and when it should be executed. This is crucial for us in setting up a strong pre-production schedule and begin planning.

What To Do Before Approaching A Corporate Video Production Company
Photo credit: Foter.com

But for those who aren’t large companies or have never hired a production company before, how should you approach us? Here we’ve compiled some ways for us to better service your needs:

1. Have A Few Creative Ideas

When smaller clients approach us with what sort of service they want, it’s incredibly helpful for the client to have some sort of idea about the creative direction they’d like to take. Are they looking to shoot a funny commercial? Is it an indoor or outdoor shoot? Will people be speaking directly to the camera, or will it be a voiceover over the video? What is the tone of the video – cautionary, comical, serious, or light-hearted? Answering all of these questions builds the groundwork for how we can work together.

2. Know What You Can and Cannot Do

This might go without saying, but as a company that may have limited resources, know what’s within your limits. We understand that a lot of clients may not know the ins and outs of budgetary costs when it comes to video production. Having a ballpark figure of how much you’re willing to spend gives us an idea of our creative limits. After all, the last thing we want is a dispute over the overall cost for a video at the last minute. This way, both we and the client can be realistic about expectations when it comes to the final product.

3. Have A Rough Deadline

By no means do you need to have a hard deadline set in place before contacting a production company like Key West. If anything, a rough deadline or timeline for the final product assists us with the planning of the project. This gives us a better idea of how it can be marketed and what logical steps can be taken along the way. A rough deadline gives us an idea of when we can have certain pre-production elements (such as a storyboard or script) done, a shoot date, a rough cut, and a final cut done. It also propels the process by letting us know what kind of project this is (e.g. year-long campaign, 6-month campaign etc.) so we can prepare ourselves.

Here at Key West Video, we service all clients. For more information about the services we provide, visit our website today!

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How To Build Your Brand’s Credibility Through Corporate Video

How To Build Your Brand's Credibility Through Corporate Video

One of the general ideas behind corporate video is that it will increase visibility and credibility to your brand.

But how exactly does one add credibility through a corporate video in the first place?

Well, one way to boost your credibility is to list your credentials – and we mean this in the most non-arrogant way as possible. By playing up why you’re the most qualified company for the job, you’re adding to customers’ confidence in your brand. You can identify scenarios your brand has encountered in the past, and how it was addressed and dealt with. In this respect, you can also identify what competitors are doing wrong and how your brand differs from them.

Another way to add to your credibility is to engage in an open and honest conversation with your viewers. If you’re a larger company under fire for controversy, a PR video addressing the issue can potentially restore your customer’s faith in your brand. People want to know what you stand for, what your values are, and who you are. They want you to address their concerns directly and honestly. By being transparent, you open a two-way avenue for customers to feel comfortable engaging with your brand.

How To Build Your Brand's Credibility Through Corporate Video
Photo credit: jurvetson via Foter.com / CC BY

Alternatively, you can use facts and statistics to build your credibility. By appealing to an audience through logic, it makes it difficult for them to be persuaded by others brands. It’s one thing for customers to like you – you’ve now also got to prove to them why choosing you makes sense.

One final way to play up your cred is with customer and/or employee testimonials and reviews. If people are genuinely interested in your brand, they more than likely will tune into what others have to say about it. We do this with everything from Amazon reviews to the comment section on YouTube. People are largely influenced by what others have to say. Don’t underestimate the power of word-of-mouth advertising.

With Key West Video, we believe that a credible brand is a strong brand. We work with the best of the best to create quality corporate videos for our clients. For more information about the services we provide, visit our website today.

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When Life Imitates Art: Re-Enacting Scenes for Corporate Video

When Life Imitates Art: Re-enacting Scenes for Corporate Video

Sometimes life imitates the art. And for corporate videos, this can sometimes mean re-enacting memorable scenes from popular shows and film.

Re-enacting scenes from shows is a fun way to both capture your audience’s attention and show off the personality of your brand.

When Life Imitates Art: Re-Enacting Scenes for Corporate Video
Photo credit: Edoardo Bonaccorsi via Foter.com / CC BY-NC

By re-enacting memorable moments from popular shows and film, you give audiences a chance to experience the nostalgia with you.

Who could forget hits like The Office, Mad Men, and Breaking Bad? Absolutely no one. The cool thing about re-enactments is that they’re fun to watch, even if your audience isn’t familiar with the source material. They’re usually funny and serve as an obvious exaggeration of your brand. And most importantly, they pay homage to some of the content we hold dear to us. Functioning much like parodies or satire, they poke fun at popular moments in film or TV that once moved us.

But sometimes, re-enactments are made so that we can relive a moment that worked in a fictional word. Heinz Ketchup did this when it decided to use the ad campaign from popular AMC show, Mad Men. Through its re-enactment of the show’s protagonist Don Draper (creative director at functional ad agency Sterling Cooper Draper Pryce) selling Heinz execs a new ad campaign, Heinz took it upon themselves to use this campaign in real life. And it worked.

When Life Imitates Art: Re-Enacting Scenes for Corporate Video
Photo credit: fanz via Foter.com / CC BY-NC-ND

In minimalist, 1950s-style poster boards, Heinz used images of barren foods with the caption “Pass the Heinz” written over it. These images sent the message that the foods that were typically consumed with ketchup needed Heinz with them in order to be complete.

The ad worked not just because of its obvious ode to the show; it also made a pretty compelling, minimalist ad in a time where most ad agencies inundate screens with a plethora of stills and moving images.

For those looking to pay homage to popular shows in corporate video, a re-enactment is even easier. All it takes is the right scene, actors, and dialogue to recreate easily-recognizable moments in media for your audience to understand.

Here at Key West Video, we specialize in creating interesting and creative content to grab a viewer’s attention. For more information on the services we provide, visit our website today.

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