Should Facebook Give Up on Camera Apps?

For the past four years, Facebook has desperately tried to stay ahead of the game with new camera apps for its users. Time and time again, they’ve proven to be not so successful.

In a recent article by the Wall Street Journal, Facebook is reportedly rolling out a new camera app specific to its almost 2 billion users. The camera app will run similarly to Snapchat’s format. When users open the app, it will automatically load to a camera setting. One suggested feature is to allow users to live stream through their cameras.

But why?

Should Facebook Give Up on Camera Apps?

Well, one reason may be that Facebook users are becoming increasingly passive on Facebook. According to the report, users may check in to the app multiple times a day, but are posting less and less about their personal lives through status updates, photos or videos.

This isn’t the first time that Facebook has attempted to create a camera-like app for its users. In 2012, Facebook released ‘Facebook Camera‘, an app similar to Instagram that allowed users to share photos.

Later that year, it introduced Poke, an app that “poked” users by sending them photos, videos or messages. Extremely similar to Snapchat, “pokes” lasted for 1, 3, 5 or 10 seconds. Needless to say, the app didn’t last long.

In 2014, Facebook accidentally pre-launched Slingshot, yet another attempt to oust Snapchat. Slingshot was meant to promote interaction among its users. Users could send messages to each other of up to 15 seconds.  The catch? Well, in order for the recipient to open another user’s message, he or she would be required to respond with an image or video of their own to unlock the message. Users didn’t need a Facebook account to actually use the app. Facebook got rid of the app sometime in 2015.

Facebook’s last video attempt came in 2015 with Riff, an app that let users add their own video on top of friends’ original videos. There was no limit to the amount of videos that could be tacked onto an existing video, making the video entries almost endless.

You’d think that after four attempts, Facebook would call it quits. But who knows? Maybe fifth time’s a charm.

We at Key West Video believe in staying up to date with new social media trends, video production practises and innovative technology. Visit our website and contact us for a quote today!

 

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Are Holograms The Best Idea For Your Company?

Since the late 2000s, we’ve seen a spike in the use of holograms. Who would’ve guessed that kids’ movies like Spy Kids and Agent Cody Banks would predict the future with holograms of some our most revered public figures.

Holography – the process used to create holograms – involves diffracting lights into an image. This concept has been around since the 1800s when John Pepper terrorized audiences with “Pepper’s Ghost” – a light illusion trick he used to scare audiences.

We’ve been able to recreate some pretty stellar images. However, we often confuse animated projections with real holograms.

The Japanese were the first to really popularize the idea of what a projected image could mean for our culture when they created Hatsune Miku, a human-like persona voiced by a synthesizer that held its first concert in 2010.

However, let it be known that this was a hologram only in the most basic sense. At its core, holograms are a photographic technique that display images 3-dimensionally.

They’ve become increasingly present in the corporate world. One of the more popular uses is for holographically-streamed meetings (or telepresence).

 

In corporate marketing, 3D holograms can be considered an asset. They add an extra dimension (see what we did there?) to your marketing strategy and a nice edge over your competitors.

They are relatively cost-efficient. For example, for companies who cross-market products at events in multiple countries, 3D holograms make it easier to showcase the “how-tos” of that product. It allows companies to showcase products without actually having to spend the money to create them.

They are also an incredible attention-grabber. It’s easy to get an audience’s attention – the difficulty is to get them to stay there. 3D holograms are an excellent way to increase human retention. This is as effective for your customers at a display show as it would be for your employees at a company seminar or meeting.

Here at Key West Video we serve forward-thinking companies looking to push the envelope through corporate video production. Contact us for a quote today!

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Popular Myths About Corporate Video

Every industry comes with its own set of myths and truths.

With corporate video production, this is no exception. For some reason unbeknownst to the corporate video world, there are certain myths and misconceptions revolving around corporate video that we at Key West Video simply could not ignore.

Popular Myths About Corporate Video

We’ve touched on it before, but here’s to refresh your memory. According to some, corporate videos are:

1. Costly

People often assume that video production will cost way more than they can afford. This simply isn’t true. Depending on your corporate needs, any video production company will quote you based on industry standards. What’s most important is getting value for your return. Think of corporate video as an investment into your company’s brand.

2. Boring

Not only are we living in an evolving age with innovative technology, we are constantly looking for new ways to tell stories. We are using linear and non-linear storylines. We are reshaping the way we do comedy. We are abandoning HD for 4K resolution. There is now a multitude of ways to grab an audience’s attention. There’s really no reason corporate videos cannot reflect as such.

3. Inauthentic

Nothing is worse than a CEO talking-head with an obvious emotional disconnect with his or her audience. Corporate videos with dialogue should speak to, not talk at. This is not to say that corporate companies should not use management or executives in their videos, but rather create an engaging way for someone to relay a message. This, of course, is at the discretion of our clients, but we recommend creating fresh ways to spark your audience’s interests.

4. Not In Need a Script

People often underestimate the importance of having a script in a corporate video. Not only does it supplement any speaking gaps in the video, but it also adds a sense of direction. While you’re not exactly shooting a Hollywood blockbuster film, you will still need certain important information relayed to your audience. A script eliminates any chance of missing or inaccurate information.

5. Able to Be Done Without Actual Production Company

This is one of our favourite myths. There really isn’t a reason a corporate company shouldn’t invest into an actual video production company – especially if they want high-quality production quality. A full-service production company will not only help you map out video concepts, but also help you create a solid production schedule, use its professional videographers and equipment, and often include post-production editing services. Video production takes well-seasoned and skilled producers, videographers, editors, professional equipment, and much more. With their expertise, you will have a polished product you can be proud of.

