Video Games and What Corporate Videos Can Learn From Them

With moving technology, it becomes clearer every day just how much video games affect our world.

Video games are a medium that we can still honestly say are an even balance of life imitating art and art imitating life.

What Corporate Video Can Learn From Video Games
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With the introduction of AR and VR experiences, it seems like the bridge between alternate reality experiences and real life have become, well, blurred.

But even if you’re not much of a gamer, there are a few undeniable truths when it comes to the role video games play in our mainstream society.

Gaming, for one, has a significant influence on the way we interpret a story. Think about role-playing games (RPGs) for a moment: a player must complete a task or go through multiple dimensions to move higher up in the ‘levels’ of the game. They must use their senses to activate the resources around them, read the advice given by totem characters placed there to help them along their way, and overcome some sort of great feat in order to move on.

Then There’s Corporate Video

Likewise, with corporate video, we’re often telling a story. Though it isn’t always as clear-cut or obvious as in games, corporate videos still indirectly send a message or narrative for an audience to tap into. They attempt to take audiences to the next level in their journey with a brand. Their goal is to keep consumers as invested as they initially were when they first came into contact with a brand, product or service.

Video games also know their audiences extremely well. They know how to curate graphics, what sorts of interesting characters to create and voice actors to use and are able to know how to pique their interests. Brands looking to use corporate video to reach their audiences can benefit from understanding the psyche behind their audience. It’s in the details; knowing every single aspect of how your demographic is affected (from the positioning of the camera right down to the colors used onscreen) is essential when creating an influential corporate video.

Lastly, video games speak to the culture. They often reflect the state of our video game and computer technology with impeccable graphics, yes, but they also can reflect popular time periods of an era long since forgotten about.

With corporate video, it’s important to really understand the relevancy of your message. Is it time-sensitive? Will it be insensitive to send a particular message after some sort of societal disaster? How does it reflect the culture? Does it speak to a past time period that is easily recognizable? These are some of the things corporate brands should consider!

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How To Avoid Making A Bad Corporate Video Advertisement

One of the most common things we hear about is clients being too afraid of creative risk for fear of making ‘bad’ advertisements.

But often, they don’t know how to spot the signs of a bad advertisement from afar.

How To Avoid Making A Bad Corporate Video Advertisement
Photo credit: Thomas Leuthard via Foter.com / CC BY

Luckily for them, we have tons of experience creating successful video campaign ads, commercial advertisements, and online social media campaigns that bring positive publicity to our clients.

Though we’ve been in business for quite some time, it still never ceases to amaze us that a lot of production companies with a track record of unsuccessful video advertisements do not learn from their mistakes.

Here is a list of how a client and video production like Key West Video can work together to service both of our needs:

Create a Solid, Unified Vision

It’s also beneficial when contacting a video production company to have an idea of the tone, visual style, or theme of your desired video ad. Looking for a light-hearted ad? Try comedy. Selling feminine hygiene products? Create something heart-warming. Marketing to youth? Consider fast-paced videography with the latest technology. Once you’ve gotten an idea of the overall theme of your ad, you’re more equipped to work directly with a video prodco (like us) and solidify shooting ideas. Then, the real work starts.

Know Your Sharing Streams

Like knowing your audience, it also helps to know where your content will be shared. Sharing for Facebook versus Twitter versus Instagram not only means varying degrees of video length – it also means that your content will be consumed differently based on your target demographic. Knowing who uses what social media channels helps to know when curating content for specific mediums.

Understand Your Audience

We’ve said this time and time again – know your audience. Really. Study their viewing habits. Analyze their bounce rate on your homepage. Where in the world are they coming from? What devices are they using to view your content? All of these are worth considering prior to any creative concept. You must know what they’re interested in and how they will view (and most importantly, share) your video.

Send Out A Call to Action

This is arguably the most important part. When creating a video advertisement or campaign, it’s essential to create a strong call to action. It doesn’t have to be on the nose – it can simply be a compelling message that makes contributing to your brand (monetarily or not) hard to ignore.

Here at Key West Video we ensure clients never have to experience what a ‘bad’ advertisement looks like. For more information on the services we provide, visit our website today!

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Celebrities For Your Corporate Video Advertisement?

If you’re a Fortune 500 looking for ideas for a new video ad campaign, you might feel like you’ve exhausted your creative options. But never fear, for celebrities are always near.

What’s that you say? Celebrities? Isn’t that selling out?

Well, no. Not exactly.

Recently, Apple Music promoted Drake, Frank Ocean and Taylor Swift’s music in a single video ad commercial for the American Music Awards (AMAs). With comedic elements such as Drake working out (we know, we know) and dancing animatedly to “Bad Blood”, he’s probably the last person you’d think would break out in dance to T-Swift.

Should You Consider Celebrities For Your Corporate Video Advertisement?
Photo credit: musicisentropy via Foter.com / CC BY-SA

Don’t believe us? Check it out for yourself.

But, of course, this isn’t the first time that Apple – or any large conglomerate, for that matter – has made use of the celebrities attached to its brand.

After all, who could ever forget Proactiv commercials? From Katy Perry to Jessica Simpson to Queen Bey herself, a wide range of celebrities showed their “before and after” skin photos, showcasing how the product had helped clear up their skin.

Brands use simple consumer psychology when placing certain celebrities in their video campaigns and commercials. It’s not as simple as throwing out popular faces in hopes that audiences and potential customers will gravitate toward their product or service. It’s also not as simple as arbitrarily attaching a celeb’s face to a product that doesn’t seem plausible or likely for her/him to use. It goes much deeper than that; celebrities must add a sense of credibility to a brand. Depending on the celebrities’ cultural relevance (at the time) and mass appeal, dishing out the cash for a multi-million dollar campaign just might be worth it if the product aligns with who the celebrity is.

Celebrities are also an immense help in brand awareness and brand positioning. Depending on the demographic of that celeb, companies with a targeted audience might feel inclined to reach their intended demographic through that celeb.

One awesome example of this was Subway’s choice to use a freestyle rap music video for its breakfast menu by a viral YouTuber on AMC’s ‘The Pitch‘.

Celebrities also wield the power to breathe the breath of life into dying brands by attracting a new demographic altogether.

We, as audience members and consumers, are so easily persuaded that even popular YouTubers and Instagrammers with a high enough following are paid to be placed in video ad campaigns, music videos, and/or commercials.

The idea of celebs in video ad campaigns is one that speaks to and reflects our culture. Based on the use of popular icons of our time, it’s clear that celebratory status and being in the public eye are sometimes more important than the content, product, service, and sometimes even brand, itself.

Here at Key West Video, we create compelling, stellar, and high-quality corporate video advertisements for your brand’s campaign. For more information on the services we provide, visit our website today!

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