Do Family-Oriented Corporate Videos Fit Your Brand?

We all know that family-oriented corporate videos are great.

They’re like a once-size-fits-all video. In a family-oriented corporate video, companies are able to market to multiple demographics all at once.

Do Family-Oriented Corporate Videos Fit Your Brand?
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Larger holding companies like Wal Mart or McDonald’s have strong understandings of their brand. They understand the quality of their product and who it appeals to.

They, in turn, know how to market themselves.

Making content easily consumable means making it widespread enough to appeal to families. Regardless of what your brand sells, the best of marketers are able to market your brand as something that can help the nuclear family.

If we take a brief look at the history of television marketing, we notice that commercial marketing reflected the times. The post-war 50s age meant a lot of women were stay-at-home moms (otherwise known as housewives). Marketing meant catering to those demographics and making content appealing to those types of people. The 60s marked the beginning of the consumerist age (which we haven’t really recovered from) when women were starting to join the workforce. This means adjusting marketing tools to better accommodate both the working male and female.

Now, in the 21st century, it’s become the norm for both parents of a nuclear household to work. This means that commercials market their products in a way that provide relief to our hardest working members of society.

Our family-oriented corporate videos have now become more themed. We place more emphasis on happiness, connection, quality time, and abundance. Marketers know this, and despite the brand, aim to tap into those desires and appease that market.

Do Family-Oriented Corporate Videos Fit Your Brand?
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It’s why major corporate companies like Coca-Cola and McDonald’s are able to sell the same narrative year after year.

For brands whose products might be a little bit more niched, some questions that might be worth asking is whether or not your product or service has any cultural value. Family corporate videos rely heavily on core family values, traditions, and beliefs. A strong corporate video not only means that a product can help the overall morale of the family, but that it can also bolster faith in core family beliefs.

It also means taking a look at the nature of your content. Is it more adult-themed? Is it geared towards young adults or teenagers? What about toddlers and pre-teens? Is it something that can be used now and later on in life? And how will it benefit the individual?

These are all questions worth asking when deciding on a marketing strategy. At Key West Video, it’s our duty to make corporate as inclusive as possible for any given demographic. To see more of the work we’ve done in the past, visit our website today.

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Prank Videos As Fun Corporate Video Marketing Techniques?

Ever thought about shooting a prank for your corporate video?

We have. In the 21st century, prank videos are not a new concept.

Prank Videos As Fun Corporate Video Marketing Techniques?
Photo credit: Bolt of Blue via Foter.com / CC BY-NC-ND

In our social media climate, it doesn’t take much for funny videos and memes to go viral. In fact, going viral is probably every corporate company’s dream. For corporate companies looking to get massive or increased exposure, viral prank videos might just be the way to do it.

Viral marketing prank videos are ideal for social media simply because of their sheer entertainment value. While it’s unclear just how much of an ROI (return on investment) a company can receive from a prank video going viral, it’s pretty undeniable that a few million shares in a short time frame can’t hurt at all.

A few corporate companies have already latched onto this idea. Thinkmodo, a New York viral marketing agency, set-up a Carrie-like scene in a coffee shop at the time of the movie’s release. Hired actors and effects coordinators made customers believe that a girl had supernatural abilities when a guy accidentally spilled coffee on her laptop.

The prank was pulled off thanks to a stunts person and some props. Convincing the poor customers in the shop with a believable prank, the video was uploaded to YouTube and received over 60 million views in no time. It was covered by media outlets from across the world and received a gold award in the Key Art Awards’ theatrical category.

In this particular scenario, this prank corporate video ended up making $10 million in traditional media spots, according to Thinkmodo co-founder James Percelay. But by the looks of the video, it probably didn’t take a fraction of that cost to make something this memorable.

Companies could benefit greatly from creating timely prank videos and releasing them online. Not only are they a playful way to show off your brand, they’re also a fun way to explore your creative marketing skills, as well.

Here at Key West Video, we work with our clients to create long-lasting, memorable content for their audiences. For more information on the services we provide or the creative content we make, visit our website today!

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Are Social Experiments A Good Idea For Your Corporate Video?

Social experiments are meant to teach us a thing or two about the society we live in.

But are social experiments a good idea for your corporate video?

Are Social Experiments A Good Idea For Your Corporate Video?
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Social experiments are meant to highlight how we, as a society, live. They shed light on social issues, such as mental illnesses, crime rates, and various other topics affecting a wide range of demographics.

If you’re an NGO, charitable organization, or a company that works in service with a target demographic, conducting social experiments via corporate video might be a good way to create a meaningful dialogue around an issue.

Mirinda, a Spanish beverage company, recently did a social experiment video sparking a conversation about pressures teens face in school. In collaboration with India’s National Crime Records Bureau, the suicide rates amongst India’s youth are one of the highest in the world. The social experiment followed kids expressing how they feel about the pressures of school, studying, and exams. They wrote letters to their parents, who were then brought in to read them separately. In a tear-jerking video, parents get the raw, unadulterated fears, thoughts, and feelings of kids who are feeling pressure.

This campaign (with hashtag #ReleasethePressure) was just one of many examples of how corporate companies can get involved with societal issues – especially among teens.

