Talent: Choosing Your On-screen Talent Style

From an address to camera to interviews and testimonials, deciding on the best style for your corporate video talent is a key aspect in sending the right message

Deciding on which on-camera talent style is best for your video can be tricky at times. Our clients often get confused between styles and don’t understand why certain choices are better for their needs than others. We have compiled here three main approaches for filming talent, and have provided direction on how to decide on: talent, content, location, positioning and eyelines.

These suggestions below of course won’t pertain to every address to camera or every testimonial. Each client we interact with is different and has different needs, and thus different solutions to meet those outcomes are required. However, in general, the points outlined below provide a good reference to common practices in the industry.




When deciding to go with an address to camera, the common reasoning is that they want to get a message across – to internal employees, clients, or company partners. The person chosen for this task is often someone in a dominant position, recognized within the company and a highly regarded individual.


Address to camera: Choose talent that people respect and want to listen to


The content for an address to camera is nine times out of ten scripted content. This is because the message they are trying to get across is not only very important, but the nuances in what is written are important, and thus the reader should not veer off track.


In a corporate culture the go-to location is of course an office environment. Although it would be nice to see this change at times, this is the most common theme because it makes the most sense. If the talent were to be discussing an upcoming charity event and you film it in the location the charity event were to take place then that would make sense as well. But don’t choose something just for the sake of standing out. Your best bet would be to find a space that has a subtle reference to what they are talking about, or who they are as a person.


It has been said that a standing position for on-screen talent is a much more powerful position than a sitting one. For one, it provides a air of confidence. Secondly, when you sit your clothes can get bunched up, you may have bad posture, and overall you are less likely to sit with a confident stance as one does when standing.


Address to camera: Standing Presidents address


The main feature of an address to camera is the fact that the on-screen talent is looking directly down the camera barrel. The eyeline can in some instances be ever so slightly off camera, but more common is to see the talent looking straight into camera. This creates a strong relationship with the viewer, which is why this technique is used when getting across an important message.




An interview can be for virtually any purpose within a corporate video, and therefore choosing talent can be very varied. You may decide to go with professional talent, such as hired actors. When it comes to utilizing employees for corporate company profile videos, my stress would be on per-screening your talent. You may think Betsy from accounting has a gift for gab, but get her in-front of the camera and it may prove to be a different story.


Interview: Choosing appropriate talent, such as personable employees


My second biggest stress when it comes to interviews would be in regards to content – DO NOT script your interviewees. Unless they are well trained professionals, if you script an interview you are setting up the talent for failure. I have seen too many people try to memorize what they or someone else wrote, only to freeze up in front of the camera. Of course preparation is key to any interview, but ask the talent to write jot notes, never full sentences.


First start out by looking into spaces that makes sense in reference to the content. Secondly, think about esthetics. We quite often blur out the background of our interviews to get a nice soft focus. So if you have a location that can generally relate, and has some nice colors/shapes suitable for a soft focus, this is an ideal choice.


Interview: Blurred out background


As with an address to camera, a standing position provides a powerful choice. However, a sitting position is used fairly often as well. Sitting allows the interviewee to feel comfortable, and at times provides a more intimate feel.


Eyelines in an interview can be to the side or straight into camera depending on your needs. If you want your audience to feel like the person is speaking directly to them, then straight to camera could be useful.

Often though, our clients want their audience to feel like they are catching a glimpse into their corporate culture. A just off-camera type of eyeline makes it feel like the interviewee is speaking to a friend. It gives the scene a feeling of authenticity.


Interview: Employee looks slightly off camera speaking to someone who is there with them



Testimonials are an excellent way to prove to prospective customers, that your existing clients, business partners, vendors etc. think highly of you/your product or service. As described with interviews above, choose talent that come across well on-screen. Just because a certain client raves about you doesn’t mean they can articulate that when in front of the camera.


It is very important that testimonials never be scripted. This will come across as inauthentic and will be fairly easy to spot. Take the time to understand what benefits you provide to your clients, and then work that into a well crafted series of interview questions.

If you decide to film on a backdrop, this will allow for the flexibility of adding graphic text or product models on the screen at the same time as the testimonial footage, in order to aid the overall message.


Testimonial: On screen graphic text can help aid the message


If you have the ability, going to the client’s own location is an excellent choice. This showcases authenticity and the value of your product/service, as your client is allowing you to film on their property. If you are able to do this, make sure you utilize the space. Get creative with trying to showcase the client’s facility/brand.


