How To Not Be A Culture Vulture In Your Corporate Video

How To Not Be A Culture Vulture In Your Corporate Video

Culture vulture – a term used for those who appropriate certain cultures for their own specific gain – is popular in the entertainment field.

 In fact, the best example of a culture vulture is someone who is great on reading what’s popular and capitalising off of it.

How To Not Be A Culture Vulture In Your Corporate Video

We’ve seen it with countless non-creatives who’ve used pop culture to their advantage. They’re the ones who underpay artists with massive influence (or don’t pay them at all). They use other peoples’ cultures to copy off of, make millions, then sue the little guys. They infringe upon others’ copyrighted or patented content (be it fashion, music, trends, or even phrases) in attempts to pass it off as their own.

And they do it intentionally.

A culture vulture has no shame. And it’s obvious because it’s usually off-brand. It often leaves people wondering why they’ve become relevant all of a sudden. Why they matter.

Don’t be that person.

In corporate video, it can be tempting to want to get involved in popular trends. But how much is too much?

Well, for one, if borrowing from an online or indie source, make sure you and your company pay homage to where its creative content comes from. For example, make sure you credit the original poster on Twitter or Tumblr before you use that creative catchphrase or make that film from Twitter. 

Another way to avoid being a culture vulture is to actually hire new blood. This means a diversified staff full of people from all backgrounds who can enhance (and sometimes correct) your usage of pop culture. This not only makes your campaign, commercial, or ad relevant – it also saves you embarrassment from potentially using popular culture incorrectly.

We at Key West Video understand the importance of creating timely, relevant content for the masses. For more information on the services we provide, visit our website today!

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Which Themes In Corporate Video Are The Most Popular?

Which Themes In Corporate Video Are The Most Popular?

Themes are important in any body of work. Corporate video is no exception.

In fact, themes are essential to literally any creative piece of content.

Whether it’s books, video games, songs, exhibits or video, there usually is some sort of connecting thread between the visual elements we see. Books often hold specific messages for their readers. They also use symbolism and motifs (a dominant idea in literature) to highlight what the book is all about.

Music and song lyrics carry obvious themes, usually of love and betrayal.

When it comes to more image-based mediums, like photography, video games, and video, the spectrum broadens a bit.

Which Themes In Corporate Video Are The Most Popular?
Photo credit: Foter.com

We’re given a more wider medium in which creators have more room to play. Suddenly, we’re able to explore multiple motifs through moving images. We can choose whether or not to make it symbolically minimalistic, or have visuals serve underneath dialogue and/or text.

In corporate video specifically, they operate similarly to Nike fitness commercials. We often see words like teamwork, motivation, innovation, inspiration (and the list goes on) thrown around as corporate videos explore what it means to work at a company. They typically want to show how updated and relevant they are in their industry, and will aim to uphold a professional and trustworthy image.

Corporate videos usually include a sense of “corporate family”. Regardless of the brand or target audience, they almost always want to send messages sense of unity, pride, and togetherness.

Another common trait of corporate video is the ability to inspire confidence. Most videos are meant for viewers to feel good about the brands they use. They want to have faith in the products, services, or goods they’re using. Corporate video sometimes uses traditional values to reach core audiences and appeal to their interests.

Here at Key West Video, we’ve become familiar with all sorts of corporate themes over the years. For more information about the services we provide, or to visit our online portfolio, visit our website today!

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Why A Fitness Corporate Video Might Be A Good Idea

Why A Fitness Corporate Video Might Be A Good Idea

Fitness corporate videos are probably the most fun types of videos to make.

After all, fitness is almost always highly entertaining.

Between loud weight machines, bulky gym rats grunting, and people running around tracks, there is never a dull moment. The thing about fitness corporate videos is that there.

The thing about fitness videos is that they are the easiest type of corporate video to make. They typically require little to no lighting, use minimal audio equipment (lav mics), and usually involved a steadicam and DSLR.

Why A Fitness Corporate Video Might Be A Good Idea
Photo credit: Foter.com

They require a quick F-Stop/shutter speed to record every single moment in stop motion. That way, your content doesn’t come out blurry.