Here at Key West Video, we offer the best in corporate video production. Check out our portfolio for some of the services we offer and contact us for a quote today!

 

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Viral Corporate Video: Pros and Cons

The viral dilemma: you’re a major corporate company looking to increase your online visibility but still cater to a specific audience – what do you do? One obvious choice is to create popular online videos, but sometimes viral videos aren’t always the best option.

Viral Corporate Video: Pros and Cons

Before your company chooses to invest in a top-notch video production company (read: us), there are some things worth considering. While subject is always important, there are other things to consider. What is your overall social media goal? And how far are you willing to go for your online reach?

Here we’ve outlined some of the main advantages of viral marketing:

1. Cost-efficiency (most of the time)

Viral videos tend to have low-end budgets most of the time. Because they are so content-driven, they rely heavily on the creative idea behind the project. It doesn’t cost much to create a heartfelt moment on camera. It’s incredibly easy to share a YouTube video to a Facebook, Twitter or Instagram account as opposed to buying a spot for television or radio.

2. Huge Outreach

Viral videos undoubtedly have a large outreach. They often include an international audience, garnering viewers worldwide. This type of unprecedented exposure in our current technological age is incredible. It’s almost overwhelming to think that we can create content that can reach the far corners of the world.

3. Awareness

Viral videos are created for a specific use. Whether it’s for a special cause, campaign, event, or a new product, almost all videos that go viral have some sort of message. Most are often public service announcements (PSAs). With messages come awareness.

4. Entertaining

We human beings are simple. We’ve proven throughout the centuries that we like to be entertained. From old Shakespearean-era theatre to the consumerism age of the 50’s (when TV was first invented), we’ve always had a deep desire to experience things that are outside of our daily life. They are the things that make us feel something – sadness, joy, anger etc. It only makes sense that something with the power to grip us emotionally would be shared across the world.

5. Speed

Viral marketing campaigns are just that – viral. This means that they reach the masses in a very small amount of time. In less than a few days, most viral videos will have reached in the hundreds of thousands. Over the span of a week, a viral video should have (at the very least) 1 million views.

Viral Corporate Video: Pros and Cons

 

 

 

 

 

 

Some of the downsides to viral marketing include the following:

1. Huge Outreach

Again, you might ask? Well, while it is great to have your content reach the far corners of the earth, it also takes away from reaching a targeted audience. You might be enticing an audience who can’t become potential customers. Which leads us to our next point…

2. Doesn’t guarantee the next step

In essence, just because people see your brand, doesn’t necessarily mean that they will engage with it they way you want them to. Visibility doesn’t always equal an investment into your brand, though it does help get the conversation started.

3. Not a sustainable marketing strategy

At some point, your company won’t be able to afford to continue trying to make viral videos.

“But what about it being cost-efficient?” you might ask.

What we mean is, at some point, you will need to invest in real content specifically catered to your brand. It will be something that directly influences your audience to invest in you. Your aim should be to increase your buying power.

4. Risky

With viral video, you always run the risk of your video campaign flopping. Some companies looking to market this way simply just don’t “get it”. Unfortunately, this sometimes creates negative controversy and not translating to sales.

5. Everyone is doing it now

Viral videos (or at least the attempt to make one) have become somewhat of a norm. It’s shaped our culture to the point where we rarely pay attention to online campaigns that haven’t been shared or viewed hundreds of thousands of times. While it isn’t horrible to follow the bandwagon, it sure isn’t trendsetting to follow the mould. A viral video doesn’t necessarily mean that it is top-notch quality, nor does it mean that your video won’t be beneficial if it doesn’t go viral.

 

Here at Key West Video, we specialize in creating top-notch corporate video for client consumption. Contact us for a quote today!

 

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Why Location Scouting Is So Important

People often underestimate the importance of location scouting. Finding the right location for a shoot is as imperative to the pre-production as it is to the final product.

Why Location Scouting Is So Important

When it comes to any sort of video – be it for corporate or creative purposes – one thing that must be solidified before shooting is location.

Location is where the overall aesthetic of your video will come from. It’s what will set the tone for your video and provide depth in your shots.

In the past, we’ve talked about the benefits one of the services we provide: location consultation. One obvious upside to location scouting is preparation. Clearing a location prior to shooting not only gives you an idea for how you can frame specific shots, but also prepares you when you’ll need to bring along equipment.

For example, if it’s an outdoor shoot, you’ll be able to decide what lighting you’ll need based on where you’d be shooting and what time of day. This saves time, effort and possibly even money when you’re able to plan.

Another benefit of location scouting is sound. If the shoot is heavily reliant on sound, it’s important to decide what the noise levels will be at the time of the shoot. If it’s in a loud industrial area, a mid-day shoot is not ideal. On the flip-side, if a corporate company requires a recording of ambiance, then that could work. Production and corporate companies need to work together to decide the specific sound needed before shooting.

One last – but major – thing to consider is your location perimeters. Both distance and space are incredibly important when determining a location. After all, you’ll need a lot of “wiggle room” to set up your camera, audio and lighting equipment. You’ll still need adequate room to get your shot without any interferences. Distance is also another thing to consider when location setting – especially when there are multiple locations involved. It’s a no-brainer that distance and time should be accounted for in a multi-day shoot.

This article displays Game of Thrones’ on-set location in the beautiful country of Croatia. We can only imagine how long it took to find the perfect King’s Landing.

Here at Key West Video, we have done a location consultation with many of our clients. For more on what services we offer, check out our website.

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