Testimonial: Client’s logo in soft focus in the background


With a testimonial I think the best option is whatever makes the talent feel most comfortable. They are taking the time out of their day to provide you with not only a reference, but they are attaching their name and image to the reference as well. In addition, you want the subject to come across as authentic as possible, so forcing them to stand when they don’t feel comfortable standing will not bode well for the overall feel of the video.


Eyelines for testimonials are most often slightly off to the side. As stated above with interviews, this gives it a less formal and more friendly tone. Director and DP Alexander Ibrahim also believes, “the “look off” style keeps things a bit more objective”, which lends itself well to the testimonial style.

We hope you found these tips and tricks useful! Deciding on who you want your talent to be and how you want them to come across is an important decision in any corporate video. Please contact us if you have any questions pertaining to this post or questions about corporate video in general. We look forward to hearing from you!


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Corporate Video vs. Filmmaking

Corporate Video vs. Filmmaking: What’s The Big Freaking Difference?

Not much and everything. To say the least. Interested in learning more? Check out my points below.

corporate video If you are an aspiring #videographer, or #writer, or #motiongraphics expert, you might have thought about exactly what sector of the industry you would like to settle into. And while the bright lights of #Hollywood are ever lustrous, the lion’s share of those in the industry doesn’t just get recruited into the big leagues. Sure you can try your luck at getting into the film industry from the bottom and working your way up. But here’s why I believe the corporate video world is a great market, where there is a lot more opportunity for creativity and excitement then one might think.


First and foremost, when it comes to corporate video production versus #filmmaking at almost any level, budgets are a decisive difference. Because filmmaking, whether for television broadcast, an Indie flick, or even a documentary, require more planning, and more hands in the pot. While some may think of smaller budgets as limiting, it’s almost freeing. You have to get creative. You have to be able to find cost effective solutions. And you have to be able to wear many hats. In our line of work our producers also act as sales reps, marketing managers and writers/directors at times. Our editors handle all aspects from color correction to audio mixing and motion graphics work. We do this in order to keep budgets down. In the long run though this is an amazing way to understand and develop skills in multiple aspects of the industry. Clients appreciate the fact that they can turn to us as a one stop shop without the hefty price tag.


Clients in any part of the industry can be a pain. Just ask wedding videographers. However, in the #corporate sphere it’s not as bad as you would presume. You’re often dealing with client’s who have little experience with writing scripts, or deciding on the right voice talent and the best angles to capture the scene. Therefore they rely on you for guidance. One gentleman on the videomaker.com forum stated eloquently, “when you make a film unless you finance the project from pre-production to post-production to distribution, you’ll have investors. They’ll take the place of ‘clients’ and you’ll have to do a far better ‘song and dance’ to keep them signing those much needed checks”. When you’re working with network executives and film producers, they will expect and demand a lot. Corporate video clients are far easier to handle and collaborate with in comparison.


Another aspect that really sets these two apart is the length of project. Although it is becoming more and more common for filmmakers to produce short films to display their work, the most invested in formats are still feature length #film and #TV movies. Of course with corporate video the length is dependent upon the content, so we still do produce 30min long training videos when needed. However, for promotional pieces the mantra is always ‘short and sweet’. The amount of projects we are able to juggle at any given time is ever growing as our staff continues to expand. So with corporate video when you work on a project you don’t particularly enjoy, you know you will be done with it soon. Start working on a film and find out you don’t enjoy it, you’ll be stuck with it for several months or longer depending on your job position.


The most common theme when talking about corporate video is that everything looks the same, and that no risks are taken. The idea is that corporations are scared to do anything outside of the box, and want to conform to the cookie cutter image that they try to present themselves as. Yet what I have found is that a large share of our clients are looking to stand out and break free from the pack, they just need a partner that is willing to hold their hand during the process, and one they can really trust not to make them look silly in the end. Ben McElroy runs a production company based out of Massachusetts and he agrees, stating in his article on PRWeb, “The demand for better looking video is on the rise and Hollywood films are synonymous with a high quality look. Movie industry techniques can be found in most high-end video productions”.