The thing about these videos is that they also can be shot stationary. In the past, we’ve shot in training gyms with trainers demonstrating how equipment is used. With the right visuals, background music, and editing (to match music or slow down certain shots), they can be extremely dynamic.

Another thing to point out is the overall feel of the videos. They’re usually fast-paced, inspirational/motivational, and have a strong message about strength. They serve to push the culture forward and challenge our way of thinking. These types of videos essentially test the human spirit. And they leak into other types of videos: motivational videos, instructional videos, music videos – you name it. They’re visual-heavy, making them

They’re visual-heavy, making them easy to put a voiceover on top of. And most of the time, the voiceovers don’t need to be extensive. Because fitness videos usually emit similar motifs (such as strength, determination, willpower etc.) oftentimes the voiceovers need to cater to those themes with minimal words.

Here at Key West Video, we understand the importance of great video content. For more information about the services we provide, or to visit our portfolio of work, visit our website today!

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What If Eye Contact Lenses Could Record Corporate Video?

What If Eye Contact Lenses Could Record Corporate Video?

We live in a world where anything is possible. And that now includes contact lenses that can record video.

According to Mashable, tech giants Sony, Google, and Samsung have all filed patents for smart contact lenses that take video, photos, can display information, and much more.

Though there isn’t too much information out yet, it seems as though wearers will be able to record their lives without a smartphone.

Should corporate and creative video production companies be worried?

The answer is a resounding no.

What If Eye Contact Lenses Could Record Corporate Video?
Screenshot of eye contact lens. Courtesy of Mashable.com

Operating similarly to apps on social media, the contact lenses gives the wearer the agency to record their own personal lives. Think of it as Instagram or Snapchat stories, but built-in for your retinas. It most likely will have sharing options for those who use it. But it in no way will compare to official corporate video for marketing, in-house, or training purposes.

It’s also unclear about what camera quality the camera lenses will have. Industry standards for corporate video are typically 1080p or 4K. Some smartphones don’t even shoot at these resolutions.

However, it would be cool if the contact lenses shared content. Assuming it is anything like Instagram or Snap, users may be able to upload previously recorded video content to their eye network in addition to live content.

All in all, contact lenses being able to record video is a great move. The wearer can record key moments in their lives without having to pull out a smartphone. Though it’s unclear whether it’ll allow more features (like showing others what you do in real time), it’s a cool feature nonetheless.

Here at Key West Video, we stay in-the-know for the latest video apps and technology. For more information about the services we provide, or to view our online portfolio, visit our website today!

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Is An Anonymous Corporate Video Ever A Good Idea?

Is An Anonymous Corporate Video Ever A Good Idea?

Ever thought about an anonymous corporate video?

An anonymous video grants you the ability to be, well, anonymous. And while anonymity is a cool idea when you’re a recognizable brand, it might be a bit more difficult for lesser-known companies.

Anonymous corporate videos – in which the video would not feature a company logo or brand – can be tricky. Not disclosing your company’s name comes with own obvious pros and cons.

Is An Anonymous Corporate Video Ever A Good Idea?
Photo credit: Zawezome via Foter.com / CC BY

A huge pro for anonymous video is, well, recognition. They often say that less is more and in this case, it’s true. Well-known brands often don’t need to spend a lot of time parading jingles or logos. They’ve usually been around long enough for their audiences to recognize their content by its tone and aesthetic. Brands like Wal-Mart and McDonald’s are known for their family-oriented commercials, good food, or affordable household items. Brands of this magnitude would do just fine with a subtle logo at the end of their commercials, or even none at all.

Another pro is extreme subtlety. Anonymity means you know your brand inside and out and trust that the public does, too. It’s an edgier, sexier, and much more ambiguous way to market yourselves. It’s also a cool way to focus on the message entirely as opposed to who is behind it.

However, for smaller, edgier, and less popular brands that are building their audiences, anon videos might not be the best idea. As they are still building and growing their market interest, it can be a hassle for customers to play guessing games with your content. Most new brands need all the recognition they can get, and can’t afford to release anonymous content.

Here at Key West Video, we work all brands – both large and small – to help them develop the best corporate video strategies. For more information about the services we provide, visit our website today!

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