A Quick Look At Facebook’s Difficult Relationship with Video Advertising

Gone are the days when advertising could be determined by a number of buys from a newspaper, magazine or even TV set.

Now in the 21st century, advertising has become that much more difficult to measure.

Add in modern technologies (for video in film and television), and you’re left with a cluster of extra, uncurated data and an immeasurable amount of potential eyes viewing your ad.

For social media (Facebook in particular), this poses a specific problem – especially when it comes to video ads.

A Look At Facebook's Difficult Relationship with Video Advertising

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With such a wide scale, narrowing down who is watching what and for how long can be extremely difficult when it comes to Facebook video advertisements. What constitutes an actual view on Facebook is difficult to determine. Facebook admitted that it miscalculated average video viewing times (by inflating performance numbers) when it failed to factor in those who watch videos for less than 3 seconds. Mashable pointed out that “an average that doesn’t account for the total number of viewers, whether they’re engaged or not, is probably not much of an average” and that Facebook had set 3 seconds or less as the benchmark for audience engagement.

Clearly, this wasn’t the case.

With the rise of social media, engagement is equated with success. Often pitted against each other are YouTube and Facebook, which, when you really break it down, have entirely different ways of measuring audience engagement. For example, YouTube is able to know when a video plays, how long it plays for, and whether or not it is stopped. Though it doesn’t know (and probably never will) whether or not you are physically tuned in behind your screen, it is able to offer some helpful metrics to better determine viewership and engagement.

Another thing worth noting is that YouTube opens up a separate page for videos, whereas Facebook’s videos are embedded on the main page. This makes it difficult to really determine who is watching what and why. It’s especially difficult considering Facebook’s recent video feature that rolls viewer onto other related videos without their consent. Autoplay then becomes a weak indicator of actual audience engagement, further affecting tangible Facebook video ad results.

As a corporate company struggling to find a home for your video, it might be best to consider what sort of impact you want to have on your viewers.  Are you in it for the tangible, easier-to-understand results YouTube brings? Or do you want your video(s) to autoplay onto your viewers’ feeds? Do you care about your content being grouped with a potential competitor?

If the latter, consider the ways in which Facebook can better improve its video advertising strategy. For more information on how Facebook can improve, visit here.

Here at Key West Video, we strive to create the best in corporate video production. For more information on the services we provide, visit our website today!

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What the Deal Is With Corporate Video Production and GoPro

Karma is the newest addition to the GoPro family.

Its compactness makes the Karma drone the ideal missing link to the GoPro collection.

It solves a problem that a lot of other drones have – portability. But with its size and flexibility, Karma is able to fit into small backpacks, as told by Mashable.

While it isn’t exactly a secret that GoPro has a new drone up its sleeve, any significant details still remain a mystery. A few things we can be sure of, however, is that the new GoPro addition does not come with an integrated camera, unlike other drones like the DJI Phantom 4. Instead, it allows users to connect with GoPro Hero action cameras.

What the Deal Is With Corporate Video Production and GoPro

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Another thing we can be sure of is that the drone has a 3-axis camera stabilizer to, well, stabilize camera footage in real time. What’s more is that the stabilizer is removable and adjustable to things like the Karma Grip for handheld and vehicle-mounted recording.

Though some believe that Karma is a fictitious entity (due to its appearance in the animated short film The Secret Life of Pets), it is more than likely that GoPro will roll out its newest protege sooner than later.

For corporate video production, this makes life a lot easier. We at Key West Video have gotten some amazing shots with our DJI Ronin. With the added ease of the Karma grip, corporate video production companies like us, video production becomes that much easier.

Another added benefit is that Karma will shoot in 4k-resolution. While most drones shoot in High-Definition (HD) at 1080 pixels, Karma takes it to the next level, making it a viable contender in the camera world’s latest quality standards.

Here at Key West Video, we make it our duty to stay up-to-speed on the latest in camera and video technology. For more information on the services we provide, visit our website today!

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Why Visual Albums Have Become So Popular and Important

With the recent success of artists like Beyonce and Frank Ocean, visual albums have set a high bar for artists around the globe.

And for companies like us who work with a lot of talented, up-and-coming artists for music videos, visual albums might not be such a bad idea.

When it comes to visual albums, the most important thing (like most other visual mediums) is story. What message will you convey? With music (especially an entire album already completed), your work is already halfway done – your story is clearly laid out for you. Now you’ve just got to create the visuals to complement it.

Here at Key West Video, we work our clients to interpret their vision. Whether it’s branding, creating a video marketing campaign, or creating a music video theme/idea, we work directly with our clients to create artistic bodies of work that mean something.