There is nothing holding the corporate video world back from producing more cinematic pieces. With the technology we have at our disposal today, at lot can be done with a limited budget and timeline. The corporate world is stepping closer every day to producing pieces of work that look and feel like a feature film. And while maybe not every one our clients is aiming for that style, we enjoy trying to find a balance between more dramatic lighting, color grading, and unique concepts, while expressing the main message our corporate video clients are trying to get across.

While everyone has their own place in this world, I think more and more people are realizing that corporate video production isn’t something to be fluffed off as the lower end tier of the production machine. Corporate work does have a place in not only quality productions as a whole, but the entertainment world itself. As can be seen by the many corporate video projects that have amassed millions of viewers on YouTube and the like.

What are you thoughts? Write to us in the comment section below or connect with Key West Video on any of our many social networks.

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3 Cheers for James!

James – What’s in a name? We are guessing #Courage, #Justice, #Heroism and #Heart.
In honor of #RemembranceDay we are honoring 3 “James” who fought the good fight for their country! Lets look back to a time when celebrities were more than just famous and gave their country more than #Twerking and too many court dates to remember. #LestWeForget

James #1

James #1

James Doohan – Before Vancouver-born #JamesDoohan was assisting in the flight of the #Enterprise, he was flying an airplane in the #CanadianAirForce as a commander. On D-Day, his #RoyalCanadianArtillery unit was assigned to land on Juno Beach. When returning to his Command Post, after liaising with the unit’s Regimental Survey Officer, Lieutenant Doohan was machine-gunned and took eight bullets: three in his hand, smashing his middle finger; four in his leg and one in his chest. The one shot in his chest would have proved fatal if not for a silver cigarette case he had in the breast pocket of his uniform.

“Ah’m givin’ ‘er uhl sheh’s gut, Cap’n!“, was surely something this war hero uttered well before his time as #Scotty on #StarTrek. When asked by #GeneRoddenberry what accent to give the engineer, he chose Scottish, for Scotland’s numerous engineering accomplishments, which he witnessed first hand during the war and his own ancestry. James Doohan is quoted as saying, “That’s the responsibility of all actors: to keep your character as vibrant as possible. I just live my life and I like my characters to live that life, too. At least Scotty, anyway, because Scotty is the closest to Jimmy Doohan that I’ve ever done.

James Doohan

James Doohan


A toast, to this gentleman, talent and hero. Bartender, one “Beam me up, Scotty” (Jim Beam, 7-Up and Glenlivet single malt scotch). Cheers!



James #2

James #2

James Arness – Before hitting the trail of the #AmericanWest, #JamesArness was on the coast of the #Mediterranean. His portrayal of #Marshall #MattDillon on the hit series #Gunsmoke was most certainly influenced by his time trying to keep the peace during #WW2.

Arness wanted to be a naval fighter pilot, but him standing 5 inches above what was the limit for aviators ended that dream. Instead, he was called for the Army and reported to #FortSnelling, #Minnesota in March 1943. Arness served as a #rifleman (of course!) with the U.S. 3rd Infantry Division, and was severely wounded during Operation Shingle, at #Anzio, #Italy.

On January 29, 1945, having undergone surgery several times, James Arness was honorably discharged. His wounds continued to bother him, and in later years he suffered from chronic leg pain, which sometimes hurt when mounting a horse. His decorations include the #BronzeStarMedal, the #PurpleHeart, and the World War II Victory Medal

We are certain his horse felt honored!!

James Arness

James Arness

James Stewart – Known for his boyish good-looks, his drawl middle-America accent and playing characters with strong morals and high ideals, #JamesStewart was America’s “every man”, a real national treasure. If portrayals of American icons #CharlesLindberg (“The Spirit of St. Louis”), #GlennMiller (“The Glenn Miller Story”) and #MontyStratton (“The Monty Stratton Story”) didn’t make him an American icon, his love for his country and her freedom did.


James #3

James #3

Stewart may have been a 4-F as #GeorgeBailey (“It’s a Wonderful Life”) “on account of his ear” and a farmer turned anti-Nazi rebel as Martin Breitner (“The Mortal Storm”), but in actuality he was the first major Hollywood star to enlist in the #AmericanArmedForces. He could have taken an easy desk job, and had a damn good excuse too – he failed the army’s weight and height requirements, but like the characters he played on the screen, when Stewart believed in something he through his whole mind, body and soul into it. He joined the #ArmyAirCorp as a combat pilot.



