5 Reasons Why You Need A Corporate Video Newsletter

5 Reasons Why You Need A Corporate Video Newsletter

A corporate video newsletter might be much more beneficial than you think.

Gone are the days when company memos and HR initiatives could simply be announced with text. Chances are if your newsletter still relies on long paragraphs and simple images, you might be in need of an upgrade.

Are your newsletters really hitting the spot? We’d argue that using traditional forms of communication (and yes, a newsletter now counts as traditional) might not be enough for reaching younger employees. As a way to remedy that, companies are now switching to more updated methods of communication such as live web streams and video brochures and newsletters.

Here are 5 reasons why your company should exchange the written for video:

5 Reasons Why You Need A Corporate Video Newsletter

Written communication no longer works

Workers are less likely to read through information unless it is flagged as highly important or involves a direct call to action. Content is often long-form and long-winded, riddled with unnecessary information. A corporate video makes this information short, succinct, and visually interesting.

Visual learning

Which leads us to our next point; some people are just better at learning visually than through text. You’re able to better retain information by seeing it on a screen and remembering the sound, visuals/shots, vocal inflections, and/or animations than simply words.

Attention span

It’s also been noted that most millennials have a short attention span. A visual newsletter allows them to absorb and retain a large amount of information in a relatively short period of time.

Less room for misinterpretation

Video newsletters means less room for information to be missed or misinterpreted. The subject can answer any and all questions about things like company call-outs, events, and/or important updates. It eliminates the chance for mixed messages, demotivated employees, and nasty rumours.

More information

Lastly, it’s a highly efficient way to convey information quickly. Though the process to actually produce video newsletters might be longer than a typed newsletter, the long-term benefits are far greater.

Here at Key West Video, we work with a number of clients to ensure their needs are met. For more information about the services we provide, visit our website today.

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The Relationship Between Corporate Video and Productivity

The Relationship Between Corporate Video and Productivity

This isn’t the first time we’ve heard about how technology can influence our productivity.

Productivity – the effectiveness of producing effort – is something we all come into contact on a daily basis.

It’s what drives us to move forward in all aspects of our lives. Where we differ, however, is in how much of it we actually have. They often say that a strong work ethic breeds productivity. This is entirely true.

A certain level of work ethic is expected when it comes to creating corporate video. People often underestimate how much work actually goes into creating a video. There are three major stages of production: pre-production, production, and post-production. The pre-production phase includes all the paperwork, creative ideation, and planning for an actual shoot. It’s the preparation for the shoot. The production is the days in which the corporate video company (us) shoots the prescribed content. This can be done in-house at a studio or on location. The final phase is post-production

The production is the days in which the corporate video company (us) shoots the prescribed content. This can be done in-house at a studio or on location.

The final phase is post-production. This can include a number of things. Apart from editing a rough and final cut of the video, this can include colour correction, animation, visual effects (VFX), and sound (sometimes sound effects, foleying, ADR, and/or voiceover). On the odd occasion, this can include specialty services such as dubbing, closed captioning, and translations.

The Relationship Between Corporate Video and Productivity
Photo credit: Foter.com

No matter what field your company is in, it must have certain standards put in place for high-performance work. Likewise in corporate video, we understand and respect the work ethic necessary to create high volumes of product in a short time frame. What’s more is that corporate video can actually increase the level of productivity in a corporate environment.

How you may ask?

Well, corporate video has the potential to sell your product for you. A strong corporate video can replace months of trying to aimlessly reach a selected audience. A strong, longer piece can take the focus off of marketing and more on generating the product or service.

Here at Key West Video, we understand the importance of how technology can support companies. For more information on the services we provide, visit our website today!

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Why Businesses Use Corporate Video Production Companies

Why Businesses Use Corporate Video Production Companies

Ever wonder about the real reason why businesses use corporate video production companies?

Most older companies, businesses, conglomerates, and/or startups all have one thing in common: they all need to reach an audience.

Each has their own way of doing this. Radio ads. Billboard ads. Commercials. Online videos. You name it. Companies far and wide have all implemented some sort of marketing strategy to broaden their visibility. And some are more successful than others.

Why Businesses Use Corporate Video Production Companies
Photo credit: Foter.com

Companies and businesses know the value of video content. It’s the reason why some companies have turned to and invested in in-house video production crews. But for companies or brands looking to outsource this service, a corporate video production company is their best bet.