In 2013, Beyonce broke the internet when she not only released an entire album unannounced but the visuals to go with it. Not necessarily a complete film, the visuals did serve as a continuous music video throughout the album. Then earlier this year, LEMONADE was introduced as an artistic docu-drama filled with music, poetry, compelling visuals and unforgettable transitions that served to take us on an emotional journey of everything from love to hatred to forgiveness.

Why Visual Albums Have Become So Popular and Important

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Following this same format was experimental R&B artist Frank Ocean who released a dual album (with the first being entirely visual). Also serving the story and overall tone of the album, Frank could be seen building a metaphorical stairway to heaven while angelic vocals played in the background.

We’ve come to a point in entertainment where our consumption needs are much higher than before. Gone are the days when an artist could simply release a 12-track album of mediocrity and forgetfulness. Now, true artists are not only raising the bar in the quality of music production they put out, but also challenging listeners to really experience the sound in new ways.

We at Key West Video totally get that. We work with avant-garde artists who seek to make leave their footprint on the sands of time. For more information on the services we provide (or to check out our portfolio), visit our website today.

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How Corporate Video Can Capitalize On YouTube Interactions

It will now be easier for video bloggers to connect with their fans thanks to YouTube’s newest interactions tab.

How Corporate Video Can Capitalize On YouTube Interactions

The new interactions tab, named “Community”, will give YouTubers the ability to send text, live videos, images, and GIFs to fans in real time, as told by Mashable.

Working directly with YouTube collaborators, the Google-owned video site developed the product to better engage fans. The new beta launch initiative increases interactions as viewers can see posts from their favourite YouTube stars in their subscriptions feed.

It also gives the option to receive notifications of new uploads.

According to Vidcon co-creators John and Hank Green, “YouTube has always thought of itself as being about video but for many of us it’s mostly been about community. I’d argue the best YouTube channels aren’t just shows you lean back and watch, they are communities you are part of. For a long time, that was seen as YouTube’s great weakness. In the early days YouTube actually released a product called Lean Back that allowed you to watch videos without engaging with them because advertisers, especially back then, thought engaged viewers were bad news…in spite of it all, YouTube has continued to be a community platform and today they have embraced that with the community tab.”

YouTube even enlisted a list of content creators for this new initiative, including Brampton’s own Lilly Singh (also known as Superwoman).

For corporate companies looking to feature videos on their YouTube channels, this could be a huge win. Now your audience will be able to engage with you in a faster, more direct way, further increasing online interactions.

Here at Key West Video, we work directly with companies looking to reach their audiences in strategic, yet massive ways. For more information on the services we provide, visit our website and check out our portfolio!

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Got to the chopper. :) #VideoProduction #BlackMagic #BMPC #Camera #Videography #Photography #Instagood #IGMood #Picoftheday #IAmDJI #DJI #Ronin #Helicopter

Got to the chopper. :) #VideoProduction #BlackMagic #BMPC #Camera #Videography #Photography #Instagood #IGMood #Picoftheday #IAmDJI #DJI #Ronin #Helicopter

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Why Camera Lens Filters In Corporate Video Are So Important

Ever wonder what the big deal is with Instagram filters? They usually provide an extra aesthetic that augments the quality of the image.

Well, camera lens filters are no different.

If we’re going to take filtering your pictures, however, we’re going to need to identify what they are and why they’re important. Many camera operators and photographers would agree that camera lens filters are most often used as lens protectors. Filters do in fact protect your camera from dust (or any other weird particles floating in the atmosphere), but it also serves another purpose: to improve image quality.

Why Camera Lens Filters In Corporate Video Are So Important

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One of the most basic filters are UV filters. As suggested by the name, the absorb ultraviolet light. Most digital sensors in camera are more sensitive than the human eye and are ultimately more susceptible to damage from ultraviolet rays.

UV filters, otherwise known as Haze filters, cut through ambiance, dullness, and air pollutants. Depending on what you’re shooting, the filters can come in different UV filtration. And depending on the strength of the filter, the filters can be clear or warm and almost ambient-looking.

One alternative to Haze filters are Skylight filters. Unlike Haze filters with an ambient look, Skylight filters have more of a magenta tint and are ideal when shooting different skin tones (due to film stock’s natural tendency to be blue, the magenta balances out the colours to even out the skin tone).

Another choice is polarizing filters, often used to darken bright backgrounds like skies and landscapes, manage reflections, or darken glare from the sun reflected on bodies of water or snow. Typically, they consist of a thin layer of color film (or polarizing material) pressed between two layers of glass.