James Stewart

James Stewart

Although many were against risking the life of a beloved celebrity, he insisted on defending his country just like the every one else. He was deployed to active duty in England as his squadron’s leader and lead many battles against the Nazi’s, including “The Battle of Berlin”/”Black Thursday”. Following WW2 Stewart remained in the #AirForceReserve for an additional 22 years, worked on a military base during the Korean War, and even flew a non-combat mission in Vietnam. By the time James Stewart finally retired, he had reached the rank of Brigadier (one-star) General. (But we will go ahead and give him 4)


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Art: The Incurable Addiction

Welcome, welcome to Artists Anonymous… my name is “Artist” (it’s anonymous after all) and I am an art addict.

It's never to early or too late to talk about art!

It’s never to early or too late to talk about art!

This weekend was especially hard for me. I found myself up at 5am on a Sunday researching different local festivals and exhibits… I started my search around 1:15am. I often find myself breaking into song while I am out at the market or to lunch with my friends. I can’t help it… sometimes I just need to twirl. My parents don’t understand me. My constant state of daydreaming is keeping me from family functions and dinners. I often find myself sitting in my room, alone, in the dark, imagining my next project… my next painting, film, book, dream for hours and hours at a time. Some days I just stay in my pajamas. last night I fell asleep with my pen and notebook in my hand. I wake up to find my page still blank and proceed to force myself to stay still until something appears on my page. even if it takes all day! I find it hard to do anything without music playing in the background. My iPod battery ran out on the subway and I had a panic attack. I waste my evenings on #YouTube watching video mash-ups of #cats and #EdSullivan re-runs. I have a problem and I need help.

According to www.dictionary.com, the noun “addiction” is described as , “the state of being enslaved to a habit or practice or to something that is psychologically or physically habit-forming, as narcotics, to such an extent that its cessation causes severe trauma.” (September 2014)
Sylvia White, the founder and director of Contemporary Artists’ Services, explains that artists living with art and non-artists living with an artist can experience great difficulty and frustration during their day-to-day lives, as they are wired differently than “the rest of us”:

“Most artists I know go through classic symptoms of withdrawal when
deprived of their work environment for too long. They get grouchy, irritable,
may suffer from physical complaints such as headaches, body aches and
often times find themselves depressed for no reason.
These symptoms miraculously disappear when they are given the
opportunity to work again.” (White, Sylvia. “If You Are Addicted.”
Contemporary artists Services. June 26, 2006. Web. September 9,

She continues on by saying that by asking an artist to discontinue their craft is the equivalent to “asking you or I not to talk, not to eat, not to breathe. ….Making art is not an option for them, it is a necessity.” (White, Web. September 9, 2014) But then, isn’t that true for all professions? Or, professions driven by passion!? Take away a doctor’s stethoscope, will he not sigh? Or, take away a soccer stars jersey, will he not reluctantly rest on the bleachers? Just a child, if you take away his most beloved toy!

Any artist can surely say that they have experienced these withdraw symptoms on occasion, often enough, as art is a drug we must constantly seek out and chase as artists. Our “dealer” doesn’t always have a fix for us. No matter how much we crave it, 5 days a week, 9-5 isn’t how we may experience it. It’s often in clumps and overwhelming or very sparingly. It is a real trip!

Agreeable is that to a real true passionate artist, art is an addiction, but the same goes for anyone and their passion, be it art, or sport, or even travel. They just have a very unique experience with theirs. Often enough, their pain and longing for their drug drives them and becomes apart of the addiction, part of the films, fashion, paintings, etc..

For the cinematic genius #CharlieChaplin, his films reeked of pain, sorrow and agony, but were masked by the irony and comedy of these real-life inspired situations and stories. Many a clown has often taken his pain and applied it to his passion. So, one could even argue that the pain, depression and longing in itself is an addiction.

Additional Sources:


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Storyboarding: Our Favorite Picture Book

Storyboarding is an integral aspect of the creative process. It’s how we communicate, hopefully well, an idea that is deep inside our brains. Developing a concept can be difficult, but once you have it you then need to share it with your team.

Storyboarding - bringing brilliant minds together!

Storyboarding – bringing brilliant minds together!

If you don’t, you run the risk of keeping all that brilliance locked away inside you and your final product will ultimately suffer. It most probably will not turn out to be the grand production you envisioned. It could have been though, with the aid of #Storyboarding.