Corporate video production companies (like us) offer invaluable insight into your brand. Because we are looking at you from the outside inwards,  we are able to get a sense of what your audience would see. Sometimes brands get lost within themselves and are unable to widen their range of creative ideas. We, as outsiders, look at things from a wider lens…literally. How would someone who’s never interacted with you or your brand perceive you?

We consider all options when mapping out strategies.

A lot of times, business corporations, and companies aren’t sure on the difference between in-house video production and outsourcing a corporate video production company.

It comes down to quality. Corporate video production companies allow expert eyes to take a look at a business’ strategy and quote them affordable prices for premium production value. This means creating stellar, high-resolution videos with crisp audio and compelling visuals. It also means relying on the expertise of a production company who might have a larger studio, an animation team, or a variety of specialty services.

Here at Key West Video, we offer all of these. For more information on how we can best serve you, visit our website today!

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3 Reasons Why You Don’t Need The Internet For Your Corporate Video

3 Reasons Why You Don't Need The Internet For Your Corporate Video

The internet is a great home for a lot of content.

But is the internet absolutely necessary in getting your message across?

We all know the benefits of the world wide web. It’s the hub and home to all things: information, entertainment (heck, infotainment), and everything in between. It’s where we go to look things up and share things we find interesting. It’s our go-to for relaxing and work.

But for some corporate companies, it isn’t even necessary.

Here us out.

As big as the internet is, it isn’t the be-all-end-all for corporate companies. Depending on their primary demographic and consumer base, older companies might find that it doesn’t help them as much as it would a newer company.

3 Reasons Why You Don't Need The Internet For Your Corporate Video
Photo credit: Foter.com

If you’re the type of company that’s been around pre-internet era, then here are some reasons why it might not be ideal for you.

Demographic

A lot of companies that have been around for awhile have accumulated a strong, loyal following. And quite often, this can mean seniors. Companies that have been around for decades have a strong understanding of who their target demographic is. This means that they’ve had to find ways to reach that target demographic long before the interwebs. Whether you’ve always targeted seniors or the nuclear family unit pre-www era, chances are your target demo has grown with you, and you with them. How will you continue to reach them?

Audience 

Which leads us to our next point: the audience. Differing slightly from demographic, audience is the ones who you continue to reach on a rolling basis. It’s important to understand how they consume media. Is it through commercials? Radio ads? Billboards? Are you a company that appeals to older truck drivers? Senior homes? Understanding who your product or service is intended for makes reaching them a lot easier.

Potential Higher Production Value

When it comes to marketing on television (as opposed to online), not only is there potential for a wider audience; it might even have a higher production value, as well. Yes, online media is becoming increasingly high-tech with high definition video and 4K resolution, but so is television. The difference? More eyes tune into larger screens – larger screens that are offline, too.

Here at Key West Video, we work with individual client to map out the best ways they can market their brand. For more information about the services we provide, visit our website today!

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What Do Bitmojis Have To Do With Corporate Video?

What Do Bitmojis Have To Do With Corporate Video?

Bitmojis, aka your own personal avatar, are becoming increasingly popular.

Bitmojis allow us to express ourselves through emoticons. Created by Canadian software company Bitstrips, bitmojis are essentially personalized emojis. They allow us to put ourselves in digital settings, most notably on Snapchat. They’ve also recently become available on Gmail.

In a way, they are emojis personified. They’re also a reflection of ourselves. We’re able to do a lot of fun things through them: ride horses, surf, play sports, drive fancy cars – you name it.

How we look and feel is taken up a notch.

What Do Bitmojis Have To Do With Corporate Video?
Photo credit: The Daring Librarian via Foter.com / CC BY-NC-SA

So where do corporate videos come in?

Emojis have already infiltrated live action video content (e.g. film and tv). As these new avatars become more popular, the question is now how can they be included?

They can add a dimension to a corporate video. Ever see a movie, tv show, or video with a hybrid of live action and animation? Ideally, a bitmoji video would work the same way. The actor can speak to the bitmoji as if it is a character in and of itself. Though they are not animated, they can serve as an extra layer or add dimension to a piece by having the cast speak directly to it.

We often forget how animated characters can add to video. A single bitmoji can become a story of its own within a video. Depending on the concept of the (corporate) video, they add a fun, almost adventure-like element to a video piece.

It can be also used as a prop to replace an animated ‘doodle’ device. Sometimes a bitmoji will come with a small phrase such as “hi”, “what’s up?”n or “I feel you”. These can be a fun little way to accentuate messages in a corporate video piece.

Here at Key West Video, we are constantly looking for new fun and innovative ways to create corporate video. For more information about the services we provide, visit our website today.

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