Similar to apps like Instagram (and Snapchat and even Facebook, now), camera lens filters are created to augment the image to get a certain desired aesthetic.

Here at Key West Video, we provide the best in camera quality for our clients. For more information on the services we provide, visit our website today!

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Why You Need A Video Production Company For Your Music Video

If you’re considering making a music video, look no further.

Contrary to what you may think, corporate video production companies like us are great choices when setting out to make a music video.

We at Key West Video have a wide breadth of experience in video production. From corporate training videos to free form content, we specialize in creating the best possible video with stunning quality, crisp audio, and compelling visuals.

It’s no wonder that we’ve been able to branch out into music videos.

Music videos have slowly become an increasing demand. Even after the demise of music video on TV music channels like MTV and MuchMusic, we still find that audiences crave visual content to accompany their listening experience.

Why You Need A Video Production Company For Your Music Video

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Here we’ve listed some of the top reasons why anyone should consider a corporate video company as their go-to for music video production:

1. Attention to Detail

As a video production company that deals with a lot of corporate clients, we have to honour the little things when it comes to detail. Information. Product or service. Dialogue. Everything for our clients needs to be strategic, accurate and detailed. Likewise, with music videos, there is often an emphasis on the little things, too. Capturing beautiful moments and small clues in a song’s video add to its depth.

2. Poignant Audio

With that being said, audio is of the utmost importance. After all, clear audio (and possibly strong dialogue) are the reasons for the music video in the first place. Otherwise, what’s the point? In corporate video (and virtually any other type of video), crisp audio is essential to creating solid content. It helps shape a story and adds dimension to the visuals. A music video is no different.

3. Narrative Building

Last but not least, corporate video tells a narrative. Whether it’s a linear storyline or an abstract scenario, each corporate video tells some sort of story that sends a message and resonates with its viewers. Music videos need not follow this formula, but a narrative helps the audience connect to the music and relate to the song.

Here at Key West Video we specialize in bridging the gap between viewers and content. For more information on the services we provide, visit our website today!

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The 5 Major Types of Corporate Training Video Production

People don’t often realize the different types of training there are in the corporate world.

And when it comes to corporate video production, knowing how to shoot the right kind of training video is essential when working with clients.

At Key West Video, we’ve had our fair share of corporate training videos, instructionals and much, much more. If there’s one thing we’ve learned over the years, it’s that each client’s needs are different and specific, as is their training videos.

The 5 Major Types of Corporate Training Video Production

Photo credit: NEC Corporation of America via Foter.com / CC BY

Here we’ve compiled a list of some of the top training videos we’ve become familiar with:

1. Dramatic Training Video

Depending on the type of company you are, a dramatic video might be ideal for you. In this, we work with clients to create something that will resonate with new – and old – employees. It most often involves a narrative of some sort and trained actors. We believe that creating a character a viewer can connect to makes the viewing experience more memorable, and helps the information stick.

2. Instructional Video

If you’re the kind of company that deals with intricate tools and very specific methods, then instructional video is for you. In the past, we’ve worked with clients to provide detailed instructions in their tutorial videos that make it easy for a newcomer to grasp. It’s also a great way to showcase a product or service while it’s in use! This can be done in a plethora of ways from live-action to animation.

3. Educational Video

From school boards to non-profit organizations, we’ve worked with a wide range of clients who seek to educate their audiences with video. Educational videos should inform and entertain a viewer, all the while giving them the relevant information they need. A good educational video should answer all of their questions (the 5 W’s and How?) and retain their attention.

4. Safety Orientation Video

Sometimes the job requires a refresher among employees. We provide safety orientation videos to show how our clients’ employees can stay safe while on the job. A strong, professionally produced video will make sure your team knows the rules and works safely as well as efficiently.

5. E-Learning Video

Lastly, we create e-learning videos. For our tech-inclined clients, sometimes information is best conveyed through an online curriculum. We place a huge emphasis on attention to detail and technological intricacies to ensure a strong, yet fully-functional, e-learning video.

Interested in hearing more about our services? Visit our website today!

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What Corporate Video Production Can Learn From Stan Lee

Stan Lee, arguably one of the greatest comic creators of our time, paid his last visit to this year’s Toronto FanExpo.

It goes without saying that Stan Lee has made incomparable contributions to the Marvel Universe.

We at Key West Video nod in admiration at all the contributions and creative input he’s had in the past. From X-Men to Spiderman to the Avengers, Stan Lee has shown us time and time again that he is a man with an insatiable quest for adventure.