Storyboarding is when we take our written ideas, from a script, a draft or even just notes, and draw it out. Almost like a comic strip. We add visual images to better describe #Shots, #PointOfView, #Angels, #Vibes, etc. that we envision for the scene.

Although developed by #WaltDisney during the 1930s, this helpful method of communicating a script or single scene is not limited to #Cartoons. #GoneWithTheWind (1939) is the first live action film to be completely story boarded. That is certainly a lot of pictures… but that certainly explains all the vibrant images and details inspired by #MargaretMitchels novel we see in the film.

A picture is worth a thousand words!

A picture is worth a thousand words!

Another benefit to storyboarding is it helps sell your idea to #Producers, #Investors or #Clients. Any additional examples you can offer someone can only benefit you. It would help excite the prospective client or investor. It will also show your devotion and passion for the project. Clients love to know you love what they love too. It makes them confident in you and confidence sells!

Everyone loves a good picture book! So pull out those #Crayons and keep on doodling!

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Music, Maestro!

Music. #Instrumental, #Diegetic, #Non-Diegetic, #Acapella, whatever your poison, film has it. Scripted, not blurred. With a violin on top.

Amadeus makes music magic

Amadeus makes music magic

There are a variety of types of music, genres, paces… there are scores of instruments as well (sorry, I had to), but today we will be looking at its place in film. #Music is a character, a living breathing character. It motivates, inspires, uplifts and connects with the audience. It adds to the storyline and plot and helps to move it forward . Music is an integral part of any production. Sometimes it is meant to move us, other times groove us.

#Science writer #PhilipBall, author of “The Music Instinct”, says “Our response to certain kinds of noise is something so profound in us that we can’t switch it off. Film #Composers know that and use it to shortcut the logical part of our brain and get straight to the emotional centres.” (BBC Arts)

The strength of this piece is clear and concise in the first note.

The struggles and strengths of a nation thousands of years old, in just under 4 minutes.

“You can’t write a song out of thin air you have to feel and know what you are writing about.” – #IrvingBerlin

Sometimes,  self-expression needs the aid of song to be communicated properly. That is why in musicals characters suddenly start singing about their highs, lows and in between. A character will break into song when words, a speech, just won’t do.

With some songs, it takes more than a few notes to stir your soul. #Lyrics are the aid used for this, and often make it so the song is playable on radios and television music stations. Not to be taken as a guarantee, but lyrics could help shoot the film, the actors and the lyricist to stardom. The best example to leave you with, would be a song, now in the hearts and minds of generations of men, women and children worldwide, was almost entirely cut from the film is helped shoot to stardom.

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Etiquette – not limited to the dinner table!

Etiquette - know your stuff!

Etiquette – know your stuff!

Etiquette while #OnSet is sometimes overlooked. #Please and #ThankYou are a given, but there is a lot more to how one should conduct themselves while onset. Whether you are part of the #Cast or #Crew or just visiting someone, there is a protocol you should follow, known as “Set Etiquette”.

When entering, check above or on the door for instructions as to where to go. Be sure to check if entering is even possible as filming may be in progress. Often there will be a device signalling this, such as a #RedLight. Only enter when appropriate. You do not want to enter while they are filming and disturb the filmmaking process.
Not a good way to start off!

The moment you walk “onset”, which means the location,  you should begin “practicing” your set etiquette. You should remain calm and quiet. No need to alert the media of your arrival. Just be sure you are #OnTime and #Prepared for your #Role or #Job that day. Often there will be a clearly labeled area where you should “sign-in”. Do so and then wait for further instruction.

As an #Actor or #Talent there will be times you may need clarification or instruction and there are #ProductionAssistants assigned to assist you during those time. Do not disturb the #Director! Think of it as a #FoodChain. They are at the top and you are at the bottom and to connect with them you have to go through levels/channels. The appropriate people will speak directly to the appropriate people and that chain reaction begins with YOU!

According to Dictionary.com the word “Etiquette” is described as, “the code of ethical behavior regarding professional practice or action among the members of a profession in their dealings with each other” Here is a perfect example of how not to handle any issues that come up while on set, as an actor or crew:

The 2009 #ChristianBale #Rant  on the set of #TerminatorSalvation is well-known as of now and is inexcusable. His treatment of #DirectorOfPhotography #ShaneHurlbut was one that caused a lot of #Controversy prior to the films release (wikipedia.com). This is not even close to what etiquette is.