In Canada, Bell started its #BellLetsTalk initiative on social media to create awareness and fight stigmas surrounding mental health issues.

Companies across the nation are becoming more and more involved in social issues that directly affect their demographic. To be quite honest, a social experiment video is the very least a corporate company can do to support its customers.

Social experiments are not limited to not-for-profit or charitable organization sector, either. If the issue is pressing enough, it might be beneficial to team up with a company who’s experienced in dealing with particular issues and/or has the resources to conduct research.

In short, social experiments that ask questions, draw conclusive answers based on qualitative research, and highlight issues are always beneficial to a corporate company and its audience. And corporate video is the perfect way to do it.

Here at Key West Video, we have years of experience working with companies to create meaningful video companies that speak to social issues. To see our creative video campaign portfolio for similar work we’ve done in the past, visit our website.

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Things To Remember When Making Your First Documentary

Making a documentary is no easy feat.

And when it comes to documentary film, you often don’t know what you’re getting until you actually get there.

Things To Remember When Making Your First Documentary

Documentary films, unlike other forms of film, aren’t as straightforward. Often when setting out, documentarians have an idea of what the topic that they would like to discuss, but not much of an idea of how the exact story will be executed. Many would argue that documentary films seek to answer questions, while others take a specific stance on an issue.

Regardless of your approach, here are some things we’ve learned when setting out to create a documentary:

Let the Story Find You

Too often do documentarians dive into a story with preconceived notions of what the story actually is. We, as humans, will always have biases and perspectives, but with documentaries, one must stay as neutral as possible and let the story find you. You may think that you should be putting emphasis on a certain subject or person when in reality, it or they are not half as interesting as something else. A good documentarian follows the story in order to best tell the truth.

Stay Open

With that being said, stay open to changes. The best of documentaries fall when the filmmaker is married to his or her original idea. A strong documentary traces the origins of a story and gets to the root and heart of the truth.

Create A Balanced Perspective

They often say that there are two sides to every story, and then there is the truth. Documentaries run the risk of telling a one-sided tale if one does not explore all possible sources of information. A strong documentary works much like a news story. Viewers need to hear both sides of a story in order to draw their own conclusion. Documentaries shed light on particular issues, and it’s up to the audience to determine what they want to believe.

Stay As Accurate As Possible

In addition to balance, documentaries inevitably need to remain as factual as possible. An audience is watching a doc in order to glean deeper insight into a particular issue. The information must be well-thought, well-researched, and well explored.

Here at Key West Video, we’ve had the immense pleasure of executive producing our very first news-styled documentary film called Heroes Manufactured. It explores the Canadian independent comic artist trying to break into the comic book industry while facing some of pop culture’s biggest challenges. Take a look at the trailer below:

Key West Video provided the crew and equipment in order to see a vision through. For more information, visit the website!

Here at Key West Video, we work with clients to create the best, most visually -stunning content. For more information on the services we provide or the creative videos we offer to our clients, please visit our website.

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Are Seasonal Corporate Videos A Good Idea For Your Company?

A lot of things can happen over the span of a year. And with seasonal changes, it’s hard to determine what stays and what goes.

As Canadians, we’re more than familiar with seasonal changes. Seasonal sickness. Seasonal clothing stores. Seasonal food. The list goes on.

Are Seasonal Corporate Videos A Good Idea For Your Company?
Photo credit: Foter.com / CC0

But when it comes to corporate content, we’ve noticed that brands also adapt and change with the seasons as well. Depending on your branded content, most companies will have spring and summer campaigns prepared the fall and winter before. If you’re a company whose content depends on the seasons, then a campaign for each time the weather changes might be a good idea.

For department stores, clothing stores, electronics, and even food stores, video campaigns in the spring mean introducing a new line of product. Larger corporations like Wal-Mart or The Disney Store, for example, are likely more able to afford new video ads with each passing season. Depending on your core target audience, family brands usually use soft, natural lighting with paid actors to model clothes in commercials and in-store ads.

In the summer time, most family-oriented ads adjust their marketing campaigns to include more active gear, vacation items, or “outdoorsy” things. For retail companies, this is usually a time when sales (and campaigns) slow down for the season and begin preparing for the fall.

Autumn is an ideal time for video marketing. With North American holidays and events such as kids going back to school, Halloween and Thanksgiving, most families are in a consumerist rush to buy things. For most retail brands, this is an ideal time to introduce special sales pertinent to the changes. It’s also an exciting time to launch a creative (or festive) video campaign about why your company is best suited for a family’s needs. Families are on the hunt for school supplies, costumes, and toys. All a corporate company needs to do is whet their appetite.

With winter brings winter break, Christmas holidays, Boxing Day and the New Year. Unsurprisingly, most video campaigns are directed towards Christmas (specifically Santa Claus) and making an emotional appeal to individuals for their New Year’s Resolutions. Smart brands are able to differentiate themselves from others by offering special video campaigns for all occasions – because we all know none of us care about Christmas the moment Boxing Day hits.

No matter what kind of brand you are or what your target audience is, companies would benefit from keeping in mind how much their audience consumes, what items are selling, and what their consumer habits are in order to best reach and market to them.

Here at Key West Video, we make corporate brand video content for all seasons. For more information about the services we provide, visit our website today.

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