What Corporate Video Production Can Learn From Stan Lee

Stan Lee taken by Key West Video’s Chris Porteous

While Stan the Man is most noted for world building, we often gloss over the invaluable lessons he’s taught us over the years. If you’re true Stan Lee fans like us, you’ll notice that each and every character has his or her own set of challenges and triumphs. It’s what adds to the uniqueness of the character.

With that being said, we’ve compiled a list of some of the strongest messages Stan Lee has taught us (and how they can be applied to corporate video production).

1. “With great power, comes great responsibility”

As with most situation, we as a production company often find ourselves in a unique position when it comes to dealing with new and old clients. Often, they come to use with a specific need for our service. They are coming to us with complete trust that we will not only see a project through but also work with them every step of the way. They’ve placed their faith in our creative and technological capabilities. In return, we owe them the responsibility of doing ur job and doing it well.

2. “Every superhero should make you feel good about yourself.”

During a Q&A session at FanExpo, a fan asked Stan what the most meaningful challenge – out of all the characters in the Marvel Universe – was, and what challenges should do. Stan replied that the goal of each superhero should make his fans/audience feel positive about themselves after. All characters – both good and bad – represent the things about us that we love, hate or try to hide altogether. Whether we can relate to a character or thank the heavens that we’re not as bad as them, each one of us can say that we felt something after an encountering them. After all, that’s what strong characterization does.

Likewise in corporate video production, you’re character-building as well. Arguably one of the most meaningful (and difficult) challenges is to create a strong, long-lasting relationship with the client that is built on trust. By the end of the project, the client should feel good about not only the final result but the journey along the way. From pre to post production, there should be a strong sense of involvement, communication, and integrity that a client will remember you for years down the road.

3. Don’t think of yourself as a promoter of change. Just do it.

Another eager fan pointed out Stan’s contributions to social issues. From Professor X to Magneto (who are often likened to Dr. Martin Luther King Jr. and Malcolm X) to the creation of the futuristic fictional African land of Wakanda, Stan has been attributed to a lot of forward-thinking creations that were lightyears ahead of their time – even up until now. Though the 93-year-old curtly calls himself “old-fashioned”, the fan (and many audience members) strongly disagreed by pointing out how all of his creations have contributed to (or at least reflected) social justice.

Though social change may not be on your plate, it’s important that you think of yourself as a game changer. What makes you dynamic in your industry? Why do customers and clients come to you as opposed to everyone else? And ultimately, what makes you so different? Some of our best clients know themselves inside out. They’re able to tell us exactly what makes them so innovative. They make waves and promote tangible change with what they do and how they do it. And most importantly, they don’t get hung up on the idea of making a difference. They just do it.

Here at Key West Video, we work with Fortune 500 companies who are at the top of their industries. Through video, we make sure their customers know this, too. For more information on the services we provide, visit our website for a quote today!

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Why Localizing Corporate Videos In Marketing Matters

There was a time when companies didn’t care to localize their content.

But now with a cross-national market, localizing your content is of the utmost importance.

What do we mean by that? Well generally, localizing just means making your content specific to the region you’re trying to market to. Not all marketing messages translate well to different areas. What’s written in English might not make sense in Spanish. What speaks to a younger generation might be gibberish to senior. What reaches an urban community might not be understood by rural, less populated areas.

For example, in 2002, the California Milk Processor Board launched it’s ‘Got Milk?’ campaign. In Spanish. While the exact (rough) Spanish version was translated as ‘Tienes Leche?’ (intended to mean ‘Are You In Possession of the Popular Beverage Known as Milk?’) it actually translated to ‘Are You Lactating?‘. An embarrassing (but memorable) mistakes, this is just one of the many ways in which a failure to localize content can cause a marketing catastrophe.

Clearly, your goal should be to create content that is universal. This means a clear, poignant message that can be easily understood in different cultures, traditions, and languages. Animations work well. Silent film also works. Moving stills (for PSAs) send strong messages across the board. Something that elicits awe and inspiration works well across the board and succeeds in getting a message across – no matter who the audience is. It also avoids the potentiality of drawing on harmful stereotypes when attempting to reach a different culture.

Why Localizing Corporate Videos In Marketing Matters

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If your video contains any sort of conversation with a character, it might be worth looking into dubbing. To avoid making mistakes like the ‘Got Milk’ campaign, consider hiring someone who can not just translate, but also interpret your message.

Another option is subtitling. In the past, we’ve highlighted some of the benefits to both voice dubbing and subtitling. Depending on the length and pace of the video, subtitling can be an excellent tool to get your message across. It also provides the added benefit of reaching an audience who might be hard of hearing.

Here at Key West Video, we specialize in making video content that matters to everyone. For more information on the services we provide, visit our website today!

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