A #Brilliant example of set etiquette, as an actor or crew can be found in the #ProductionNotes of the timeless classic #ItsAWonderfulLife.
In 1946 #FrankCapra released his holiday masterpiece starring #JimmyStewart and #ThomasMitchell. While filming one of their scenes where Mitchell’s character #UncleBilly is intoxicated and staggers out of the shot a #CrewMember accidentally drops some of his equipment and it smashes and almost ruins the scene, but in all their glory and brilliance, Mitchell, Stewart and Capra not only keep filming, but #Improv the scene as well. Staying #InCharacter and playing off each other as great #ImprovisationalActors do, Mitchell pretends as if Uncle Billy crashed into garbage cans in a #DrunkenStooper. Mitchell barks from #OffCamera, “I’m all right! I’m allllllll right!” and Stewart chuckles. Capra kept that in the final film, which can be scene 38 minutes in, and even awarded the “clumsy” #StageHand $10.00 for his contribution to the films sound quality (imdb.com). That is how a #Professional handles those types of situations!

Be sure to keep your area clean and tidy at all times. Clean up any mess you make, whether on #Standby or #OnBreak. Also, be nice and treat everyone equally! Sounds easy, but often people forget the simplest of things! Everyone should get your praise, respect and Patience! From the #Doorman to the #Producer! The better impression you make and the more professional and easy to work with you are, the higher likely hood you will be asked back/thought of in the future or quite possibly given a larger role in the production if one becomes available!
In your case, attitude is everything! Make them want to work with you. Once you are #Hired you are not “safe”.  You need to keep showing them why they should be so thrilled they brought you onto their project!

As a crew member, it is important to be alert and pay close attention to instruction. If you notice something is wrong, incorrect, unsafe, or simply not working, it is okay to speak up and voice your concerns in a polite way. In fact, it shows #Initiative and #Skill.
The number one thing is #Communication. Be ready to say if something works or doesn’t.

For both cast and crew its a rather long day, often enough, so be prepared for several #Takes. And bring a #Book, #iPod, or something to keep you busy during breaks. There will be a #CraftTable set up by #CraftServices, but you can always bring a #Thermos with #Coffee, #Tea or #FruitJuice as well as some disposable snacks. It’s always great to do this if you have any #Allergies or DietaryConcerns. #BetterSafeThanSorry.

Now that you know what set etiquette entails you are ready to begin your job. Just keep these easy points in mind and you will be a great #Success!

See you on set.
And you’re welcome.

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Adding a brand name to your video is of the most importance. It’s more than just a name, it’s you. Your #BrandName is everything you and your company stand for.

Brand Name you can trust!

Brand Name you can trust!

In the fashion world, a brand name means just about everything. Would the names #KateSpade, #TedBaker, or #KarlLagerfeld be on anything made cheaply? When a consumer first sees those brand names they think #Stylish, #HighClass, #Expensive, #Respected and #InDemand. You probably wouldn’t find their shirts and skirts next to some obscure designer, or #JustinBieber (Sorry, no #Beliebers at the office).

A brand name is of course not limited to material objects.
A great example is #TheDickVanDykeShow, starring #DickVanDyke, as the shows opening credits go. The lead characters name is played by Dyke, however he plays #RobPetrie. But the name Dick Van Dyke stands for something. Just like #MaryTylerMoore who played #MaryRichards on #TheMaryTylerMooreshow. When we hear those names we immediately know we are getting high quality #Television. They stand for #Funny, #Inventive, #Dynamic and #Entertaining.

Even just letting on who directed a film already sets the tone for how it will be perceived. When we say #AlfredHitchcock, #MartinScorsese, #RobReiner or #MelBrooks, 4 very different, but memorable and reliable pictures come to mind. We know what we are getting even before we buy our ticket stub at the #BoxOffice.

Just like you brand your product or service, its important to brand your video too. displaying your brand name ensures that immediately upon pressing “play” the viewer knows that they are getting YOUR amazing product or service and will ensure a positive response! If you are fortunate enough to have an easily and readily recognizable symbol that you can use in the place of words than you can certainly use that too. #Apple uses their bitten-apple symbol, #Starbucks uses and the #TwinTailedMermaid #Nike the check-mark. They are definitely brand name role models!

So smile, because this time it’s all about you.

