2017 is the year to fix your corporate video strategy. Don’t make the same mistakes you made in 2016.
What is the worth of a corporate video marketing campaign in 2017?
Well, in order to answer that, we need to take a look at the current state of video marketing, video technology, and video advertising. According to Fast Company, a single minute of video is worth an estimated 1.8 million words. That is something that has confirmed what we’ve known for quite some time now. If a picture can paint a thousand words, a video can represent almost 2 million.
A lot of online social media experts and analysts are predicting that are fast-paced capacity for video content will only increase in 2017, given the high rates at which we consumed video in 2016.
Brian Halligan, the CEO of Hubspot, one of the largest internet marketing giants, concluded that video content has become the number-one content marketing tool thus far.
This is all to say that the need for video – specifically corporate video – is on the rise, and sooner or later, your Fortune 500 corporation, start-up business, or mid-level company is going to need it.
But what if you’ve already one that in 2016? You’ve sought out the best corporate video production company you could find *cough* *us*. You’ve estimated your budget and spend the funds. You’ve gone back and forth with us to create the ultimate video marketing campaign. And now, you’re not sure what to do for 2017.
Where do you go from here?
Here we’ve outlined some of the ways you can plan your corporate video campaign strategy in 2017.
Pinpoint Your Talent
Think of who you already have in your roster who might be great on camera. Have a very animated admin assistant? Ask her to talk about the company culture. Have an eager, enthusiastic copywriter? Ask him to speak about the company’s newest technologies, services, or products. Have a great HR team? Ask the TL to talk about the benefits of working with your company. Think of who you already have available to you, rather than having to outsource outside talent.
Consider Live Streaming
In 2016, we saw the rise of the live stream. In 2017, it’s unlikely that that will disappear. Whether it’s Snapchat, Instagram, or Periscope, your customers are more than likely to see the behind-the-scenes of what it’s like to work where you do. The spark we saw in 2016 set up a strong foundation for 2017 – users are now conditioned to spontaneity, making less-desirable video quality more forgivable.
Make Personal Content
More often than not, the personal is more universal than we think. You might think that your company is not large enough for an audience to care about who’s behind it – you might just be wrong. It doesn’t matter who you are on the social scale; great video can mean appealing to people on a personal level and hitting home runs with their hearts. Create, write, and think of ways in which you can reach your audiences on a personal level with video production company who gets it.
Here at Key West Video, we work with our clients to strategize the best corporate videos possible. For assistance with your 2017 corporate video campaign, visit our website and contact us for a quote today!
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