We’re currently in a resurgence of musical production, and for whatever reason, it doesn’t seem like it’s going away anytime soon.
La La Land. Hamilton. Les Miserables. The Get Down (to some degree). Didn’t think you’d have such diverse musical options in 2017, now did you?
Yet, we’re inundated with images of couples frolicking through meadows, in between trees, and on sunny sidestreets. We see videos of children covered in dirt, whimsical women wearing umbrellas and long skirts, and generals in hats, leotards and bayonets.
Musical theatre production has made its comeback, and it might just be here to stay.
One of the main reasons why musical theatre/production is able to do this is because of its cult following. La La Land did well recently at the Golden Globes partly because it relied on tropes we’d seen before. Two people falling improbably in love. Over-the-top dance numbers. Even more fantastical songs. We’ve seen it all. La La Land was the perfect revival of musical films that we’d long since forgotten about since the days of The Sound of Music and film noir.
With success like that, it leads one to wonder: should corporate companies consider following in the steps of this Hollywood trend?
Even for companies that are not involved in the arts in any way, shape or form, it might be worth considering a genre that is family-oriented and family-friendly (depending on your brand, of course).
Consider this commercial:
Wayfair, a US-based online department store, aired a modern-day musical to send a fun-loving message to its customers. Through its catchy jingle, performers sang their way through sales, product, and practical use. Not bad.
We’ve seen this type of commercial before with bridal items and cleaning supplies. For larger brands, it wouldn’t hurt for potential clients to see the fun side of your company. We believe that if a brand can be advertised, it can be sung. It’s also a great way for your company jingle to stick in the minds of both your consumers and competition.
Here at Key West Video, we work with brands to create the best corporate videos. For more information about the services we provide, visit our website today!
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