This has been a @keywest_video posting.

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Star Spotlight: Mae Questel

Born Mae Kwestel September 13, 1908, in New York City, she was raised in the #Bronx by parents  #Jewish #Orthodox parents Simon Kwestel and Frieda Glauberman. Mae Kwestel’s deeply religious parents loathed the idea of the talented Mae entering into #ShowBusiness.

Mae Questel - Gracing reel and real life!

Mae Questel – Gracing reel and real life!

Mae Questel
- from “goo-goo-gaa-gaa” to “boop-boop-a-doop”

At an early age she showed both a talent and drive for acting, singing and mimicking famous comedians of her day. Her parents, praying that she would leave her dreams behind for a more stable career in education, tried to force her to change her career by threatening to cut her off. However, Mae remained strong and determined in her convictions and even changed her name to the less ethnic spelling of “Questel” and officially entered #TheBusiness, as they say.

At the age of 17 Mae Questel won a talent contest held at the #RKO Fordham Theatre in her hometown by imitating #HelenKane. She was signed by an agent and began performing in #Vaudeville as an impressionist. Clever, funny and cute to boot, Mae Questel got her big break in 1931 when she was seen by animator #MaxFleischer, who was looking for an actress to provide the voice for his #BettyBoop character. Although initially voiced by a number of talented actresses, including Helen Kane and #ClaraBow,
Questel’s “Boop-boop-a-doop” routine encompassed all the qualities that each of the other individual actresses possessed and she soon took over the role exclusively.

Though she is most famous for her role as the adorably sexy #Cartoon #SexKitten Betty Boop, Mae Questel is also responsible for the voices of #OliveOyl of the #Popeye cartoons and #LittleAudrey as well as #CasperTheFriedlyGhost on their respective animated shorts.
Without an animator on hand 24/7, Questel did perform in some live-action films as well. Mae Questel graced the screen as one of #FannyBrice’s mother’s card-playing friends #MrsStrakosh at the start of the film #FunnyGirl (1968), the elderly #AuntBethany in 1989’s #NationalLampoonsChristmasVacation and #WoodyAllens nagging #JewishMother in #NewYorkStories that same year.

Unknown to many, Questel was born with a slight deformity, where one arm was shorter and smaller (visibly) than the other and was often photographed with a bent elbows and hands at her side to make it less noticeable.

Married twice, and giving birth to 2 sons, Mae Questel lived out her days in #NewYork. Diagnosed with #Alzheimer’s disease, she soon retired from the screen. She died at the age of 89 on January 4, 1998.

The silly, plump, cute and brilliant Questel had a long and delectable career that young and old were entertained by. With a short round face, short round figure, big eyes and small mouth, she set a standard of beauty and sex appeal mixed with vulnerability and innocence that most could not emulate. She remains forever, as one of the sexiest characters to grace the reel world and the real world.


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Casting: It’s a process

Finding the perfect fit for any role is what the Casting Director does. It takes a lot of patience, concentration and open-mindedness. Sometimes we know exactly what we want, but other times the actors show us what we want is not what we actually want, just what we thought we want and we don’t even know what we want… want me to continue?

Casting: the long haul

Casting: the long haul

When casting an actor for a role, it’s best to start off with what we in the industry call a “Casting Call”. A #CastingCall is a call for actors with a list of qualifications they should meet before submitting themselves to the #Audition process. It could be physical qualities, such as gender, height, hair/eye color or based on a skill, such as language, dialect or dance experience. If the casting director is open to several types, they may only give gender and a broad age range. Then, it’s up to the actor to decide if they meet your needs for that specific role. They contact you and viola, the audition slots begin to fill.
Casting calls are not limited to humans. #Toto had to audition just like the rest of us.

The #CastingDirector will lead this process, often aided by a team of #CastingAssociates. In this case, they are G-d. They hold the key to stardom and/or a paycheck in their hands. Either way, its up to them. This could take a few hours, or even a few days. It will take as long as it takes for you to find “your Scarlett”, or until you have no choice but to commence with #Filming.

“No one invited you to this business. You invited yourself.”
―#EddieFoy, American actor, comedian and vaudevillian.

If you are an actor going through this process, just remember, it’s YOU as the character that you are selling, so just go in their with your head held high, your feet firmly on the ground and show them the best part of you. If you are the Casting Director… one word: #Coffee.

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