You’ve finished your corporate video campaign – now what? How do you deal with the aftermath of your digital video run?
In the aftermath of your corporate video campaign, what do you do now?
When it comes to creating corporate videos, we work with our clients in each step of the process. From that initial call/email to the final edit, we ensure that our clients’ needs are met from start to finish.
But what most companies and small businesses aren’t sure of is what to do once their campaign is over.
Well, for starters, it depends on what kind of campaign you’ve run. Businesses can run video campaigns for weeks or even months at a time. Depending on the scope of the project, you can gauge how your audience has interacted your videos. This helps you decide when you can begin the planning for another one. Was there a demand for more of your content? Was it well-received or spark controversy? Or worse – was it not really received at all? Understanding how your campaign fared helps you to know how to make changes going forward.
On that note, companies can also take the time to examine campaign video analytics. By this, we mean using programs like Google Analytics to fare how videos did. Where were they shared? What were the top comments/concerns? What platforms were your videos shared on most? What about mobile vs. desktop? Knowing the answers to these questions can help you better shape your next campaign.
Lastly, companies in the aftermath of a campaign can look at outsourcing their creative core. This means working with new ad agencies, watching what’s trending in popular culture, or just allowing the business to breathe. After all, if there are no changes in the brand, there isn’t much to reflect through video. Allowing your company to breathe and be a company will help you better lay down the groundwork for your next project.
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